The best Boxing Day sales 2023: when they start and what to expect

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If you're looking to round-out your year with some bargain hunting you'll find everything you need to know about the upcoming Boxing Day sales right here on this page. We've included all the top retailers to check out, information on last year's best Boxing Day sales, and exactly the types of discounts you should expect. It's also the page we'll be using to roundup this year's top sales - when the time comes.

The bulk of this page consists of a handy A-Z of the best Boxing Day sales. This exhaustive list doesn't just include big tech retailers like Amazon, Currys, and John Lewis, but also smaller specialised retailers that are great if you're looking for something more specific - like appliances or mattresses, for example. Using our reference, you'll be able to quickly find the biggest discounts as well as plenty of options as we've rounded up all the big retailers alongside smaller specialist ones that you may not have heard of until now.

Overall, the January sales tend to round out a busy deals season that starts with the prior Black Friday deals in late November. While traditionally seen as a big clearance sale on furniture and home goods, it's actually just as good for finding discounts on top tech like laptops and TVs - both of which are almost certain to feature at various retailers this year. 

Boxing Day sales 2022: everything you need to know

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Boxing Day sales: when do they start?

The Boxing Day sales traditionally start on the morning of December 26th but it's not unusual for retailers, especially these days, to start their deals events much earlier. This is exactly what's happened in the past few years, with most of the big-name retailers launching their Boxing Day sales online on Christmas eve.

While it depends from retailer to retailer - a lot of shops are likely to offer extended 'December' or 'Winter' sales this year that usually start well ahead of time and carry over until January. Some retailers may keep their powder dry until the big day itself, while some may even carry over their prior Black Friday deals from last November. It depends on the retailer.

When will the Boxing Day sales end - and the January sales begin?

Again, this varies from retailer to retailer. While some switch their Boxing Day sales into early January sales from the 27 December, others extend their Boxing Day deals right to the end of the month. Overall, you'll generally find retailers offering the same offers throughout, however, just under a different promotional banner and search term.

Is Boxing Day bigger than Black Friday in the UK?

Boxing Day has always been the traditional big 'end-of-year' sale in the UK but it's definitely been eclipsed by Black Friday in recent years - particularly if you're shopping for cheap electronics. Boxing Day remains strong for furniture, appliances, and other outlet items though, and is definitely still worth a look if you've got some post-Christmas pocket money to spend.

Is it better to buy on Boxing Day or Black Friday?

Black Friday tends to be the better option for big-ticket items like laptops or TVs, simply because it's the earlier sale. Retailers are more likely to list record-breaking prices on in-demand items in November in time for Christmas deliveries. If you have your eye on popular items - like Apple products - then it's likely you'll find more in-stock items ready for a price cut.

All that said, the Boxing Day sales aren't a write-off for cheap electronics. While the majority of discounts are likely to be re-runs of Black Friday, they'll still be (or close to) record-low prices. The Boxing Day and January sales are also a chance to clear out old warehouse stock for the big retailers, so you can expect a ton of fresh deals - and not just on Boxing Day staples like furniture or appliances.

Boxing sales: A-Z of retailers

Last year's best Boxing Day sales

Here's a quick-and-dirty overview of our favourite Boxing Day sales from the previous 2023/2024 season. 

Just below you can see a more in-depth A-Z review of the retailers that offered the best Boxing Day sales and January sales from the previous iteration of this page. Generally speaking, we'll be expecting the same kinds of sales for this year's upcoming retail event, but we'll of course be making additions to this page if we spot any more great sales.


Abercrombie & Fitch

Abercrombie & Fitch - men's and women's fashion
Abercrombie & Fitch featured a huge selection of both men's and women's fashion as well as the Fierce fragrance line. A limited-time-only pre-Christmas sale was also available and offered a flat 30% discount for those spending £100 or more, or 25% off for spending a minimum of £75. 

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Adidas - sportswear and apparel
Adidas officially launched its big end-of-year sale mid December last year, which ran through Boxing Day and on into early January. Up for grabs were site-wide savings of up to 50% off a range of men's, women's, and kid's sportswear. Also included were hoodies, leggings, trainers, tees, and plenty of accessories too. If you're looking for a new school bag, for example, this is a great option.

