Apple

Apple headquarters
(Image credit: Shutterstock / Breach Media)

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.

It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.  

It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content. 

Latest about Apple

Tim Cook image next to Brad Pitt image

‘They gave us the iPhone camera’: F1 producer Jerry Bruckheimer on Apple’s ‘phenomenal’ involvement in the movie’s production

By Axel Metz published

We spoke with F1 producer Jerry Bruckheimer ahead of the film's streaming release on Apple TV.

Streaming
Apple iPhone 17 Pro Max REVIEW

Apple reveals the most popular free iPhone apps of 2025 — and there’s a surprise runner-up to ChatGPT

By Jacob Krol published

Apple has revealed its most-downloaded iPhone and iPad apps of 2025, including games and Apple Arcade titles, but the top free iPhone app has an interesting runner-up.

Websites & Apps
a photo of an iPhone 16 Pro Max on top of a Samsung Galaxy S24 Ultra

Should I abandon my iPhone for a return to Android? Tell me what to do

By Roland Moore-Colyer published

Tell me whether I should abandon my iPhone for a return to Android. Or not.

iPhone
Foldable iPhone

The iPhone Fold is going to be huge, but I’m worried about these 3 things

By Alex Blake published

Apple’s foldable iPhone will need to overcome three main challenges when it launches in 2026.

Phones
MacBook Pro models on a green background

The best MacBook Pro deals in December

By James Pickard last updated

We've rounded up all the best MacBook Pro deals available right now so you can pay the lowest price for Apple's premium laptop.

Macbooks
Three MacBook Air models on a purple background

The best MacBook Air deals in December

By James Pickard last updated

All of the best MacBook Air deals in one place, including the lowest prices for the latest M4 models.

Macbooks
Four iPad models on a green background

The best iPad deals in December

By James Pickard last updated

These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.

iPad
Three Apple MacBook models on a pink background

The best MacBook deals in December

By James Pickard last updated

Our roundup of all the best MacBook deals so you can pay the lowest price for one of Apple's premium laptops.

Macbooks
The Apple Watch Series 11 on a red background with text saying Lowest Price.

The Apple Watch Series 11 has just hit a record-low price — and it’s a fantastic gift idea

By Jennifer Allen published

The Apple Watch Series 11 is the perfect fitness addition to your iPhone that gives you plenty of insight into your activity levels – it's on sale now at a record low price.

Smartwatches
Three phones on a red Christmas background

Buying someone a new phone this Christmas? Read this first

By Jamie Richards published

It’s the season of giving, and if you're planning on buying someone a new phone this Christmas, here are my expert recommendations.

Phones
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