Apple EOFY sales 2025: end of financial year discounts are live

Apple EOFY Sales image with the iPhone 16 family, iPad Pro and AirPods Max

(Image credit: Future)

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A few weeks into Winter, the chilly season brings not only sniffles and tea, but also excellent EOFY sales.

Officially starting June 1st (though deals began trickling out in early May), we're seeing great end-of-financial-year discounts on top-tier tech like the best TVs and top laptops, cheap phones and stick vacuums. While early Apple deals were scarce, we're starting to see some great deals on iPhones and iPads especially, as well as other Apple tech like AirPods and MacBooks.

Unlike Samsung EOFY sales, Apple doesn't offer direct EOFY deals. However, you can find competitive discounts on iPhones, iPads, AirPods, and more at retailers like JB Hi-Fi, The Good Guys and Amazon. Even though Amazon's Mid-Year sale has ended, look for new competitive deals each week.

A strong selection of Apple EOFY deals is available now, with more expected as we progress through June.. For other brands, explore our live coverage of the best EOFY sales, or read on below for the top Apple device deals and retailers this EOFY season.

Key retailers for Apple devices

Here's a quick guide to the top brands and retailers we’ve previously found to drop big EOFY discounts on Apple tech to check out before we have a full list of deals.

Apple EOFY sales on iPhones

Save AU$251

A premium iPhone at close to the price of a mid-range handset, this deal makes the iPhone 16 worth considering for those looking for a cheap iPhone. It offers a wide range of colour options, Apple's speedy A18 chip, an excellent dual camera array and the Camera Control button that the cheaper iPhone 16e doesn't possess. We have a guide on the iPhone 16e vs iPhone 16, but the base model's camera is its big differentiator. It might not be worth the usual AU$400 difference, but this discount makes it a lot more attractive.

Save AU$12

We wouldn't usually bother mentioning a AU$12 discount, but the iPhone 16e is already the best cheap iPhone on the market, so we think it's worth highlighting. Personally, I was convinced a discounted iPhone 15 was the best ‘budget’ iPhone to buy in 2025 but my time with the iPhone 16e quickly changed my mind, thanks to its far superior battery life. The 16e also gives users access to Apple Intelligence features that are absent on the iPhone 15, and it's still AU$100 cheaper than the deal above.

Save AU$216

If you're looking to buy an iPhone for cheap, there's plenty of options above. However, Apple EOFY sales are also offering enticing deals for those looking to snag premium size and power at a discount. Whether you need the Pro Max for work or play, it's Apple's biggest and most powerful iPhone ever, with a beautiful screen, awesome camera and a battery life that we said made it "the big-screen smartphone of your dreams" in our iPhone 16 Pro Max review.

The iPhone 16 Pro – offering the same power in a smaller frame – is down AU$200 in all its storage options – starting at AU$1,585.

Save AU$113

If you haven't upgraded in some time, don't need the latest features but still want to stick within the Apple ecosystem, grabbing the iPhone 13 at this price might be the move. It should continue to receive software support until around 2028 based on the support of previous devices. And, while the iPhone 14 is newer, the only real benefits it possesses over the iPhone 13 are an improved main camera sensor and safety features like Emergency SOS via satellite and Crash Detection. However, we think it's worth splurging a little more to snag the iPhone 16e or iPhone 15 above.

Apple EOFY sales on iPads

Save AU$112

For all intents and purposes, this is the 10th generation iPad from 2022 that we still recommend as the best iPad for most people. However, this model was upgraded in 2025 to now sport the A16 Bionic Chip – running up to 50% faster than the previous iteration's A14 processor. If you want a device you can watch the best streaming services on, do some light work and basically use as a larger smartphone, there's few better options at this price. However, for Apple Intelligence power, you'll need to spend a little more on the iPad Mini 7.

Save AU$150

The only real downside to it that we could find in our iPad Pro 13-inch (2024) review, in which we called it "an absolute powerhouse of a tablet" was its massive price tag, but the size of this device's 13-inch sibling will also be a detractor for some. With this deal, you save AU$150 on the smaller 11-inch model, while retaining its laptop-replacing power and supreme versatility. Offering incredible performance with a long battery and thin frame, it's the best tablet in Australia.

Apple EOFY sales on AirPods

Save AU$84.21

If you prefer over-ear headphones but still want the best experience to go with your iPhone, iPad or MacBook, the AirPods Max at almost AU$100 off is a worthy option. We called them the "perfect headphones for Apple devotees" in our Apple AirPods Max review, thanks to their stellar audio performance, brilliant IOS-only features and excellent noise-cancelling. This cheapest price is on the black colour, but all colours are discounted.

Apple EOFY sales on Apple Watches

Save AU$152

The Apple Watch Series 10 is a brilliant smartwatch, offering a larger screen than its predecessor with much better viewing angles and a slimmer overall build that makes it much more comfortable both to wear and use. This deal on the 46mm cellular model means you can use it separately from your phone (once you set it up on a plan), listening to texting and listening to music on the go – as well as tracking all your fitness activity.

Other Apple EOFY deals

Apple EOFY sales 2025: key information

When will Apple EOFY sales start in 2025?

The Australian financial year ends on June 30, so EOFY sales technically begin on June 1. However, some retailers often begin from mid May. Lenovo's EOFY sale starting on May 5 this year.

It's important to note that because EOFY sales are aimed at dumping stock before the new financial year, there's no guarantee that deals will hang around until the end of June. That makes it crucial that you quickly jump on any deals you think are worthy. That said, one of the best things about EOFY sales is its length as opposed to other events like Click Frenzy or Afterpay Day that run for only a few days.

What are EOFY sales?

EOFY sales help retailers clear inventory before the new financial year begins, which is an excellent opportunity for consumers to snag discounts on both work-related and personal-use items. This means you'll find deals on everything from tech and appliances to office chairs, standing desks and even flights.

