Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iOS 18 will warn you if your iPhone charger is too slow
By Jamie Richards published
iOS 18 introduces a warning message that appears if you use a slow charger, and updates the Battery Health chart to reflect periods of slow charging
Apple Watch Series 10 review – more than meets the eye from every angle
By Jacob Krol last updated
I spent a week with the Apple Watch Series 10 testing out the new wide-angle display and thinner built to see if its worth the upgrade.
Mac mini M4: the latest rumors and everything we know so far
By Cesar Cadenas last updated
Updated Mac Mini M4: the latest rumors and everything we know so far, including a new size and more powerful CPU.
Apple drops strong hint about its Mac mini redesign – here’s what we know
By Alex Blake published
Recently updated code has just revealed a big change coming to the Mac mini this October.
The best iPad 2024
By Axel Metz last updated
Updated Whether you need a work-friendly iPad Pro or a thin-yet-powerful iPad Air, our best iPad guide features all the top options.
iPadOS 18 is available right now – 5 new things it brings to your iPad, including the new Calculator app
By Alex Blake published
Apple’s iPadOS 18 brings a wealth of great new features. Here are five of our favorite additions that you can try today.
iOS 18 and iPadOS 18 compatibility explained: which models are supported?
By Axel Metz last updated
Updated We detail the device requirements for iOS 18 and iPadOS 18, as well as the model-exclusive features.
iOS 18: new features, compatible devices, and everything you need to know
By Axel Metz last updated
Updated iOS 18 is now available to download. Here’s everything you need to know about Apple's latest iPhone update.
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