While it's still early days it's never a bad idea to get prepped for the annual Boxing Day sales ahead of the big day itself. Not are many retailers starting their big end-of-year sales early this year, but you'd be surprised at just how many retailers run events. You'll find an exhaustive list of all the best retailers right here on this page and exactly what to expect with this year's Boxing Day sales. We've already found some fantastic early bird sales to check out this week (mostly Christmas themed) and we'll have plenty more updates as we head through December.
The bulk of this page consists of a handy A-Z of the best Boxing Day sales. This exhaustive list doesn't just include big tech retailers like Amazon, Currys, and John Lewis, but also smaller specialised retailers that are great if you're looking for something more specific – like appliances or mattresses, for example. Using our reference, you'll be able to quickly find the biggest discounts as well as plenty of options as we've rounded up all the big retailers alongside smaller specialist ones that you may not have heard of until now.
Overall, the January sales tend to round out a busy deals season that starts with the prior Black Friday deals in late November. While traditionally seen as a big clearance sale on furniture and home goods, it's actually just as good for finding discounts on top tech like laptops and TVs – both of which are almost certain to feature at various retailers this year.
Today's best sales ahead of Boxing Day
- Amazon: up to 65% off tech and gifts
- Adidas: up to 60% off outlet clothing, shoes, apparel
- AO: up to 40% off vacuums, appliances, and tech
- Argos: up to 70% off toys, Christmas decor, and tech
- Boots: half-price gift sets, gift cards, and fragrances
- B&Q: cheap Christmas trees, lights, decor, wreaths
- Carphone Warehouse: 120GB data for £12 per month
- Currys: up to 40% off TVs, air fryers, laptops and more
- Cotswolds Outdoor: up to 50% off Patagonia, Rab, North Face
- Debenhams: up to 70% off home, fashion, gift sets
- Disney: up to 60% off Christmas jumpers, toys, decor
- Ebuyer: up to 40% off laptops, desktops, and components
- John Lewis: £300 off TVs, Apple, plus Christmas decor
- Jessops: up to £1,000 off Sony, Canon, Nikon, and Fujifilm
- O2: up to £600 off iPhone, Samsung and Google
- Samsung: up to £600 off TVs, phones and appliances
- Shark: up to £100 off best-selling vacuums
- Very: discounts on tech, appliances, furniture and beauty
- Vodafone: six months half-price SIMs from £11.50
Boxing Day sales 2023: everything you need to know
Boxing Day sales: when do they start?
The Boxing Day sales traditionally start on the morning of December 26th but it's not unusual for retailers, especially these days, to start their deals events much earlier. This is exactly what's happened in the past few years, with most of the big-name retailers launching their Boxing Day sales online on Christmas eve.
While it depends from retailer to retailer - a lot of shops are likely to offer extended 'December' or 'Winter' sales this year that usually start well ahead of time and carry over until January. Some retailers may keep their powder dry until the big day itself, while some may even carry over their prior Black Friday deals from last November. It depends on the retailer.
When will the Boxing Day sales end - and the January sales begin?
Again, this varies from retailer to retailer. While some switch their Boxing Day sales into early January sales from the 27 December, others extend their Boxing Day deals right to the end of the month. Overall, you'll generally find retailers offering the same offers throughout, however, just under a different promotional banner and search term.
Is Boxing Day bigger than Black Friday in the UK?
Boxing Day has always been the traditional big 'end-of-year' sale in the UK but it's definitely been eclipsed by Black Friday in recent years - particularly if you're shopping for cheap electronics. Boxing Day remains strong for furniture, appliances, and other outlet items though, and is definitely still worth a look if you've got some post-Christmas pocket money to spend.
Is it better to buy on Boxing Day or Black Friday?
Black Friday tends to be the better option for big-ticket items like laptops or TVs, simply because it's the earlier sale. Retailers are more likely to list record-breaking prices on in-demand items in November in time for Christmas deliveries. If you have your eye on popular items - like Apple products - then it's likely you'll find more in-stock items ready for a price cut.
All that said, the Boxing Day sales aren't a write-off for cheap electronics. While the majority of discounts are likely to be re-runs of Black Friday, they'll still be (or close to) record-low prices. The Boxing Day and January sales are also a chance to clear out old warehouse stock for the big retailers, so you can expect a ton of fresh deals - and not just on Boxing Day staples like furniture or appliances.
What were last year's best Boxing Day sales?
- Amazon: discounted Fire TV Sticks, Echo, vacuums, TVs, and more
- Adidas: up to 50% off trainers and clothing
- AO: over 5,000 deals on appliances, laptops, TVs
- Argos: half-price toys, games, jewelry, Christmas decorations
- B&Q: clearance deals on decorations, tools, radiators, and more
- Boots: 20% off fragrances, gift sets, beauty, and Dyson
- Box: 50% off laptops, TVs, and gifts for gamers
- Carphone Warehouse: cashback on SIM only, iPhone 14, Galaxy S22
- Currys: 40% off TVs, laptops, appliances, gaming accessories
- Dell: up to 45% off laptops, gaming laptops, and desktops
- Disney: 50% off toys, kids and adults fashion, decorations
- Dyson: best-price guarantee on vacuums and hair care
- Game: consoles, games and accessories from £4.99
- Ikea: up to 50% off furniture, storage, decorations
- John Lewis: up to 50% off fashion, home, lighting
- Lego: up to 30% off and popular sets from under £10
- Ninja: save up to £50 on air fryers, processors, mixers
- Peloton: up to £300 off bikes, tread machines, and subscriptions
- Reebok: up to 50% off men's, kid's, and women's sportswear
- Samsung: up to £300 cashback on tablets, phones, laptops, TVs
- Shark: up to £160 off cordless vacuum cleaners
- Sonos: up to £150 off speakers, soundbars, and audio
- Very: half-price on fashion, appliances, toys, and tech
- Virgin: broadband deals from £25 per month
- Wayfair: furniture, lighting, and mattress deals
Boxing sales: A-Z of retailers
Welcome to our exhaustive A-Z of the best Boxing Day sales, which is currently being updated for 2023. Since it's early days yet, most of the entries on our list are quick overviews of the retailer's sales last year but it's worth noting that we're already starting to see a few early Christmas sales crop up. Where applicable, we've made sure to highlight if there are already deals to check out.
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