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Affordable Mobiles

Affordable Mobiles - phone contracts
If you're after the latest iPhone or Samsung Galaxy device, you'll be able to score a generous contract from the likes of EE, O2, Vodafone, and Three at Affordable mobiles. Last year's sale offered exceptional price cuts on monthly contracts with the iPhone 14, Google Pixel 6 Pro, and iPhone 12. 

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Alienware - premium gaming PCs and laptops
Whether you're looking to stock up on PC gaming gear or you're after a whole new rig, take a look at Dell's Alienware section for end-of-year discounts. Generally speaking, the biggest price cuts tend to be on the M15 gaming laptops, but you'll also find great options on pre-built Alienware Aurora desktops - a great alternative to forking out for a pricey graphics card and building your own.

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Amazon - tech, home, fashion, beauty
Amazon's massive range of categories and next-day Prime delivery means it's an excellent place for grabbing super cheap tech, homeware, kitchen accessories, and more this year. Amazon's end-of-year sales tend to run throughout late November through to January, but the Boxing Day sales and January sales are usually great for own-brand devices, booze, and tons of cheap stocking fillers.

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AO - appliances, laptops, TVs doesn't quite have the big brand recognition of Amazon or Currys, but its inventory of appliances, TVs, and cheap laptops is absolutely vast. Its main big 'winter' sale usually goes live mid-December and runs through early January. Of particular note at AO are the large number of excellent clearance deals available across a huge range of cookers, washing machines, and other appliances. Keep an eye out for coupon codes too as further sales are usually available on a wide range of products at checkout. 

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Argos - toys, tech, home
A staple of the Boxing Day sales, Argos usually offers discounts throughout December to January. A couple of highlights from last year include third-price furniture, up to 50% off select homewares, discounted fitness equipment, and tons of clearance tech.

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Asos - men's and women's fashion
The Asos end-of-season sale usually lands somewhere in mid to late December. Last year's discounts included up to 80% off across a range of men's and women's fashion. One of the biggest fashion sales of the year, popular brands on usually on sale include Nike, Adidas, New Balance, FCUK, to name just a few. 

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B&Q - lighting, decor, furniture
Traditionally known for its huge Boxing sales in-store, the DIY retailer B&Q also has a huge selection of items discounted online. Last year's deals included up to 30% off lightning, furniture, tools, and a number of special discounts for those who bundled in a certain value of items.

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Boohoo - women's and men's fashion
Boohoo's already launched a Winter deals event that's currently offering up to 30% off women's and men's fashion. Boohoo is less brand-focused, but there is a good range of categories to browse here, including tops for under £5, dresses for under £10, and a wide range of discounts on coats, shoes, and accessories.

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Boots - beauty, fragrances, baby
Boots usually offers a 'Boots Big Sale' sometime in December, which is usually the retailer's version of a Boxing Day and January sale. Mostly focused on skincare products, last year's sale included up to 20% off beauty, fragrances, gift sets, and £5 off when you spend £40 or over on baby items.

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Box - cheap laptops and TVs
From smart home devices to electric scooters, plenty of gadgets will be up for grabs in tech specialist retailer Box's Boxing Day sales. This retailer is particularly good if you're on the hunt for a cheap laptop, although it's also great for TVs and gaming accessories - all of which nearly always feature discounts.

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Carphone Warehouse

Carphone Warehouse - phone contracts
Carphone Warehouse's wide selection of phone contracts and SIM-only deals offer some of the most competitive options on the market throughout December and January. Not only that, but the retailer also usually offers discounts on accessories, tablets, and TV and broadband packages as well.

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CDKeys - cheap games
Looking to get some cheap games for your new console? CDKeys is a well-recognised seller of PlayStation, Xbox, Nintendo Switch, and PC codes. This retailer has discounts all year round but you'll want to keep an eye out for its Christmas sale. Even the newest releases are generally found at cheaper prices via CDKeys.  

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Currys -  TVs, laptops, appliances
As you'd imagine, Currys' Boxing Day and January sale is one of the biggest 'tech' themed retail events you'll find anywhere online. Last year's vast selection of discounts included up to 30% off TVs, laptops, and appliances from top brands, as well as tons of cheap mobiles and smartwatches. Alongside Amazon and John Lewis, Currys is easily one of the best retailers to shop at if you're looking for tech specifically.

