Amazon's October Prime Day is coming — here are 41 early deals I'd shop right now

Amazon Prime Day
(Image credit: Amazon)

While it might seem like Amazon's July Prime Day sale just wrapped up, the retailer has announced that its second Prime Day event will take place on October 7 and 8. Along with the confirmation, Amazon has also released early Prime Day deals that you can shop for right now.

Shop Amazon's full early sale

That means you can score Black Friday-like prices right now on everything from TVs, smart home gadgets, and Apple devices to kitchen appliances, vacuums, and best-selling toys. As TechRadar's deals editor, I've hand-picked the 41 best deals that I'd buy right now, based on price and popularity.

Some highlights include discounts on Amazon's own best-selling devices, including Fire TV Sticks from $25 and the Fire HD 8 tablet on sale for $64.99. You can also find a massive $1,100 discount on LG's 65-inch C5 OLED TV, Apple's latest 11-inch iPad on sale for $299, and holiday gift ideas starting at $6.99.

You'll find my full list of today's best early Prime Day deals below, including Amazon devices, TVs, Apple products, appliances, and headphones. Keep in mind that, unlike Prime Day, today's sale is available to everyone – no Prime membership required.

The best early Prime Day deals at a glance

Early Prime Day deals: Amazon devices

Amazon Fire TV Stick HD
Amazon Fire TV Stick HD: was $34.99 now $24.99 at Amazon

Need a cheap streaming device to add smart capabilities to a TV? The new version of Amazon's standard Fire TV Stick is half price when you apply the code HDFTVADD at checkout. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.

Read more
Amazon Fire TV Stick 4K
Amazon Fire TV Stick 4K: was $49.99 now $29.99 at Amazon

The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $29.99, thanks to Amazon's 40% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.

Read more
Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was $59.99 now $39.99 at Amazon

Get Amazon's most premium streaming stick for $39.99 at Amazon's early October Prime Day sale. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6E technology to provide a more stable and consistent streaming experience.

Read more
Amazon Fire TV Cube
Amazon Fire TV Cube: was $139.99 now $99.99 at Amazon

The 4K Fire TV Cube is Amazon's fastest-ever streaming media player, functioning as a smart speaker that allows you to control your smart home devices. The Fure TV Cube features Dolby Vision, HDR, and Dolby Atmos support, and works with Amazon Alexa for hands-free control

Read more
Amazon Fire TV Soundbar
Amazon Fire TV Soundbar: was $119.99 now $99.99 at Amazon

The Amazon Fire TV Soundbar is an excellent starter soundbar thanks to its affordability, compact size, and convenience. It has a plug-and-play setup that just needs you to connect an HDMI cable between the bar and TV. As a soundbar, it uses technology like DTS Virtual:X and Dolby Audio for movies and shows so that the audio sounds more "in the room" than built-in TV speakers could manage. For less than $100, it's a reasonable upgrade for avid TV watchers who want to listen to more detailed audio.

Read more
Amazon Echo Show 5
Amazon Echo Show 5: was $89.99 now $64.99 at Amazon

Amazon's best-selling Echo Show 5 is down to $64.99 this week. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.

Read more
Amazon Fire HD 8
Amazon Fire HD 8: was $99.99 now $64.99 at Amazon

A new version of the Amazon Fire HD 8 tablet was only released about a year ago – and it's back to within $10 of the record-low price ahead of Prime Big Deal Days. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.

Read more
Amazon Fire HD 10
Amazon Fire HD 10: was $139.99 now $89.99 at Amazon

Amazon's latest tablet, the Fire HD 10, is on sale for $89.99 at today's early sale. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

Read more
Amazon Fire Max 11
Amazon Fire Max 11: was $229.99 now $174.99 at Amazon

If you want the biggest and best Amazon tablet, you can grab the Fire Max 11 for $174.99 – the best price we've seen this year. The vivid 11-inch display is ideal for streaming your favorite shows, reading a book, or playing games. The battery life is up to 14 hours, while the optional stylus and keyboard add extra functionality to this capable tablet. It's also easy to do light admin work with.

Read more
Amazon Fire 8 Kids
Amazon Fire 8 Kids: was $139.99 now $84.99 at Amazon

The latest Amazon Fire 8 Kids tablet is on sale for $84.99, which is the lowest price we've seen this year. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.

Read more
Amazon Fire HD 10 Kids
Amazon Fire HD 10 Kids: was $189.99 now $134.99 at Amazon

If your children are of the age where they're after something a bit more capable when it comes to tech, then this Amazon Fire HD 10 Kids tablet is a solid upgrade. It has all of the parental controls, safety features, and protective measures of the smaller Fire tablets but has a larger screen, sleeker design, more capabilities, and better performance that will make the experience all the more smooth and grown-up.

