Amazon Prime Day 2024: date predictions and everything we know so far

A selection of tech products around the Amazon Prime Day and techRadar logos

Amazon Prime Day 2024 will be here soon - in just a matter of months. The retailer's yearly members-only sale is one of the biggest shopping events on the calendar, so we're here to help you prepare for July with this guide to everything we know. Read on for all the latest news, rumours and our predictions for what to expect from this year's Prime Day deals.

Browse all of today's best deals at Amazon

We've covered Prime Day here at TechRadar for almost a decade now so we'll use those years of experience to bring you the best insights and the top deals you need to see once the sale is underway.

You don't have to wait until then to scoop up a bargain, though, as the Amazon Spring Deal Days event will begin on March 20. This five-day sale will feature thousands of deals across TVs, appliances, laptops, phones, tablets and much more tech. Follow our full Spring Deal Days coverage for all the best offers throughout the week.

Amazon Prime Day 2024: all you need to know

Amazon Prime Day packages in front of a door

(Image credit: Amazon)

When is Amazon Prime Day 2024?

The date for Amazon Prime Day 2024 hasn't been announced yet. However, we can confidently say that the sale will take place in July. Based on the date of previous sales over recent years, our best prediction at this stage is that the two-day sale will run across July 9 - 10.

We've got our ears to the ground for any further news and announcements over the coming months. Bookmark this page and check in regularly to ensure you get all the latest information.

How do I become an Amazon Prime member?

An Amazon Prime membership is required to buy all Prime Day deals. A subscription costs £8.99 per month or £95 for a year.

New subscribers who have used it before can get a 30-day Amazon Prime free trial to get access to the deals. This free trial also lets you take the other membership benefits for a spin, including free shipping, access to Prime Video and much more. 

Read our Amazon Prime review for everything else you get as part of a membership and our thoughts on its value for money. Use that to help you decide if you want to cancel Amazon Prime once your free trial has ended or keep it going to enjoy the benefits.

What are the best Amazon Prime Day deals?

The best Prime Day deals are generally on Amazon's own products, so it's the ideal time to pick up a Fire TV, Echo Dot, Kindle, Fire Tablet and the like. Every sale, we see that the retailer reduces these products to their lowest prices during Prime Day – and in many cases, they're cheaper than the deals ran over Black Friday.

Hundreds of other deals are also available across many of the most popular shopping categories at the retailer. These include TVs, laptops, appliances, smart home tech, gaming, fashion and more. We often see some of the lowest prices of the year so far on certain products but do be aware that some further reductions are sometimes saved for later in the year during Black Friday in November.

We'll be on hand to search through the sale to bring you all the best Amazon Prime Day deals right here. This includes price comparisons and price history where possible to help you make the best decision and ensure we're surfacing only the top bargains.

Will there be a Prime Day in October 2024?

Over the last two years, Amazon has also run a second Prime Day event in October. Given how successful they've claimed it's been, we wouldn't be surprised if it's brought back again in 2024.

It'll likely continue to serve as a preview for the retailer's Black Friday deals in November and feature a re-run of many of the top offers from the first Prime Day.

Last year's best Amazon Prime Day deals

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Echo Dot (5th Gen): was £54.99 now £21.99 at Amazon
Amazon's best-selling Echo Dot just returned to its record-low price in today's early Prime Day deals. The 5th generation smart speaker is back down to £21.99 - a massive 60% discount and £5 cheaper than last year's Black Friday price. Amazon's latest model got four stars in our <a href="https://www.techradar.com/reviews/amazon-echo-dot-5th-gen" data-link-merchant="techradar.com"">Echo Dot (5th Gen) review for its improved audio experience, new temperature sensor and all the handy Alexa features like playing music, answering questions, and checking the weather completely hands-free.

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PS5 + EA Sports FC 24: was £539.99 now £409.99 at Amazon
The PS5 is the console I use the most, and while I'm not the biggest FIFA fan, I can appreciate the considerable saving on this bundle that includes a PS5 and EA Sports FC 24 (that's the new name of the popular football sim). Not only are you effectively getting the game for free, but also around a £100 discount on the console on top of that. Score!