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Cotswold Outdoor

Cotswold Outdoor - outdoor clothing, shoes, equipment

Who doesn't love Patagonia, Arc'Teryx, and North Face? Well, you'll find these in-demand brands as well as many other stocked and ready to go at Cotswold Outdoor, as well as plenty of boots, accessories, tents, and other outdoor equipment. This retailer usually has sales all year round but keep an eye out over Boxing Day and January for further discounts and clearance deals. 

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Dell - computing and accessories
Dell launched a 'new year, new tech' sale last year, which ran from Boxing Day through early January. As you'd expect, it offered excellent discounts on it's own-brand laptops and desktops. 

Buying directly from Dell usually yields the cheapest prices on its excellent machines, just keep an eye out for discount codes to apply at checkout for maximum value. Model-wise, The Inspiron makes for a great cheaper machine while the premium XPS impresses with its high-end build quality and features.

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Disney - toys, clothing, gifts
Last year's Boxing Day sales at Disney offered excellent discounts of up to 50% off Disney toys, ornaments, and clothing. Fancy dress, stationery, toys, rucksacks, and Disney+ subscriptions were also included. In short, there's usually a lot to browse at the Disney Store in December - including merchandise from big-name films including Frozen, Aladdin, Little Mermaid, and more. 

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DJI - Drones, action cameras, and accessories
There's plenty more to DJI's store than mind-blowingly expensive drones. You'll find Boxing Day discounts on everything from Osmo action camera gear to mid-range quadcopters and the Pocket line of accessories as well.

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Dyson - vacuums and hair appliances
Last year Dyson launched a 'New Year' event mid December, with modest price cuts offered across a range of premium cordless vacuums, air purifiers, and hair care products. The discounts weren't exactly huge here, but there were some freebies being thrown in on certain models, such as free cleaning kits and brushes with hair care tech. It's well worth checking out this year if you're looking for some solid home tech.

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eBay - tech, fashion, decor
You can find pretty much anything under the sun on eBay, and with plenty of high street retailers like Currys and Argos offering cheaper stock on the marketplace site, the face of eBay has certainly changed over the years. You'll find an eBay Money Back Guarantee in place, as well as regular site-wide discount codes.

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Ebuyer - computing and accessories
If you're looking to pick up some cheap PC gaming components, accessories, or pre-built rigs and laptops, Ebuyer's Boxing Day and January sale should work well in your favour. Components, like SSDs, were up to 40% off last year and you'll also find discounts on monitors, pre-build gaming desktops, gaming chairs, and tons of peripherals at this site.

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EE - phone and SIM only contracts
The UK's fastest network not only offers up excellent phone contracts on the latest handsets, but we also regularly see discounts on top accessories like Samsung Galaxy tablets, AirPods, and smartwatches as well. Right now, the network is offering competitive cashback options across a range of devices - including the iPhone 14, Pixel 7 Pro, and Galaxy Z Flip 4. 

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EE Store

EE Store - tech and broadband
The EE Store is a new addition to our Boxing Day sales list. This retailer was formerly known as the BT Store but the general vibe of the deals are the same as before, which excellent discounts on tons of tech products. A few of last year's deals included in-demand models like the AirPods Pro and Nintendo Switch, so it's a good retailer to check out alongside the usual favourites like Amazon and Currys.  

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Emma: up to 50% off premium mattresses

Emma: up to 50% off premium mattresses
We think the Emma Original is the best mattress for side sleepers right now, and luckily, the brand usually offers great Boxing Day sales. For example, last year's deals knocked a whopping 50% off the Original model, which was enough to cut the price of a double from £969 to just £484 - that's superb value for this high-quality and extremely comfortable memory foam mattress.

Evans Cycles

Evans Cycles - bikes and accessories
Evans Cycles usually holds an annual Boxing Day and January sale that covers discounted bikes of all varieties - including brands like GT, Specialized, and Cannondale. If you already have a sweet ride, then also check out the great prices on clothing and cycling accessories. Fitness trackers, lights, and muscle massagers are also sold here, making this a one-stop shop for cycling fans. 

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Fitness Superstore

Fitness Superstore - gym equipment
It's never a bad idea to spruce up the home gym in time for new year. If you're already thinking ahead to starting the new year with a healthier lifestyle, Fitness Superstore is an excellent place to start looking for some new gear. From home exercise machines to weights and boxing equipment, there's plenty on offer here and regular clearance sales as well.

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