Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
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We compare the Mac mini M4 vs. the iMac M4.
Apple's M4 Mac mini might be one of the best Macs ever, but it has a serious issue that needs fixing right now
By Isaiah Williams published
The Apple Mac mini (M4) is undoubtedly one of the best mini PCs available, but recent issues with its USB-C ports have left users frustrated.
Severance season 2 episode 1 appears to be hiding a Keanu Reeves cameo in plain sight, but is it really him?
By Tom Power published
Severance season 2's premiere seems to have an uncredited cameo from Keanu Reeves – but does he actually appear in the show?
7 new movies and TV shows to stream on Netflix, Prime Video, Max, and more this weekend (January 17)
By Tom Power, Lucy Buglass, Amelia Schwanke published
From the return of a highly-rated Apple TV Original to great-looking new movies, here's what's worth watching this weekend.
7 big theories about Severance season 2 after episode 1: what is Cold Harbor, where is Helly R, who is Ms Huang, and more
By Tom Power published
Severance season 2 episode 1 is out now on Apple TV Plus – and I've got some big new theories about what's going on.
Big tech needs less than three weeks to pay off over $8 billion in 2024 fines
By Chiara Castro published
Breaking Privacy and competition penalties are getting bigger, but the real consequences remain small. Proton has tracked down what this means for you.
The rumored OLED MacBook Air delays are no bad thing – the last thing I want is a price hike
By Alex Blake published
The OLED MacBook Air might be delayed until 2029, but that could actually be a good thing.
Apple tipped to add vapor chamber cooling to the iPhone 17 to prevent overheating
By David Nield published
The latest iPhone 17 rumor suggests the four phones are going to feature a next-level cooling system.
Severance star Patricia Arquette says Harmony Cobel's loyalty to Lumon will be tested in season 2: 'There's a desire to be loved by them and also punish them'
By Tom Power published
Exclusive Severance season 2 will see Harmony Cobel "kind of hating" on Lumon Industries, Patricia Arquette teases.
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