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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Latest about Apple
Apple turns 50 — we’re live tracking the celebration, surprises, and more
Join us live as Apple hits the 50-year mark, with updates, reactions, and what it means for the future.
12 irresistibly boxy and beige retro Apple accessories
Including an iPod-inspired AirPods Pro case cover that's making me misty-eyed for my old pocket-based music player.
7 mythical Apple products that never saw the light of day
Sometimes, that long-rumored Apple product stays a rumor and never graces the real world. Here are our favorite near-mythical gadgets from the company's 50-year history.
How Apple accidentally destroyed the record business
Three Apple products changed the way we listen to music — and caused some unintended consequences too.
'You’re holding it wrong': 11 iconic phrases that define Apple's last 50 years
From carefully crafted marketing lines to terms the company would probably rather forget, these phrases capture the impact, influence and missteps of Apple over the last 50 years.
From Ping to 'MobileMess': 11 things Apple got horribly wrong in the last 50 years
From rock band downloads to unreliable keyboards, here are the biggest Apple misfires in the last fifty years.
12 essential MagSafe accessories for travel
Hand-picked, snap-on accessories to add convenience and improve security.
I saw Steve Jobs give his last WWDC presentation — here's why it still matters
It's been 15 years since Steve Jobs died, and as Apple turns 50, we reflect on the iconic CEO's last great presentation.
