The end of the financial year is finally here, and it takes with it many deals and discounts we've enjoyed over the past month. While discounts on Apple products are rare, June saw quite a few awesome price-cuts come and go as part of the best EOFY sales, though there are still some attractive deals still available for purchase. If nothing is quite standing out to you, it might be worth waiting a few weeks, with Amazon Prime Day kicking off on July 16th.
With a new iPad Pro, MacBook Air and iPad Air hitting the market in the first six months of the year, there's likely to be some tasty deals available on the older models. And with the iPhone 16 coming later this year, there’s a good chance we’ll see some decent discounts on the iPhone 15 family too.
The best part of EOFY deals is the fact that – depending on what you buy – your purchases are tax deductible for this financial year. That's no longer the case, but there's a few deals still live that might be worth picking up anyway. With incredible deals on the best iPhones, iPads, MacBooks, Apple Watches, AirPods and more, if you're a loyal member of the Apple family – or want to become one – now's the time to jump in.
We'll be keeping an eye on any new deals that pop up to ensure you're getting the biggest discount, but there are already some juicy deals waiting for you below.
Retailers offering Apple EOFY deals
Below is a list of the main brands and retailers with EOFY discounts on Apple tech to check out in case you don’t find what you’re looking for in our selection of hand-picked offers:
- Apple: the latest products, accessories and perks direct from the maker
- Amazon AU: Apple's complete suite of tech
- The Good Guys: savings on iMacs, AirPods, iPads and more
- JB Hi-Fi: Everything from iPhones and Macbooks to Accessories and Apple TV
- Kogan: Savings on iPhone, iPads, Macbooks and AirPods
The 10 Best Apple EOFY 2024 deals
Apple EOFY sales 2024: key information
When are EOFY sales 2024?
The end of Australia’s financial year is June 30, but EOFY sales have historically started on June 1. In recent years, though, we've seen some retailers starting their EOFY sales earlier, with some sales events kicking off closer to the mid or the end of May. The best Apple EOFY deals should arrive in June, though there is no guarantee they will last the entire month.
However, some Apple EOFY sales will run for an entire month, even if it's not directly from Apple, and that’s what makes EOFY deals different from most other sale periods. They can carry on for a much longer time period (the entirety of June), while other events like Click Frenzy only run over 53 hours.
What are EOFY sales?
With the end of the financial year for individuals and businesses falling on June 30, retailers can take advantage of the lead up to shift older stock and make way for new items, all to get their books in the best possible shape.
The EOFY sales can incorporate almost anything, from tech items like laptops and TVs to discounted phone and NBN plans. Not to mention flights, cars, clothing and large home appliances. One of the best bits about EOFY sales is that if you’ll be using the item for work purposes, you could claim it back on tax in a matter of weeks.
Does Apple have its own EOFY sale?
As of right now, there is no sign that Apple will be holding an end of financial year sale directly, though that could change. Luckily, that doesn't mean that Apple products won't see sales, as retailers like Amazon, Kogan, The Good Guys and JB Hi-Fi will undoubtedly be slashing the prices on a variety of Apple devices. If you want to buy directly through Apple, though, be sure to keep an eye on this page for any changes, as well as the Apple Store for any deals. You can also check out our Apple discount codes to snag yourself a deal.
Are EOFY sales worth it?
The EOFY sales are one of the biggest sale periods in Australia, only rivalled by the likes of Black Friday and Boxing Day. EOFY sales are typically a good time of year to buy a new laptop or TV, as these are some of the big-ticket items to go on sale throughout June.
As mentioned above, one of the biggest benefits of the EOFY sales is that many discounted items will be tax deductible for some shoppers. Think monitors, mice, webcams and computers – if you need these products for work, hold onto your receipt and be sure to claim it at tax time.
EOFY sales 2024: shopping tips
There's always a lot to shop during Australia's EOFY sales, making it hard to figure out if something is a genuine bargain or not – even if there is a big red percentage next to its price. Follow our simple advice below and you might just hit the jackpot this June.
1. Keep an eye on price history
One of the main reasons to prepare ahead of time when coming up to a big sale is so you can keep an eye on the price history of what you're after in the lead up to the EOFY sales. The only way to know how good a deal is, is to know what you can usually find it for. Tools like camelcamelcamel.com are helpful to find the pricing trends of products on Amazon – showing you how much the item has cost previously – but another simple way is to head directly to Apple to see what the true standard price is. And, of course, doing a quick web search to see what other retailers are selling the item for. This will help you figure out how much you should spend on a particular item and how good of a deal it is.
2. Figure out what features you're after
It sometimes helps to know what features on a particular tech item is important to you as it will also determine how much it will cost you. New products keep showing up with fancy features you may not need or use, so opting for an older model might save you a chunk of change. If you're a massive mobile gamer, then you might really want the power of an iPhone Pro but maybe you just want a larger screen in which case a larger iPhone 14 variant might be more than applicable. Perhaps you're looking for an iPad. Do you need the power and work function of the iPad Pro for drawing or video editing? Or do you just want something to let you watch entertainment in bed and type some notes on? One deal might be better technically, but that doesn't mean that it's the right choice for you. Make sure to keep in mind what your needs are.
3. Consider a different brand
You might have your heart set on a Macbook Pro, but you might find that a Dell XPS brings more to the table and is considerably cheaper if it’s an older model. So be flexible, as that can save you money during EOFY. Similarly, if you've had your heart set on the latest Macbook Pro, the latest MacBook Air might be discounted deeply enough to sway you and offer a good amount of grunt under the hood. Of course, there are also plenty of smartphone options from brands like Samsung that can match iPhones pound-for-pound, even if it might be a bit of a change. Check out our full suite of coupons to see if you can snag yourself a deal on something that isn't discounted through EOFY.
4. Do some research
Finding out more about an expensive tech product before you buy could save you some heartbreak down the line. Before the sale starts, do some research on the item – read reviews published on trusted publications, like TechRadar, and also see what other users have to say.
5. Don't spend on extended warranties with little value
Manufacturer warranties in Australia are typically only a year or two, so some retailers offer you an extended warranty – for a price. It's best to make sure you will get some value out of this by reading the fine print as an extended warranty can just be an easy way for the retailer to make a fast buck. While AppleCare+ and AppleCare+ with theft and loss provide good protection, they are incredibly expensive – so be sure to know why you're paying for it, and what you get with it before you're locked in. And remember, you are protected under the Australian Consumer Law, so it's always good to know what rights you already have before dropping cash on extended warranties you may never use.
