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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Tim Cook stepping down at Apple, John Ternus will become new CEO
Tim Cook will step down as Apple CEO in September, and John Ternus will assume the role, while Cook remains as Executive Chairman.
iPhone 17 Pro vs iPhone Air: which should you buy?
I've spent months testing the iPhone 17 Pro and iPhone Air — here's which one you should buy.
Apple's touchscreen MacBook is rumored to be delayed due to the RAM crisis
Not everyone is keen on the idea of a touchscreen MacBook — in fact, there's some distinct hostility towards the idea in places.
iOS 27 reportedly won't come to four iPhone models
iOS 27 might not come to four iPhone models that received iOS 26, but they've all been supported for a long time.
The best MacBook and Macs of 2026
Updated We weigh up the pros and cons of Apple's best MacBook and Macs, from the Mac mini to the latest M5-powered MacBook Pro.
A key Apple Watch health feature could be returning to your wrist
A legal ruling means blood oxygen measurements could return to the Apple Watch after a lengthy absence.
Hackers abuse Apple account notifications to distribute malware
Researchers found a new callback phishing campaign abusing Apple's email notification system.
