Amazon Prime Day is one of the biggest shopping events of the retail calendar. Now in its eighth year, the global retailer's annual two-day deal extravaganza sees the launch of thousands of discounts on everything from electronics and home items to fashion, food, furniture and more - with many of the cheapest prices of the year.
We're expecting Amazon Prime Day 2022 to be another mega-sale. During Prime Day last summer, total online retail sales in the US exceeded $11 billion, according to Adobe Analytics data.
That's more than was spent online the previous Cyber Monday ($10.9 billion) - which was the biggest shopping day of 2020. And it's more than the most recent Cyber Monday too ($10.7 billion), although Prime Day does last for 48 hours rather than just one day.
The date of Amazon Prime Day 2022 is currently still tightly under wraps. Amazon doesn't normally release this information until a week or two before the event - but we've been covering it for long enough to be able to make some strong predictions.
Here's everything you need to know about the next Prime Day, from the date we're expecting it to launch, to our predictions for the best Amazon deals during the annual shopping event.
Amazon Prime Day 2022: everything you need to know
When is Amazon Prime Day 2022?
We predict Amazon Prime Day 2022 will be on Monday, July 18 - Tuesday, July 19. Amazon is unlikely to officially announce the date of its annual sales event until much closer to the time, but we think the retailer will once again run a 48-hour mega-sale with thousands of daily deals, and it'll bring the event back to mid-July, rather than holding it in June, as it did last summer.
Eighth: July 18-19, 2022 (predicted)
Seventh: June, 21-22, 2021
Sixth: Oct 13-14, 2020
Fifth: July 15-16, 2019
Fourth: July 16-17, 2018
Third: July 11-12, 2017
Second: July 12, 2016
First: July 15, 2015
Last year, Prime Day was moved to June 21-22 for the first time. The event came just eight months after Amazon was forced to postpone Prime Day until mid-October, following stock shortages and delivery delays caused by the coronavirus pandemic in 2020.
Prior to this, Prime Day was always held in July. It started as a 24-hour shopping event back in 2015, before growing to 30 hours in July 2017 and later expanding to a full two days.
What is Amazon Prime Day?
Prime Day is Amazon's biggest sale of the year. Usually held during the summer months, the annual two-day deals event is for Prime members only - while there are non-Prime offers on the site throughout the sale, all the best discounts are Prime Day deals.
To be eligible for the deals, you'll either need to sign up for Prime membership for $12.99 per month, or $119 per year, or you can start a free 30-day Prime trial closer to the date, once it's been announced.
If you're not intending to keep Prime after the sale, just make sure you cancel it within the one-month trial period. ( You can read our Amazon Prime review if you're not sure.)
Prime Day originally started in 2015 as a celebration of Amazon's 20th anniversary. Designed to encourage people to spend outside of the October-December holiday season, the online retailer says its only goal was to "offer a volume of deals greater than Black Friday".
Since then, it's ballooned into one of the biggest sales in the global retail calendar, with many other large retailers launching promotions of their own to take advantage of the huge online audiences around Prime Day.
We'll be rounding up the best Prime Day deals at Amazon here once they start - and we'll bring you the biggest offers from the likes of Walmart, Best Buy, Target, Home Depot and others too.
What are the best Prime Day deals?
Every year, without fail, the best Prime Day deals are on Amazon devices. The retailer always drops the prices of its popular smart speakers, e-readers, security cameras and other devices to the lowest of the year - although we do sometimes see these prices return on Black Friday and Cyber Monday.
Total items bought worldwide:
More than 250 million globally
Most popular item: Fire TV Stick 4K with Alexa Voice Remote
Best-selling categories worldwide: included tools, beauty, nutrition, baby care, electronics, apparel, and household products
Back to school stats: one million laptops, one million headphones, 600,000 backpacks and 240,000 notebooks sold
Data source: Amazon
The Fire TV Stick 4K with Alexa Voice Remote was the most popular item purchased last Prime Day, according to Amazon. On sale at half price ($24.99, down from $49.99), the streaming media player was bought by more people on Prime Day last year than any previous Prime Day.
Other big sellers included Amazon's Echo-branded smart speakers. Our data showed the Echo Dot (fourth-gen) to be a Prime Day favorite, once again, for readers of TechRadar, Tom's Guide, T3 and other Future PLC websites. It hit record lows in June, dropping to $24.99 from $49.99.
