Amazon Prime Day 2024: date confirmed and early deals available now

A selection of tech products around the Amazon Prime Day and techRadar logos

Amazon has announced that this year's Prime Day will be July 16 - 17. The 48-hour members-only sale will feature 'hundreds of thousands' of deals according to the retailer, with big-name brands such as Samsung, Fitbit, Bose, Sony, GHD, Oral-B and Ninja all set to feature. But you can already shop for early deals now – so I've gathered the best ones.

See all early deals at Amazon

Right now you can pick up some Amazon devices for record-low prices, such as the Ring Video Doorbell for $49.99 (was $99.99) and an Amazon Fire HD 10 Kids Pro tablet for $109.99 (was $189.99). That's on top of up to five months of free Amazon Music Unlimited, discounts on various Prime Video Channels, and three months of Kindle Unlimited for free.

Of course, this is just the start, and I'll be on hand to bring you all the best Prime Day deals from now and throughout the full sale. Expect more offers on Amazon devices, as well as big savings on TVs, appliances, laptops, phones, tablets and more. Many of these products will be available at record-low prices for Amazon Prime members, so be sure you're signed up to Amazon Prime if you want to score the best bargains.

I'll use our decade of experience covering the event and the wider knowledge of the full TechRadar team to highlight the top-rated tech worth buying and the bargains that are actually good value for money. Keep this page bookmarked for all the latest news, announcements and recommendations over the coming weeks.

Amazon Prime Day 2024: early deals

Ring Video Doorbell: $99.99 $49.99 at Amazon

Ring Video Doorbell: was $99.99 now $49.99 at Amazon
The Ring Video Doorbell is on sale for its cheapest price ever as part of this year's early Prime Day deals, beating the previous record low by $5. The wireless version of the smart doorbell was awarded four stars in our Ring Video Doorbell review with useful features such as advanced motion detection and two-way talk so you can see, hear and speak to anyone from your phone or computer. The Ring also works with Amazon Alexa to send alerts to your Echo devices.

Insignia F30 Series 65-inch 4K Fire TV: $449.99 $299.99 at Amazon

Insignia F30 Series 65-inch 4K Fire TV: was $449.99 now $299.99 at Amazon
The best-selling Insignia 65-inch TV features 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa. Today's deal from Amazon brings the affordable display down to a new record-low price of $299.99. 

Amazon Fire TV 43-inch Omni QLED Series: $449.99$359.99 at Amazon

Amazon Fire TV 43-inch Omni QLED Series: was $449.99 now $359.99 at Amazon
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features under $400, so it's an excellent buy for the budget-conscious without compromising on quality. However, this offer is still $30 more than the record-low price.

Amazon Fire 7 Kids Tablet: $109.99  $54.99 at Amazon

Amazon Fire 7 Kids Tablet: was $109.99 now $54.99 at Amazon
Amazon's cheapest Kids Edition tablet is the Fire 7 and it's now on sale for $54.99 - that matches the lowest price ever that we last saw back in December. We said in our Fire 7 Kids Edition review that it's one of the best devices for small hands and surprisingly capable for the cost. It features up to 10 hours of battery life and includes a kid-proof case with a built-in stand and access to over 20,000 apps, games, books, videos, audiobooks, and educational content.

Amazon Fire HD 8 Kids Tablet: $179.99  $79.99 at Amazon

Amazon Fire HD 8 Kids Tablet: was $179.99 now $79.99 at Amazon
The latest Amazon Fire 8 Kids tablet with 64GB of storage is on sale for $79.99 – that's a huge over 50% discount that brings it down to its lowest price yet. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.

Apple Watch Series 9: $399$299 at Amazon

Apple Watch Series 9: was $399 now $299 at Amazon
The Apple Watch 9 is down to its previous record-low price in Amazon's early Prime Day deals. We discovered that it is more powerful than ever in our Apple Watch 9 review thanks to the S9 SiP chip, which delivers a brighter display and 18 hours of battery life. You also get advanced health and safety features, GPS technology, and a new double-tap feature that allows you to use your Apple Watch without touching the display.

