
While it might seem like eons away, Amazon Black Friday deals will be here before you know it, with record-low prices on TVs, Apple products, vacuums, toys, kitchen appliances, clothing, and Amazon's own devices.
To help you prepare for the November sale, we've created this guide with everything you need to know about the 2023 Amazon Black Friday deals event, such as when it starts, what discounts you can expect, and looking back at what happened at last year's sale.
The official date for this year's Black Friday deals event is November 24, but we should see offers starting much earlier. In fact, the 2nd Amazon Prime Day dates have just been announced for October 10 and 11, which means we should see early Black Friday deals kick off after the two-day sale.
Last year, the retailer launched early deals in October, with new offers dropping daily, with impressive discounts on OLED TVs, air fryers, AirPods, robot vacuums, best-selling toys, and more. We'll update this page with all the best early Amazon Black Friday deals as soon as they're live on the site, but in the meantime, we've listed today's best sales at Amazon below, followed by everything you need to know about this year's November sale.
Today's best Amazon sales: quick links
- Amazon Devices: 40% off Echo, Fire TV sticks & tablets
- Apple: record-lows on AirPods, iPads, MacBooks & more
- Appliances: deals on refrigerators, ovens & laundry
- Beauty: electric toothbrushes, makeup & skincare
- Clothing: 60% off activewear, luggage & shoes
- Furniture: 53% off mattresses, desks, chairs & more
- Headphones: up to 30% off Sony & Apple
- Kitchen: Ninja, Keurig & Instant Pot from $49.99
- Laptops: devices from $78.99
- Mattresses: deals starting at $99.99
- Toys: up to 50% off best-selling toys for all ages
- TVs: smart TVs from $79.99
- Vacuums: up to 55% off Shark and Dyson
Amazon Black Friday deals 2023: key information
When will Amazon Black Friday deals start in 2023?
Black Friday 2023 falls on November 24. The actual date shifts, but the day of the week stays the same: it's always the Friday after Thanksgiving.
Based on years past, we should see Amazon Black Friday deals much earlier, with sales launching as early as October. In fact, the retailer has just announced that its 2nd Amazon Prime Day sale is scheduled for October 10 and 11, which means that we should see Amazon launch early Black Friday deals immediately after the two-day event. The retailer typically launches new discounts every day, leading up to Black Friday proper, and based on last year, the deals were extremely impressive, with record-low prices from brands like Apple, Samsung, Dyson, and Nespresso.
While Amazon will still launch an official Black Friday sale on November 24 with exclusive offers, we found that the best deals were released earlier in the month, allowing consumers to avoid Black Friday proper.
What Amazon Black Friday deals do we expect to see in 2023?
If 2022 was anything to go by, next year's Amazon Black Friday sale will be the first instance in which we see some of the first significant price slashes on new models unveiled by the likes of Apple. Apple's latest devices that we'll have our eye on come November include the Apple Watch 9, the Apple Watch Ultra 2, and the MacBook Air M2.
Amazon Black Friday deals are also known for discounting some of Apple's best-selling older devices. We hope to see new record-low prices on the AirPods Pro 2, the Apple Watch 8, the iPad 10, the popular Apple AirTag, and the 2022 MacBook Air and MacBook Pro.
Of course, it will also be an excellent opportunity to snap up significant discounts on Amazon's own products across their many iterations. You can expect to find the lowest-ever prices on the all-new Echo Pop, Fire tablets, Echo smart displays, the Kindle e-reader, Fire TV streaming devices, the Ring Doorbell, and Blink's security cameras.
Amazon Black Friday deals are also chock full of TV deals of all sizes and price points, with $700 price slashes on LG's OLED models and fantastic discounts on Amazon's own Fire TV sets, with prices starting at just $79.99.
From Dyson and Shark to Instant Pot and Keurig, it's an opportunity for savings on appliances, as well as clothing, beauty, toys, and mattresses.
Are Amazon Black Friday deals better than Prime Day?
It's a reasonable question when we consider that Amazon has its very own dedicated sale during the summer and now a 2nd Prime Day sale planned for October 10 and 11. When it comes down to which is better, though, it really depends on the kind of products you're looking for.
Amazon Prime Day is when the retailer promises that prices on its own devices - such as its Kindle e-readers or Echo smart speakers - will be at their lowest of the year, whereas Amazon's Black Friday deals regularly have record-low prices on a vast range of brands and products, from popular Apple products to home and kitchen items, fashion and more.
However, despite what Amazon says, we regularly see Prime Day prices make a reappearance on Black Friday - including on its own devices. It's also worth noting that only Prime members benefit from Prime Day (the clue's in the name), whereas everyone can save during the Amazon Black Friday sale, with or without a subscription.
Last year's best Amazon Black Friday deals
We've listed last year's best Amazon Black Friday deals below, which included a mix of Apple products, TVs, kitchen appliances, vacuums, and Amazon's own devices. This gives us a good idea of what will be discounted at the 2023 sale, and you can compare last year's prices.
