If you're here now, you need to be made aware that all the Amazon Prime Day Kindle deals have dried up, with the event formally ending at midnight on July 12, 2023.
As it's Amazon's own Kindles we're talking about, it shouldn't come as a shock that Amazon Prime Day is probably the best time all year to pick up one of the brand's signature ereaders at a noteworthy discount, and there were some serious savings to be had, which we reference further down this article.
Of course, you can still buy your next Kindle full price, but if you're unsure of which to go for, perhaps check out our rundown of the best Kindles first, and if you'd rather wait for the next most likely window for reductions on Amazon's ereader line, you can look ahead to our Black Friday deals hub, where we give you all the information you'll need ahead of the sales period, which kicks off on November 24 this year.
Amazon Prime Day Kindle Deals: FAQs
When did Amazon Prime Day Kindle deals end?
Amazon Prime Day Kindle deals for 2023 have now ended, with Prime Day this year running across July 11 and July 12. As you'll see below, we've kept record of some of this year's Prime Day deals, so you know what was on offer and what further Kindle discounts could crop up from Amazon later this year (i.e. Black Friday) and with next year's products, the time Prime Day rolls back around in 2024.
Do you need Amazon Prime for these deals?
Yes, you will need to be an active Amazon Prime Day member to get the best deals each Prime Day. Generally speaking, while there are decent deals that don't need membership over Prime Day, Amazon's deals on its own-brand products always need Prime. Thankfully, the retailer offers a free trial throughout the year, which you can use to gain access to every Prime Day deal free of charge.
Amazon Prime: 30-day free trial
If you've never signed up before you can get a 30-day free trial of Amazon Prime to get access to each year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.
Is Amazon Prime Day the best time for Kindle deals?
Amazon Prime Day does tend to be the best time all-year-round for bagging a bargain on Amazon's range of own-brand tech, including its Kindle range of e-readers.
We've generally observed record-low deals or deals that are a match for record-lows over Amazon Prime Day and this year doesn't appear to have been any different. Generally speaking, it's also a time where Amazon offers discounts across the entire range so you should find a decent amount of choice each Prime Day.
Is Kindle Unlimited worth it?
Amazon Kindle Unlimited is a fantastic service that perfectly compliments any Amazon Kindle device. You get unlimited access to a library of over one million books and magazines, plus some free audiobook narration on select titles, courtesy of Audible. It's good value, at just $7.95 / £7.99 a month, and you'll never run out of fantastic content.
That said, Prime members get access to the Prime reading service. It's like a stripped-down version of Kindle Unlimited, and has a few thousand free titles. So if you have Prime, even if you don't want to sign up to Kindle Unlimited, you'll still have plenty of books to read with your Kindle device.
This year's best Amazon Prime Day Kindle deals (ended)
Amazon Kindle (2022): was
$99.99 now $64.99 at Amazon
What's an Amazon Prime Day without a sale on Amazon Kindle ereaders? This Amazon Kindle (2022) got an update last year, and this is now the cheapest price we've seen on Amazon's basic but powerful portable ebook. The latest update gave the basic Kindle the same sharp display as the best Kindle Oasis, so it's a great reading tablet at a great price.
Amazon Kindle Paperwhite: was
$139.99 now $89.99 at Amazon
For most people, the Amazon Kindle Paperwhite is the best ereader to buy, since it packs the same sharp display as the best Kindle devices, with the waterproof reading that we loved in the Kindle Oasis. This is the best price we've ever seen on Amazon's best reading tablet, and you don't even need to spring for more storage if you aren't traveling for months at a time.
Kindle Oasis (32GB): was
$239.99 now $164.99 at Amazon
Say you don't want an entire Oasis bundle but still like the sound of Amazon's premium Kindle, this deal on the 32GB model is well worth considering. Sure, the Kindle Oasis is a little pricier than the other models but its super-sharp 7-inch display with warm light filter, ergonomic design, and better water resistance than other models make it a perfect choice as a vacation ereader. This deal saves you 34% and brings the Oasis down to a low that's only previously been reached on Black Friday.
Amazon Kindle Scribe: was
$339.99 now $254.99 at Amazon
The Kindle Scribe is more than just a Kindle – it adds writing and journaling capabilities to a humongous ereader display. In many ways, it's the best Kindle yet, and it's pretty new, so it hasn't been on sale very often. This Prime Day deal is the best price we've seen on the Amazon Kindle Scribe, dropping it $35 from its all-time low. Even if you don't care about writing, the Kindle Scribe is worth checking out if you just want a much bigger screen to read your Kindle book library.
Kindle Oasis Essentials Bundle (32GB): was
$364.97 now $224.97 at Amazon
One of the most premium Kindle experiences out there comes courtesy of the Kindle Oasis and this latest bundle sees a $140 reduction on the Oasis itself, alongside a power adapter and a premium leather cover, which Amazon describes as "rustic" (there are offers on other finishes too). The Oasis currently sits amidst the top five in our rundown of the Best Kindles in 2023.
Kindle Paperwhite Signature Edition Essentials Bundle (32GB): was
$272.97 now $172.97 at Amazon
The Kindle Paperwhite Signature Edition comes with plenty of bells and whistles, like wireless charging and more storage compared to the standard model (at 32GB). This deal includes the Signature Edition Paperwhite itself, a charging dock and a premium cover. You can actually choose from three different bundles with three different covers – fabric, leather or cork – all with the same 37% discount.