However, one trend we've noticed over the last two years is Amazon making more of an effort to boost its marketplace sellers.
Last year, Prime Day was the biggest two-day period ever for Amazon’s third party sellers, according to the retailer, resulting in a huge boost in Prime Day deals across home, fashion, beauty and electronics - more than 250 million items were bought worldwide.
In the US, the top-selling Prime Day deals excluding Amazon devices, included:
- Waterpik Electric Water Flosser ($40, was $70 at Amazon)
- Organic Organic Plant Based Protein Powder ($15, was $27 at Amazon)
- 23andMe Health DNA Test ($99, was $199 at Amazon)
- iRobot Roomba 692 Robot Vacuum ($199.99, was $299.99 at Amazon)
- Instant Pot Duo Plus 6 Quart Pressure Cooker ($54, was $119.95 at Amazon)
Amazon Prime Day 2022: our predictions
There are more Amazon deals every year - but not all products receive good discounts on Prime Day. Amazon's own range of smart home devices and tablets are the easiest to predict. Every year we see new record-low prices on the vast majority of Amazon devices, and we expect to see that trend continue in 2022.
Last year, Amazon's Echo smart speakers dropped to new record-low prices, with the latest fourth-gen Echo Dot half price, at $24.99, and the more powerful Echo down from $99.99 to $59.99. In 2022, we expect prices to fall a little further, with the Echo Dot potentially matching the current $20 tag of the previous generation. Plus, we expect more savings on Fire tablets, Kindles e-readers and brands like Blink, Ring and Eufy as well.
If you're looking to buy a decent 4k TV though, think again. Amazon rarely offers big discounts on mid-range and high-end TVs over Prime Day - although there are usually plenty of excellent deals on cheaper Fire-enabled TVs. Still, we're always hopeful. We'll be tracking the best Prime Day TV deals on the day, so stay tuned...
What about this year's Prime Day laptop deals? Well, Prime Day isn't usually the best time to buy a laptop, but last year saw an improvement in deal quality over the year before, and we hope to see this trend continue. Amazon typically lacks variety in the lower mid-range ($300 - $500) on Prime Day. However, last year the retailer provided a slightly better range of laptop deals, with some decent offers in this price category. They were largely limited to cheap Chromebooks or premium ultrabooks and gaming laptops though.
It doesn't look like the global chip shortage is going to end any time soon, as we reported previously. However, we are seeing some of the pressures caused by the pandemic continue to ease, and we're hopeful that laptops will become more of a focus for Prime Day 2022.
If you've got a new Apple device in mind, though, timing is going to be critical. The quality of Prime Day 2022's offers is going to depend on Apple's own release schedule, as while these devices do see some excellent prices when a new generation launches, stock on older models runs out incredibly quickly.
With new M1 Macbooks on the way and considering the M1 iPad Pros will have had plenty of time to mature on the shelves (and perhaps a new generation will be already out in the wild) by next year, we may see even better prices on Apple devices over Prime Day 2022. However, if new models come too early or too late in the year we may also be caught between launches.
These products do see big discounts when a new model lands, but they tend to fly off the shelves and stay off them. Amazon wasn't selling any 2020 iPad Pros or older 2020 MacBooks over Prime Day this year, so if we're too far away from a new generation stock may impede these discounts.
How to prepare for Prime Day 2022: pro tips
Whether you're hopeful for a new kitchen device or a laptop, it's worth making sure you know exactly what you want to get from this year's Prime Day deals.
That means going beyond the brand or model you are looking for, and taking note of the specs and features that are important to you. In the heat of the moment there's going to be a lot of prices and specs flying around, and to get the best Prime Day deals possible you'll need to know exactly what you're looking for.
Plus, your first choice model may not even be discounted which means you'll also want to find out which features you're willing to sacrifice for a lower price and what you would be willing to spend above your budget if there was bags of extra value in a slightly higher cost.
That also means doing a little research on what prices you can expect to see. We cover laptop deals, TV deals, Dyson Airwrap deals and all manner of other products all year round - see all our deals listings. Keep an eye on these pages in the run-up to Prime Day to get an idea of what a good discount might look like for the product you want.
How to find the best Prime Day deals
The best Amazon Prime Day deals don't always make themselves immediately apparent. However, they do sell out fast so you'll need to go in with a game plan. Here's our top tips for bagging the best Prime Day deals for you.