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Echo Show 8: was £199.99 now £64.99 at Amazon
Amazon has dropped this handy smart screen back to its cheapest-ever price ahead of its October sale. The larger Echo Show 8 smart display features an 8-inch screen that you can use to make calls, watch movies, check the weather, and control compatible smart home devices through full Alexa support.

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Nespresso Vertuo Next: was £167.99 now £78 at Amazon
One of the world's <a href="https://www.techradar.com/best/best-coffee-machines" data-link-merchant="techradar.com"">best coffee machines is currently on sale during Prime Day so you can enjoy mess-free, barista-style coffee from the comfort of your own home – all for a little bit less than it would normally cost. While we have seen the Vertuo next as low as £72 in the past, it's been nearer £150 on occasion, too, so this is definitely a deal to take advantage of if you're in the mood for a new brew maker.

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Lenovo IdeaPad 3 Chromebook: was £249.99 now £153 at Amazon
One of the best cheap laptop deals available is this Lenovo IdeaPad 3 Chromebook at Amazon. It's a basic device but suitable for those needing a portable and inexpensive laptop for schoolwork or light use with reasonable battery life. This is a safe and solid choice at a budget price that boasts an impressive 16-hour battery life and a decent-sized 14-inch display.

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Echo Pop: was £44.99 now £17.99 at Amazon
Looking to buy a smart speaker for a small space? This October's Amazon Prime Day sale includes the all-new Echo Pop for just £17.99 - and you don't even have to be a member to get the deal price. It's the cheapest Echo device you can buy right now that we found was a fun if basic option in our <a href="https://www.techradar.com/homes/smart-home/smart-speakers/amazon-echo-pop-review" data-link-merchant="techradar.com"">Echo Pop review. For the money, you get a compact smart speaker with Alexa built-in, so you can play music, ask questions and check the weather completely hands-free.

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Amazon Echo Show 5 (3rd Gen): was £89.99 now £49.99 at Amazon
If you're looking for a deal on a smart home display, then the cheapest offer ahead of Amazon Prime Day is the latest generation Echo Show 5 on sale for £49.99. That's £5 off the record low and a fantastic deal for a feature-rich smart home display that's packed with features and includes the Amazon Alexa voice assistant. Best of all? You don't need to be a Prime member to buy it at the offer price.

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Amazon Echo Auto (2nd Gen): was £59.99 now £29.99 at Amazon
Add the safety and convenience of voice controls to your car with this latest iteration of the Amazon Echo Auto for its cheapest price ever. As well as playing music, checking traffic reports and making calls, the Echo Auto can also control smart devices in your home so you can turn up the heating or turn on lights so they're ready for when you get home. An aux cable and a fast in-car charger are also included.

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LG C2 48-inch OLED TV: was £1,259 now £929 at Amazon
Amazon has a terrific discount on the last-generation LG C2 OLED. Even though the newer model is here, this is still one of the best TVs you can buy today thanks to the high-tech screen that produces superior images with rich colours and vivid lighting. It offers a smooth gaming experience on current-gen consoles, too, thanks to HDMI 2.1 and 120Hz support. Of course, it comes packed with all the usual smart TV features as well.

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Cosori Pro LE Air Fryer L501: was £99.99 now £74.99 at Amazon
This is a sleek and stylish air fryer according to our <a href="https://www.techradar.com/reviews/cosori-pro-le-air-fryer-l501" data-link-merchant="techradar.com"">Cosori Pro LE L501 review and a great time to buy it as it drops to a terrific low price. The 4.7L capacity is enough for a family of four to cook meals in using nine preset functions with up to 85% less fat, 50% faster and 55% less electricity than a conventional oven. Cleaning is easy, too, with dishwasher-safe components.

