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It's coming! Amazon Prime Day 2022 is on the horizon, and the online retail giant has said it's going to be in July. It confirms an earlier report on Digital Commerce 360 (opens in new tab) that claimed Amazon (at least in the US) has already given its sellers a cut-off date in June to send through their inventories of products eligible for discounts on Prime Day. We don't have a confirmed date yet, though, but it definitely looks like Prime Day is back on the usual schedule.
July might seem far away, but it's never too early to prepare for the 65-hour deal bonanza, particularly since it's the one time of the year Amazon offers us record low prices on a huge selection of goodies.
Amazon Prime Day has become one of the biggest shopping events in the Australian retail calendar despite being around only since 2018. Prime Day 2022 will be its fifth year running in Australia and, like last time round, it could be an absolute whopper of a sale as Amazon had better discounts in June than during November's Black Friday sale!
Can we expect something similar in 2022? Would it be possible to find even lower prices when Prime Day 2022 comes knocking? When it comes to Amazon, anything is possible.
We could well see the best prices on some hot products such as the latest generation of game consoles, even Apple MacBooks and iPhones now that there's an official Apple Store on the online marketplace.
All that, though, will depend on when Amazon Prime Day 2022 is and how companies can manage stocks as the ongoing global pandemic is still creating knock-on effects on supply chains, including disrupted transport services.
We're quite confident that that's not going to stop Amazon from hosting its annual sale this year. The retail giant has managed pretty well through the last two years of the pandemic and we're expecting Amazon to treat us to some ripper deals in 2022.
Prime Day sales are the perfect opportunity to save a packet on whatever you might need. It's a great source for picking up laptops, cameras, smart home devices and so much more on the cheap, even if it's an item that costs under AU$10 at full price. However, to shop during Prime Day, you'll need to be a Prime member.
Being a Prime member not only gets you access to the Amazon Prime Day shopping, it gets you free shipping on all Prime-eligible items, no matter how little or how much they cost.
When is Amazon Prime Day 2022 in Australia?
Amazon Prime Day is traditionally held in the middle of July each year, and typically starting off at midnight on a Monday. However, the last couple of years have been... well, different. The effects of the ongoing pandemic were felt quite strongly in 2020 and Amazon postponed Prime Day 2020 to October and kicked it off on a Tuesday – a first for Amazon either way. The tech giant was able to bring Prime Day 2021 forward to June last year – earlier than its usual mid-July timetable – and start it, as usual, on a Monday.
While sharing its first quarter results in April, Amazon released a statement announcing, "This year, Prime Day will take place in July in more than 20 countries." Unfortunately, no specific date was revealed in the statement, so we're still not sure when exactly in July Prime Day 2022 will take place. But we can speculate.
According to the report (opens in new tab) from Digital Commerce 360, Prime Day takes place just weeks after Amazon's cutoff date for seller inventories to be submitted, so there's a very good chance that the next edition of Prime Day will start at 12am AEST on Monday, July 11. That means Prime Day 2022 could officially end its Australian sale at 11:59pm AEST on Tuesday, July 12.
As mentioned earlier, Australia's Prime Day sale is a massive 65-hour deal bonanza, which means deals will keep flowing in from the UK and US until the clock strikes 5pm AEST on Wednesday, July 13.
The July 11-13 time frame is not set in stone, of course. So there is another possibility that Prime Day 2022 will be the following week, giving Amazon a touch more time to prepare. So if it's not a July 11 start, it could be Monday, July 18. Which means the big bargain bonanza could end at 5pm AEST on July 20.
We will reiterate that these dates are as yet unconfirmed and speculation on our part based on what Amazon has historically done (with the exception of the last two years of course). We'll be sure to update this page as soon as we have official word on when Prime Day 2022 will take place Down Under.
In the meantime, Amazon continues to offer some excellent discounts (opens in new tab) each day if you're looking for a quick bargain.
What is Amazon Prime Day?
Amazon Prime Day began in the US in 2015 as a celebration of the company’s 20th anniversary, with more deals on offer than Black Friday back then. Prime Day then quickly transformed into Amazon’s mid-year sales event where members of Amazon Prime get exclusive discounts on a wide range of items.
While it began as a one-day sale, by 2018 it had expanded to two days, and that meant that in Australia we could shop for 36 hours – i.e. until the sale ended in the US. In 2019, however, it got even bigger and Aussie shoppers were treated to a whopping 65 hours of discounts. 2020 brought 66 hours of the shopping spree only because of daylight savings in October, and it was back to 65 hours in 2021.
Why does Amazon have Prime Day? It's presented as a neat ‘thank you’ to its paying members, but one that involves giving Amazon more money and shifting a lot of stock at the same time.
