Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
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The MacBook Air M5 is more expensive than the M4 version, but there is an important silver lining that may make you think differently about the new 13-inch laptop.
The MacBook Air M5 has landed — here's what's new on our favorite laptop
Apple has just updated its most popular laptop – here's what's new in the MacBook Air M5.
The MacBook Pro M5 Pro and M5 Pro Max are official — here's what's new
Apple has announced new MacBook Pros with M5 Pro and M5 Pro Max chips — and they look like laptop powerhouses.
Apple just dropped the next-gen Studio Display and Studio Display XDR — here's what's new
Apple just updated its Studio Display with an upgraded camera, more advanced ports, and better sound, but it also ushered in a new Studio Display XDR to replace the Pro Display XDR.
The best cheap Apple Watch deals and sales for March 2026
Your guide to the best Apple Watch deals and sales with the lowest prices available on Apple's best-selling smartwatch.
The cheapest AirPods sales and deals in March 2026
The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.
The best Apple Watch 10 deals and prices for March 2026
Apple Watch 10 deals are officially available, and I'm rounding up the best prices so that you can save on Apple's latest smartwatch.