Apple AirPods (2nd Generation): was $159 now $99 at Amazon
One of our favorite Black Friday deals is the Apple AirPods 2 on sale for just $79 at Amazon. That matches the record-low we saw during Prime Day and a fantastic price for a pair of premium earbuds. If you want some new AirPods and don't need them to be the latest model, this deal is highly recommended.
Bissell Little Green Pet Deluxe Carpet Cleaner: $123.59 $89 at Amazon
Bissell's portable carpet cleaners have become all the rage, and Amazon's early Black Friday deals include the top-rated Little Green on sale for $89.59 - the best deal we've ever seen. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.
Echo Dot (3rd Gen) Smart Speaker: was $49.99 now $14.99 at Amazon
This early black Friday deal from Amazon slashes the best-selling Echo Dot to just $14.99 - the lowest price we've ever seen. The best-selling smart speaker can play music, answer questions, check the weather and control your new smart bulb - all for under $15.
Instant Pot Pro 10-in-1 Pressure Cooker: was $169.99 now $99.95 at Amazon
Instant Pots are always Black Friday best-sellers and Amazon's early Black Friday sale has the Instant Pot Pro on sale for $99.95 - Just $20 more than the record-low. The six-quart pressure cooker features 10 appliances in one, including; slow cook, sous vide, sauté pan, rice, sterilizer, yogurt maker, food warmer, cake baker, and steamer
Danjor Linens Queen Size Bed Sheets Set: $49.99 $15.99 at Amazon
Treat yourself to a new set of bed sheets with this fantastic early Black Friday deal that brings the Queen Size sheets down to just $22.88. The super soft sheets are available in several different color choices and include fitted and flat sheets and pillowcases with deep pockets. With over 134,000 positive reviews and an incredible price - this early Black Friday deal is a no-brainer for those looking for new sheets.
Toloco Massage Gun: was $259.99 now $99.99 at Amazon
This top-rated massage gun is getting a massive discount at Amazon's early Black Friday sale, down to $99.99 from $259.99 which is a massive 73% discount. The Toloco massage gun features 20 different speed levels and 15 replaceable massage heads to relieve pain on all parts of your body.
Samsung 85-inch AU8000 Crystal 4K Smart TV: was $2,200 now $1,497.99 at Amazon
Samsung's largest-size version of its AU8000 Crystal series 4K LED TV has again reached its lowest price, one that was last recorded in January of this year. The AU8000 models omit fancy features like a local dimming backlight, quantum dots, and 120Hz input for gaming, but if you're looking for a great Black Friday TV deal on a really big TV, this here is it.
Keurig K-Mini Coffee Maker: was $99.99 now $69.99 at Amazon
There's a 50% discount on Keurig’s entry-level coffee at Amazon at the moment, taking the price back to $49.99 - which is the lowest we've seen it over the last few years (including on Black Friday). This compact single-serve coffee machine uses K-Cup pods, and it's just 5 inches wide, making it a great fit for space-tight kitchens. It has an average score of 4.6/5 from over 70,000 user reviews on Amazon.
ILIFE V3s Pro Robot Vacuum Cleaner: was $159.99 now $128.97 at Amazon
One of the cheapest prices we've spotted on a robot vacuum cleaner this Black Friday is the Ilife V3s Pro on sale for just $128.97. The robo vac works on hardwoods and carpets and runs routine cleaning based on a preset schedule and will atomically go back to dock and charge when the battery is low.
LG C2 55-Inch 4K Smart TV (2022): $1,799.99 $1,296.99 at Amazon
Another favorite Amazon Black Friday deal is LG's brilliant C2 OLED TV on sale for $1,296.99 - the lowest price we've ever seen. Rated as our best TV of 2022, the LG C2 packs a stunning OLED display, an a9 Gen5 AI Processor, Dolby Atmos, and voice control. If you want the latest and greatest TV, then this deal is for you.
Blink Mini security camera: was $34.99 now $29.99 at Amazon
The Blink Mini was a Black Friday best-seller at last year's sale, and Amazon just dropped the smart security camera to $29.99 - just $10 more than the record-low price. The indoor HD camera works with Amazon Alexa and alerts your smartphone whenever motion is detected.
Fire TV Stick Lite with Alexa Voice Remote: $29.99 $14.99 at Amazon
A great stocking stuffer idea, Amazon has the all-new Fire TV Stick Lite on sale for just $14.99 - the lowest price we've ever seen. The budget streaming player allows you to enjoy tens of thousands of channels, apps, and Alexa skills and features an Alexa voice remote.
Nespresso Vertuo Next Coffee and Espresso Machine by De'Longhi: $179 $125.30 at Amazon
Amazon has the mega-popular Nespresso Vertuo Next coffee machine at $125 right now, which is just $25 shy of its lowest-ever price. That record was set in August 2020, and we haven't seen this particular model as low since May last year. It may drop down slightly more for Black Friday itself, but if you're keen to pick up a new machine right now, we'd suggest making use of this cracking discount.
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Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.