Apple

Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple

Did Taylor Swift just resurrect iTunes? Apple's music app breaks a 6-year silence for the singer’s new album
By Rowan Davies published
Is iTunes back? It seems as though Taylor Swift has resurrected the OG digital music platform.

Not vibing with Liquid Glass in iOS 26? Here’s how to make it easier on the eyes
By Axel Metz published
The Liquid Glass interface in iOS 26 is a big change from what's come before – here's how to reduce its intensity.

I've been using macOS Tahoe 26 for a month – here are the 5 features you should try first
By David Nield published
There's plenty to like in the latest major desktop software upgrade from Apple, and here's my experience with it.

iOS 26: Apple releases "most significant security upgrade" to better protect you against mercenary spyware attacks
By Chiara Castro last updated
Apple believes that its newly launched Memory Integrity Enforcement (MIE) is the "most significant upgrade to memory safety in the history of consumer operating systems."

Live Translation in Messages is the best AI feature in iOS 26, and Apple isn't even talking about it
By John-Anthony Disotto published
I tried Live Translation in iOS 26, and it might be the best Apple Intelligence feature yet

The iPhone 17 Pro series is in high demand – here’s how long you’ll have to wait to get one
By James Rogerson published
The iPhone 17 Pro and iPhone 17 Pro Max are both facing shipping delays, as so many people are pre-ordering them.

iOS 26 is here - 5 of the best Apple Intelligence features to try right now
By John-Anthony Disotto published
iOS 26 is now available, and these are the 5 best new AI-powered tools that have arrived on iPhone.

iOS 26 and iPadOS 26 compatibility explained – which models are supported?
By Axel Metz published
Updated We detail the device requirements for iOS 26 and iPadOS 26, as well as the model-exclusive features within each software package.
Sign up for breaking news, reviews, opinion, top tech deals, and more.