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Prime Day ends tonight – last chance to score these 100+ expert-picked deals on Kindles, TVs, appliances, and tech under £50
It's the final day of Amazon Prime Day and we're here to help you grab a last-minute bargain
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1. Today's best deals
2. Deals under £50
3. Kindles
4. Amazon Devices
5. Laptops
6. TVs
7. Appliances
8. Headphones
9. Tablets
10. Smartwatches
11. Phones
12. Health & Beauty
13. Soundbars
14. Cameras
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We're counting down to the end of this year's four-day Prime Day sale, so this is your last chance to bag any of the deals we've expertly picked using our extensive bargain-hunting knowledge. To help you find the highlights amongst the duds before the sale ends at midnight, we've tracked down what we consider to be the best Prime Day deals you can get right now at Amazon UK.
• See all of today's deals at Amazon
You'll find a load of deals on phones, laptops, headphones, TVs, appliances and more. Plus, for those on a budget, there are some handy cheap tech gadgets for under £50.
To bring you all of this, we've tapped into our decades worth of tech and deals experience, drawing upon what we know are good offers and our knowledge of products gained through extensive testing and reviewing. But you can always contact us if you're after deals advice too; just be quick about it as Prime Day will be over when the clock strikes midnight on July 12.
It's worth bearing in mind that to access the majority of these Prime Day deals, you need to be an Amazon Prime member. You can make use of the 30-day free trial right here if eligible or sign up for £8.99 per month.
So, without any more preamble, read on for our picks of the best Amazon Prime Day deals available on the final day of the sale that get our seal of approval.
The best Amazon Prime Day deals - quick links
- Amazon Devices: up to 50% off Kindle & Ring
- Appliances: Ninja & De'Longhi from £19.99
- Gaming: Nintendo Switch 2 – check stock now
- Headphones: Bose & Sony from £14.99
- Health: up to 68% off Philips, Remington & Oral-B
- Home: fans from £12.99
- Laptops: Lenovo, Asus and HP from £139
- Phones: up to 30% off Apple & Samsung
- Prime Membership: 30-day free trial
- Tablets: iPads & Fire Tabs from £59.99
- Toys: up to 50% off Lego & Mattel
- TVs: cheap TVs from £99.99
- Vacuums: Shark and eufy from £99
- Wearables: Huawei & Samsung from £39
Amazon Prime Day deals - editor's picks
The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At under £75, this Prime Day deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
This clever cooling companion was awarded a commendable 4.5 stars when we reviewed it, and what's more, it currently holds the title of our best smart tower fan, so we're very happy to see it included in the deals this Prime Day. Now with an impressive £30 off, this already good value tower fan just got even cooler.
Ninja's recent space-saving air fryer is down to its lowest-ever price, which is a steal for the popular and well-rated appliance. We loved it at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even putting it in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the 9.5L capacity is ideal for medium to big families.
This is a handy and affordable power bank from the popular and well-rated Anker brand. It sports a sleek and slim design that makes it easy to carry around, while it can still recharge many mobiles up to two times over. There's only a single port to charge one device at a time but that's not a huge issue if you just want a cheap power bank for your phone.
This mid-range toothbrush is a solid pickup while it's less than half price for Amazon Prime Day. It doesn't boast many impressive high-end features, but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor.
Display: 14 inches
Processor: Qualcomm Snapdragon X Plus
RAM: 16GB
Storage: 1TB
This is an excellent price for a modern and powerful laptop featuring one of the latest Snapdragon X Plus processors. This dramatically boosts the device's performance and offers some incredible battery life, alongside the excellent amount of RAM and storage. Overall, this is an excellent high-end laptop at a mid-range price.
This budget-friendly drone from DJI boasts an incredible 4K UHD resolution so you can capture amazing detail every single time. A 31-minute maximum flight time gives enough time to capture most shots, although more serious enthusiasts might crave better battery performance. This bundle also includes two batteries, a remote controller and a shoulder bag, all for £259. It'll be hard to find a better drone deal this year for beginners.
The G50 is very budget-friendly even at full price, but now it's even more so thanks to this Prime Day deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that the previous generation version has been as low as £22.99 before - but that was over three years ago. Chances of seeing that price again are slim and this is actually a record-low price for the newest model.
I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a build-in sharpener then this is a great price for a premium set from Ninja that matches the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.
