Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

By Roland Moore-Colyer Last updated
Updated The best tablets come from Apple, Samsung, OnePlus and more, that we've tested them all so we can recommend the best slate for your needs and budget.

By Darren Allan Published
Apple's MacBook Pro OLED could arrive this month with a major reduction in weight.

By Wayne Williams Published
We found the latest Dell XPS 13 is a MacBook Neo rival with lightweight design, solid performance, and a $200 discount at Best Buy.

By Desire Athow Published
I never expected this. Apple's new Mac mini M6 computer just got its first price cut ahead of the Amazon Big Deal Days sale.

By James Rogerson Published
A serious bug is affecting some iPhone 18 Pro Max models — but if you're not already affected, there are steps you can take to prevent it.

By Efosa Udinmwen Published
Asus's first Wi-Fi 8 gaming router delivers stronger range, faster backhaul, smarter software, and measurable gains for existing Wi-Fi 7 devices.

By Matt Evans Published
While the overall trend is the same, I am getting some differences and inconsistencies.

By James Rogerson Published
We compare the key specs and features of the iPhone 18 Pro Max and Samsung Galaxy S26 Ultra to help you decide which is right for you.
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