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Amazon Prime Day 2021: what happened and will there be another sale?

Amazon Prime Day deals 2021
(Image credit: Future)

Amazon Prime Day deals have now come to an end, with the summer event running from June 21 to 22 this year. However, many are wondering if Amazon is going to leave its annual sale until 2022 now or return with a new October date. 

Last year's Prime Day deals were delayed back to October 13, a move that didn't seem to hamper the momentum the annual sale event has gathered over recent years. In fact, Adobe Analytics tracked $10.4 billion in sales over last year's October event, a record breaking year with figures just shy of the $11 billion in sales over Prime Day 2021.

Amazon know that interest is sustainable year round, then, and with last year's event setting a precedent for fall savings we may see a second Prime Day take place later on in 2021. We're tracking all the latest October Prime Day rumors right here, as well as showing you exactly what happened during the summer event and looking ahead to Amazon Prime Day 2022.

Will there be another Prime Day in October 2021?

Last year Amazon Prime Day deals were pushed back to October 13, after the global pandemic saw increased pressures on the online giant's shipping system in the summer. However, such a big timescale shift didn't burden Prime Day's earnings, instead offering up a record breaking period of sales, according to Adobe Analytics. With the summer Prime Day 2021 now done and dusted, then, it's possible that the online retail giant may be looking to double down on its efforts and bring its fall sale back once again. 

If that happens, we would expect another event to take place during the middle of October, at a similar date to last year's October 13 sale. For now, though, Amazon has not commented on whether another Prime Day is in the works, so we're keeping a close eye and bringing all the latest rumors right here.

Otherwise, all attention falls to those Amazon Black Friday deals and Amazon Cyber Monday deals in late November to save you a bob or two in the lead up to the holidays.

Amazon Prime Day 2022: what to expect

If we don't see another Prime Day in October, however, we'll need to look to Amazon Prime Day 2022 for more site-wide savings. Amazon deals are getting better every year, with a wider variety of products taking price cuts and bigger savings on premium items. That means next year's event is already looking promising, but what exactly can you expect to look out for over Prime Day 2022?

Amazon's own range of smart home devices and tablets are the easiest discounts to predict. Every year we see new record low prices on the vast majority of Amazon's first party products and we expect to see that trend continue in 2022. This year we've already seen Echo smart speakers dropping to new record low prices, but by next year those discounts may be in the same region as those of the previous generation (around $20). Plus, we expect more savings on Fire tablets, Kindles and brands like Blink, Ring and Eufy as well. 

Prime Day laptop deals improved on last year's efforts in 2021 and we hope to see this trend continue as well. Amazon typically struggles with its laptop deals, lacking variety in the lower mid-range ($300 - $500). This year offered a slightly better range of options, with some decent offers in this price category, however we were still largely limited to cheap Chromebooks or premium ultrabooks and gaming laptops. As the pressures from the global pandemic's demand surge continue to ease moving into 2022 we're hopeful that laptops will become more of a focus for Prime Day 2022. 

If you've got a new Apple device in mind, however, timing is going to be critical. The quality of Prime Day 2022's offers is going to depend on Apple's own release schedule as, while these devices do see some excellent prices when a new generation launches, stock on older models runs out incredibly quickly. 

With new M1 Macbooks on the way and considering the M1 iPad Pros will have had plenty of time to mature on the shelves (and perhaps a new generation will be already out in the wild) by next year, we may see even better prices on Apple devices over Prime Day 2022. However, if new models come too early or too late in the year we may also be caught between launches. 

These products do see big discounts when a new model lands, but they tend to fly off the shelves and stay off them. Amazon wasn't selling any 2020 iPad Pros or older 2020 MacBooks over Prime Day this year, so if we're too far away from a new generation stock may impede these discounts. 

What happened on Amazon Prime Day 2021?

There was plenty to sink your teeth into over Amazon Prime Day this year, with discounts on everything from headphones to the Nintendo Switch. Some categories, however, did perform better than others. 

Laptop deals, for example, were available with some slightly better discounts than we were anticipating, whereas 4K TVs didn't seem to offer the variety and quality of discounts that we may have been used to before. We saw very few discounts on LG and Samsung's 2021 models and returning sales on older 2020 devices. If you were after a 4K TV on Amazon Prime Day this year, options were somewhat limited to the retailer's own Fire-enabled displays. 

Of course, Amazon's biggest sellers were its Echo and Echo Dot devices, both seeing brand new price lows at $59.99 and $24.99 respectively. However we also saw some excellent savings on previous generation Echo Show 5 and Echo Show 8 smart displays, meeting or just surpassing previous discount records.  

You'll find all the best Amazon Prime Day deals we saw this year just below.

The best Amazon Prime Day deals from 2021

Amazon Echo Dot (4th gen): $49.99 $24.99 at Amazon
Save $50 -
Our favorite Prime Day device deal was a massive 50% discount on the best-selling Echo Dot. That brought Amazon's latest smart speaker down to just $24.99, which is the lowest price we've seen and a fantastic deal for this Alexa-enabled feature-packed speaker.