If you want to go for the modern version of Apple's entry-level tablet, then this iPad A16 is at its cheapest price yet. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model and the top pick in our best iPad guide. It boasts a gorgeous Liquid Retina display, a new A16 Bionic chip, improved cameras, USB-C support, and a sleek design.
We cannot sing the PlayStation Portal's praises enough, and if you're anything like me in terms of being a big PS5 fan and player, and want another way to chip away at your backlog, then this is the perfect accessory to facilitate that. At this lowest-ever Amazon price, you really can't go wrong either.
Price check: £179 at Very | £199.99 at PS Direct
Display - 14 inches
Processor - Intel i5
RAM - 16GB
Storage - 512GB
If you want a good value Windows laptop, then this configuration of the Lenovo IdeaPad Slim 3 is a strong buy. It features an Intel i5 processor, 16GB of RAM and a large 512GB SSD to ensure strong overall performance and lots of speedy storage for the price. It's a top buy right now if you're on a budget and need a mid-range laptop for general everyday use, admin tasks and light work.
The LG C4 is a phenomenal OLED TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
The Amazon Fire HD 10 sports one of the largest screens from across the range, making content look nicer and easier to see. Plus, it has a convenient 5MP front-facing camera for taking calls as you move. It all comes together to provide a slightly faster and more appealing way to use a tablet while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price.
The Pixel 9 Pro boasts a sharp 6.3-inch screen with a resolution of 1280 x 2856 and a peak brightness of up to 3,000 nits for a clear and vibrant image. I should also mention that it takes amazing photos thanks to its three lenses: 50MP wide, 48MP ultrawide, and 48MP 5X zoom. It’s a powerful Android phone that does everything very well – and it's a bargain with this huge discount for Amazon Prime Day.
Get the fantastic Apple Watch Series 10 for a very low price in the Amazon Prime Day sales. With a curved screen for imprved glanceability, new thinner design and sleep apnea detection capabilities, it's also got all of Apple's existing watchOS smarts and latest features.
Here's a new record-low price for this impressive bundle featuring the appliance we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti Hair Wrap tech that's saved me so much time unclogging the brush roll compared to my old vacuum. Flexology makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 60 minutes.
The Samsung Galaxy Tab A9 is a dependable entry-level tablet and dirt cheap for Prime Day. It features an 8.7-inch screen that's bright enough to use outdoors, 64GB of storage, and surround-sound speakers, all packed into a suitably snug frame to use curled up on the sofa. It’s possible to present up to three apps on one screen, so it’s decent for multitasking purposes for work, but given the basic components, performance will take a dip if you push it too hard or when playing advanced games. You can, however, take video calls via the 8MP rear camera or the 2MP front camera.
Display: 13.6 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Superior performance, minimal weight, and gorgeous looks – the MacBook Air (M4) has it all. We've got a lot of love for the laptop that has helped redefine performance in a small form factor. At only £849, this is one of the best laptop bargains of the year so far.
This fabulous bean-to-cup coffee machine received 4.5 stars in our review thanks to the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is its best price since last year's Black Friday.
The Apple AirTag is one of Amazon's top-selling tech gadgets and it's easy to see why. If you tend to misplace your keys or wallet or want to track your luggage, this handy gadget can help you keep tabs on anything you don't want to lose. If you use an iPhone, then this is the perfect accessory - plus, the 4-pack is currently sitting at a record-low price thanks to Prime Day today.
Amazon Prime Day deals – Under £50
I've seen a lot of people talk about and use Loop earplugs lately so if you want to see what the fuss is all about then this entry-level pair is down to a record-low price. Use them to block out noise on a commute, help you focus in the office, protect your ears from loud music at bars or concerts, or help you create a better environment for sleep. They're reusable and can last for up to five years so a good investment if you'll be a regular user.
The JLab Go Pop ANC are our 'best super cheap' pick in our list of the best budget earbuds around. Why? Well, its because they impress with energetic sound, solid noise cancellation and a comfortable fit. They were already outrageously cheap, but at just £23 this Prime Day, they're simply too good to skip.
This latest iteration of the Amazon Echo Auto is back to its lowest-ever price, making it a relatively affordable way to add the safety and convenience of voice controls to your car, As well as playing music, checking traffic reports and making calls, the Echo Auto can also control smart devices in your home so you can turn up the heating or turn on lights so they're ready for when you get home. An aux cable and a fast in-car charger are also included.