Read more

Early Prime Day deals: Apple devices

Apple EarPods Headphones with Lightning Connector
Apple EarPods Headphones with Lightning Connector: was $19 now $15.96 at Amazon

If you're a fan of Apple products and on a budget, Apple's wired headphones are on sale for only $15.96 – a record-low price. A slim, quality-looking design, clear sound, and comfortable fit are just a few of their best qualities. The earbuds also work with all devices that have a Lightning connector.

Read more
Apple AirTag
Apple AirTag: was $29 now $24.99 at Amazon

The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $24.99. A great back-to-school gadget, simply attach the AirTag to your backpack or any item you don't want to lose, and your iPhone will locate it.

Read more
Apple AirPods 4
Apple AirPods 4: was $129 now $116 at Amazon

The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $116 at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Read more
Apple AirPods Pro 2
Apple AirPods Pro 2: was $249 now $199 at Amazon

Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's deal is the best price you can find right now.

Read more
Apple Watch Series 10
Apple Watch Series 10: was $399 now $329 at Amazon

Thanks to the Series 11 release, you can find the Apple Watch 10 on sale for $329 at Amazon. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones, such as an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more.

Read more
Apple iPad A16 (2025)
Apple iPad A16 (2025): was $349 now $299 at Amazon

You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.

Read more
Apple MacBook Air M4, 13-inch
Apple MacBook Air M4, 13-inch: was $999 now $799 at Amazon

Processor: Apple M4
RAM: 16GB
Storage: 256GB

Amazon is offering a $200 discount on the latest MacBook Air - a fantastic deal if you're looking for an everyday laptop. While this particular model is a relatively iterative upgrade over the previous 2024 M3 version, it remains more powerful and more power-efficient, and features 16GB of RAM right out of the box. Overall, it's an excellent purchase for students looking to upgrade to a MacBook laptop.

Read more
Apple MacBook Air 15-inch (M4)
Apple MacBook Air 15-inch (M4): was $1,199 now $999 at Amazon

Display - 15 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

It may essentially be just a larger version of the 13-inch MacBook Air, but if that's what you want, then that's what you get – and it's now available at its lowest-ever price on Amazon. Our MacBook Air 15-inch review praised the display, performance, design and speaker array, although we did think the jump in size hurt one of the MacBook Air's key selling points – its portability. Nevertheless, this is still an impressive and well-rated laptop.

Read more

Early Prime Day deals: TVs

Insignia 24-inch F20 HD TV
Insignia 24-inch F20 HD TV: was $79.99 now $69.99 at Amazon

Amazon's cheapest TV deal is this 24-inch Insignia HD smart TV on sale for just $69.99 – an unheard-of price. This is a fantastic deal if you're looking to add a smaller display to your dorm room. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built in and an Alexa voice remote.

Read more
Amazon Fire TV 40-inch 2-Series HD smart TV
Amazon Fire TV 40-inch 2-Series HD smart TV: was $249.99 now $179.99 at Amazon

Amazon's best-selling 40-inch 2-Series HD smart TV is down to just $179.99 in today's early sale. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.

Read more
Insignia 50-inch F50 Series HD 4K Smart Fire TV
Insignia 50-inch F50 Series HD 4K Smart Fire TV : was $299.99 now $179.99 at Amazon

If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $149.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Read more
Roku  50-inch Select Series 4K Smart TV
Roku 50-inch Select Series 4K Smart TV: was $299.99 now $258 at Amazon

For just $260, you can get Roku's 50-inch 4K smart TV at Amazon's early Prime Day sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

Read more
Amazon 4-Series 55-inch 4K Fire TV
Amazon 4-Series 55-inch 4K Fire TV: was $459.99 now $359.99 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for only $359.99. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

Read more
Amazon Fire TV Omni QLED 65-inch 4K TV
Amazon Fire TV Omni QLED 65-inch 4K TV: was $499.99 now $439.99 at Amazon

Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's deal on the 55-inch model is just $30 shy of the record-low price.

Read more
Insignia 65-inch QF Series QLED 4K Fire TV
Insignia 65-inch QF Series QLED 4K Fire TV : was $499.99 now $349.99 at Amazon

A big-screen QLED display for only $350 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Read more
LG  C3 65-inch OLED TV (2023)
LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,336.95 at Amazon

The LG C3 has been a best-seller here at TechRadar since its release in 2023, thanks to its premium features and reasonable price tag. The stunning OLED display features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Additionally, you're getting four HDMI 2.1 ports for the ultimate gaming experience on next-gen consoles, a sleek and thin design, and an updated webOS experience.

Read more
LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,396.99 at Amazon

LG's C4 OLED TV is the predecessor to the LG C5, and the 65-inch model is on sale for $1,396.99, thanks to a $1,300 discount. Ranked number one in our best TV guide, the LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from NVIDIA.

