Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Google CEO hopeful Gemini will be integrated into Apple Intelligence in time for iPhone 17 launch
By John-Anthony Disotto published
Google CEO Sundar Pichai, says Gemini could be integrated into Apple Intelligence by the middle of this year.

Millions of Apple AirPlay devices susceptible to 'AirBorne' zero-click RCE attacks, so patch now
By Sead Fadilpašić published
Oligo Security found and reported the flaws to Apple who patched them in late March 2025.

iPhone 17 Pro Max: latest news, rumors, and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro Max is sure to be a beast, and leaks are already painting a picture of it.

iPhone 17 Pro: latest rumors, tips and everything we’ve heard so far
By James Rogerson last updated
Updated The iPhone 17 Pro could have better cameras than any current iPhone and also have a new button. Here's what we've heard so far.

iPhone 17: latest news and rumors for every expected model
By James Rogerson last updated
Supposed leaks and rumors around th iPhone 17 line are already popping up, with talk of a new button and a new model.

The iPhone 17 could miss out on a long-awaited display upgrade – here's why Apple fans are upset
By James Rogerson published
The iPhone 17 series might lack a rumored anti-reflective coating, which is something you will find on Samsung's top phones.

Best monitors for the Mac mini of 2025
By Steve Clark last updated
We tested out the top monitors for making the most of your Mac mini

Massive Apple sale is live at Amazon, including record-low price on MacBooks, iPads, and AirPods
By James Pickard published
Amazon has surprised us all with a massive sale on Apple tech this week, including some of the lowest prices yet on iPads, MacBooks and AirPods – here are the 11 best deals.
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