The Apple iPhone is indisputably the most popular smartphone on the planet, with more than two billion devices sold in the years since the late Apple CEO Steve Jobs first unveiled the company’s pocket-sized mobile computer to the world in 2007.
Built to run Apple’s iOS operating system – which itself has enjoyed various updates since its 2007 inception – the original iPhone was the first smartphone to use multi-touch technology and has been credited with kick-starting the so-called “app economy”.
The latest crop of iPhones includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and now the new iPhone Air – Apple's thinnest ever phone. Will a foldable iPhone join them in the next year? Watch this space…
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Protective and stylish cases, direct from Apple and beyond.
Apple iPhone 17e preorders are finally live — and I've got the biggest and best discounts right here
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iPhone 17e looks like a good deal, but the Google Pixel 10a might still have it beat
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Best iPhone deals for March 2026: free devices, cheap plans, and unlocked discounts
Updated We've just updated our iPhone deals page with the latest iPhone 17 series, plus excellent promotions on older devices.