Prime Day isn’t just about selling Amazon-branded products – many other brands and third-party sellers also save their best deals for Prime Day, completely aware that thousands of extra shoppers will be hitting the online store.
To make the most of Prime Day you’ll need to get yourself an Amazon Prime membership (opens in new tab) which, in Australia, will set you back just AU$6.99 a month or AU$59 a year – half the cost of the US subscription.
While you’re primarily paying for the privilege of free, swift delivery, signing up for Prime means you’ll also have free access to Amazon’s streaming services, including Prime Video, Prime Music, Prime Reading and Twitch.
If you'd like to know more about how a Prime membership can benefit you, head to our dedicated page on Amazon Prime in Australia where we explain it all.
What to expect from Prime Day 2022
We’re not expecting shopping trends during Amazon Prime Day 2022 to change very much. The Nintendo Switch is still going to disappear within minutes of being discounted, and this could happen to the Switch Lite too if you aren’t quick enough. And given the stock issues still plaguing the next-gen game consoles from Sony and Microsoft, we're not sure you'll be able to score a PS5 or an Xbox Series X – although we can hope. You can, however, try your hand at virtual reality, as we're quite sure the Oculus Quest 2 will have a sweetener to tempt.
Of course, Amazon’s Echo devices will likely be flying off the shelves like before, and we’ll still see the Paperwhite beating out the other Kindle ereaders in terms of sales despite its now-higher price tag. That's because it's an all-new Kindle Paperwhite sporting a bigger screen, bigger battery and USB-C charging port. You can even expect to pocket some decent savings on Ring’s range of security devices, including the Doorbells and the cameras, or get into smart lighting by snapping up a Philips Hue starter kit – they all get very good discounts on Prime Day. In fact, chances are quite high they'll be available at record low prices as Amazon proved possible on its Echo devices last Prime Day.
Premium headphones have been very popular on Amazon over the last couple of years and 2022 will likely see that continue, particularly for Sony and Bose headphones. With the Bose Noise Cancelling Headphones 700 one of the more expensive ANC cans on the market, Prime Day will be a great time to get a set for less, especially if Amazon offers a bigger discount than last year's AU$200 off.
More interestingly, Amazon now has an Apple Store on its shopping site and it's all official. We've seen some excellent offers on AirPods, including the 2021 AirPods, so keep your eye out of those again. There's been discounts on the 2020 MacBooks on Amazon, with up to 10% off, but we're yet to see any significant offers on the 2021 14-inch and 16-inch MacBook Pros, although stock issues could be putting a spanner in the works there.
As of early December 2021, Amazon began stocking iPhones as well, so here's hoping Prime Day 2022 sets an interesting precedent for finding significantly discounted iPhones.
If you're keen on updating your home entertainment system, keep an eye out for some truly spectacular soundbars to pair with your TV, or you could even consider setting up a new turntable for less if you're serious about vinyl. And the best part is you can even grab some records at a deep discount on Amazon.
It will also be a good time to get yourself a new fitness wearable, be it from Garmin’s very premium GPS sports watch range or more affordable options from Fitbit – while Garmin watches see up to 55% off during big sales, we're hoping Fitbit will get a similarly large discount in 2022. Likewise, cameras and drones will see a price drop, too, so keep that credit card handy – and it will mostly all be official stock considering the likes of Canon, Nikon and Panasonic have their own stores set up on Amazon Australia.
Home cooks can pick up Instant Pots and air fryers for less too, and we've seen plenty of big-brand robot vacuums getting deep discounts too and we're quite sure that trend will continue into 2022.
What happened during Prime Day last year?
Despite last year's Amazon Prime Day deals occurring barely 8 months after the 2020 edition, Amazon put on quite the show. According to Amazon Australia (opens in new tab), more Prime members shopped during the 2021 sale "than ever before", with small businesses listed on the Aussie site benefitting from the big sale thanks to the 'Shop Local' campaign hosted by the retail giant.
Amazon said that the Echo Dot, Fire TV Stick 4K and the Kindle Paperwhite (10th generation) were its top sellers in Australia, followed closely by the Oculus Quest 2 and Ecovacs' robot vacuums. Philips Hue smart lights and Yamaha sounds systems also were in big demand last year.
Other top tech items, as per Amazon Australia, were Soundpeats true wireless headphones, DualSense controllers for the PS5 and Philips XXL Air Fryer.
Want to know more? Here are a few of the best tech offers we saw during the most recent Prime Day deals event.
