Samsung's EOFY sales has wrapped up, with June 30 behind us and the end of financial year season now over. Thankfully, the sales are going to keep coming, with Amazon Prime Day just around the corner. Having already set off the EOFY deals period with Amazon's Mid-Year sale, the gigantic online retailer is returning to make the best of the moment, and we're expecting discounts on Samsung gear to return come July 8 (when Prime Day kicks off) until July 14 (when it ends).
The most eye-catching deal we spotted over the EOFY period applied to the newly released Samsung Galaxy S25 Edge, which saw a whopping AU$400 shaved off the price after only being released at the end of May. We also saw a generous 15% off the Samsung Galaxy Ring and 21% off the Samsung Galaxy S25 Ultra.
Retailers offering Samsung EOFY deals
Below is a list of the main brands and retailers that offered Samsung EOFY discounts.
- Amazon – Huge discounts on a wide range of Samsung phones, monitors and wearables
- eBay – Attractive low prices from a huge list of retailers
- Samsung Australia – The company's official website, hosting a massive EOFY sale across almost all product categories
- The Good Guys – A classic Australian tech retailer with a wide range of Samsung phones and TVs on sale
- JB Hi-Fi – The bright yellow tech retailer that's no stranger to an EOFY bargain
- Kogan – Low prices on Samsung gear across several device families
- Appliance Central – Huge savings on Samsung home appliances and whitegoods
- Appliances Online – Massive discounts on TVs, soundbars and more
Samsung EOFY deals 2025: last minute deals
The official EOFY sale period might be over, but there are still some great discounts to be had on Samsung gear.
Samsung EOFY deals 2025: best deals from the sale
Samsung EOFY sales 2025: key information
When are EOFY sales 2025?
The end of Australia’s financial year is June 30, but EOFY sales typically start a few weeks before that date, typically around June 1. In recent years, we've seen some retailers starting their EOFY sales even earlier, with some sales events kicking off closer to the end of May.
However, some retailer’s Samsung EOFY sales do run for an entire month, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.
What are EOFY sales?
With the end of financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.
The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work-related purposes, you could claim it back on tax in a matter of weeks.
Are EOFY sales worth it?
The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.
As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim at tax time.
EOFY sales 2025: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
One of the main reasons to prep ahead of time before a big sale is so you can not only make your shopping list, but also keep an eye on the price history of what you're after in the lead up to the EOFY sales. This will help you figure out how much you should spend on a particular item.
2. Figure out what features you're after
It sometimes helps to know what features on a particular tech item is important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. For example, do you need a 4K OLED screen on your laptop or will QHD do? The latter will be cheaper and still get you a great display.
3. Consider a different brand
You might have your heart set on an LG TV, but you might get better value out of a similar-specced Samsung instead. So be flexible, as that can save you money during EOFY. Similarly, if you've had your heart set on the latest Dell XPS machine, you might find an HP or Lenovo alternative that's cheaper and provides you with all the power you need to get your work done but at a lower price.
4. Do some research
Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.
5. Don't spend on extended warranties with little value
Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. Remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.
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