Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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Breaking Severance season 2's official trailer will make your innie and outie rejoice in equal measure.
New leak predicts just how thin the iPhone 17 Air is going to be
A switch to its own modem chipset could help Apple shave millimeters off the thickness of its smartphones.
How to watch the 2024 MLS Cup for free – LA Galaxy vs New York Redbulls
LA Galaxy hosts New York Red Bulls in the MLS Cup final and you can stream it for free.
Need extra storage for your new M4 Mac mini but don't want to pay Apple's steep upgrade prices? This unique external SSD might be the game-changer you’re looking for
The MiniMate SSD offers fast, affordable storage expansion for Mac Mini users, seamlessly connecting via Thunderbolt, starting at $139.99.
Apple is taking over this popular password manager plugin
Apple has taken ownership of a Firefox browser extension, and now offers Password support on Mac devices.
Waiting for an OLED MacBook or iPad Air? Rumored roadmap hints at when they could be coming
Apple is planning to upgrade almost its entire iPad and MacBook line with OLED panels, a report claims.
AirPods Pro 2's new hearing test is about to hit more countries, including the UK, but don't get too excited
Hearing test? Yes. Hearing aids? Not yet
This Black Friday-beating AirPods 4 price drop makes them great value just in time for Christmas
This solves my one problem with the AirPods 4 with ANC
