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Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Google joins privacy backlash and warns Canada Bill C-22 could 'break end-to-end encryption' and create a 'surveillance infrastructure'
After the privacy tech industry, Google and Apple are warning that Canada's proposed Bill C-22 could force developers to build backdoors into their devices, and push for strict judicial oversight.
iPhones could soon get a handy anti-snatching upgrade from Android
iOS users might soon get a new feature designed to protect your private data from phone thieves.
US travelers can now add passports to Samsung Wallet for domestic flights
Samsung launches new partnership with CLEAR, allowing US travelers to add their passports to Samsung Wallet.
Apple’s Fitbit Air-rivaling AI health coach is delayed, new report claims
Apple’s rumored AI health coach has been delayed and won’t appear at WWDC in June, a new report claims.
Apple Music users frustrated by lack of cross-device continuity features
Apple Music users are still waiting for a playback continuity feature that matches Spotify Connect.
Latest MacBook Air M5 tumbles to new record-low price at Amazon
Is there any reason not to buy the excellent MacBook Air M5 now? It's just got even cheaper thanks to a record-low price at Amazon.
Your Apple TV 4K will get useful new accessibility features soon — but not all apps support them
Apple is introducing useful accessibility features in tvOS 27, but some streaming apps don't use Apple's app tech
This little-known iPhone feature just saved a driver from a 330ft fall
Apple’s Crash Detection feature saved a woman’s life by calling emergency services after her car fell 330ft off a mountain.
