Brands such as Dyson, GHD and Shark have been harnessing advances in modern technology to make it easy for us to style our hair. From efficient hair dryers to straighteners that don’t burn the strands – beauty tech has come a long way since the days of hot curling irons. There are now so many products to choose from that it can get overwhelming to know which one best suits you.
So welcome to TechRadar’s coverage of the latest in hair care technology. This is where you’ll find everything you need to know about Dyson’s newest hair product or which company is giving it a run for its money. Want to understand how the Coanda Effect works on your hair? We’ll help you wrap your head around it. Want advice on which dryer best suits your hair type (and budget)? You’re in the right place.
Our beauty tech experts love to try out new hair care products – from the cheap, Airwrap dupes that (hopefully) won’t cause us grief to the premium ones that make big promises. And we’ll always give you our honest opinion.
Latest about Hair Care
Can't afford a Dyson Supersonic? My favorite budget-friendly alternative is less than $100 for Prime Day at its lowest-ever price
We scored this Dyson dupe four stars in our review, but it's a five-star deal this Prime Day
Dyson's next-gen Airwrap is smaller, lighter, and more powerful, but it's the new straightening attachment that really turned my head
There's a new Airwrap in town, and it's not just for creating curls.
I tested 3 Airwrap dupes, and I'm more convinced than ever that Dyson's styler is the GOAT
When it comes to effortless styling without the heat damage, Dyson has the market wrapped up.
I tested two of the priciest Dyson hair dryers on the market against one another in the ultimate head-to-head – here's what I learned
In a dry-off between the Dyson Supersonic r vs Supersonic Nural, the cheaper one came out on top.
Dyson Airwrap: the best Dyson Airwrap Styler sales and deals for June 2025
TechRadar Deals See the best Dyson Airwrap Styler sales and deals that are available online.
My go-to Airwrap dupe is less than half the price of the real thing in this unmissable deal
Shark has knocked 25% off its already wallet-friendly FlexStyle styler as part of its big sale week.
The best hair dryer 2025
We've reviewed the best hair dryers and latest blow dryers from Dyson, GHD and Shark to help you care for your hair. Here are our top picks.
The best hair styler 2025: tools to shape, smooth and curl
Our pick of the best styling tools for a range of hair types and budgets – tried and tested by experts.