The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. This jam-packed bundle is now down to the cheapest price I've ever seen, making it a great buy. Even more so as this bundle includes the handle as well as two spare blades, a comb and body kit, and a USB-A charging cable.
I bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.
If you want to invest in a solid water bottle for your hot and cold drinks then now's a great time to pick up this premium Ninja Thirsti while it's down to its lowest price at Amazon. A robust stainless steel design and leak-proof lid make it great for chucking in your bag while travelling, while the triple insulation keeps cold drinks cold for up to a day and hot drinks hot for up to eight hours.
A fantastic low price for a pair of smart plugs that offer a suite of features to control your devices and monitor your energy use. You can use them with any existing socket and connect an assortment of devices such as chargers, lights, TVs, appliances and more. Remote controls, voice controls, schedules, energy monitoring features and more are all handled in the free smartphone app.
Here's a cheap and cheerful 256GB MicroSD card for under £15 in the latest Amazon Prime Day sale. Whether you need it for a camera, phone, tablet or Nintendo Switch, it'll expand the storage available in the device for more photos, videos, apps, games, or whatever else you need for very little money.
I am atrocious at DIY, but I've found it's always important to have a drill around the house for those little jobs I can just about manage without breaking everything. Recently, my cheap Aldi drill gave up on me, so I've been thinking about getting a new one during Prime Day. This super-basic Black + Decker option with an included charger seems just right for my needs – and it's a bargain at a little over £30.
If you want a cheap and basic Bluetooth speaker, then you can't go wrong with this Anker Soundcore for under £30. Sure, it's not going to give you the biggest and boldest audio quality, but it's still a solid option at an affordable price. Battery life is an impressive 24 hours, too, so it's great to use around the home or take it with you when on the go.
You can save a huge £45 on the Karcher WV2 in the Amazon Prime Day sale, bringing down the basic window vac to under £50. The rechargeable lithium-ion battery boasts a 35-minute run time, which equals about 105m² on a single charge. That’s more than enough to do a small home or flat multiple times over.
Always a hot item during holiday sales events, Amazon has the best-selling Revlon One-Step hair dryer on sale for a record-low price of £27.99. Thanks to the unique oval brush design, the hairdryer delivers a salon-like blowout with brilliant shine and extra volume.
Amazon Prime Day deals – Kindles
The latest version of the standard Kindle is on sale as part of the annual Prime Day sale. It's a basic ereader, but it still boasts a four-week battery life and space for thousands of books. Given it's £60 cheaper than the Paperwhite, this is clearly a better pick for the infrequent reader who's after a more budget-friendly option. At under £75, this Prime Day deal is a new record-low price for the ereader, but far from the bigger discounts I've seen in previous years.
Amazon Prime Day features an OK, if a little disappointing, deal on the latest Kindle Paperwhite. We found in our Kindle Paperwhite review that it's packed with features to suit all avid readers, including a 12-week battery life, glare-free 7-inch screen, adjustable warm light, and storage space for thousands of books. This is a good buy and one of the best ereaders out there, it's just a shame that the days of even bigger discounts are well in the past.
The Kindle Colorsoft is down to its lowest price as part of Amazon Prime Day. As Amazon's first and only colored Kindle, it's a must-have for people who love reading travel guides, graphic novels, and other genres with a lot of images and photographs. It's USB-C and wireless charging compatible, lasting up to 8 weeks on a full battery.
This updated version of the Kindle Scribe has only been discounted a handful of times in the past, so this Prime Day deal is a new record-low. The Scribe combines some of the best features of the Kindle Paperwhite, such as the glare-free and auto-adjusting display, along with the option to take notes, comment on documents, and doodle using the included stylus pen. Our Kindle Scribe review was down on some missing features that have been added in recent updates, so now this is better value for a multi-functional device.
Amazon Prime Day deals – Amazon Devices
Looking to buy a smart speaker for a small space? This Amazon Prime Day sale includes the Echo Pop for £19.99. This is the cheapest Echo device you can buy right now and one that we found was a fun, if somewhat basic, option in our Echo Pop review. For the money, however, you get a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free. Note that this one briefly fell to £17.99 earlier, but I'd still say it's a decent buy at £20.
