Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
I touched the iPhone Duo and Apple just solved the foldable crease problem
Apple's first folding phone, the iPhone Duo, is already an unexpected delight.
15 things we learned from Apple's big iPhone Duo and iPhone 18 Pro launch
Find out everything you need to know about Apple's latest launch event in our comprehensive recap.
Apple teased a 'personal hub' at its event, but didn't launch a HomePod mini 2, and I'm mad
A 'hub' but no HomePod mini 2, Apple? That just doesn't seem right…
Apple Watch Series 12 vs. Series 11: Key differences explained
How does Apple's new wearable compare to its predecessor? Here's our full comparison including all the key specs.
Apple's new products nearly dodged price hikes — but its old iPhones weren't so lucky
'I can't believe it wasn't worse,' I thought — then it got worse.
5 reasons I want the iPhone Duo more than every Android foldable I’ve tested — even without Face ID
Apple has equipped the iPhone Duo with some of its most advanced components, while stripping back some staple features — here’s why I still want it on day one.
Apple Pencil support could be the iPhone Duo’s secret weapon
The new iPhone Duo supports the Apple Pencil, and that means Apple has finally produced an iPhone with a stylus — but would Steve Jobs have approved?
Apple Event 2026 recap — foldable iPhone Duo, iPhone 18 Pro, AirPods 5, and more
Apple's ‘Surprise and Shine’ event saw the foldable iPhone Duo, the iPhone 18 Pro, new AirPods, and more unveiled.