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Tassimo Bosch My Way 2: was £99.99 now £64.99 at Amazon
Here's a solid 35% off the straightforward and easy-to-use Tassimo Bosch My Way 2 pod coffee machine. Personalisation options allow you to adjust the temperature, volume and intensity of your drink, while there's support for over 50 different pods featuring popular brands and styles. Plus, the in-built Brita filter ensures a fresh and clean brew every time.

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Ninja 3-in-1 Food Processor with Auto-IQ: was £199.99 now £169 at Amazon
Amazon has knocked £30 off the cost of this Ninja food processor, which has five presets with defined speeds and durations to take the guesswork out of using the appliance. While this isn’t the lowest price we’ve ever seen for the food processor - it did drop to £128.99 during Black Friday and Cyber Monday - it’s still good value. However, we don’t know how long the discount will last, so you’ll want to move fast to be sure you’ll snap up this food processor deal. 

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Shark NV620UKT Upright Vacuum Cleaner: was £199.99 now £149 at Amazon
This is one of the cheapest Shark vacuum cleaners that we've seen in the Prime Big Deal Days sale. It's currently a best seller at Amazon, which is hardly surprising since it's less than £150 and comes with a free 5-year guarantee and free delivery. It's corded so may be cumbersome for some but has useful features such as the option to switch between two floor modes and swap to a versatile portable mode.

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Sony WH-1000XM5: was £380 now £279.99 at Amazon
Quite simply the newest and best in Sony's class-leading wireless over-ear lineup. The older XM4 was outstanding, the XM3 before it was excellent, and it'll come as little surprise to know that Sony's XM5 proposition is also incredibly hard to beat – especially with £100 off at Amazon right now. Get them if you want some of the <a href="https://www.techradar.com/news/audio/portable-audio/best-noise-cancelling-headphones-1280490" data-link-merchant="techradar.com"">best noise-cancelling headphones money can buy from a trusted retailer.

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Barbie DreamHouse Dollhouse with 75+ Accessories: was £349.99 now £169.99 at Amazon
Hi Barbie! Whether you've got children to buy for or you just loved the movie, the Dreamhouse with 75 accessories and 10 play areas (yes, including a slide) is 51% off for Amazon's Big Deal Days.

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Lego Harry Potter Shrieking Shack and Whomping Willow Playset: was £79.99 now £59.49 at Amazon
A pair of classic interlinked locations from the Harry Potter books and movies, the playset comes with six minifigures including Harry, Ron, Hermione, Lupin, Sirius and a scary werewolf. Save £20. 

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Nextbase 622GW: was £379.99 now £289.95 at Amazon
Residing in the top spot of our <a href="https://www.techradar.com/best/best-dash-cam" data-link-merchant="techradar.com"">best dash cam guide, we awarded this 4K onboard camera five stars in our <a href="https://www.techradar.com/reviews/nextbase-622gw" data-link-merchant="techradar.com"" data-link-merchant="techradar.com"">Nextbase 622GW review because it offers easy installation and sharp 4K video footage in any light, plus a decent 1080p rear camera. This deal is for the wireless dual-camera version of the 622GW.

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Vantrue N2 Pro: was £169.99 now £119.99 at Amazon
The <a href="https://www.techradar.com/reviews/vantrue-n2-pro-review" data-link-merchant="techradar.com"">Vantrue N2 Pro is a refreshingly simple dual-view dash cam designed for taxi and rideshare drivers. It records the road ahead and the interior of your car in 1080p Full HD. There’s no Wi-Fi or Bluetooth, but we would argue that these, and the smartphone app they usually connect to, are often unnecessary additions to dashboard cameras. The N2 Pro isn’t the best-looking dash cam around, but it records clear, sharp video and is very easy to use. It lacks GPS, but that can be added with Vantrue’s optional windscreen mount. Be sure to apply the £40 voucher to get one of the best dash cams for the price.

James Pickard
Senior Deals Editor

James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his own personal use, he decided to make it his job to share those bargains with you. James also has over five years of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.

With contributions from