Certified Refurbished Kindle Paperwhite Signature Edition: was
$169.99 now $114.99 at Amazon
With no way to expand the standard Paperwhite's internal storage beyond 16GB (after that higher storage variant was introduced in 2022), the Signature Edition is the only way to enjoy a peak 32GB of storage, along with wireless charging and automatic brightness adjustment, plus the rest of the hardware the Paperwhite formula entails.
Kindle Scribe Essentials Bundle (64GB): was
$519.97 now $365.97 at Amazon
One of Amazon's latest and greatest ereaders, complete with 64GB of storage and all-new stylus input benefits from a complete bundle offer, which sees 30% knocked off the original price. The bundle includes the Kindle Scribe itself, the Premium Pen, a folio cover and a power adapter.
Kindle Paperwhite Kids Essentials Bundle: was
$202.97 now $137.97 at Amazon
The Paperwhite Kids comes with 16GB of storage, but this bundle also tacks on a kids cover, a power adapter, a screen protector, a two-year warranty and one year's access to Amazon Kids Plus; serving up unlimited access to a curated selection of child-friendly books.
Certified Refurbished Kindle Paperwhite (16GB): was
$149.99 now $89.99 at Amazon
The Kindle Paperwhite – brighter than the basic Kindle, but not as premium as the Oasis. It's a great fit for most readers, especially with its water-resistant design, and despite launching in 2021, this 16GB variant wasn't introduced until a year later. It marks a real sweet spot in the Kindle lineup our opinion and this 33% reduction on a refurbished model makes it a no-brainer.
Book Cover for Kindle Scribe: was
$44.99 now $34.99 at Amazon
The Kindle Scribe is arguably the most interesting entry in the series to date, being the first to introduce stylus input to the established Kindle experience. If you want to keep your Scribe wrapped up in style, Amazon is currently pushing this 22% reduction on a NuPro Book Cover case for the Scribe.
Certified Refurbished Kindle Paperwhite (8GB): was
$124.99 now $79.99 at Amazon
Amazon is kicking off its Prime Day Kindle deals with some great prices on certified refurbished Paperwhite models. While getting a refurb product might not appeal to all, these are great prices on the latest models and well worth a look if you're interested - especially because it's around $10 cheaper than the record-low for brand new versions. The mid-range Kindle Paperwhite is a fantastic choice for an every-day ereader thanks to its adjustable warm light filter (great for bedtime reading) and waterproofing.
Kindle (2022, 16GB): was
£84.99 now £59.99 at Amazon
If all you're after is Amazon's most conventional ereader, you'll currently find a 29% discount on the latest 2022 standard Kindle, which boasts a high-resolution 6-inch display and is the first standard Kindle with convenient USB-C charging too. This Prime Day deal also extends to an offer that includes 3 months of free Kindle Unlimited, meaning you'll have a wealth of books to sink your teeth into from the outset, if you fancy.
Kindle Paperwhite (16GB): was
£149.99 now £99.99 at Amazon
Knock 33% off the updated 16GB Kindle Paperwhite in this fresh Prime Day deal. As a result of our Kindle Paperwhite review, this fast became one of our favourite ereaders, not least because of the large screen, comfortable reading experience and convenient USB-C charging.
Kindle Oasis (32GB): was
£229.99 now £179.99 at Amazon
The Kindle Oasis is Amazon's premium ereader, offering a stunning 7-inch display with a 300ppi resolution that makes it like reading on real paper. The warm light filter also improves readability in different situations, plus there's increased water resistance. This deal saves you 22% and while it has previously been £10 lower, it's still a good price for an excellent ereader.
Amazon Kindle Scribe: was
£329.99 now £259.99 at Amazon
The Kindle Scribe was only launched in November 2022, so a price cut of this size is worth taking note of. Amazon's brought it down by £70 for Prime Day – a saving of 21% that takes it to a new low. The Scribe comes with a stylus and can be used for writing and journaling, as well as, of course, reading, making it the most versatile Kindle yet.
Kindle Paperwhite Signature Edition + 3 months Kindle Unlimited: was
£179.99 now £129.99 at Amazon
The Kindle Paperwhite Signature Edition seems purpose-made to address any shortcoming you might have with the standard model: twice the maximum internal storage at 32GB, automatic brightness adjustment and Qi-compatible wireless charging. You can save on the Paperwhite Signature Edition alone or follow this deal and also nab yourself three months access to Amazon's Kindle Unlimited service for no extra cash. That's heaps of stuff that's free to read at your leisure, on your new Kindle.
Kindle Paperwhite Kids (8GB): was
£139.99 now £89.99 at Amazon
Picking up a Kindle Paperwhite Kids means you also gain a free year's worth of access to a curated lineup of child-friendly reading, with Amazon Kids Plus. You also get the same great display and battery life as the standard Paperwhite, it's IPX8-certified against water, can be had in fun finishes – like Robot Dreams or Emerald Forest – and for added peace of mind, a two-year guarantee.
Kindle Kids (2022, 16GB): was
£104.99 now £74.99 at Amazon
All the benefits of the latest 2022 Kindle, paired with a two-year guarantee, no ads, unique colourways and, most importantly, a year's access to a Amazon Kids Plus: thousands of age-appropriate books at your child's fingertips. USB-C charging, a sharp 300ppi screen and six weeks of promised battery life should be enough to seal the deal on this 29% reduction.
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Alex joined as TechRadar's Senior Phones Editor in June 2022, but brings over a decade's worth of experience to the role, with an expertise in smartphones, tablets and wearables. He's covered keynotes hosted by the biggest brands and attended the launches for some of the most influential mobile products of the last few years. His experience was amassed at some of the most reputable consumer technology publications out there, including GSMArena, TechAdvisor and Trusted Reviews.