EOFY 2026 has ended, but you can still save up to 45% on a new iPhone

There isn’t a single set day for when EOFY deals start, though some retailers, telcos and brands have begun offering discounts on some phones as part of their respective EOFY sale events, with some starting as early as late May. Most deals are set to wrap up by June 30, which is also the last day of the 2025-2026 financial year, but some retailers and brands will continue their sale events into July. In fact, Amazon Australia’s Prime Day is set for July 7-13, 2026, and that’s one of the retailer’s major sale events with lots of major discounts to expect.

We'll be rounding up all the best EOFY phone deals right here on this page, so bookmark it and check in regularly for recommendations when the discounts start coming in. As a quick overview, here are the big three retailers and major phone brands that we're expecting to feature the best phone deals until June 30.

• Amazon: hot iPhone and accessory deals year-round
• eBay Australia: a one-stop shop for a lot of hot iPhone offers
• JB Hi-Fi: discounts on new and old flagship and budget iPhones

For EOFY iPhone deal hunters, there is good news and bad news. The good news is that there are a few deals already live, and we're expecting more discounts in the next few weeks.

But compared to Android phones, we won’t expect as many iPhone deals, as Apple’s handsets don't usually see the same major price drops. The best deals you'll find will likely come from a telco with a contract agreement, but if you were already shopping for service, you could absolutely score a bargain at least on plan fees.

That said, we’ve seen big discounts on the ultrathin iPhone Air all year, so expect to see similar deals during EOFY, whether it’s from a telco or when bought outright. On the other hand, if you’re happy with an older iPhone model, they tend to get nice price drops. In fact, the oldest phone that’s slated to get the latest iOS 27 includes the iPhone 11, which originally launched in 2019. While I wouldn’t necessarily recommend a phone that old, it’s a testament to how long Apple supports its iPhones.

Display

Without question, the best kind of display you can get is AMOLED, also known as Super Retina XDR in Apple parlance. It offers deep blacks and individually-lit pixels, allowing for always-on-displays that consume very little battery due to the majority of the screen turned off. They're also incredibly vibrant, with vivid, organic colours that really bring videos and games to life.

What sets apart flagships with budget handsets like the iPhone 17e is the refresh rate, with the latter at 60Hz while the 17, Air, Pro and Pro Max all have 120Hz displays, also known as ProMotion.

Camera

When looking at an iPhone's camera array, you should consider the types of photos that you want to take. If you want to photograph wildlife or other things you can't easily get close to, then a telephoto lens is essential, with zoom a key factor to consider, while for landscapes a good ultra-wide is your friend.

But of course, still photography isn't the be all, end all. If your needs are more centred around video recording, you will want to track assets like the resolution at which a camera phone shoots video, stabilisation features (for action video) and capture modes.

When you have at least a general idea of what you need from your phone's camera, you can get a better picture of which phone camera setup is for you, whether you're happy with a single camera setup found in the iPhone 17e and iPhone Air, or you want a more versatile array with multiple lenses like the 17, 17 Pro and Pro Max flagships.

Chipset

Depending on how much you're willing to spend, Apple's A-series chipsets offer plenty of grunt under the hood, whether you're after a flagship iPhone or a budget one..

When purchasing a new handset, it's important to find out if its chipset is powerful enough to handle your daily tasks. At present, the latest A19 Pro chipset is what you'll find in the iPhone 17 Pro, Pro Max and the iPhone Air.

The iPhone 17 and 17e have a slightly less juiced-up base A19 silicon chip, which in our tests still provides terrific performance and will continue to do so for a couple more years. After that, you may start to notice some slowdown, depending on how much power-hungry Apple makes its next iOS iterations.

Storage

At least for its current range, iPhones now start with 256GB of onboard storage, with up to 2TB for the most expensive iPhone 17 Pro Max. Depending on what you want to do with your phone, you'll want to settle on a storage size that's right for you. The more storage you add means you can expect the handset price to rise significantly as that number gets larger.

There are plenty of savings to be had in the final month before the Australian financial year comes to a close, and that makes it a great time to save a packet on the latest phones.

As is always the case, more recent models like those from Apple's iPhone 17 range won't be seeing the biggest discounts (although we suspect something in the 10-20% range may arrive, and more likely with the latter), but previous generation iPhones are quite likely to get hefty savings applied to them.

This means that we may see savings on the more affordable iPhone 17e, although it is rather fresh on the market, and previous iPhones may be had for a bargain as retailers want to clear their stock.

You don't necessarily need to buy the iPhone of your choice outright either — telcos have started offering discounts on certain models purchased on a plan. For example, Vodafone and Optus discounted the iPhone Air by up to AU$800, as long as you got them on either a 12-, 24- or 36-month plan. You can expect more of these this year, although the better discounts and wider variety of handsets will likely be on outright purchases.