Amazon Echo (4th Gen): $99.99 $59.99 at Amazon
Save $40 -
If you're looking for more power, Amazon had the 4th Generation Echo smart speaker on sale for a record-low price of $59.99. The smart speaker delivers rich sound that adapts to any room and works with Amazon Alexa to become a smart home hub.

Sony WH-1000XM4 headphones: $348 $237 at Amazon
Save $111 -
These wireless headphones deliver excellent noise-cancellation and surprisingly great sound quality all in a lightweight, comfortable design. We think they're amazing and they can proudly claim their place at the top of our best headphones of 2021 list. At $237 they beat their previous record low of $278 by a considerable margin as well.

Sony 65-inch A8H BRAVIA OLED 4K Ultra HD Smart TV: $2,498 $1,798 at Amazon
Save $700 -
This gorgeous OLED TV packs a stunning picture and great sound quality with an ultrawide viewing angle making it a superb choice for a home cinema upgrade, especially at this record-low price.

iPad 8th generation (32GB): $329 $299 at Amazon
Save $30 -
Amazon returned to this wildly popular $299 price tag on the 8th generation iPad over Prime Day, but we had been seeing this price for a few months beforehand. Still, with $30 off you were getting a record low price here and stock seemed to hold out well on all colors throughout the event.

Samsung The Frame 43-inch 4K TV: $999.99 $797.99 at Amazon
Save $202:
The premium 2021 Samsung Frame 4K TV took its first ever price cut in this year's Prime Day deals - all the way down to just $797.99. We hadn't seen Amazon discounting this luxury Quantum HDR display before these sales so you were getting an excellent deal here.

AirPods Pro: $249 $189.99 at Amazon
Save $60 -
We hadn't seen the AirPods Pro drop down to this $189.99 position for a long time - they've been stuck at $199 for a few months now. However, you did have another chance to grab these premium ANC earbuds for an extra $10 off over Prime Day, before they quickly sold out.

Apple MacBook Air (M1, 2020): $999 $899 at Amazon
Save $100 -
The M1 MacBook Air dropped back down to its record low $899 price in this year's Prime Day deals, after weeks of being stuck at $949. This offer came courtesy of an additional $49 discount at checkout.

Samsung Galaxy Buds Pro: $199.99 $169.99 at Amazon
Save $30 -
Samsung only released the Buds Pro earlier this year, which is why this $30 discount was so impressive - especially considering it actually appeared the week before Prime Day. We had seen this price once before, but the ANC true wireless earbuds had never dipped below $169.99 in their short time on the market so far.

Apple iPad Air (2020): $599 $519.99 at Amazon
Save $80
 – This was the lowest price we had ever seen on the excellent iPad Air 4 at Amazon, and since then this $519.99 sales price has been fleeting. That made this a fantastic opportunity to snag a bargain on a great tablet.
View Deal

Marvel's Spider-Man: Miles Morales Ultimate Edition: $69.99 $49.99 at Amazon
Save $20 -
You could save 29% on Marvel's Spider-Man Miles Morales Ultimate Edition with this great Prime Day deal. The Ultimate Edition comes with Marvel's Spider-Man Remastered, so you can play both of Insomniac Games' unmissable Spider-Man games on your PS5.

iRobot Roomba 614 Robot Vacuum: $249.99 $211.49 at Amazon
Save $38 -
You can rely on great cleaning power with the Roomba 614 but you won't have to pay a fortune for fancy extras because this machine just gets the job done. With $38 off, this Roomba deal was great for those that want to keep it simple. 

Samsonite Omni PC Luggage: from $139.99 $105 at Amazon
Save $34.50
- There was a 24% discount on the 20-inch carry-on version of this super-popular hardback expandable luggage from Samsonite. It has spinner wheels for moving it around easily, plus a scratch-resistant shell, side-mounted locks and a 10-year warranty. There's also a two and three-piece set if you prefer. This one flew over Prime Day - and with a host of positive user reviews, it's well worth considering.

Amazon Prime Day deals FAQs

When is Amazon Prime Day?

Amazon Prime Day 2021 ran through June 21 to 22, with 48 hours of daily deals - that's a little earlier than previous years. However, we may be seeing another Prime Day later on this year as well, and if so that date will likely fall in the middle of October.

What is Amazon Prime Day?

Amazon Prime Day is fast becoming one of the bigger sales events of the year. The annual savings event offers up 48 hours of discounts on everything from the latest tech to homeware, fashion, personal care and garden furniture. However, these Prime Day deals are reserved for Prime members so you'll need to grab a Prime free trial before things kick off.

How do you prepare for Amazon Prime Day deals?

Whether you're hopeful for some big TV price drops or a new laptop, it's worth making sure you know exactly what you want to get from Prime Day deals. 

That means going beyond the brand or model you are looking for, and taking note of the specs and features that are important to you. In the heat of the moment there's going to be a lot of prices and specs flying around, and to get the best Prime Day deals possible you'll need to know exactly what you're looking for. 