Does Apple have its own EOFY sale?

Apple itself usually doesn’t participate in EOFY sales and that was the case in 2024. But don’t worry, retailers like Amazon, The Good Guys and JB Hi-Fi will have hefty discounts on Apple gear. We’ll keep this page updated as deals go live. You can also check out our Apple discount codes to snag yourself a deal.

Are EOFY sales worth it?

Definitely. EOFY is one of the biggest sales events in Australia – right behind Black Friday and Boxing Day. It’s a great time to refresh your setup, especially for work, just don’t forget to keep your receipts for tax time.

June is also the time to give your workstation a refresh – with many of the best monitors, mice, standing desks and office chairs getting big discounts. If you need these products for work, hold onto your receipt and be sure to claim it at tax time.

Does Apple have any annual sales?

Apple rarely officially takes part in big sales and even if they do, retailers like Amazon, JB Hi-Fi and The Good Guys will usually offer much more enticing prices. The one time of the year that Apple always gets in on the action is during the back-to-school sales period with its educational discounts. Not only do students and teachers get discounts, but they have also been able to snag bonus items like AirPods.

What time of year are Apple deals the best?

There is no one time that Apple products are at their cheapest. Once upon a time Black Friday and Cyber Monday might have offered better deals than EOFY sales, but that's no longer really the case. The best and newest Apple products aren't going to see large discounts, so often the best time to save is whenever a new product lands – reducing the prices of last year's device – which is usually in September.

What month is cheapest to buy an iPhone?

While Black Friday and EOFY sales present a great time to snag an iPhone, especially if you can write it off as tax deductible for work before the new financial year. However, the best time to buy aniPhone continues to be when a new one is released in September – so you can take advantage of price cuts on cheaper models or simply get the latest device.

EOFY sales 2025: shopping tips

There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not – even if there is a big red percentage next to its price. Follow our simple advice below and you might just hit the jackpot this June.

1. Keep an eye on price history
It's all well and good to see a big shiny "50% off" tag on an item you've been waiting to buy, but it's best to take a deep breath and do some research before you click buy. It’s one of the best things to do when deal hunting – and one we rely on heavily at TechRadar to make sure we’re only recommending deals worth your time.

There are three very easy ways we do this and they ensure the breathtaking price you're seeing is actually as good of a deal as it seems. The first is to always head to the brand’s direct store – in this case it would be the Apple website – and check that the listed RRP on there is the same as what the retailer is claiming. The second check we recommend to do is through camelcamelcamel.com – which tracks the price history of items on Amazon. All you have to do is copy the link of the Amazon product page into this price checker and you will be able to see the prices it has been listed at on Amazon.

Lastly, the best way to ensure you're getting a good deal is to look at the history of that item on OzBargain. To see the complete history of that item on OzBargain – and prices that other users have thought were worthy deals – all you have to do is search the item in the OzBargain search bar. If you've done all three of these and the price you're seeing is still enticing, it's time to buy.

2. Figure out what features you're after
While big savings on an iPad Pro may seem tempting, if you're simply looking for a device to browse and watch content, a more budget-friendly iPad or iPad mini might be a better fit. While a big saving on the iPad Pro is an incredible deal, if you're just looking for a big-screen device to watch and scroll on, an older iPad or iPad mini may be more suitable and it will certainly be more budget-friendly – even if the discount isn’t quite as steep.

That's why it's important to know exactly what you want from a new device. If you're buying a smartphone, do you really need a fantastic camera, or is enough power for smooth gaming more important? If you're buying a laptop, do you need a MacBook Pro for editing power, or is it more important that your laptop doesn't weigh down your backpack, making the MacBook Air the better choice? There might be huge savings on a 'better' device, but a smaller saving on another piece of tech might be the better deal for you.

a photo of an iPhone 16 Pro Max on top of a Samsung Galaxy S24 Ultra — (Image credit: Future / Roland Moore-Colyer)

3. Consider a different brand
Apple has everything you could need from its range of phones, tablets, laptops and computers – but they can get very expensive and they don't often see giant discounts. For example, if you're after a MacBook Pro, you might find that a Dell XPS actually brings more to the table while being considerably cheaper if it’s an older model. So be flexible, as that can save you money during EOFY. The same goes for phones. While Apple now offers a more affordable iPhone in the new iPhone 16e, if you're just after a simple smartphone that can handle daily tasks, an Android device from Google, Samsung or Motorola is more suitable and cheaper. Check out our full suite of coupons to see if you can snag yourself a deal on something that isn't discounted through EOFY.

4. Do your research
Researching expensive tech before you buy can help you avoid disappointment later. Reading through some reviews and buying guides on TechRadar or similar trusted publications can give you a quick and easy idea of what items are worth buying.

5. Don't get upsold on extended warranties
Manufacturer warranties in Australia typically only last a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a quick buck. While AppleCare+ and AppleCare+ with theft and loss provide good protection, they are incredibly expensive – so make sure you know why you're buying it and how it could help you in the future. You're protected under the Australian Consumer Law, so if anything were to go seriously wrong with the product, you might be dropping cash on extended warranties you don't need.

Standout Apple EOFY deals from last year

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A Digital Content Writer for the Australian TechRadar team, Max covers all things tech and lifestyle and is keen on using tech to make life easier. A 2023 journalism graduate, Max has written across sports, entertainment and business for brands like Zero Digital Media and Valnet.Inc, but found his love for tech in his time at GadgetUser. At home when covering everything from the latest deal and coupon code to the most recent streaming service output, phone or smartwatch, Max excels at using his research, experience and writing ability give you more time to use your tech, not waste time finding it.

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Apple EOFY sales 2025: end of financial year discounts are live