Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The latest and top-rated MacBook Air M3 plummets to its lowest price yet
By James Pickard published
The MacBook Air M3 is our top-rated laptop and it's down to a new record-low price at Amazon.
Don’t worry, Apple didn’t cancel your old iPhone trade in after all
By Alex Blake published
A bug caused Apple to tell people their trade-ins were canceled, but everything is working normally.
Apple is forging a path towards more ethical generative AI - something sorely needed in today's AI-powered world
By Kristina Terech published
Amidst generative AI copyright chaos, Apple looks like it’s leading with ethical training methods, navigating legal hurdles to forge a path of compliance and innovation.
iOS 18 could be loaded with AI, as Apple reveals 8 new artificial intelligence models that run on-device
By Christian Guyton published
Apple announces multiple new open-source AI models. But what does this mean for iOS and Mac users?
The best business laptops 2024
By Michelle Rae Uy last updated
Buying Guide Find the best business laptop - we've tested hundreds of professional office laptops and these are the ones that will turbocharge your workflow.
Best monitors for the Mac mini of 2024
By Collin Probst last updated
We test the best monitors for the Mac mini - if you want high-resolution displays with USB-C and HDMI connectivity, you've come to the right place.
Finished Fallout on Amazon? Then Silo is your next must-watch show
By Roland Moore-Colyer last updated
If you want more post-apocalypse Vault-like action after Fallout, then Silo on Apple TV Plus is for you.
Apple’s most useful AI tricks could be keeping your Mac more secure – here’s how
By Alex Blake published
Apple might be using artificial intelligence to fight back against malware and keep your Mac safe from harm.
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