Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Microsoft and Google AI veteran to replace outgoing Apple exec John Giannandrea
Apple’s ML and AI Strategy SVP is leaving next year, but ex-Microsoft AI VP Amar Subramanya is joining.
EU Court gives the Dutch the green light to pursue Apple App Store anti-trust case
The European Court of Justice says the Netherlands can go after Apple over its App Store commissions.
Last chance! These Cyber Monday iPad deals are still live – 25% off iPad Air, 10% off iPad Pro, and more post-Black Friday offers
Plenty of iPad deals are still live in the US and UK, despite the conclusion of Black Friday and Cyber Monday.
45% off AirPods still live now! Every post-Cyber Monday AirPods deal still available – quick!
Grab huge discounts on Apple's AirPods today with the best post-Cyber Monday prices still live across all retailers, wherever you live
Tiny PC, giant discount - get the Mac mini (M4) for $120 off at Best Buy
Cyber Monday deals are coming to a close, but you can still save 20% on our pick for the best mini PC.
Last chance to save big on the Cyber Monday mini PC deals still available right now
Black Friday 2025 Hurry! I've found best deals on mini PCs for Cyber Monday that you can still buy - for now.
Forget a new iPhone – if you only get one Apple Cyber Monday deal, make it this lowest-ever price on the Apple Watch Ultra 2
The Apple Watch Ultra 2 is Apple's biggest watch, but it's now at its smallest price ever.
My favorite smart telescope is on sale for Cyber Monday – get 10% off the Dwarf 3 while you can
The Dwarf 3 is one of the best smart telescopes, helping you take photos of the night skies with ease. And it's on sale for Cyber Monday…