Amazon's best-selling Echo Dot is down to under £30 for Prime Day – an OK offer, but far from the previous record-low of £22.99. Nevertheless, the Echo Dot offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free. As far as a cheap and cheerful smart speaker goes, it's one of the better options out there.
Amazon brought back a brand-new version of its Echo Spot smart clock recently and it's slashed £30 off the price for Prime Day, matching the price that was available last year. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.
As the name suggests, the Fire TV Stick 4K streams shows and movies on your TV in ultra-high 4K resolution. It's a good offer for a solid streaming stick that comes with access to all the major apps and supports voice controls through Alexa. Be aware, though, that the previous generation version has been as low as £22.99 before - but that was over three years ago. Chances of seeing that price again are slim and this is actually a record-low price for the newest model.
Another streaming stick, another new lowest-ever price. The newest version of Amazon's premium streaming device, the Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means you get faster performance when navigating apps and searching for shows. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience.
If you're looking for a deal on a smart home display, then the cheapest offer at Amazon is the latest generation Echo Show 5 on sale for £59.99. That's £15 more than the record low so still a strong deal for a straightforward smart home display that's packed with features and includes the Amazon Alexa assistant for easy voice controls to get alerts, weather updates, play music, watch videos, and more.
If you're looking for a slightly bigger smart home display, Amazon has the latest Echo Show 8 on sale for £89.99 - another all-new record-low price. The eight-inch display allows you to make calls, watch movies, check the weather, and control compatible smart home devices completely hands-free thanks to Alexa compatibility. The addition of room-filling spatial audio gives a big boost to all of these features to improve sound quality.
This year's Amazon Prime Day has the top-rated Blink Video Doorbell on sale for under £30 and down to a new record-low price. The Blink Video Doorbell is a cheap and easy way to get alerts to your phone when motion is detected or when guests are at your door. It features infrared night video, long-lasting battery life, compatibility with other smart devices and displays, and two-way audio to speak to visitors.
Amazon has the latest Blink Outdoor 4 security camera on sale for £33.99, and it's one of my top picks from this week's Prime Day sale if you want to dabble with some cheap smart home tech. The 4th generation outdoor security camera features two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control and interconnectivity with other smart devices.
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that, it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a new record-low price – and best of all, you don't need to be a Prime member to get it.
In addition to the popular Ring Doorbell and Echo Pop bundle, this new offer that pairs the video doorbell with a Ring Indoor Camera is now live for Prime Day. Again, it's excellent value for money, saving you almost £95 compared to buying both separately. With this, you can check on visitors at your front door and also cover another area inside your home with the bonus camera. Sync them with any existing Alexa devices to view footage, receive alerts and answer the door.
This half-price offer gets you an easy-to-install Ring Indoor Camera for a new low price. The Alexa-enabled plug-in security camera features motion-activated notifications, 1080p HD video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.
This Prime Day deal has the Ring Stick Up Cam on sale for £44.99 – that's the cheapest price I've ever seen. The Alexa-enabled security camera features motion-activated notifications, two-way talk, and can be placed outdoors thanks to the weather-resistant design and a battery life of six to twelve months.
The latest wireless Ring Doorbell has been discounted to a new record-low price for Prime Day. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
The more premium wireless Ring Doorbell has been discounted back to the record-low price for Prime Day. While we were impressed by its 1536p HD Video and improved colour night vision in our Ring Battery Video Doorbell Pro review, we were a little blue to see some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.
This latest iteration of the Amazon Echo Auto is back to its lowest-ever price, making it a relatively affordable way to add the safety and convenience of voice controls to your car, As well as playing music, checking traffic reports and making calls, the Echo Auto can also control smart devices in your home so you can turn up the heating or turn on lights so they're ready for when you get home. An aux cable and a fast in-car charger are also included.
Amazon Prime Day deals – Laptops
Display - 14 inches
Processor - Intel Celeron N100
RAM - 4GB
Storage - 128GB
One of the best cheap laptops in the Amazon Prime Day sale is this HP Chromebook 14. It's a basic device but suitable for those who need a portable and inexpensive laptop with reasonable battery life and a good amount of storage to handle schoolwork or light use. This is a safe and solid choice at a budget price with an impressive 12-hour battery life and a decent-sized 14-inch display.
