How do I find the best Black Friday TV deals?

We're updating our guide to the best Black Friday TV deals with new offers that we think are good as we find them, but you may be looking for something that doesn't quite fit what we've suggested. So, where do you start among the hundreds of discounted options? Our main tip is this: decide what size of TV you want, and your budget, and filter down to options that fit both of them before going any further. You'll find that once you narrow these two criteria, the herd thins out massively. From there, you can focus on the features you want most. Do you really want an OLED TV because you're a movie buff and you love cinematic contrast? That will thin the list down again. Or perhaps you need something with next-gen gaming features on a budget – again, this will narrow things. Know what you want from your TV and things will come into focus quickly. Maybe all you want is the biggest screen possible for the lowest price you can find – that's fair enough! But in that case, still think about the smart TV software of your TV. Spending with Roku TV or Amazon's Fire TV system is easier to use than some of systems you get on rock-bottom-price TVs, and you'll be grateful to have something user-friendly.

How do I choose the best TV for me?

There are tons of things you could consider when buying a new TV, but not everyone needs to get stuck in the technological weeds. Here's the advice our editors tend to give the (many) people who ask this of them in real life. First, set your budget and your size. Choose a maximum amount you're willing to spend, and the size of TV you want, and then narrow your search to only models that fit both of those criteria. You will find that already you're down to looking at only a handful of options, making it much easier to get a grip on things. If you have quite a high budget, set yourself a minimum budget too to help narrow things – maybe 30% below your maximum budget. When considering the size of the TV, think where you'll be installing it; it can make all the difference if you're using one of the best TV wall mounts to mount your TV, or just placing it on a stand, as the same TV can look different on both these places. So now you'll need to make a few further decisions. If you're looking at the mid-range or premium end of things, do you want an OLED TV or an LED/mini-LED TV? In sizes of 55 inches and up, LED TVs tend to be brighter than OLEDs, and so are great for watching sports or TV during the day in bright rooms. But for movie nights, OLED TVs are the best, thanks to their unrivalled contrast – they just don't go as bright as LED TVs unless you get the most expensive models. If you're buying a mid-range set, you'll need to decide if you need a 120Hz screen or not. This is great for gamers (especially those with a PS5 or Xbox Series X), and good for movies, because it can show more natural motion. But if you want to save cash, getting a 60Hz TV might be a better idea, because 120Hz TVs always cost more. And then, spare a thought to sound. Most of today's thin TVs have weak built-in sound. If you don't mind buying one of the best soundbars too (or if you already have one), then don't worry about this. But if you don't want extra boxes in your setup, then focus on the TVs we've recommended where we mention the audio is stronger. Sadly, it tends to be higher-end sets that do this better – but even then, not all are created equal. Sony and Samsung are usually strong for audio, though, so are a good place to start.

Which TV is the best quality?

That depends how you define quality. We define it as the ultimate mix of picture quality, features, design and price – when recommending the TV that's best for most people at any given price, that's what we're looking for. And that's why the Samsung S90C is at the top of our list – there are TVs that do individual things better, but nothing else does so much stuff so well, for the same kind of price. The best premium OLED on the market for us is the Samsung S95C, the Samsung S90C's more premium sibling, but it comes with a bigger price tag and when this is matched up against the S90C, the S90C delivers better value overall.

Which brand is best for TVs in 2023?

There's no one brand that does TVs better than the others, but there are definitely some TV makes that excel in certain areas more than their rivals. Some of the best brands on our list are Hisense, LG, Samsung, Sony, TCL and Vizio. They all tend to be the top-performing brands at the premium end, though all bring out a wide range of models each year. The Samsung S90C is at the top of our best TV guide right now with an outstanding picture and although it's expensive, it's excellent value for money. With steps into the QD-OLED world, of which the Samsung S90C is one, Samsung has established itself as a real contender for best OLED TVs, with the also impressive Samsung S95C offering incredible picture quality and performance. There's still also Samsung's dynamic mini-LEDs on offer that will suit most people with bright environments. LG also certainly make excellent OLED TVs – in fact, LG Display makes the OLED panels for most other brands. We like that LG offers a wide range of TVs, including different budgets and sizes – the LG C3 goes from 42 inches all the way up to 83-inches. LG's webOS is one of our favorites, an easy to use operating system that feels intuitive. Sony is another major player in the TV space. Its screens boast stunning picture quality and build quality. Although, like other brands in this list, there's a wide range across the board. One interesting difference about Sony is its really pushed its Cognitive XR processor, a processing chip added to its TVs from 2021 that boosts vision and audio performance. Of course you shouldn't feel hemmed in by these four brands – Panasonic offers excellent premium TVs with a focus on image quality in particular, and Hisense and TCL offer great value in the mid-range and affordable end of the market.

Which is better OLED or QLED?

This is one of the biggest and more contentious TV tech questions of the moment. Luckily we've covered all of the details in our OLED vs QLED guide . However, if you're looking for a summary we'd say that QLED is a great option for brightness if you'll watch in bright, sunlit conditions; whereas OLED TVs offer better viewing angles and superior contrast for gorgeous movie-like images, as long as you can control the lighting.

