Prime Day

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about prime day

Massive early Prime Day and 4th of July sales are live: here are the 90+ best deals worth buying today
By Alex Whitelock, Mackenzie Frazier last updated
Your A-Z guide for today's best 4th of July sales and early Prime Day deals, including TVs, appliances, laptops, and much more.

I'm a Prime Day expert - here are the 41 best tech gadgets that I recommend buying right now
By Mackenzie Frazier last updated
Amazon's early Prime Day sale is filled with best-selling tech gadgets, and as TechRadar's deals editor, I've hand-picked the 41 best offers that I recommend buying right now.

I've been using Iniu power banks for years, and this Best Buy July 4 power bank deal will give you hours of power at a great price
By Philip Berne published
A ton of power in your pocket for a great price

I'm a big fan of Samsung's Ultra tablets and Best Buy's Galaxy Tab S9 Ultra deal drops the price so low I literally can't believe it
By Philip Berne published
A huge screen for a rock bottom price

Let 'em cook: LG's C4 OLED TV plummets to its lowest price yet ahead of Prime Day
By Mackenzie Frazier published
This might be the best early Prime Day deal I've spotted so far - LG's highly rated C4 OLED TV is on sale for its lowest price yet, thanks to a whopping $1,500 discount.

This "convenient and easy-to-use" Nespresso coffee machine is now down to its lowest-ever price
By Paul Hatton published
Coffee shop brews get expensive fast. Buy the Nespresso Vertuo Plus at this bargain price, and you never have to leave the house.

Here's all 2TB USB Flash Drives on Amazon, just in time for Prime Day: 23 models starting from just $84.99 but be quick, stocks won't last
By Wayne Williams published
Updated Enjoy big savings on 2TB flash drives at Amazon this Prime Day

The 11 best 4th July streaming deals live – huge savings on Prime Video, Paramount+, Apple TV+ and more
By Amelia Schwanke last updated
Looking for the best pre-Prime Day streaming deals? Here's your guide to the best offers from Prime Video, Paramount+, Apple TV+ and more.
Sign up for breaking news, reviews, opinion, top tech deals, and more.