When does Amazon's October Prime Day end? And these are the deals you absolutely need to see
Prime Day ends tonight - here's everything you need to know, plus some deals you need to see

If you haven't shopped Amazon's October Prime Day sale yet, I have good news and bad news. The bad news is that you have just hours left to shop for bargains, as the sale ends tonight at 11:59 p.m. PDT. The good news is that thousands of Prime Day deals are still available, and this year's bargains are very good.
• Shop Amazon's full Prime Day sale
As TechRadar's deals editor who's covered Prime Day for eight years, I'm breaking down everything you need to know about today's Prime Day sale, including what deals you absolutely need to see before the event ends.
I've listed the most popular Prime Day deals below, based on what our readers are loving and today's best discounts. That includes record-low prices on Amazon's own smart home devices, cheap tech gadgets, kitchen appliances, vacuums, and best-selling TVs.
Further down the page, you'll find more information about Amazon's October Prime Day sale. Keep in mind that a majority of today's Prime Day deals will expire when the sale ends, and you probably won't see discounts like this until the November Black Friday deals event.
The best Prime Day deals you need to see
- Amazon Devices: Kindle & Ring from $18
- Apple: MacBooks, AirPods & iPads from $89
- Cheap TVs: smart TVs from $79.99
- Cheap appliances: air fryers, coffee makers
- Christmas: decor, PJs & gift ideas from $9
- Deals under $25: tech, home, toys & more
- Essentials: home, tech, from $5
- Fire TV Sticks: from $17
- Fire tablets: starting at $64.99
- Gift ideas: holiday gifts for the whole family
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- Laptops: from just $289
- Vacuums: Dyson, Shark & Bissell from $53.99
This is an excellent gadget for the upcoming holidays - the Amazon smart plug, which can add smart capabilities to any device in your home for just $12.99. With over 500,000 positive reviews on Amazon, the smart plug works seamlessly with Amazon Alexa, allowing you to control lights and appliances with just your voice.
Amazon also has the Blink Mini 2, released in 2024, on sale for just $19.99. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also features a 1080p HD live view, color night vision with a built-in spotlight, and a wider field of view.
Amazon Prime Day is an excellent opportunity to stock up on household essentials, including batteries, which are a must-have for the upcoming holidays. The retailer has a 24-pack of AA Duracell batteries for only $18.64.
The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $20, a record-low price. If you tend to misplace your keys or wallet or want to track your luggage, just attach the AirTag to anything you don't want to lose, and your iPhone will locate the item.
Crest White Strips are rarely discounted outside of holiday sales, such as Prime Day, which is why this deal is so popular. You get 48 whitening strips plus a bonus pair of one-hour express strips so that you can have a whiter smile in no time. Today's Prime Day deal is just $2 shy of the record-low price.
In the world of holiday countdown calendars, the Lego Star Wars kit has always been the one to watch. For 2025, it's a solid set that's made even better with a discount down to $31.49. The mini builds let you build Babu Frik's workshop, and you get two Minifigures including a Holiday Jawa, and 5 droids.
The Echo Spot is already in my shopping cart, and I can't wait for it to arrive. Amazon's brand-new Echo Spot pairs a 2.83-inch touch screen with a 1.73-inch front-firing speaker, making it an ideal smart alarm clock. With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's Prime Day deal shaves $35 off the retail price.
The viral Beckham Hotel Collection pillows are consistently top sellers during holiday sales like Black Friday and Prime Day, and the queen-size set is currently on sale for $47.97 when you apply the additional discount. The queen-size pillows have garnered over 240,000 positive reviews and are the number one best-selling pillow on Amazon's site.
Fire tablets are always best-sellers during Prime Day, and Amazon has its latest tablet, the Fire HD 10, on sale for its lowest price yet. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
The 16GB Kindle is the cheapest Kindle you can buy; especially with this record-low deal in today's Prime Day sale. While this is a price we've seen before, it's still a great deal and worth considering if you just need the basics. The latest Kindle comes with a brighter 6-inch glare-free display, up to six weeks of battery life, and enough storage to hold thousands of books.
Bissell portable carpet cleaners have become the breakout stars at holiday sales like Prime Day, and the top-rated Little Green model is currently on sale for $78.97. Perfect for pet owners and parents, the portable carpet cleaner can magically erase spills and stains on carpets, couches, auto interiors, and more.
A creamy cup of frothy espresso in the comfort of my own home? Yes, please. The Nespresso Verto Pop supports multiple types of drinks and sizes and features a compact design that won't take up much space on my kitchen counter. Today's Prime Day deal brings the price down to $109, just $10 shy of the record-low price.
The best-selling Shark Navigator Lift-Away has over 100,000 positive reviews on Amazon, and it's on sale for $149.99. The upright vacuum works on both carpet and hard floors, featuring lift-away technology that allows you to easily clean hard-to-reach areas by simply lifting the pod.
You can get the latest Apple iPad A16 on sale for $279 today, a deal that matches the record-low price on this excellent tablet. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.
This brand-new version of the Amazon Fire TV 4-Series is on sale for only $259.99 - a new record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
Samsung's The Frame TV is my dream Prime Day purchase, and the 55-inch model is available for its lowest price yet. The 2024 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. Plus, the display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.
Prime Big Deal Days FAQs
When does Prime Day end?
Amazon's October Prime Day sale, officially named Prime Big Deal Days, kicked off yesterday and ends tonight at 11:59 PM PDT.
That means that you have hours left to shop today's Prime Day deals. If you haven't already snagged a bargain, I've listed the best deals still available further down the page.
When do Prime Day deals end?
If you're wondering if all Prime Day deals end when the sale does (tonight at 11:59 PM PDT), the answer is a bit complicated. Most deals will likely end when Prime Day does. I've covered the sale for eight years now, and the best Prime Day deals will expire when the sale ends.
The next time you'll see discounts like this will be at one of Amazon's early Black Friday sale events or on Black Friday itself (November 28).
Do you need a Prime membership to shop Amazon's October sale?
Just like Amazon's July Prime Day sale, you need a Prime membership to shop today's Prime Day sale. Luckily, if you aren't already a member, you can sign up for a free 30-day trial right now, which gets you access to Amazon's event.
Amazon Prime perks include free shipping, access to Prime Video, Prime Music, and much more.
Sign up for breaking news, reviews, opinion, top tech deals, and more.

Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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