Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iPhone 17: latest news and rumors for every expected model
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.
This iPhone 17 Air dummy unit looks incredibly slim next to an iPhone 16 Plus, it’s just a shame about the big camera
The iPhone 17 Air could be too slim for its camera, with the lens seemingly jutting far out of the back.
Apple-Alibaba deal raises concerns over data access with US lawmakers
Apple needs to strike a deal with Alibaba to remain competitive in China, but it could spell disaster for the company in its home country.
New report says AirPods Pro 3 won't launch this year, and that a real AirPods Max upgrade is finally on the way
Apple's camera-equipped AirPods Pro are now tipped for a 2026 release
Apple could soon let iPhone owners use alternative voice assistants to Siri, but you can call up Gemini or ChatGPT right now with this simple hack
New report says that Apple will be forced to allow other voice assistants to replace Siri in the EU, but there's a way to do it right now.
Foldable iPhone: latest rumors, news and everything we know so far
Updated It may be some time before we see a foldable iPhone from Apple, but here's all we've heard about what might come.
The iPhone Fold is apparently being tested with a feature we’ve been waiting years for
The iPhone Fold could have an under-display camera but no Face ID, and its screens might be smaller than we'd previously heard.
‘This is a crisis’: New Apple report claims we’ll get no Siri upgrades at WWDC 2025 due to AI turmoil
There's probably not going to be any Siri announcements at WWDC 2025, but Apple is working on a new and improved AI model.
Apple’s ‘AI crisis’ could mean EU users will have the option to swap Siri for another default voice assistant
After struggling with AI integration in iOS and itsSiri voice assistant, Apple could turn to third-party alternatives to provide users with a modern day AI experience.