Display - 11 inches
Processor - MediaTek Kompanio 838
RAM - 8GB
Storage - 128GB
We're big fans of the Lenovo Chromebook Duet at TechRadar so definitely want to share this super-cheap deal on the flexible 11-inch ChromeOS laptop that brings it down to a record-low price for this configuration. In our very positive Lenovo Chromebook Duet review, we thought the original version offered an excellent balance between tablet portability and Chromebook flexibility, while the day-long battery life is a huge boost for those who are always on the go. The configuration on sale has 8GB of RAM and 128GB of storage so it should offer strong everyday performance and enough storage for your essential files and applications.
Display - 14 inches
Processor - Intel i5
RAM - 16GB
Storage - 512GB
If you want a good value Windows laptop, then this configuration of the Lenovo IdeaPad Slim 3 is a strong buy. It features an Intel i5 processor, 16GB of RAM and a large 512GB SSD to ensure strong overall performance and lots of speedy storage for the price. It's a top buy right now if you're on a budget and need a mid-range laptop for general everyday use, admin tasks and light work.
Display: 14 inches
Processor: Qualcomm Snapdragon X Plus
RAM: 16GB
Storage: 1TB
This is an excellent price for a modern and powerful laptop featuring one of the latest Snapdragon X Plus processors. This dramatically boosts the device's performance and offers some incredible battery life, alongside the excellent amount of RAM and storage. Overall, this is an excellent high-end laptop at a mid-range price.
Display - 13.3 inches
Processor - Intel i7
RAM - 16GB
Storage - 512GB
This is the cheapest price for one of Samsung's flexible and versatile 2-in-1 laptops. It may be a previous-generation model, but it still impresses with its thin and portable design, high-quality 13.3-inch AMOLED screen and decent specs for all-around home use and light work. An S-Pen is also included for free to make the tablet mode even easier to use. You can find more powerful laptops in this price range if you need a device for more demanding jobs. However, this is more than capable of all day-to-day tasks and you're unlikely to find another laptop with premium features like the AMOLED display and 2-in-1 versatility for less.
Graphics card - RTX 4060
Processor - AMD Ryzen 7 8845HS
RAM - 16GB
Storage - 1TB
For the price, you get a decent RTX 4060 graphics card, Ryzen 7 chipset, 16GB of RAM, and a 1TB SSD. These are pretty good specs for the money I'd say right now - and this listing is also £20 cheaper than Curry's right now.
I wouldn't say this deal is a free lunch, however. The RTX 4060 is a little older now and I've personally seen similar configurations for around £750 over the past year or so. That said, if you're looking for a decent bang-for-the-buck machine right now, this is the best option.
Display - 13-inch OLED
Processor - Snapdragon X Elite
RAM - 16GB
Storage - 256GB
As a long-time Surface Pro owner, I'm considering an upgrade to one of these new models after this huge discount on the device we were super-impressed with in our review. This version boasts a gorgeous 13-inch PixelSense Flow OLED display at 2880 x 1920 resolution, so it looks sharp and crisp, with some vibrant colours and deep blacks. Meanwhile, the Snapdragon X Elite processor ensures excellent battery life and combines well with its many AI features to simplify your life. There’s also 16GB of memory and a 256GB SSD, which will ensure speedy performance and enough storage space for all of your essential files and applications.
Display: 13.6 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
Superior performance, minimal weight, and gorgeous looks – the MacBook Air (M4) has it all. We've got a lot of love for the laptop that has helped redefine performance in a small form factor. At only £849, this is one of the best laptop bargains of the year so far.
Display: 14.2 inches
Processor: Apple M4
RAM: 16GB
Storage: 256GB
The MacBook Pro's M4 processor brings impressive performance to the table, and it does so without breaking a sweat. At 16GB of RAM and a 512GB SSD, you've got the storage and performance you need to tackle creative tasks, tear through everyday browsing, and even dip your toes into the world of Mac gaming.
Amazon Prime Day deals – Televisions
The 50-inch Amazon Fire TV is the mid-sized version of the budget-friendly 4-Series range and it's now down to its lowest-ever price. The impressive 4K resolution delivers excellent clarity and picture quality for TV shows, movies, sports and general viewing. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price that I'd buy if I needed an affordable and capable display.
