Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
OK, so AirPods Pro 2, AirPods 4 and AirPods Max are all still heavily discounted for Prime Day but hurry – Amazon deals must end midnight!
AirPods 4, AirPods Pro 2 and AirPods Max are all getting deep discounts
Your next Apple Watch could have this massive AI health upgrade – and no new sensors are needed
New Apple-led research just revealed how AI could improve health analysis in future Apple Watch models.
Bad news, Apple fans – the M5 MacBook Pro may not launch until 2026
The M5 MacBook Pro might be pushed back to 2026, marking a sizable delay over its rumored fall release.
"The best small form factor PC in the world" – the Mac Mini is a great price for Prime Day
Our favorite small form factor PC, the M4 Mac mini, is on sale for a fantastic price during Amazon Prime Day.
Please, lay your ageing phone to rest with one of these Prime Day phone deals – the latest iPhones, Pixels, and Galaxy phones have never been cheaper
Amazon's Prime Day sale has heralded price cuts on dozens of top-end phones, meaning now is a great time to upgrade.
Amazon's Prime Day phone deals are still going strong – I've found great iPhone sales, Galaxy discounts, and Pixel price drops
As a phones expert, I'm here to bring you the Amazon Prime Day phone deals I'd personally reccomend.
These are the best gaming phone deals I've found this Prime Day – shop Redmagic discounts, ROG bargains, and more
There are plenty of great phone deals for gamers this Prime Day, with decent discounts on handsets from Redmagic, Asus ROG, and more.
Apple could use a nifty iPhone trick for Macs - updating them to the latest version of macOS while still boxed
Presto for PCs? iPhone trick could be used to ensure sealed Macs are updated to latest version of macOS while still on shelves.
