Netflix, the US online rental company, is close to giving its users the opportunity to rent premium content.

Subscribers to the service were issued with a revealing survey this week, which asked whether or not people were willing to pay a bit more for exclusive content.

The survey centred round HBO, one of the biggest TV show distributors in America. It asked whether users were willing to pay an extra $9.99 per month for subscription, and in return they would get unlimited access to HBO content – including TV shows The Sopranos, The Wire, and Flight Of The Conchords; and movies Children Of Men, The Golden Compass and Jumper.

For a premium

If the response to the survey is positive and the plan goes ahead to offer premium content, then it will be just one of a number of ways in which the company is expanding its horizons.

One of the biggest announcements at this year's CES was that Netflix would be available via web-enabled LG HDTVs and Samsung Blu-ray players.

The online service is already available through the Xbox 360 in the US. Currently, a majority of customers also pay an extra $1 a month to get Blu-ray titles delivered.