The best January sales 2024: up to 70% off tech, clothing, furniture, and much more

An assortment of tech products on a dark background with a January Sales text overlay
(Image credit: Future)

While the weather outside is gloomy, this year's best January sales are a great way to kick the new year off with a bang - and save some cash in the process. Hundreds of retailers are running superb site-wide discounts right now and we've rounded up all the best options into one handy resource right here on this page.

Our extensive A-Z of the best January sales includes over 70 retailers covering a diverse range of categories. Regardless of whether you're looking to save on a new TV, want some new furniture, or even a new mattress, we've got January sales that cover just about everything here.

At the top of the page you can see a quick summary of today's best January sales, which include not just big-name retailers like Amazon or Currys, but also plenty of more niche and specialist brands. We've also picked out a few recommended deals just below, which include great choices on things like fitness trackers, TVs, and appliances.

It's worth noting that most of today's January sales are a continuation of the prior Boxing Day sales from last week. Generally speaking, most retailers have rolled their discounts and retail events over but that means you might not have that much longer to score a discount. Some retailers may run their January sales throughout the month but most will only last for a few days, so don't miss out!

A summary of today's best January sales

January sales: A-Z of retailers

Below is a full list of the best January sales - laid out in an easy-to-navigate A-Z index. We've got entries here that cover everything from tech to mattresses and we'll be sure to add more if we spot any retailers with excellent discounts this month. 


Abercrombie & Fitch

Abercrombie & Fitch - men's and women's fashion
Abercrombie & Fitch features a huge selection of both men's and women's fashion as well as the Fierce fragrance line and YPB active war. As with last year, the retailer is running an excellent end-of-year Winter sale offering site-wide discounts of up to 40% off a range of products. 

View today's sale


Adidas - sportswear and apparel
Adidas has officially launched its big end-of-year sale today, which, based on last year's sale, should run through early January. Up for grabs are site-wide savings of up to 50% off across a range of men's, women's, and kid's sportswear. Also included are hoodies, leggings, trainers, tees, and plenty of accessories too. If you're looking for a new school bag, for example, this is a great option.

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Affordable Mobiles

Affordable Mobiles - phone contracts, SIM only
If you're after the latest iPhone or Samsung Galaxy device, you'll be able to score a generous contract from the likes of EE, O2, Vodafone, and Three at Affordable mobiles. This retailer is already running an early Christmas sale right now, which includes discounts on iPhone 15, iPhone 14, and Google Pixel devices. 

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Alienware - premium gaming PCs and laptops
Whether you're looking to stock up on PC gaming gear or you're after a whole new rig, take a look at Dell's Alienware section for end-of-year discounts. Generally speaking, the biggest price cuts tend to be on the M15 gaming laptops, but you'll also find great options on pre-built Alienware Aurora desktops - a great alternative to forking out for a pricey graphics card and building your own.

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Amazon - tech, home, fashion, beauty
Amazon's massive range of categories and next-day Prime delivery means it's an excellent place for grabbing super cheap tech, homeware, kitchen accessories, and more this year. Amazon's January sales aren't quite as extensive as those featured over Boxing Day but there's still plenty to browse here - including laptops, vacuum cleaners, and small appliances to name a few. 

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AO - appliances, laptops, TVs doesn't quite have the big brand recognition of Amazon or Currys, but its inventory of appliances, TVs, and cheap laptops is absolutely vast. Its main big 'winter' sale is already live and should run through to early January if last year's event is anything to base predictions on. Of particular note at AO are the large number of excellent clearance deals available across a huge range of cookers, washing machines, and other appliances. Keep an eye out for coupon codes too as further sales are usually available on a wide range of products at checkout. 

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Argos - toys, appliances, tech, clothes
A staple of the January sales, Argos has launched a huge end-of-year event including a massive range of discounts across its wide inventory. A few highlight mentions include 50% off home goods and furniture, 25% off small appliances, and 50% off select sporting and fitness goods - particularly handy if you're looking to start the new year with some training goals.

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Asos - men's and women's fashion
The Asos end-of-season sale has launched and it's offering a massive range of clearance savings of up to 80% across most categories. One of the biggest fashion retailers available online, popular brands stocked at ASOS include Nike, Adidas, New Balance, FCUK, to name just a few. 

