Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple deals still running! These 15 huge deals on AirPods, Apple Watch, MacBooks and more didn't end with Prime Day – don't miss out!
You can still get these great Apple deals, but who knows when they'll end – and some are record-lows!
Yes! Amazon's record-low AirPods Pro 2 price is still here, even though Prime Day has finished – don't miss it, because who knows when it'll end!
You can still get AirPods Pro 2 for the amazing price of just $149 – a $100 discount.
ICYMI: the 8 biggest tech stories of the week, from Prime Day deals to Samsung's shiny new foldables
It's been another busy week in the world of tech, and all our top stories are collected here in one place.
Save big on the 21 best MacBook, Windows laptop, and Chromebook deals while Prime Day lasts
These are the best laptop deals you need to see before we shut the lid on Amazon Prime Day.
Last chance! These are the phone deals I’d recommend snapping up before Prime Day ends
Prime Day may almost be over, but there are still some great smartphone deals to be had for fans of iPhone, Samsung, Google Pixel, and more.
OK, so AirPods Pro 2, AirPods 4 and AirPods Max are all still heavily discounted for Prime Day but hurry – Amazon deals must end midnight!
AirPods 4, AirPods Pro 2 and AirPods Max are all getting deep discounts
Your next Apple Watch could have this massive AI health upgrade – and no new sensors are needed
New Apple-led research just revealed how AI could improve health analysis in future Apple Watch models.
Bad news, Apple fans – the M5 MacBook Pro may not launch until 2026
The M5 MacBook Pro might be pushed back to 2026, marking a sizable delay over its rumored fall release.