Read more
LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,596.99 at Amazon

Amazon has LG's all-new 65-inch C5 OLED TV on sale for $1,596.99, thanks to $1,100 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

Read more

Early Prime Day deals: Appliances

Ninja Nutri-Blender Pro Personal Blender
Ninja Nutri-Blender Pro Personal Blender: was $99.99 now $79.99 at Amazon

Amazon has the best compact, single-serve blender for under $50. This is an ideal solution for your daily smoothie or protein shake. The Ninja Pro features two Auto-iQ preset programs that are uniquely timed for smoothies & crushed ice , and the included 24-oz cups are perfect to make your favorite creation just before leaving the house.

Read more
Cosori Smart Air Fryer
Cosori Smart Air Fryer: was $59.99 now $49.99 at Amazon

An air fryer for under $50? Yes, please! Amazon's early sale features the top-rated Cosori smart air fryer for only $49.99, an incredible price. The compact air fryer weighs less than five pounds and has four cooking functions: air fry, roast, bake, and reheat.

Read more
Ninja 5-qt 6-in-1 Air Fryer
Ninja 5-qt 6-in-1 Air Fryer: was $229.99 now $206.99 at Amazon

This Ninja air fryer features a two-five-quart dual-basket design that allows you to prepare multiple foods at once and six preset cooking programs for fast and easy meals. Today's early Prime Day deal brings the price down to $206.99.

Read more
Bissell Little Green Pet Deluxe Portable Carpet and Upholstery Cleaner
Bissell Little Green Pet Deluxe Portable Carpet and Upholstery Cleaner: was $139.99 now $99.99 at Amazon

Bissell portable carpet cleaners have become breakout stars at holiday sales like Prime Day, and the top-rated Little Green Pet Deluxe model is currently on sale for $99.99. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.

Read more
Shark Navigator Lift-Away Upright Vacuum
Shark Navigator Lift-Away Upright Vacuum: was $199.99 now $149.99 at Amazon

If you're looking for a powerful upright vacuum but don't want to spend a lot on a Dyson, Amazon's early Prime Day sale has the best-selling Shark Navigator Lift-Away on sale for $149.99. The upright vacuum works on carpet and hard floors and features lift-away technology, so you can just lift the pod to clean hard-to-reach areas.

Read more
Tineco  Floor One S6 Cordless Vacuum Cleaner and Mop
Tineco Floor One S6 Cordless Vacuum Cleaner and Mop: was $599 now $379 at Amazon

The top-rated Tineco cordless wet-dry vacuum mop combo is on sale for $379, which is only $30 more than the lowest price. The Tineco Floor One S6 vacuums and washes hard floors in one step, handling both wet and dry messes in a single sweep. It features 40 minutes of run time and uses 158-degree fresh water to self-clean.

Read more
Shark AI Robot Vacuum
Shark AI Robot Vacuum: was $649.99 now $299.99 at Amazon

This self-emptying vacuum is the perfect solution for pet owners and tech-savvy gadget lovers. At a massive half off the retail price and almost matching the previous record-low, you'll do well not to be tempted by the robot vacuum from Shark that is guaranteed to make your life that little bit easier.

Read more

Early Prime Day deals: Headphones

JBL  Tune 510BT
JBL Tune 510BT: was $49.95 now $29.95 at Amazon

This is an incredible price for a pair of wireless on-ear headphones – on sale for just $29.95 at Amazon. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. It's not a model we've tested, but the JBL Tune 510BT has over 50,000 positive reviews on Amazon and is one of the best-selling headphones on the site.

Read more
Beats Studio Buds Plus
Beats Studio Buds Plus: was $169.95 now $99.95 at Amazon

The Plus version of the Beats Studio Buds offers longer battery life, improved noise cancellation, an added Transparency mode, and more. The Beats earbuds are considerably cheaper than Apple's AirPods Pro 2, especially with today's $70 discount.

Read more
Beats  Solo 4
Beats Solo 4: was $199.95 now $129.95 at Amazon

The Beats Solo 4 supports lossless audio that you can listen to via USB-C or 3.5mm audio cable, and Spatial Audio that uses head tracking to enhance your listening experience. These headphones also last up to 50 hours on a single charge and can regain five hours of playback time in just 10 minutes of charging. Today's early Prime Day deal brings the price down to $129.95. 

Read more
Sony WH1000XM4 Wireless Headphones
Sony WH1000XM4 Wireless Headphones: was $349.99 now $228 at Amazon

The Sony WH-1000MX4 are older now, but they are still some of the best over-ear headphones ever, and they're on sale for a record-low price today. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation - all for under $250.

Read more
Beats Powerbeats Pro 2
Beats Powerbeats Pro 2: was $249.99 now $199.95 at Amazon

These wireless earbuds boast the best fit out of any Beats headphones, thanks to the secure, comfortable earhooks. These are meant to stay still, even during workouts with lots of movement, and are sweat and water-resistant. The Powerbeats Pro 2 also lasts up to 45 hours with the charging case, the longest battery life out of all Beats earbuds. Today's deal from Amazon is just $20 more than the record-low price.

Read more

^ Back to top

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.