Apple Watch Ultra 2: $799$719 at Amazon

Apple Watch Ultra 2: was $799 now $719 at Amazon
The Ultra 2 is Apple's best-ever smartwatch, and at a reduced price of $719, it's the lowest price it's ever been. An unbeatable screen, titanium case, and amazing battery life are all guaranteed with Apple's flagship model. Best of all, this deal is available to all and not just Amazon Prime members.

Amazon Prime Day 2024: all you need to know

Woman bending down picking up three Amazon packages from her doorstep

(Image credit: Amazon)

When is Amazon Prime Day 2024?

The retailer has confirmed in a press release that Amazon Prime Day will take place on July 16 – 17. The sale will start at midnight on Tuesday and run until 23:59 on Wednesday, giving you 48 hours to snap up the best bargains.

However, some deals are available right now, and more are set to launch over the coming weeks, with fresh offers dropping each day from July 8 – 15.

How do I become an Amazon Prime member?

You need to be an Amazon Prime member to access all Prime Day deals. A subscription costs $14.99 per month or $139 for a year.

If you haven't signed up before then new subscribers can get a 30-day Amazon Prime free trial to buy the member-exclusive deals. The free trial also lets you try out all the other membership benefits, including free shipping, access to Prime Video and much more.

You can read our Amazon Prime review for full coverage of what you get as part of a membership. That can help you decide if you want to cancel Amazon Prime once your free trial has ended to avoid being charged the monthly fee.

Amazon Prime: 30-day free trial

Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.

Will there be a Prime Day in October 2024?

Amazon has also run a Prime Day in October in the last two years, so will it run another in 2024? While nothing has been announced, we are confident there will be a second Amazon Prime Day in October. It's been relatively successful as it's an ideal preview for the retailer's Black Friday deals in November, so it's very likely that Amazon will hold it again in 2024.

Amazon Prime Day: buying advice

Person holding a phone looking at the Amazon app, with a monitor behind it showing the Amazon website

(Image credit: Shutterstock)

We've covered Amazon Prime Day at TechRadar for almost a decade so we know how the sale works and how to get the best deals. I've shared all our expertise and insights here, including the deals to look out for and which products have the best discounts during the event.

What are the best Amazon Prime Day deals?

The majority of the best Prime Day deals are on Amazon products. The retailer always discounts these items to their lowest prices during Prime Day – even cheaper than we see on Black Friday – which makes it a great time to buy a Fire TV, Kindle, Echo Dot, Fire Tablet and so on.

There are also hundreds of deals in all of the retailer's most popular categories, too, such as TVs, laptops, appliances, smart home tech, gaming, fashion and more. Depending on the product, you can often pay the lowest price that year during Prime Day, though some of the biggest savings are held back for Black Friday in November.

No matter what it is you're after, we search through the full sale to bring you all the best Amazon Prime Day deals right here so you can be sure you won't miss out on a bargain.

Amazon Prime Day vs Black Friday

Amazon Prime Day and Black Friday are well known for offering some of the year's best deals. And while there's a good four months between both sales events, it's still worth considering whether you should hit buy now at Amazon or wait for November to pick up any items on your shopping list. 

Here are my top tips on what to buy and what to avoid during Prime Day:

Amazon Devices
Prime Day is the one time of the year when Amazon Devices fall to their lowest-ever prices. That means it's the best time to pick up some smart home tech such as a Fire TV Stick, Echo Dot, Kindle or Ring Doorbell – to name just a few options.

Back-to-school gear
It might be a little early, but we've found in previous events that Amazon Prime Day offers a good opportunity to pick up any back-to-school tech or essentials. This includes products from our areas of expertise such as laptops, tablets and headphones, but also clothing, stationary and other supplies.

Major appliances
Amazon does sell major appliances but it's rarely the best place to shop if you want a new refrigerator, washing machine, dishwasher or oven. We'd suggest sticking to other larger retailers such as Best Buy, Lowe's and Samsung for the best offers – especially during other yearly sales events such as Memorial Day, 4th of July or Labor Day.

2024 TVs
You'll find a good number of TV deals during Prime Day but – outside of a few rare examples – we'd encourage you to wait until Black Friday if you're buying a brand-new 2024 TV. Some discounts for these three-to-six-month-old displays are a good start, but they will almost certainly be cheaper in November. Instead, stick to the older LG, Samsung and Sony models from 2023, or go for more budget-friendly options by Hisense, Insignia and TCL – or a Fire TV.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

With contributions from