With the new Australian financial year beginning on July 1, the EOFY sale season is officially over – running from March through to June 30. However, if you didn't pick up the new tech you wanted during June, the Amazon Prime Day sale is sure to have you covered on the Apple deals front.
Though this seven-day Prime Day event will run for longer than ever, it doesn't actually kick off until July 8. Fortunately, its proximity to EOFY deals means there's a ton of early bargains to be excited about.
As is usually the case, Amazon devices are seeing heavy discounts. This includes 42% off Amazon Fire TV sticks, up to 50% off Ring and Blink security tech and AU$200 off the Kindle Scribe. While many of these deals are exclusive to Prime members (which you can try for 30-days free), it also includes up to AU$500 off iPads, iPhones, AirPods and more.
Apple discounts are rare. However, with new devices like the iPhone 17 Air on the horizon, we anticipate that the strong EOFY sales will extend through the Prime Day event. Don't restrict yourself to Amazon – Australia's top retailers like JB Hi-Fi and The Good Guys are sure to offer competing prices once the sale begins.
Key retailers for Apple devices
Here's a quick guide to the top brands and retailers we’ve previously found to drop big EOFY discounts on Apple tech to check out before we have a full list of deals.
- Amazon AU: up to AU$500 off iPhones, Apple Watches, AirPods and more
- Apple: the latest products, accessories and perks direct from the maker
- JB Hi-Fi: everything from iPhones and Macbooks to third-party accessories
- Kogan: up to 65% off with extended EOFY sales
- The Good Guys: savings on iMacs, AirPods, iPads and more
- Optus: save AU$300 on the iPhone 16 Pro and iPhone 16 series
- Vodafone: save AU$300 on the iPhone 15 Pro and 15 Pro Max
Best Apple EOFY sales still available
Apple EOFY sales 2025: key information
When will Apple EOFY sales start in 2025?
The Australian financial year ends on June 30, so EOFY sales technically begin on June 1. However, some retailers often begin from mid May. Lenovo's EOFY sale starting on May 5 this year.
It's important to note that because EOFY sales are aimed at dumping stock before the new financial year, there's no guarantee that deals will hang around until the end of June. That makes it crucial that you quickly jump on any deals you think are worthy. That said, one of the best things about EOFY sales is its length as opposed to other events like Click Frenzy or Afterpay Day that run for only a few days.
What are EOFY sales?
EOFY sales help retailers clear inventory before the new financial year begins, which is an excellent opportunity for consumers to snag discounts on both work-related and personal-use items. This means you'll find deals on everything from tech and appliances to office chairs, standing desks and even flights.
Does Apple have its own EOFY sale?
Apple itself usually doesn’t participate in EOFY sales and that was the case in 2024. But don’t worry, retailers like Amazon, The Good Guys and JB Hi-Fi will have hefty discounts on Apple gear. We’ll keep this page updated as deals go live. You can also check out our Apple discount codes to snag yourself a deal.
Are EOFY sales worth it?
Definitely. EOFY is one of the biggest sales events in Australia – right behind Black Friday and Boxing Day. It’s a great time to refresh your setup, especially for work, just don’t forget to keep your receipts for tax time.
June is also the time to give your workstation a refresh – with many of the best monitors, mice, standing desks and office chairs getting big discounts. If you need these products for work, hold onto your receipt and be sure to claim it at tax time.
Does Apple have any annual sales?
Apple rarely officially takes part in big sales and even if they do, retailers like Amazon, JB Hi-Fi and The Good Guys will usually offer much more enticing prices. The one time of the year that Apple always gets in on the action is during the back-to-school sales period with its educational discounts. Not only do students and teachers get discounts, but they have also been able to snag bonus items like AirPods.
What time of year are Apple deals the best?
There is no one time that Apple products are at their cheapest. Once upon a time Black Friday and Cyber Monday might have offered better deals than EOFY sales, but that's no longer really the case. The best and newest Apple products aren't going to see large discounts, so often the best time to save is whenever a new product lands – reducing the prices of last year's device – which is usually in September.
What month is cheapest to buy an iPhone?
While Black Friday and EOFY sales present a great time to snag an iPhone, especially if you can write it off as tax deductible for work before the new financial year. However, the best time to buy aniPhone continues to be when a new one is released in September – so you can take advantage of price cuts on cheaper models or simply get the latest device.
EOFY sales 2025: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not – even if there is a big red percentage next to its price. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
It's all well and good to see a big shiny "50% off" tag on an item you've been waiting to buy, but it's best to take a deep breath and do some research before you click buy. It’s one of the best things to do when deal hunting – and one we rely on heavily at TechRadar to make sure we’re only recommending deals worth your time.
There are three very easy ways we do this and they ensure the breathtaking price you're seeing is actually as good of a deal as it seems. The first is to always head to the brand’s direct store – in this case it would be the Apple website – and check that the listed RRP on there is the same as what the retailer is claiming. The second check we recommend to do is through camelcamelcamel.com – which tracks the price history of items on Amazon. All you have to do is copy the link of the Amazon product page into this price checker and you will be able to see the prices it has been listed at on Amazon.
Lastly, the best way to ensure you're getting a good deal is to look at the history of that item on OzBargain. To see the complete history of that item on OzBargain – and prices that other users have thought were worthy deals – all you have to do is search the item in the OzBargain search bar. If you've done all three of these and the price you're seeing is still enticing, it's time to buy.
2. Figure out what features you're after
While big savings on an iPad Pro may seem tempting, if you're simply looking for a device to browse and watch content, a more budget-friendly iPad or iPad mini might be a better fit. While a big saving on the iPad Pro is an incredible deal, if you're just looking for a big-screen device to watch and scroll on, an older iPad or iPad mini may be more suitable and it will certainly be more budget-friendly – even if the discount isn’t quite as steep.
That's why it's important to know exactly what you want from a new device. If you're buying a smartphone, do you really need a fantastic camera, or is enough power for smooth gaming more important? If you're buying a laptop, do you need a MacBook Pro for editing power, or is it more important that your laptop doesn't weigh down your backpack, making the MacBook Air the better choice? There might be huge savings on a 'better' device, but a smaller saving on another piece of tech might be the better deal for you.
3. Consider a different brand
Apple has everything you could need from its range of phones, tablets, laptops and computers – but they can get very expensive and they don't often see giant discounts. For example, if you're after a MacBook Pro, you might find that a Dell XPS actually brings more to the table while being considerably cheaper if it’s an older model. So be flexible, as that can save you money during EOFY. The same goes for phones. While Apple now offers a more affordable iPhone in the new iPhone 16e, if you're just after a simple smartphone that can handle daily tasks, an Android device from Google, Samsung or Motorola is more suitable and cheaper. Check out our full suite of coupons to see if you can snag yourself a deal on something that isn't discounted through EOFY.
4. Do your research
Researching expensive tech before you buy can help you avoid disappointment later. Reading through some reviews and buying guides on TechRadar or similar trusted publications can give you a quick and easy idea of what items are worth buying.
5. Don't get upsold on extended warranties
Manufacturer warranties in Australia typically only last a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a quick buck. While AppleCare+ and AppleCare+ with theft and loss provide good protection, they are incredibly expensive – so make sure you know why you're buying it and how it could help you in the future. You're protected under the Australian Consumer Law, so if anything were to go seriously wrong with the product, you might be dropping cash on extended warranties you don't need.
Standout Apple EOFY deals from last year
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