Amazon's Fire TV Omni QLED Series is a big step up in the otherwise cheap and cheerful range of smart TVs. This set boasts premium features including a QLED display, HDR, Dolby Vision, local array dimming and HDMI 2.1 support to deliver a top-quality picture for all-around viewing and gaming. It's not always easy to find a TV of this size and with these high-end features for under £400, so it's an excellent buy for the budget-conscious without compromising on quality.
The LG C4 is a phenomenal OLED TV that covers all the bases, delivering fantastic performance for movies, gaming and more. Its picture delivers bold colours, rich contrast, lifelike textures, and solid brightness for a mid-range OLED TV. It's also packed with gaming features including 4K, 144Hz, VRR (AMD FreeSync and Nvidia G-Sync), ALLM and Dolby Vision gaming.
This budget OLED TV is great value – it's not as bright as more expensive models, but it has access to all the key streaming services, supports 4K 120Hz gaming with variable refresh rate, and delivers the amazing contrast you expect from an OLED TV. But it also has Ambilight, which uses LEDs around the edge to spread light matching what's on-screen onto the wall around the TV, making it feel like an even bigger screen and more immersive experience.
A small OLED TV that feels much bigger than it is, thanks to its Ambilight, which gently spreads light matching whatever's happening on-screen onto the wall around the TV – so this is perfect for people with limited space, but big ambitions. It's also a seriously great OLED TV, crucially, earning 4.5 stars in our review – it delivers stunning colours, tons of detail, and great streaming support on its Google TV software. This has fallen by a further £30 since the start of Prime Day.
The Hisense U8N delivers stunning brightness, superb contrast, and a whole host of gaming features, including 4K, 144Hz, VRR, and Dolby Vision gaming. It's easily one of 2024's best mini-LED TVs, and this deal takes the 65-inch model down to a record-low of just under £1,000. That's brilliant value for a TV with this much to offer.
If you're looking for a TV that can do it all, the LG C5 should be top of your list. Its excellent picture quality make it ideal for movies, it's a gaming powerhouse and its intuitive for easy app navigation and usage. This deal knocks £200 off its full price and then you can claim a further £150 cashback from LG, which would take the 55-inch C5 down to £1,549 - that's a total of £350 off!
Amazon Prime Day deals – Appliances
This clever cooling companion was awarded a commendable 4.5 stars when we reviewed it, and what's more, it currently holds the title of our best smart tower fan, so we're very happy to see it included in the deals this Prime Day. Now with a thrilling £30 off, this already good value tower fan just got even cooler.
A healthy 32% saving brings this Shark PowerPro vacuum down to its lowest ever price for Amazon Prime Day. Our review on this model praised its solid build quality, suction, and extremely handy anti-hair wrap brushroll. We thought it was already pretty good value but today's Prime Day deal makes it the clear choice for a reasonably priced vacuum today.
Here's a new record-low price for this impressive bundle featuring the appliance we awarded 4.5 stars out of five in our Shark Stratos Cordless Stick Vacuum Cleaner review. I can't praise these vacuums enough for the Anti Hair Wrap tech that's saved me so much time unclogging the brush roll compared to my old vacuum. Flexology makes it a good option for reaching under furniture and this upgraded Stratos version boasts anti-odour tech and CleanSense IQ that automatically adjusts suction power to tackle tougher areas of dirt. On top of all that, battery life is an impressive 60 minutes.
The G50 is very budget-friendly even at full price, but now it's even more so thanks to this Prime Day deal, which takes it under £100. A maximum suction of 4,000Pa is extremely good for the price, and the onboard bin is surprisingly generously sized at 600ml. For this price, expect basic navigation and a design suited to general whole-home cleans rather than anything more specific. Although we haven't reviewed this specific model yet, we generally rate Eufy highly as a brand, and the value for money is impressive.
The Ninja Foodi Max is the ultimate air fryer for many and it's now down to a great low price at Amazon. It offers six different functions, including Max Crisp, air frying, roasting, baking, reheating, and dehydrating. With two baskets, you get two independent cooking zones with the option to have them sync or match up, depending on your needs. Its extra large capacity is perfect for family cooking or batch cooking as it gives you plenty of room for a 2kg chicken or 1.4kg of fries in each compartment.
Ninja's recent space-saving air fryer is down to its lowest-ever price, which is a steal for the popular and well-rated appliance. We loved it at TechRadar, scoring it full marks in our Ninja Double Stack Air Fryer review and even putting it in our best air fryer buying guide. Well-built and great-looking on any countertop, it offers five cooking levels across two drawers and two racks, while the 9.5L capacity is ideal for medium to big families.