Plus, your first choice model may not even be discounted which means you'll also want to find out which features you're willing to sacrifice for a lower price and what you would be willing to spend above your budget if there was bags of extra value in a slightly higher cost. 

That also means doing a little research on what prices you can expect to see. Camelcamelcamel is a good starting place for finding out the record low price of your chosen items, as well as their Prime Day deals last year. Aim for a middle ground between these two costs, as factors like demand, launch dates and any releases since Prime Day last year may effect both prices.

How do you find the best Prime Day deals?

The best Amazon Prime Day deals don't always make themselves immediately apparent. However, they do sell out fast so you'll need to go in with a game plan. Here's our top tips for bagging the best Prime Day deals for you. 

1. Find an Amazon Prime free trial...
Amazon Prime Day is technically reserved for Prime members only, however Amazon usually offers free trials in the lead up to the event to make sure it has as large a customer base as possible. If you're not already subscribed, you'll find free trials available up to three weeks in advance but be sure to time your membership to run over the Prime Day dates once we know them.

2. ... but don't rely on it
Last year we saw more retailers participating in Prime Day-esque sales in order to steal a little of Amazon's pie. We expect stores like Walmart and Best Buy will be running their own discounts over the same period this year, which means you'll want to be shopping around to find the best Prime Day deals possible - because some may not even be on Amazon at all.

3. Know what you want to buy...
If you're coming into Amazon Prime Day with your eyes on a prize, you're already in a fantastic position to scoop up a saving. Knowing what you want to buy means you can filter through to the exact product you're after without having to wade through the lightning deals, wasting time while doing so. Check the specs, features, and any design considerations you're after beforehand and, if possible, check out some options in-store so that you know exactly what you're looking for on the big day.

4. ... but stay flexible
That said, it's unwise to rest on the assumption that the particular TV or tablet you're after will be on sale. You can waste a lot of time trying to find any discounts on the particular model you're after if there are just no savings to be found - and you may be missing out on more valuable Prime Day deals in the process. It's great to go in with a brand and model in mind, but think about what you want to get out of it and be flexible with these specs and features for the best value possible. 

Similarly, you'll want to build some flexibility into your budget. While it's never a good idea to get caught up in the moment and break the bank, it's worth shopping around similarly specced models to see if you can't pick up far better value just by springing an extra $10 or $20. 

5. Get in there early...
When Prime Day itself rolls around, you'll want to be one of the first through the doors to give yourself the most time to find the best offers for you. High profile discounts on the year's hottest tech do run out quickly, so we wouldn't wait around too long if you do stumble across the perfect price. 

6. ... but check back throughout the event
Just because you've managed to secure your dream deal straight out the gate doesn't mean Amazon is done. New deals are released throughout the entire sales window, which means you may find a better option worth cancelling your original order for.

Amazon Prime Day vs Black Friday - should you wait?

Both Amazon Prime Day and Black Friday generally offer discounts on the same kinds of devices, but there are a few differences between the sales events that hold bearing over both the value on offer and the ease of actually getting the deals into your basket. 

Amazon Prime Day deals are largely focused on Amazon itself, with others like Best Buy and Walmart competing against them. Competition among shoppers is also significantly reduced on Prime Day, which all together means that deals are generally easier to find, easier to price check, and won't run out of stock so quickly. 

However, Black Friday is set across a much larger range of retailers, often with prices that manage to come in just a little cheaper and a wider variety of brands on sale. That does mean a lot more work to make sure you're getting the best offer possible, and keeping a close eye out for limited stock flash sales that make up for most of those lowest price records. However, with more competition between retailers we do tend to see slightly heavier discounts in November. 

Of course, you may also simply want your tech sooner. If so, we wouldn't recommend waiting too long for a discount. There's no guarantee that prices will be any different come Black Friday, and with such an increase in competition you're also less likely to come across the best deals before they're gone as well. 

What happened in last year's Prime Day deals?

Last year, Prime Day was delayed until October 13-14, in an unprecedented move for the sixth annual shopping event. It made sense: consumers were facing an economic downtown over the summer, and the delay also gave Amazon time to deal with the huge increase in orders it had seen during lockdown.

Despite concerns around stock and shipping during the pandemic, Prime Day was even bigger than the year before, with an extra $3.24bn-worth of products sold globally.

Some $10.4 billion-worth of goods were sold in total, so what were people buying? Well, according to Amazon - and our data mirrors the findings - the best-selling products globally were (as usual) Amazon’s own devices: the Echo Dot and Fire Stick 4K. 

Other top sellers included the iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, LEGO Star Wars Stormtrooper Helmet, Bose QuietComfort 35 II wireless headphones and Fitbit Versa 2 smartwatch. Robot vacuums, in particular, were hot products on our pages. 

Tabitha Baker

Tabs is a Deals Editor at TechRadar, bringing you all the latest savings on the tech everyone's talking about and covering deals on gaming, laptops, tablets and more in the US and UK. Happiest with a DualSense controller in her hand, she's also contributed to GamesRadar, Tom's Guide and T3 and specializes in gaming hardware and computing.