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B&Q - kitchens, bathroom, DIY, storage
Traditionally known for its huge January sales in-store, the DIY retailer B&Q also has a huge selection of items discounted online. A few highlights from this year's event includes 25% off kitchen fittings, bathroom goods, and four for three on storage. There are also plenty of discounts on power tools and paints - which is handy if you're looking to do some DIY in the new year. 

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Boohoo - women's and men's fashion
Boohoo's already launched a Winter deals event that's currently offering up to 70% off women's and men's fashion. Boohoo is less brand-focused, but there is a good range of categories to browse here, including tops for under £5, dresses for under £10, and a wide range of discounts on coats, shoes, and accessories.

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Boots - beauty, fragrances, baby
Boots launched its traditional 'Boots Big Sale' at the end of last month but the retailer is carrying it through into the January sales. Mostly focused on skincare products, this year's sale includes up to 50% off beauty, fragrances, gift sets, and handy coupon codes that you'll want to keep an eye out for. Also included in the Boots Big Sale are a number of discounts on smart scales, Dyson air wraps, and fitness smartwatches.

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Box - cheap laptops and TVs
From smart home devices to electric scooters, plenty of gadgets is up for grabs in tech specialist retailer Box's January sales with up to 75% off. This retailer is particularly good if you're on the hunt for a cheap laptop, although it's also great for TVs and gaming accessories - all of which nearly always feature discounts.

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Carphone Warehouse

Carphone Warehouse - phone contracts
Carphone Warehouse's wide selection of phone contracts and SIM-only deals offer some of the most competitive options on the market throughout December and January. Not only that, but the retailer also usually offers discounts on accessories, tablets, and TV and broadband packages as well.

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CDKeys - cheap games
Looking to get some cheap games for your new console? CDKeys is a well-recognised seller of PlayStation, Xbox, Nintendo Switch, and PC codes. This retailer has launched a New Year sale which will hopefully last through most of early January, although we wouldn't hang around if you're looking to pick something up.

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Currys -  TVs, laptops, appliances
Electronics retailer Currys has launched its 'New Year Epic Deals' event - essentially a massive January sale in all but name. As you'd expect there's a huge range of discounts here with up to 30% off TVs, laptops, appliances, and pretty much any kind of tech you could think of. Not only are the deals here well worth checking out if you're looking for electronics, but Currys is also price matching all other retailers for a two week period so you're not missing out in the unlikely event another retailer drops prices further.

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Cotswold Outdoor - outdoor clothing, shoes, equipment

Cotswold Outdoor - outdoor clothing, shoes, equipment

Who doesn't love Patagonia, Arc'Teryx, and North Face? Well, you'll find these in-demand brands as well as many other stocked and ready-to-go at Cotswold Outdoor, as well as plenty of boots, accessories, tents, and other outdoor equipment. This retailer usually has sales all year round but keep an eye out over January for further discounts and clearance deals. 

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Dell - computing and accessories
Dell has launched a 'New Year refresh' event, which as you'd expect, offers excellent discounts on its own-brand laptops and desktops. 

Buying directly from Dell usually yields the cheapest prices on its excellent machines, just keep an eye out for discount codes to apply at checkout for maximum value. Model-wise, The Inspiron makes for a great cheaper machine while the premium XPS impresses with its high-end build quality and features.

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Disney - toys, clothing, gifts
Disney is wishing everyone a happy new year with its end-of-year Winter sale - including healthy discounts of up to 30% across a range of toys, ornaments, and clothing from such well-known franchises as Star Wars, Frozen, Aladdin, and many more. It's not just kid's stuff here either, if you're a massive fan of Disney, you'll also find discounted Christmas jumpers, pyjamas, and other apparel.

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eBay - tech, fashion, decor
You can find pretty much anything under the sun on eBay, and with plenty of high street retailers like Currys and Argos offering cheaper stock on the marketplace site, the face of eBay has certainly changed over the years. You'll find an eBay Money Back Guarantee in place, as well as regular site-wide discount codes.

