Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The iPhone 17 Air may have a small battery, but l don't think you'll need to worry
The so-called iPhone 17 Air has been tipped to spot a 2,800mAh battery, which is oddly small for a potential 2025 flagship phone. But I don't think that’s cause for concern.
Hurry! This $250 24TB Seagate Barracuda hard drive is too good to be true, and I am shocked by how affordable it is
I have never seen a hard disk drive at such a low price - surely it can’t be a misprice.
iPadOS 26 looks so powerful that I can’t see the point in buying a Galaxy tablet anymore
With iPadOS 26 on the way, it seems that Apple may have finally stepped up its tablet multitasking to a level that competes with Samsung – which could be a real problem for Apple’s historic rival.
This new iOS 26 feature for Apple Music is going viral – and as a Spotify fan, I'm feeling very jealous
Apple Music's new AutoMix feature is all over my TikTok feed, and as a Spotify user I'm craving a similar feature.
Hide my wallet – this Apple Watch charger looks like the best iMac ever and has one neat design touch
Spigen’s latest Apple Watch charger is an iMac G3-themed retro blast from the past.
I think the iPhone 17 will be boring, but iOS 26 could save it
WWDC left me forecasting a boring iPhone 17, but here's why that doesn't matter one bit.
Dell XPS 13 vs MacBook Air
One of the best Windows laptops versus Apple's flagship compact MacBook - which one comes out on top?
Apple says it’s not merging iPadOS and macOS – but I reckon it might soon have to change its tune
Apple’s rumored foldable iPad might force the company to merge its iPadOS and macOS operating systems.