Is 4K better than OLED?

Luckily, you don't need to decide whether to go with OLED or 4K – you can have both! 4K refers to the resolution (ie, the number of pixels on the screen), while OLED refers to the panel technology (ie, what the pixels are made from). So you can have 4K screens that are OLED (almost all of them are, apart from some pricey 8K OLED TVs), and you can have 4K screens that are QLED, mini-LED or other tech.

Is LG better than Samsung?

Both LG and Samsung are excellent TV brands and you can't really go wrong with either. However, there are some areas where one TV maker could be a better option than the other. An LG TV tops our best TVs guide, but Samsung is the market leader for sales overall. If you're looking for the most impressive picture quality out there, regardless of price, nothing currently beats LG's OLED panels for color and contrast. But Samsung TV's are incredibly bright, particularly in more affordable models. We also love Samsung's lifestyle sets, like The Frame QLED 4K TV (2022), for combining performance with style. And its cheaper TVs are usually excellent value for money.

The best TV 2023: our picks for all budgets, updated for Black Friday

Jump to:

Quick list
Best overall
Best budget TV
Best mid-range
Best premium OLED
Best 8K TV
Best cheap OLED TV
Best TV for sport
Best for versatility
Best TV for sound
How to choose
How we test
Latest updates

Best TV: Quick Menu

The Samsung S90C TV has an image on it showing a bird flying with a fish in its mouth — (Image credit: Getty Images / Samsung)

1. The list in brief
2. Best TV for most people
3. Best budget TV
4. Best mid-range
5. Best premium OLED
6. Best 8K TV
7. Best cheap OLED TV
8. Best TV for sport
9. Best for versatility
10. Best TV for sound
11. How to choose
12. How we test

It isn't easy to find the best TV – there are more and more TV options with elaborate screen tech and jargon-filled features – but the good news is that an excellent home theater experience has never been more affordable. And with the holiday season in full swing, these TVs are even more affordable than usual!

We're here to help you find the best TV in your budget range, based on our extensive testing experience with these sets – and right now, that includes looking how the best TV deals have changed their value – we'll highlight the price drops for our favorite TVs on this page. You should start with our number one TV: you can get the 65-inch Samsung S90C OLED TV for just $1,599 at Samsung, down from $2,599. We also think the 65-inch Hisense U6K mini-LED 4K TV for just $498 at Amazon (down from $799) is a phenomenal value if you want something more budget.

In this guide, we've focused on the best TVs for all-round excellence, balancing picture quality (measured objectively in some ways, but also from our subjective experience in other ways), features, sound quality, price, and size options. If you're looking for something specific, you might prefer to head straight to our guides to the best gaming TVs, best TVs under £1000 or best OLED TVs – but here, you can get an overview of all the best models, including from these categories (and more).

We've reviewed every kind of TV over the years, from the first flatscreens to the original OLEDs to today's best 85-inch TVs. And that means we know which features really matter and how they will deliver the most bang for your TV-buying buck. No matter how much you want to spend, what you want to watch or where you want to watch it, you should find the best TV for you in this guide.

Al Griffin

Al Griffin is TechRadar's Senior Editor for Home Entertainment in the US. Previously the editor of Sound & Vision magazine, he brings nearly three decades of tech journalism and AV product testing experience to the position. Right now, he's using that experience to whittle down the list of Black Friday TV deals still available to just the best ones. That includes the 75-inch Amazon Fire TV Omni QLED for just $899 at Amazon (down from $1,099) as an excellent big-screen budget buy, or the 42-inch LG C2 OLED TV for $849 at Walmart (down from $1,299 originally) if you want a small TV that doesn't compromise on features or picture quality.

The quick list

Want the simplest guide to the best TVs around? Here's our quick guide – you can read more in-depth verdicts on each TV by following the link, as well as alternative options in some cases.

Best overall

1. Samsung S90C

The best TV for most people

✅ With brighter pictures and better sound at a mid-range price, this is a fantastic value.
❌ It comes in limited sizes.
💰 Starting from just $1,297 in Black Friday deals, it's the best-value mid-range OLED.

Read more below

Best budget TV

2. Roku Plus Series

The best budget TV

✅ A high-quality, affordable 4K TV with easy-to-use smart TV software.
❌ If you want gaming features or elite picture quality, you need to spend more.
💰 You can find this for just $379 at 55 inches on Black Friday, which is excellent for a QLED TV.

Read more below

Best mid-range

3. Hisense U8K

The best mid-range TV

✅ A bright TV to use in light room that's also packed with gaming features, and good picture quality.
❌ It's not as cinematic as OLED or higher-end mini-LED TVs.
💰 Black Friday deals bring this down to just $698 for the 55-inch with is incredible for mini-LED tech!

Read more below

Best premium OLED

4. Samsung S95C

The best premium OLED TV

✅ This is the most spectacular OLED TV on the planet, thanks to its high brightness, razer-slim design and smart connections box.
❌ All of this comes at a premium price.
💰 It starts from $1,899 in the Black Friday deals.