1. Find an Amazon Prime free trial...
Amazon Prime Day is technically reserved for Prime members only, however Amazon usually offers free trials in the lead up to the event to make sure it has as large a customer base as possible. If you're not already subscribed, you'll find free trials available up to three weeks in advance but be sure to time your membership to run over the Prime Day dates once we know them.
2. ... but don't rely on it
Last year we saw more retailers participating in Prime Day-esque sales in order to steal a little of Amazon's pie. We expect stores like Walmart and Best Buy will be running their own discounts over the same period this year, which means you'll want to be shopping around to find the best Prime Day deals possible - because some may not even be on Amazon at all.
3. Know what you want to buy...
If you're coming into Amazon Prime Day with your eyes on a prize, you're already in a fantastic position to scoop up a saving. Knowing what you want to buy means you can filter through to the exact product you're after without having to wade through the lightning deals, wasting time while doing so. Check the specs, features, and any design considerations you're after beforehand and, if possible, check out some options in-store so that you know exactly what you're looking for on the big day.
4. ... but stay flexible
That said, it's unwise to rest on the assumption that the particular TV or tablet you're after will be on sale. You can waste a lot of time trying to find any discounts on the particular model you're after if there are just no savings to be found - and you may be missing out on more valuable Prime Day deals in the process. It's great to go in with a brand and model in mind, but think about what you want to get out of it and be flexible with these specs and features for the best value possible.
Similarly, you'll want to build some flexibility into your budget. While it's never a good idea to get caught up in the moment and break the bank, it's worth shopping around similarly specced models to see if you can't pick up far better value just by springing an extra $10 or $20.
5. Get in there early...
When Prime Day itself rolls around, you'll want to be one of the first through the doors to give yourself the most time to find the best offers for you. High profile discounts on the year's hottest tech do run out quickly, so we wouldn't wait around too long if you do stumble across the perfect price.
6. ... but check back throughout the event
Just because you've managed to secure your dream deal straight out the gate doesn't mean Amazon is done. New deals are released throughout the entire sales window, which means you may find a better option worth cancelling your original order for.
Amazon Prime Day vs Black Friday - should you wait?
Both Amazon Prime Day and Black Friday generally offer discounts on the same kinds of devices, but there are a few differences between the sales events that hold bearing over both the value on offer and the ease of actually getting the deals into your basket.
Amazon Prime Day deals are largely focused on Amazon itself, with others like Best Buy and Walmart competing against them. Competition among shoppers is also significantly reduced on Prime Day, which all together means that deals are generally easier to find, easier to price check, and won't run out of stock so quickly.
However, Black Friday is set across a much larger range of retailers, often with prices that manage to come in just a little cheaper and a wider variety of brands on sale. That does mean a lot more work to make sure you're getting the best offer possible, and keeping a close eye out for limited stock flash sales that make up for most of those lowest price records. However, with more competition between retailers we do tend to see slightly heavier discounts in November.
Of course, you may also simply want your tech sooner. If so, we wouldn't recommend waiting too long for a discount. There's no guarantee that prices will be any different come Black Friday, and with such an increase in competition you're also less likely to come across the best deals before they're gone as well.
Prime Day last year
There was plenty to sink your teeth into over Amazon Prime Day this year, with discounts on everything from headphones to the Nintendo Switch. Some categories, however, did perform better than others.
Laptop deals, for example, were available with some slightly better discounts than we were anticipating, whereas 4K TVs didn't seem to offer the variety and quality of discounts that we may have been used to before. We saw very few discounts on LG and Samsung's 2021 models and returning sales on older 2020 devices. If you were after a 4K TV on Amazon Prime Day this year, options were somewhat limited to the retailer's own Fire-enabled displays.
Of course, Amazon's biggest sellers were its Echo and Echo Dot devices, both seeing brand new price lows at $59.99 and $24.99 respectively. However we also saw some excellent savings on previous generation Echo Show 5 and Echo Show 8 smart displays, meeting or just surpassing previous discount records.
Here are all the best Amazon Prime Day deals we saw last year...
Last year's best Amazon Prime Day deals
Amazon Echo Dot (4th gen):
$49.99 $24.99 at Amazon
Save $50 - Our favorite Prime Day device deal was a massive 50% discount on the best-selling Echo Dot. That brought Amazon's latest smart speaker down to just $24.99, which is the lowest price we've seen and a fantastic deal for this Alexa-enabled feature-packed speaker.
