While it might seem like eons away, Amazon Black Friday deals will be here before you know it, with record-low prices on TVs, Apple products, vacuums, toys, kitchen appliances, clothing, and Amazon's own devices.
To help you prepare for the November sale, we've created this guide with everything you need to know about the 2023 Amazon Black Friday deals event, such as when it starts, what discounts you can expect, and looking back at what happened at last year's sale.
The official date for this year's Black Friday deals event is November 24, but we should see offers starting much earlier. In fact, the 2nd Amazon Prime Day dates have just been announced for October 10 and 11, which means we should see early Black Friday deals kick off after the two-day sale.
Last year, the retailer launched early deals in October, with new offers dropping daily, with impressive discounts on OLED TVs, air fryers, AirPods, robot vacuums, best-selling toys, and more. We'll update this page with all the best early Amazon Black Friday deals as soon as they're live on the site, but in the meantime, we've listed today's best sales at Amazon below, followed by everything you need to know about this year's November sale.
Today's best Amazon sales: quick links
- Amazon Devices: 40% off Echo, Fire TV sticks & tablets
- Apple: record-lows on AirPods, iPads, MacBooks & more
- Appliances: deals on refrigerators, ovens & laundry
- Beauty: electric toothbrushes, makeup & skincare
- Clothing: 60% off activewear, luggage & shoes
- Furniture: 53% off mattresses, desks, chairs & more
- Headphones: up to 30% off Sony & Apple
- Kitchen: Ninja, Keurig & Instant Pot from $49.99
- Laptops: devices from $78.99
- Mattresses: deals starting at $99.99
- Toys: up to 50% off best-selling toys for all ages
- TVs: smart TVs from $79.99
- Vacuums: up to 55% off Shark and Dyson
Amazon Black Friday deals 2023: key information
When will Amazon Black Friday deals start in 2023?
Black Friday 2023 falls on November 24. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
Based on years past, we should see Amazon Black Friday deals much earlier, with sales launching as early as October. In fact, the retailer has just announced that its 2nd Amazon Prime Day sale is scheduled for October 10 and 11, which means that we should see Amazon launch early Black Friday deals immediately after the two-day event. The retailer typically launches new discounts every day, leading up to Black Friday proper, and based on last year, the deals were extremely impressive, with record-low prices from brands like Apple, Samsung, Dyson, and Nespresso.
While Amazon will still launch an official Black Friday sale on November 24 with exclusive offers, we found that the best deals were released earlier in the month, allowing consumers to avoid Black Friday proper.
What Amazon Black Friday deals do we expect to see in 2023?
If 2022 was anything to go by, next year's Amazon Black Friday sale will be the first instance in which we see some of the first significant price slashes on new models unveiled by the likes of Apple. Apple's latest devices that we'll have our eye on come November include the Apple Watch 9, the Apple Watch Ultra 2, and the MacBook Air M2.
Amazon Black Friday deals are also known for discounting some of Apple's best-selling older devices. We hope to see new record-low prices on the AirPods Pro 2, the Apple Watch 8, the iPad 10, the popular Apple AirTag, and the 2022 MacBook Air and MacBook Pro.
Of course, it will also be an excellent opportunity to snap up significant discounts on Amazon's own products across their many iterations. You can expect to find the lowest-ever prices on the all-new Echo Pop, Fire tablets, Echo smart displays, the Kindle e-reader, Fire TV streaming devices, the Ring Doorbell, and Blink's security cameras.
Amazon Black Friday deals are also chock full of TV deals of all sizes and price points, with $700 price slashes on LG's OLED models and fantastic discounts on Amazon's own Fire TV sets, with prices starting at just $79.99.
From Dyson and Shark to Instant Pot and Keurig, it's an opportunity for savings on appliances, as well as clothing, beauty, toys, and mattresses.
Are Amazon Black Friday deals better than Prime Day?
It's a reasonable question when we consider that Amazon has its very own dedicated sale during the summer and now a 2nd Prime Day sale planned for October 10 and 11. When it comes down to which is better, though, it really depends on the kind of products you're looking for.
Amazon Prime Day is when the retailer promises that prices on its own devices - such as its Kindle e-readers or Echo smart speakers - will be at their lowest of the year, whereas Amazon's Black Friday deals regularly have record-low prices on a vast range of brands and products, from popular Apple products to home and kitchen items, fashion and more.
However, despite what Amazon says, we regularly see Prime Day prices make a reappearance on Black Friday - including on its own devices. It's also worth noting that only Prime members benefit from Prime Day (the clue's in the name), whereas everyone can save during the Amazon Black Friday sale, with or without a subscription.
Last year's best Amazon Black Friday deals
We've listed last year's best Amazon Black Friday deals below, which included a mix of Apple products, TVs, kitchen appliances, vacuums, and Amazon's own devices. This gives us a good idea of what will be discounted at the 2023 sale, and you can compare last year's prices.
