The second Afterpay Day sale of 2025 is just a few months away, with the buy now, pay later payment service provider confirming it will land, as expected, in August.
While we don't have confirmed dates, we can make some logical assumptions based on sales events from previous years, and we fully expect it to the usual four days.
Afterpay Day should represent a great opportunity to snap up some tech-related bargains, as a vast majority of retailers in Australia slash their prices during the event. Most retailers do accept Afterpay as a payment method, but we've also seen some retailers that don't support it, getting in on the discount action anyway.
Don't forget, however, that there are several sales events in Australia due to land before Afterpay Day hits in August. Click Frenzy Mayhem kicks off this week, while Amazon Prime Day and EOFY sales should both be wrapped up by the end of July.
For now though, read on to find out all you need to know about Afterpay Day 2025, including what deals to expect based on the previous March sale.
Afterpay Day sales: key information
What is Afterpay Day?
Afterpay Day is a bi-annual shopping event that sees thousands of Australian retailers dropping prices and offering stellar deals. Retailers that support the Afterpay buy now, pay later service get in on the action, but you don’t need to use Afterpay as a payment method to take advantage of the deals.
Afterpay Day deals aren’t limited to just one department, so you’ll be able to search for savings across tech, appliances, homewares, fashion, beauty, travel and more.
When is Afterpay Day in 2025?
The first Afterpay Day in 2025 was held from Thursday, March 20 and ran until Sunday, March 23.
The second Afterpay Day has been confirmed to arrive in August, but the official dates have yet to be confirmed. The previous August sale was held from August 15 to August 18. Based on these dates, we would expect the next sale to be held from August 14 to August 17.
How often is there an Afterpay Day sale?
Afterpay Day sales happen twice a year – one in March and one in August, and they typically run over four days. Afterpay Day was last held in March 2025, running from Thursday March 20 and ran until Sunday, March 23. .
How long do Afterpay Day sales last?
As mentioned, Afterpay Day sale events are now held over four days, typically starting on a Thursday and ending on a Sunday.
What is Afterpay?
As mentioned above, Afterpay is a buy now, pay later service. As explained by our colleagues at Mozo, this isn't a completely revolutionary concept. In fact, it's similar to the traditional lay-by service. The main difference, though – and why Afterpay is such an attractive option – is you get your goods upfront.
Afterpay is one of the largest buy now, pay later services in Australia, and it allows customers to divide a single purchase into four interest-free fortnightly instalments. When using Afterpay, keep in mind that you will need to pay a AU$10 late fee if your repayments aren’t made in time, but you will receive reminders beforehand.
Afterpay Day 2025: FAQs
Does Afterpay have a spending limit?
Yes! Afterpay has a relatively low spending limit of around AU$600 for new users. However, Afterpay takes time to get to know its users and their spending habits – assessing your ability to make repayments.
However, the more you responsibly use Afterpay, and make payments on time, it's likely your spending limit will increase.
What happens if your Afterpay payment is late?
If you are unable to make a payment, you can reschedule and delay your payment as many as three times in one year. You can also contact Afterpay to talk about your options.
If you do miss a payment, you will be charged a late fee. This will most often be AU$10, but Afterpay actually states it will never exceed 25% of the purchase price or $68; whichever is less.
If you still do not pay, Afterpay will limit your ability to use Afterpay until your payments are up to date.
How do I get $3000 on Afterpay?
Afterpay will not, or cannot, manually increase your estimated spending limit, as it is determined automatically based on a number of factors. Factors such as payment history, how long you've been an Afterpay customer and whether you've declined orders or payments before.
So, how can you increase your spending limit to as much as AU$3000? Be an Afterpay member for a long time, making payments on time and proving you'll have no issue paying back such a large sum.
Does Afterpay affect credit score?
The short answer is yes, it does. While you can quickly and easily start using Afterpay without a credit check, using it consistently and responsibly will see you become eligible for an increased spending limit.
When this happens, Afterpay may notify customers that are eligible to apply for a limit increase. If this were to happen, a credit check may be conducted to make sure an increased limit is right for you. And credit scores are impacted by credit checks.
Is Afterpay Day online only?
No! Much like the Afterpay service itself, which can be used both online and in physical stores depending on the retailer or service, the Afterpay Day sale will be live online and in-store at supporting retailers.
Afterpay Day 2025: Best deals from the previous sale
Below you'll find a selection of some of the standout deals we saw during the previous Afrerpay Day sale in March 2025, to give you a good idea of what to expect when the March sale rolls around next week.
Remember, the prices listed below were correct at the time of publishing, but may not be now. We'll be keeping this page updated with the best deals throughout the sale, however, so be sure to check back often.
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