We're just about halfway through June, and that means end of financial year sales are in full swing across Australia. Massive discounts have been popping up on top tech since early May, but the quantity of deals can make it hard to separate the best from the rest. That's why we've been covering all the best EOFY sales live. But, as we approach July 1, the bargains are getting even bigger.
Because retailers are looking to get their finances in tip-top shape before the new financial year rolls around, sale prices are changing regularly – and popular items are often low on stock. That's why it's important not to wait until June 30 in the hopes of a larger discount – snag a good deal when you see it. However, we recommend waiting to open your new purchase if you can. That way, if the price drops even further during the EOFY sales period, you can return it for a full refund and buy it at the lower price.
EOFY sales are your last chance to buy tax-deductible work-related items, which can significantly boost your total savings once your tax returns come in. Looking for a new laptop? We've got you covered with the best EOFY laptop deals. Or maybe you're after an Apple iPhone or MacBook? We're tracking down all the best EOFY Apple deals.
So, stay with us as we navigate this shopping season, bringing you only the best EOFY tech deals that are truly worth your money and time.
EOFY 2025 top retailers
- Amazon: daily deals on tech, toys, appliances and more
- Appliance Central: massive discounts on TVs and appliances
- Appliances Online: save on TVs, whitegoods, small appliances and more
- Bose: regular deals on headphones and speakers
- Breville: up to AU$300 off + extra 10% off with exclusive code BREVFUTURE10
- Dell: price-match guarantees through June
- Desky: tax-time savings on office chairs, desks and more
- Dyson: save up on vacuums, purifiers and hair tools
- eBay: discounts on gaming, tech, TVs and more
- HP: up to 45% off select laptops, accessories and more
- JB Hi-Fi: save on big-ticket tech items, plus office furniture
- KitchenAid: up to 30% off stand mixers, coffee machines and more
- Kogan: Up to 65% off top tech this EOFY season
- Lenovo: up to 43% off select PCs and more
- Myer: up to 50% off in Stocktake Sale on home items
- Samsung: deals on phones, headphones, TVs and more
- Ted's Cameras: discounts on cameras, lenses and photographic accessories
10 Best EOFY Deals
EOFY sales 2025: key information
When are EOFY sales 2025?
Australia’s end of financial year is June 30, and the EOFY sales typically start on June 1. In recent years, several major retailers have started offering their EOFY sales even earlier, with a few tempting discounts to lure shoppers by mid May. The best EOFY deals will arrive in June though, and don’t expect to see all retailers coming out with month-long sales.
However, some retailers' EOFY sales will run for an entire month, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.
What are EOFY sales?
With the end of financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.
The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work-related purposes, you could claim it back on tax in a matter of weeks.
Are EOFY sales worth it?
The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.
As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim at tax time.
EOFY sales 2025: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
One of the main reasons to prep ahead of time before a big sale is so you can not only make your shopping list, but also keep an eye on the price history of what you're after in the lead up to the EOFY sales. This will help you figure out how much you should spend on a particular item.
2. Figure out what features you're after
It sometimes helps to know what features on a particular tech item are important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. For example, do you need a 4K OLED screen on your laptop or will QHD do? The latter will be cheaper and still get you a great display.
3. Consider a different brand
You might have your heart set on an LG TV, but you might get better value out of a similar-specced Hisense or TCL. So be flexible, as that can save you even more money during EOFY. Similarly, if you've had your heart set on the latest Dell XPS machine, you might find an HP or Lenovo alternative that's cheaper and provides you with all the power you need to get your work done but at a lower price.
4. Do some research
Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.
5. Don't spend on extended warranties with little value
Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. Remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.
EOFY sales 2025: best deals from last year
Unsure what to expect when the EOFY 2025 sales hit? We've picked out a few of our favourite deals from last year to give you an idea.
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