Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Foundation season 3 episode 2 appears to say goodbye to a key character, but the Apple TV + show's star isn't too sad about it: 'I found it satisfying'
Exclusive Foundation star Jared Harris reveals why he was "satisfied" with a huge decision that Hari Seldon makes in season 3 episode 2 of the Apple TV+ show.
Samsung’s Galaxy Z Fold 8 could match the foldable iPhone in this one key way, setting the scene for an epic showdown next year
Samsung will supposedly borrow a crease-busting feature that’s coming to the foldable iPhone.
I can't deal with any more bad software rollouts – here's hoping iOS 26 and One UI 8 bring a change of direction
In the past year we’ve seen mismanaged software launches from two of the biggest tech companies in the world – I want to see this trend dealt with before it becomes an industry-wide issue.
The iPhone 17 Pro looks gorgeous in new renders, and it could get a protective display boost too
The iPhone 17 Pro might get new colors and a tougher screen, according to new rumors
Foldable iPhone: latest rumors, news and everything we know so far
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.
The foldable iPhone might be thicker than the Samsung Galaxy Z Fold 7, but that's okay
The foldable iPhone could be 0.6mm thicker than the Samsung Galaxy Z Fold 7 when unfolded.
Don’t delay: Chrome ending support for macOS Big Sur shows it’s time to update your Mac
Google Chrome is about to drop support for macOS Big Sur, meaning it’s time to update your Mac.
I’m a serial iPhone screen-shotter, and I can’t wait to use these 3 new features when iOS 26 launches
The full iOS 26 roll out is getting closer, and these 3 new iPhone screenshot functions are the first ones I'll be testing.
