Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

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The best tablet 2025
By Philip Berne last updated
Updated The best tablets come from Apple, Samsung, and OnePlus, and each has strengths that make it a better tablet for your needs.

5 hidden features in iOS 26, including iMessage polls and faster Reminders
By James Rogerson published
iOS 26 has almost too many features to keep track of, but these five are well worth learning about.

The Apple iPhone Air is the sexiest iPhone I’ve ever tested – it's really a new kind of Pro
By Jacob Krol published
Maybe a new kind of Pro

After a week with the iPhone 17, I'm convinced it's the best-value iPhone ever
By Jacob Krol published
The iPhone 17 is sleek, reliable, and finally feels complete – here's our full review of Apple's newest base model.

The Apple iPhone 17 Pro Max is the best iPhone I've ever tested and I love it – even in Cosmic Orange
By Lance Ulanoff published
The Apple iPhone 16 Pro Max is bigger, smarter, and more pressable than its predecessor, and carries the promise of big AI things to come.

I tested Apple's iPhone 17 Pro, and I love its fresh style, powerful cameras and long battery life in a pocket-friendly form
By Lance Ulanoff published
The iPhone 17 Pro is Apple's best iPhone in a more compact size and at an approachable price.
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