Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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The iPhone 16 Pro and iPhone 16 Pro Max are Apple's two top phones, but which should you buy?
The best iPad Air deals in October 2024
By James Pickard last updated
The iPad Air is a great tablet that offers excellent performance, but it's even better when you get it via one of the best iPad Air deals we've spotted.
The best iPad mini deals in October 2024
By James Pickard last updated
We've rounded up the best iPad Mini deals available right now so you can pick up Apple's smallest tablet for the lowest price.
The iPhone SE 4 could get a surprising (and speedy) first for an Apple device
By Alex Blake published
A new report claims that the iPhone SE 4 will be the first device to bear Apple’s custom-made 5G modem.
‘Pig butchering’ schemes found hiding as trading apps on Google Play, App Store
By Sead Fadilpašić published
The apps have thousands of downloads, but have since been removed.
Your M4 iPad Pro can finally get iPadOS 18 after Apple squashes device-breaking bug
By James Rogerson published
iPadOS 18.0.1 and iOS 18.0.1 have now rolled out, with fixes for some nasty bugs.
Best Black Friday Apple deals 2024: date and sales to expect
By Mackenzie Frazier last updated
Your 2024 Black Friday Apple deals guide, with everything you need to know, such as the date and deals to expect.
One of the greatest laptops ever made is now under $650 pre-Amazon Prime Day
By Allisa James last updated
If you still haven't gotten the Apple MacBook Air M1, this pre-Prime Day deal from Walmart makes it the lowest price ever.
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