Here's a huge discount on Ninja's newest and most portable air fryer - and a great Prime Day deal. This bundle includes the PowerPod lid, plus two resealable glass containers to carry your dishes until you're ready to cook. According to our testing, it cooks exceptionally quickly, is easy to use and a breeze to clean, making this one of the best air fryer deals I've seen this year.
One of the best budget air fryer deals available at Amazon right now is this heavily reduced Tefal Easy Fry. It's a decent-sized 8.3L model that's almost at the same price as smaller 5-litre options I've seen at other retailers. We haven't personally reviewed this model at TechRadar but it's from a trusted brand and down to the lowest price I've seen all year. In fact, it's the same as I saw on Black Friday. A larger 11-litre XL version is also available for £119.99.
Will the air fryer craze ever calm down? It still doesn't seem likely, as the handy kitchen gadgets continue to sell like hot cakes. If you've not got one yet, then now's a great time to try the tech for yourself as the Ninja Air Fryer AF100UK is down to its lowest price since Black Friday. We said this compact model is an excellent and easy-to-use entry-level air fryer for those cooking meals for one or two people in our Ninja Air Fryer AF100UK review.
I've got one of those AnySharp knife sharpeners to keep my kitchen knives up to scratch but if you want to go all the way with a convenient knife block with a build-in sharpener then this is a great price for a premium set from Ninja that matches the previous record-low. You'll never suffer from dull knives again with this extremely handy kitchen gadget, with its five-piece set of stainless knives and included paring scissors.
Here's a record-low price on the excellent Nespresso Creatista Plus - a coffee maker that we rated a full five stars out of five in our review. Looking to take your home brews to a new level? This premium coffee maker is intuitive, features a handy integrated milk frother, and provides absolutely fantastic results right out of the box. It also looks fantastic, with a stunning stainless-steel design.
Priding itself on simplicity, the Nespresso Vertuo Plus Coffee Maker is there to provide coffee shop-quality brews without needing to pay extra. It has a one-touch brewing system, so even if you’re half asleep, you’re all set for the day here. Blend-specific brewing and automatic adaptation to the capsules you insert mean you really don’t have to be a coffee expert to make the most of this machine. Today's price is the lowest we've seen since last year's Black Friday, so it's well worth considering.
This fabulous bean-to-cup coffee machine received 4.5 stars in our review thanks to the way it gives you total control over the brewing process. It's much more transparent than most similar machines, letting you easily tweak the grind size, temperature, and extraction time. With over £100 off, this is its best price since last year's Black Friday.
This is our top-rated coffee maker, and it's down to a record-low price for Prime Day with £200 off. It's the perfect bean-to-cup machine for new users, letting you control as much of the process as you feel comfortable with and automating the rest, while helping you understand what effect every setting has on the finished drink. I love it, and I think you will too.
If someone asks me to recommend an affordable compact manual espresso machine, this is the one I suggest every time, and now it's even better with this generous Prime Day price cut. It's a pleasure to use every morning, and punches well above its weight. The steam wand is superb as well.
This is one of our favourite compact automatic espresso machines, and it's back down to its Black Friday price right now, with 31% off. It's a joy to use (those touch buttons are much easier than a screen) and has a super smart system that uses all the milk from the carafe so there's nothing left to go bad. Brilliant!
Amazon Prime Day deals – Headphones
The Sony WF-C510 are the cheapest wireless earbuds in Sony's current range, but they don't feel cheap. They sound excellent for the money, full of energy and refinement. You don't get active noise cancellation, but you do get other useful features, and a comfortable fit.
The Sony WH-1000MX4 are older now but they are still some of the best over-ear headphones ever. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation all at a reasonable price point that's about £100 less than the newer Sony XM5 that are only a minor upgrade. We still rate these as the best headphones for most people, exactly because you can find them at a price like this during major sales.
The older XM4s are outstanding, so it'll come as little surprise to know that Sony's XM5 proposition are also incredibly hard to beat – especially with a whopping £160 off! They don't fold up like the XM4, but they're still a comfortable, smart, great-sounding pair of headphones that block outside sound highly effectively.
