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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
iOS 27’s new AI voice controls could finally make Siri feel smart
Recent accessibility upgrades might hint at agentic AI powers coming to Siri in iOS 27.
Early Apple Watch Ultra 4 rumors suggest a 'full redesign' alongside a new sensor array — but I'm taking this information with a healthy pinch of salt
Early rumors may indicate a 'full redesign;, but I don't see Apple ditching its established Ultra look anytime soon.
Apple Watch Ultra 4 tipped to get a new way to keep your heart healthy
The Apple Watch Ultra 4 might get a new blood pressure alert feature, a report claims.
iOS 27 may soon let you create Shortcuts with natural language AI prompts
Apple’s iOS 27 update might let you create Shortcuts automations with natural language prompts.
25 years ago, Apple changed the world of computers forever
Apple opened its first Apple Stores 25 years ago and changed the world in the process...
AWS snaps up a host of Apple's most highly-desired M3 Ultra Macs
AWS acquires some scarce Mac Studio systems with hidden 256GB memory configurations, and now rents them through limited cloud regions.
‘Coming Bright Up’ – Apple reveals when to tune into the WWDC 26 keynote
A glowing invite might hint at the next-gen Siri
