They've arrived - Prime Day Kindle deals are live: shop my 5 favorite offers from $129.99
The Kindle Scribe leads the pack

Whether you’re still daydreaming of the fireworks last night for the 4th of July or counting the days until Prime Day 2025 kicks off, Amazon’s already rolled out some excellent Kindle deals. And yes, there is stellar savings on the Kindle Scribe – which lets you read and write – but we’ve also found some savings on the entry-level Kindle and the Paperwhite that come bundled with accessories.
Now, if you’re not after a Kindle, fear not, as the TechRadar team is hard at work at finding the best remaining 4th of July deals and looking ahead to find the best early Prime Day deals. We’ll even sort some of those below, but for now, let’s run through savings on the flagship Kindle Scribe as well as deep discounts on other models.
Amazon refreshed its Kindle lineup in late 2024 with new entry-level, Paperwhite and Scribe models. While Prime Day in 2024 didn’t deliver any notable discounts on the then-Kindle lineup, Prime Day 2025 is surely bucking this trend. It's also doing that ahead of schedule with early deals before the members-only shopping event officially kicks off on July 8, 2025.
The 5 best Prime Day Kindle deals
Amazon's latest Kindle Scribe, which has only been on the market for a year, is already seeing a significant discount before Prime Day even begins. You can save a record $140 off the base Scribe with 16GB of storage, and it comes with the Premium Pen. You can read and write on the Scribe's 10.2-inch glare-free display, plus there are AI features to get even more out of the powerful e-reader.
You can get the Scribe with 16GB in Tungsten or Jade for $259.99, the 32GB is down to $279.99 (from $419.99), and the 64GB is just $309.99 (from $449.99).
Now, if you're eager to protect your Kindle Scribe and get a wall plug, Amazon's also delivering a fresh discount to its essential bundle. With this, you get the Kindle Scribe (16GB), a 9W wall plug, and a fabric folio cover in Rose, Denim, or Black for just $269.97.
That's just $9.98 more than the price of just buying the Kindle, with a savings of $210.
While Amazon hasn't rolled out a discount on just buying the Kindle Colorsoft as of yet, you can save on a bundle for the first-ever color Kindle. You can get the Kindle Colorsoft Signature Edition with 32GB of storage, a plant-based leather folio cover, and a wireless charging dock for $211.97.
That's a 42% or $151 discount over the MSRP for the bundle, and remember, the Colorsoft on its own is $279.99. That's a solid discount, and you get two solid accessories. You can see our full review of the Kindle Colorsoft here.
Don't need a Kindle with a color screen and prefer one that is ultra-portable? The Kindle Paperwhite weighs in at just 7.4 ounces and offers incredibly swift page turns (24% faster than the previous model. In this discounted bundle, you get the Paperwhite with 32GB of storage, a fabric cover, and a wall plug for $154.97.
That's a hefty 29% discount for this bundle and less than the cost of just buying the Kindle Paperwhite on its own.
Amazon's Kindle Paperwhite Kids is a truly awesome product, mainly because it combines the best features of the regular Kindle with a fun case and offers a worry-free guarantee for two years. The latter means that you can get it replaced by Amazon if anything happens to it, like scratches on the screen or drops. Six months of Amazon Kids+ are included, providing access to thousands of books for free.
Currently, the Kindle Paperwhite Kids is available for just $129.99 in the Starfish or Cyber City design, marking a new record low price.
Amazon's early Prime Day sale - quick links
- Amazon Prime membership: free 30-day trial
- Amazon Devices: 50% off TVs, Echo & Fire Sticks
- Apple: AirPods + iPads from $99
- Back to school: deals from $5.99
- Beauty: 80% off toothbrushes & skincare
- Headphones: $120 off Bose, Apple & Sony
- Health: electric toothbrushes from $24.99
- Kitchen: 54% off Ninja, Nespresso & Keurig
- Laptops: record-low prices from $175
- Tablets: iPads and Samsung from $54.99
- Toys: 40% off Lego, scooters & Toniebox
- TVs: cheap TVs from $59.99
- Vacuums: Shark, Bissell & Dyson from $49.99
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Jacob Krol is the US Managing Editor, News for TechRadar. He’s been writing about technology since he was 14 when he started his own tech blog. Since then Jacob has worked for a plethora of publications including CNN Underscored, TheStreet, Parade, Men’s Journal, Mashable, CNET, and CNBC among others.
He specializes in covering companies like Apple, Samsung, and Google and going hands-on with mobile devices, smart home gadgets, TVs, and wearables. In his spare time, you can find Jacob listening to Bruce Springsteen, building a Lego set, or binge-watching the latest from Disney, Marvel, or Star Wars.
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