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Ebuyer - computing and accessories
If you're looking to pick up some cheap PC gaming components, accessories, or pre-built rigs and laptops, Ebuyer's January sales are an excellent option. Available here are an excellent range of discounts with up to 30% off across a large range of products. 

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EE - phone and SIM only contracts
The UK's fastest network not only offers up excellent phone contracts on the latest handsets, but we also regularly see discounts on top accessories like Samsung Galaxy tablets, AirPods, and smartwatches as well. Right now, the network has a Winter deals event covering both iPhones and Android devices, with up to £569 in cashback and free accessories. 

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EE Store

EE Store - tech and broadband
A new addition to our January sales roundup for 2024, the EE Store is essentially the same retailer as the former BT Store. The vibe remains the same here, however, with a focus on discounts on the latest tech. Today's deals include AirPods, iPads, cheap 4K TVs, and FitBits - among many, many others.

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Emma: up to 25% off premium mattresses

Emma: up to 25% off premium mattresses
We think the Emma Original is the best mattress for side sleepers right now, and luckily, the brand offers great sales in January. Available right now at this retailer are a range of discounts of up to 25% on not just premium mattresses, but several accessories like toppers, pillowcases, and duvets.

Evans Cycles

Evans Cycles - bikes and accessories
Evans Cycles has kicked-off its end-of-year seasonal January sale and the retailer features excellent discounts of up to 70% on bikes of all varieties - including brands like GT, Specialized, and Cannondale. If you already have a sweet ride, then also check out the great prices on clothing and cycling accessories. Fitness trackers, lights, and muscle massagers are also sold here, making this a one-stop shop for cycling fans. 

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Fitness Superstore

Fitness Superstore - gym equipment
It's never a bad idea to spruce up the home gym in time for new year. If you're already thinking ahead to starting the new year with a healthier lifestyle, Fitness Superstore is an excellent place to start looking for some new gear. From home exercise machines to weights and boxing equipment, there's plenty on offer here and regular clearance sales as well.

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Fonehouse - phone contracts and SIM only
Fonehouse is a well-trusted online phone store, with regular discounts on everything from the cheapest Samsung devices to the latest iPhones. Not only that, but you can also take advantage of an excellent upgrade scheme to trade in your old devices.

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Footasylum - sportswear and apparel
If you're a fan of your sportswear or sports fashion, then you'll find a ton of discounts on Nike, Adidas, Puma, and quite a few lesser-known brands at the Footasylum Boxing Day sale. This retailer's big end-of-year event offers a large range of discounts of up to 60% off - and not just on footwear, either. You'll also find jackets, bottoms, and a wide range of accessories available at this retailer.

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Furniture Village

Furniture Village - decor, furnishings, furniture
If you're looking to renovate the house for the new year, you'll find a massively expanded clearance sale running throughout early January at Furniture Village. You'll find living room, dining room, bedroom and bathroom furniture, fittings, and accessories here with excellent discounts of up to 40% off.

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Fortnum & Mason - home, food, beauty
Luxury London-based store Fortnum & Mason is best known for its premium food hampers - think Champagne, quail's eggs, and smoked salmon - but it also sells high-end beauty products, clothing, accessories, and homeware. This retailer still has its big end-of-year Winter sale available right now but we wouldn't hang around if you're looking to snag discounts of up to 50% off. 

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GAME - Xbox, PlayStation, Nintendo, PC
GAME has a wide range of discounts on the latest games, consoles, and a ton of gaming-related merch available to shop right now. Regardless of whether you're an Xbox, PlayStation, or Nintendo fan there's plenty to check out here - including controllers, headsets, and other essential accessories.

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Google - phones and smart home
Google Store is one own-brand premium tech retailer that actually offers juicy discounts on its own products, unlike some - *cough* Apple *cough*. Some deals that you can already get your hands on include trade-in rebates of up to £700 off the latest Google Pixel phones, up to £140 off the Pixel Watch, and a range of discounts on Nest smart home devices. 

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GO Outdoors - outdoor apparel
GO Outdoors is easily one of the better options in the January sales if you're looking for discounts on outdoor gear. Included in this week's member's sale are discounts of up to 50% on