Read more below

Best 8K TV

5. Samsung QN900C

The best for 8K detail

✅ You want the ultimate in dazzling big-screen TV brilliance – this takes color and contrast to new levels, as well as offering 8K.
❌ It's a heck of an investment.
💰 It's over $1,000 off for Black Friday, but still starts at $3,299.

Read more below

Best cheap OLED

6. LG B3

The best cheap OLED TV

✅ Delivers cinematic OLED pictures and next-gen gaming features for less.
❌ It's not great for bright rooms, and the sound is mediocre.
💰 Starting at a $999 Black Friday price, it's a steal.

Read more below

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Best for sport

7. Samsung QN90C

The best bright TV for daytime sport

✅ Thanks to class-leading brightness, this is the best at beating reflections, and it comes in lots of sizes.
❌ Even with mini-LED, OLED has more precise dimming control.
💰Starting at $897 for Black Friday, it's a strong value.

Read more below

Best for versatility

8. LG C3

The best for versatility

✅ A beautiful and feature-packed OLED TV available in a wide range of sizes.
❌ In the middle sizes, the Samsung S90C is brighter and sounds better for the same price.
💰 Starts from $899 in Black Friday deals, which is a record low.

Read more below

Best for sound

9. Sony A80L

The best TV for sound

✅ Beautiful OLED pictures, with sound so good, you won't need a soundbar.
❌ Not very bright, and more expensive than equivalent OLEDs, like the S90C or C3.
💰 Starts from $1,399 for 55 inches over Black Friday.

Read more below

The best TV 2023

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

Below you'll find full write-ups for each of the best TVs in our list. We've tested each one extensively, so you can be sure that our recommendations can be trusted.

The best TV for most people

Samsung S90C on a table, with a forest scene on the screen — (Image credit: Future)

1. Samsung S90C

The best TV for most people, balancing price, features and pictures

Specifications

Screen size: 55, 65, 77, 83-inch

Resolution: 4K

Panel type: QD-OLED (55-77-inch); OLED (83 inches)

Smart TV: Tizen

HDR: HDR10+, HDR, HLG

Reasons to buy

Beautiful 4K HDR picture

Four HDMI 2.1 ports

Very good built-in sound

Reasons to avoid

Samsung S95C and LG G3 are brighter

No Dolby Vision support

83-inch model has weaker panel

Black Friday deals

The Samsung S90C has hit its lowest-ever prices on Black Friday! At the same price as the LG C3, it's a better-value pick.

➡️ Samsung S90C 55-inch:
$1,899 $1,299 at Samsung
➡️ Samsung S90C 65-inch:
$2,599 $1,599 at Samsung
➡️ Samsung S90C 77-inch:
$2,599 $2,499 at Samsung

BUY IT IF

✅ You’re want QD-OLED for relatively cheap: The Samsung S90C gives you a brighter OLED screen than the LG C3, and fantastic picture quality, for the same price as C3.

✅ You need lots of HDMI 2.1 ports: With four HDMI 2.1 ports that all support 4K 120Hz and up to 144Hz refresh rates for gaming, the Samsung S90C offers unbeaten connectivity.

DON'T BUY IT IF

❌ You want the brightest OLED available: Both the Samsung S95C and the LG G3 offer higher brightness levels than the S90C.

❌ You want an 80-inch TV: The 83-inch model uses a different screen type that's far less bright – we wouldn't recommend it. Get the 83-inch LG C3 instead, which has Dolby Vision.

The Samsung S90C takes the top spot on our best TV list because it does it all; excellent picture quality, sleek design, brilliant gaming performance and it gives you access to QD-OLED technology for the cheapest it's ever been. With prices dropping over time too, this gives you real OLED bang for your buck.

With excellent contrast levels, dynamic and punchy colors and deep, rich blacks that we come to expect from an OLED, we found in our review that the S90C's extra brightness compared to the LG C3 (further down this list) or Sony A80L really adds an extra layer, despite these TVs all costing the same. Its sharpness levels and detail are also a sight to behold. One thing to note, though, is that the 83-inch model uses a regular OLED screen that's much less bright, and we would recommend getting the 83-inch LG C3 instead.

Not just a beautiful TV, the Samsung S90C is also a gamers' paradise. With a refresh rate of 144Hz, it has four 2.1 HDMI ports that all support 4K 120Hz, VRR and ALLM. It also has a gaming hub so you can tweak setting easily to get the most out of your games. Add to this built-in sound quality that beats almost all other TVs, including LG's OLEDs, you get a complete package with the S90C.

It's not totally perfect (the lack of Dolby Vision support is a shame), and higher-priced OLEDs such as the Samsung S95C (at #4 in this list) and LG G3 can beat it for brightness. But in terms of what you get at this budget level, the Samsung S90C is real value for money and is the best TV for most people.

Read the full Samsung S90C review

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The best budget TV

Roku Plus Series TV showing Spider-Man image onscreen — (Image credit: Future)