Nintendo Switch console |
AU$469.95 AU$348 (AU$121.95 off)
After hitting a low of AU$348 during the peak of Prime Day, the ever-popular Nintendo Switch saw its sale price get bumped up to AU$375 towards the end of the sale. While we didn't see anything better than that during Black Friday 2021 (although the Mario Kart 8 Deluxe bundle was just AU$399 in November), we're hoping we see a better discount in 2022, or perhaps the first big discount on the OLED model.
Lenovo, Asus and Acer Chromebooks | up to 30% off
Whether you're a student looking for an affordable laptop or you're just chasing a solid, portable computing solution, Chromebooks are a great option. Amazon has been discounting a huge range of popular Chromebooks lately, with up to 30% off a select few models during Prime Day 2021, including the highly-praised IdeaPad Duet (opens in new tab). We saw something similar during Black Friday and are quite sure that the Chromebooks will be up for grabs for less in 2022 as well.
Bose Noise Cancelling Headphones 700 |
AU$599 AU$339 on Amazon (AU$269 off)
While its lowest price ever was AU$330 in June 2021, that was just a few days before Prime Day last year. It wasn't matched during Black Friday 2021, so here's hoping there's a far better discount on one of the best noise-cancelling cans on the market today during Prime Day 2022.
Yamaha SR-C20A soundbar |
AU$299 AU$199 (AU$100 off)
The SR-C20A is already quite affordable even at full price, but last year's AU$100 discount made it one of the best value soundbars during Prime Day 2021. While we at TechRadar haven't gotten a chance to test it, our colleagues over at What Hi-Fi? praised it in their Australian review, (opens in new tab) where they were wowed with the unit's clarity in dialogue, Bluetooth connectivity, and overall amazing sound for the size and price of the unit (even competing with the immensely popular Sonos Beam).
Garmin Fenix 6 Sapphire |
AU$1,299 AU$649 (AU$650 off)
The Garmin Fenix 6 is the best multi-sport watch money can buy, but the range usually doesn’t come cheap. Amazon had slashed the price of the premium wearable in half, saving you a massive AU$650. That was just a stupendous offer on a top-notch wearable featuring adventure tracking and GPS-based mapping for when you’re off the beaten path. As the Sapphire version, it features a scratch-resistant sapphire lens.
Canon EOS R5 (body only) |
AU$6,999 AU$5,319 (AU$1,650.20 off)
The headline-making EOS R5 is an expensive beast but it justifies the cost in its performance. While it's available for a lot less now, this was a massive discount in June 2021 on Canon's powerhouse of a flagship. Here's hoping we can get it for lesser in 2022.
Are Prime Day deals competitive?
Amazon has a plethora of offers on its site each day and those are usually some of the best prices you can find on consumer tech. Whether you’re after a Samsung Galaxy S21 or a Nikon Z 7II camera, chances are you’ll get them cheaper on Amazon than any other Aussie retailer. It’s even more the case with Prime Day deals.
Leading the raft of deals during Prime Day 2022 will be Amazon’s own products, including all the Echo and Kindle products, not to mention Ring security devices. Amazon is also one of the most convenient places to score a discount on the Oculus VR headsets and, now, lay your hands on official stock of Samsung devices, Xiaomi phones, Instant Pots, Nikon and Canon photography gear, and Apple products, whether iPhones, MacBooks, Apple Watches or iPads.
You can easily score about 35% off on Amazon’s own devices during Prime Day which, for the rest of the year probably don’t drop more than 28% or thereabouts. If you’ve managed to score a AU$500 discount on Samsung or Huawei devices during one of Amazon’s regular deals, then it’s highly likely that the discount will be much deeper come Prime Day. It’s the perfect time to snag a Nintendo Switch or find the lowest prices on the best premium headphones – cheaper than any other retailer who will likely be scrambling to price-match.
How to shop on Prime Day in 2022
1. Check out our deals predictions and, eventually our Prime Day deals list
There are too many deals available on Prime Day. It's never a problem finding discounts, it's always an issue of figuring out what deals are worth your money. That's why we always set up a curated list during the sales marathon.
2. Amazon Prime Day has historically required being a Prime member, so be sure to have a subscription on Prime Day
Amazon started Prime Day as a clever way to drive up its Prime subscription count, and this online shopping marathon – conveniently opposite Black Friday – accomplished just that.
You'll need to sign up for Prime (you can get a free 30-day trial) (opens in new tab), which comes with free shipping and Prime Video access, among other smaller perks.
3. Create a wish list to curate what you want, as there will be loads of deals
You're also going to want to create a wish list ahead of time, which will let you sort out what you want and how much everything costs. This will give you a head start. You'll be able to see which deals dropped in price and which did not.
4. Snap up the best Prime Day 2022 deals before they're gone
We often find the best deals to go in a matter of minutes, at which time Amazon rolls out a waitlist for those who were just behind the curve.