Best OLED TV 2024: stunning sets from LG, Sony and Samsung

PRICE
VERDICT
REASONS TO BUY
REASONS TO AVOID
VERDICT
REASONS TO BUY
REASONS TO AVOID

The best OLED TVs on the market today deliver beautiful image quality because of the self-lighting pixels that define this kind of technology. What these pixels allow for is rich, precise contrast for HDR in a way that even the best LCD TVs can’t match. That means they deliver an incredible cinematic picture that brings you more detail in darker areas of the screen than you’ll ever get from an LCD TV.

With one of the best OLED TVs, many of which are among the best TVs on the market, you'll also find a starker contrast between light and dark, which is similar to the laser projection in movie theaters – especially if you buy a larger TV, like one of the best 65-inch TVs or best 75-inch TVs. Big TV brands, such as LG and Sony, use OLED tech in their premium TVs. Even Samsung, a TV company that had previously been holding out on OLED, has now entered the OLED TV space in a big way… at the time of writing, it makes our top-ranked OLED! Now that's an entrance.

We've been testing TVs since long before the first OLED made it to market, watching the technology get better, more popular and more affordable over the years. This guide is based on our own testing and reviews of these products, comparing them to each other, and regular LED or mini-LED TVs you can find at the same prices. We're judging them based not just on picture quality, but also the features they offer, and how that balances with the price.

For more about how OLED TV tech works and why it can be such a big upgrade for your home theater game, read our 'What is OLED?' guide. But here's the short version: OLED TVs deliver stunningly deep blacks and incredibly precise colors, and the latest flagship models deliver stunning HDR brightness to compete with mini-LED TVs.

Written by
Matthew Bolton headshot against grey background
Written by
Matt Bolton

Matt is TechRadar's Managing Editor for Entertainment, meaning he's in charge of persuading our team to watch the latest movies on gorgeous TVs as well as listen to fantastic speakers and headphones. He's helped shaped this list of OLED TVs to include all the best OLED TVs available, not only based on picture quality but also to suit every budget and need.  

The quick list

Want to get straight to the best OLED TV for your needs? Use our quick round-up below to immediately find an OLED that suits you – and you can read more about it by jumping to our full write-ups and explanations using the links.

The best OLED TVs in 2024

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The best OLED TV for most people

The Samsung S90C OLED TV pictured on a wooden table displaying a forest scene

(Image credit: Future)
The best OLED TV for most people

Specifications

Screen size: 55, 65, 77 and 83 inches
Resolution: 4K
Panel type: QD-OLED
Smart TV: Tizen
HDR: HDR10+, HDR10, HLG

Reasons to buy

+
Stunningly bright, contrast-rich pictures
+
Excellent gaming support
+
Great value for QD-OLED

Reasons to avoid

-
No Dolby Vision support
-
The S95C and LG G3 are brighter
-
The S95C sounds better
BUY IT IF

You want QD-OLED’s premium strengths for less: This TV unlocks a higher level of brightness and color depth than other OLED TVs at the same price.

You like gaming: With 4K 120Hz support on four HDMI inputs, sub-10ms latency, and a cloud-based Gaming Hub, the S90C is a gaming powerhouse. 

DON'T BUY IT IF

You want higher brightness:
The S90C doesn’t deliver as much brightness as Samsung’s step-up S95C QD-OLED TV (#4 in this list) does, or that the LG G3 does.

You want Dolby Vision support: Samsung continues to neglect the Dolby Vision HDR format in its latest TVs, and there’s no indication it will ever change that up. 

The Samsung S90C is our top pick OLED TV for most people. LG's C-series OLEDs had dominated that spot for a long time, but the S90C is brighter and has better sound than the LG C3 (#6 on the list) for essentially the same price, so it's a better value. It comes with a great range of connectivity options and gaming support, with full 4K 120Hz and variable refresh rate graphics on all four of its HDMI ports.

The S90C has the same Samsung Neural Quantum 4K processor found on the company’s flagship S95C QD-OLED TVs. This processor uses 20 neural networks that apply multiple 'AI'-based refinements to incoming sources, with the end result being improved upscaling of lower resolution content to the TV’s native 4K display.

Picture quality is stunningly bright, measured at over 1,000 nits, resulting in contrast-rich pictures even by typical OLED standards. The S90C might not give you the 1,400-nit brightness you get with Samsung’s flagship S95C, but it still manages to deliver higher brightness and color depth than other OLEDs at the same price (the LG C3, for instance, is around 800 nits, by comparison). As with the other OLED TVs in this list, the S90C picture is watchable from nearly any viewing position.

Design-wise, the Samsung S90C has an incredibly thin panel, especially at its edges, though it’s a little chunkier in the middle due to the inputs connections/processing box. But the S90C is still a beautiful looking set, and has an impressive speaker array for such a slim TV.

Read our full Samsung S90C review

The best budget OLED TV

LG B3 TV with peacock feather on screen

(Image credit: Future)
Best budget OLED TV

Specifications

Screen size: 55, 65 and 77 inches
Resolution: 4K
Panel type: OLED
Smart TV: webOS 23
HDR: Dolby Vision, HDR10, HLG

Reasons to buy

+
Impressive picture quality
+
Exceptional for gaming
+
Affordable for an OLED TV

Reasons to avoid

-
Below-average sound quality
-
Cheap-feeling stand
-
Just two 2.1 HDMI ports
BUY IT IF

You want a great picture for the price: The B3’s powerful contrast and vivid color reproduction rivals more premium OLED TVs on the market.

✅  You want a great gaming TV: With stellar gaming performance and and equally stellar picture, the B3 is a perfect choice for gamers on a budget. 

DON'T BUY IT IF

You don’t want to use a soundbar: The B3’s sound is just average at best, and most of its sound modes have an uneven quality. A soundbar is strongly recommended here.

❌  You want comprehensive HDR support: As with other LG TVs, the B3 lacks HDR10+ support, though Dolby Vision and HDR10 are handled. 

The LG B3 is easily the best OLED TV choice for anyone looking for a more affordable option than the other models here. Thanks to its excellent overall picture quality, the LG B3 is great for watching movies. But with smooth motion processing and an extremely useful Game Optimizer feature, the B3 is also a TV that gamers should consider if they want OLED gaming on a budget. Only two of the B3’s four HDMI ports are version HDMI 2.1, but that’s only an issue if you’re playing with both next-gen Xbox and PS5 consoles.

Audio performance isn't really impressive, although that's expected at this price and it can be easily remedied by adding a soundbar. But the picture quality is impressive with exceptional contrast, strong HDR and punchy, vibrant color.

Some compromises inevitably have been made to keep the price low, so the B3 is less bright than the LG C3, let alone the Samsung S90C or the mighty S95C. It offers decent specifications for a very good price, however, including a comprehensive set of HDMI 2.1 gaming features including 120Hz, Variable Refresh Rate (VRR), and auto low latency mode (ALLM).

Read our full LG B3 review

The best premium OLED TV