Prime Day

Prime Day is Amazon's annual shopping event solely for members of its Prime subscription service.
Unlike Black Friday and other holidays such as Memorial Day and Labor Day, which can also be great times to pick up a bargain, there's no interesting history behind Prime Day – it's simply a way for Amazon to push thousands of deals to its millions of subscribers.
It was first held on July 15, 2015, to mark Amazon's 20th birthday, and immediately became a yearly festival of shopping excess. It's traditionally been held in July, although the 2020 edition was moved to October due to Covid restrictions, and the 2021 instalment took place in June.
It's a fully international event these days, too, with the 2024 Prime Day including 23 countries in July, plus India later in the year.
The other thing to note about it is that it's no longer a single-day event, having expanded to be a 48-hour sale in 2017. This year's Amazon Prime Day took place on July 16-17 in some countries like the US and UK, and was a whopping 6-day event from July 16-21 in Australia and Singapore.
In recent years Amazon has also run a second Prime Day event in October, and 2024 was no exception. Prime Big Deal Days is taking place in the US and UK on October 8-9, with further sales events in Australia, Singapore and elsewhere.
Of course, to take advantage of the deals you'll need to be an Amazon Prime member, although if you've never used it before you can sign up for a 30-day Amazon Prime free trial to get access to the deals. This will also let you enjoy the other membership benefits, including free shipping, access to Prime Video and more.
Below, you'll find all of the latest Prime Day deals and information.
Latest about Prime Day

Amazon Prime Day TV deals are live – here are all the best offers and my personalized buying advice as a TV expert
By Matt Bolton last updated
Amazing prices on OLED TVs, budget mini-LED QLED TVs, and more

Nintendo Switch 2 restocks live: where to try and buy the console this Prime Day, and the best gaming deals at Amazon
By Rob Dwiar last updated
All the latest stock updates and more!

I've found all the best Amazon Prime Day deals – here are 80+ offers picked by a sales expert
By James Pickard last updated
Live updates of all the best Prime Day deals available this year's sale at Amazon, all hand-picked by the shopping and tech experts at TechRadar.

I’ve covered every Prime Day laptop deal since the very beginning – and these hand-picked offers are the ones I recommend
By Matt Hanson last updated
Amazon Prime Day 2025 This year's Amazon Prime Day actually lasts for four days - and I'll be bringing you all the very best laptop deals and buying advice live!

Here are all the Xbox Wireless Controller deals you can save money on this Prime Day week
By Rhys Wood published
Save up to $23.50 off Xbox Wireless Controllers with these excellent Prime Day deals.

I'm obsessed with my Oura Ring 4 – and it's on sale for the first time for Amazon Prime Day
By Jacob Krol published
For the first time ever, the Oura Ring Gen 4 is seeing a discount, and it's 15% off across every style that the smart ring comes in.

Grab this 1.1KWh Jackery portable power station with a huge 56% off - Explorer 1000v2 costs $351.12 with exclusive code this Prime Day
By Desire Athow published
Prime Day The Jackery Explorer 1000 v2 gets a 56% discount in Amazon's Prime Day sale

The best vacuum cleaner deals in the Amazon Prime Day sales – as chosen by a vacuum reviewer and sales expert
By Ruth Hamilton last updated
The event officially started, and there are big bargains on vacuum cleaners from Shark, Dyson and more.
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