Amazon Echo (4th Gen):
$99.99 $59.99 at Amazon
Save $40 - If you're looking for more power, Amazon had the 4th Generation Echo smart speaker on sale for a record-low price of $59.99. The smart speaker delivers rich sound that adapts to any room and works with Amazon Alexa to become a smart home hub.
Sony WH-1000XM4 headphones:
$348 $237 at Amazon
Save $111 - These wireless headphones deliver excellent noise-cancellation and surprisingly great sound quality all in a lightweight, comfortable design. We think they're amazing and they can proudly claim their place at the top of our best headphones of 2021 list. At $237 they beat their previous record low of $278 by a considerable margin as well.
iPad 8th generation (32GB):
$329 $299 at Amazon
Save $30 - Amazon returned to this wildly popular $299 price tag on the 8th generation iPad over Prime Day, but we had been seeing this price for a few months beforehand. Still, with $30 off you were getting a record low price here and stock seemed to hold out well on all colors throughout the event.
Samsung The Frame 43-inch 4K TV:
$999.99 $797.99 at Amazon
Save $202: The premium 2021 Samsung Frame 4K TV took its first ever price cut in this year's Prime Day deals - all the way down to just $797.99. We hadn't seen Amazon discounting this luxury Quantum HDR display before these sales so you were getting an excellent deal here.
$249 $189.99 at Amazon
Save $60 - We hadn't seen the AirPods Pro drop down to this $189.99 position for a long time - they've been stuck at $199 for a few months now. However, you did have another chance to grab these premium ANC earbuds for an extra $10 off over Prime Day, before they quickly sold out.
Samsung Galaxy Buds Pro:
$199.99 $169.99 at Amazon
Save $30 - Samsung only released the Buds Pro earlier this year, which is why this $30 discount was so impressive - especially considering it actually appeared the week before Prime Day. We had seen this price once before, but the ANC true wireless earbuds had never dipped below $169.99 in their short time on the market so far.
Apple iPad Air (2020):
$599 $519.99 at Amazon
Save $80 – This was the lowest price we had ever seen on the excellent iPad Air 4 at Amazon, and since then this $519.99 sales price has been fleeting. That made this a fantastic opportunity to snag a bargain on a great tablet.
Marvel's Spider-Man: Miles Morales Ultimate Edition:
$69.99 $49.99 at Amazon
Save $20 - You could save 29% on Marvel's Spider-Man Miles Morales Ultimate Edition with this great Prime Day deal. The Ultimate Edition comes with Marvel's Spider-Man Remastered, so you can play both of Insomniac Games' unmissable Spider-Man games on your PS5.
iRobot Roomba 614 Robot Vacuum:
$249.99 $211.49 at Amazon
Save $38 - You can rely on great cleaning power with the Roomba 614 but you won't have to pay a fortune for fancy extras because this machine just gets the job done. With $38 off, this Roomba deal was great for those that want to keep it simple.
Samsonite Omni PC Luggage: from
$139.99 $105 at Amazon
Save $34.50 - There was a 24% discount on the 20-inch carry-on version of this super-popular hardback expandable luggage from Samsonite. It has spinner wheels for moving it around easily, plus a scratch-resistant shell, side-mounted locks and a 10-year warranty. There's also a two and three-piece set if you prefer. This one flew over Prime Day - and with a host of positive user reviews, it's well worth considering.
What happened in last year's Prime Day deals?
Last year, Prime Day was delayed until October 13-14, in an unprecedented move for the sixth annual shopping event. It made sense: consumers were facing an economic downtown over the summer, and the delay also gave Amazon time to deal with the huge increase in orders it had seen during lockdown.
Despite concerns around stock and shipping during the pandemic, Prime Day was even bigger than the year before, with an extra $3.24bn-worth of products sold globally.
Some $10.4 billion-worth of goods were sold in total, so what were people buying? Well, according to Amazon - and our data mirrors the findings - the best-selling products globally were (as usual) Amazon’s own devices: the Echo Dot and Fire Stick 4K.
Other top sellers included the iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones and Fitbit Versa 2 smartwatch. Robot vacuums, in particular, were hot products on our pages.