The fantastic Bose QuestComfort Ultra Headphones were £20 cheaper on Black Friday, but this is still a great deal considering that there's a clear step up in sound compared to other premium cans. Superbly detailed and energetic sound meets the best noise cancellation you can get right now, in a light and comfortable design.
If you want to get your hands on Apple's latest AirPods 4, you can find them on sale for a record-low price of £113 at Amazon for Prime Day. The AirPods 4 feature a new design for all-day comfort and pack Apple's H2 chip, which supports personalised spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging. The version with active noise cancellation is also reduced to £149 – another new lowest-ever price.
The AirPods 4 with ANC are as good as Apple earbuds get – provided you don't want the Pro 2's hearing health features. This model delivers everything the AirPods 4 do (listed below) including gesture control and delightful personalised spatial audio, with the addition of hugely impressive active noise cancellation and a few extra perks like wireless charging. The deal's also £10 cheaper than we've ever seen – hurrah!
Apple's best-selling AirPods Pro 2 sound excellent, the noise cancellation is top-tier, Dolby Atmos spatial audio is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's Prime Day deal matches the record-low and it's the best price you can find right now.
With Bose, you know you're getting amazing ANC, but if you check out our Bose QuietComfort Earbuds 2024 review , you'll find that there was so much more to love about these buds. Sonically, these are a highly capable model that offer balanced, yet impactful sound with ease. Pair that with a great feature-set and this fantastic cut-price and they're a top option this Prime Day.
The Bose QuietComfort Ultra earbuds are some of the manufacturer's best in terms of audio quality and noise cancellation – and they're down to a record-low price for Amazon Prime Day. This latest model lasts up to 24 hours between both the buds and the case and features new CustomTune technology that adjusts the audio based on your ear shape. The Spatial Audio also makes the listening experience more immersive than ever, with the option to swap between listening modes, depending on if you want to lose yourself in audio or stay alert.
These open earbuds offer “incredible sound” – as we mentioned in our Bose Ultra Open Earbuds review. The Bose Ultra Open Earbuds don't use a seal, so you'll be able to hear your surroundings as well as your favorite tunes. You also get as much as seven hours of play time (and up to 48 hours total with the charging case). At £110 off (in certain colorways), they're a total steal.
The Sony WF-C700N are an excellent pair of cheap earbuds. At this new low price, I think they're an absolute steal and then some. Yes, 20 hours of battery can be bettered – but 15hours from the buds alone with noise-cancellation on certainly can't at this price point. They're also light and comfortable, and provide an exciting, musical sound.
The JLab Go Pop ANC are our 'best super cheap' pick in our list of the best budget earbuds around. Why? Well, its because they impress with energetic sound, solid noise cancellation and a comfortable fit. They were already outrageously cheap, but at just £23 this Prime Day, they're simply too good to skip.
In our Anker Soundcore Aeroclip review, Harry Padoan was full of praise for these buds, which offer great sound quality despite having an open design. In fact, these are among the best sounding open buds he's tested, and they're super comfortable too. These open buds clip onto your ears rather than hooking over them, so if you're a fan of that aesthetic, these are a top choice. At just over £110, these are just asking to be snapped right up.
These wireless earbuds offer good battery life, a pleasingly lightweight feel, and of course, fantastic value for money. They have wide-reaching higher-resolution Bluetooth codec support – using both Sony's proprietary LDAC and Qualcomm's aptX Lossless. And now with this Prime Day deal, they'll set you back less than £60 – that's an offer not to be missed!
You can score more than 30% off these workout-ready open earbuds right now thanks to the Prime Day sales. With surprisingly balanced audio, a beautifully comfortable on-ear feel and a nifty companion app, these buds are incredibly enjoyable to use. Want to know more? Then take a peek at our full Shokz OpenFit Air review.
These have been some of the most surprising earbuds we've ever tested, scoring a sweet five stars in our Nothing Ear (a) review – and now you can get them for their lowest price ever. Considering the latest AirPods are still around £110, the fact that these offer massively superior sound and great active noise cancellation for far less than AirPods is a no-brainer.
The Samsung Galaxy Buds3 Pro are down to a new record-low price at Amazon for Prime Day. We awarded them four stars in our Samsung Galaxy Buds3 Pro review, praising the refinement over the previous model with AirPods-like ear sticks, active noise cancellation, an 11mm driver, and AI-powered features like a voice-call booster and a translation tool – provided you have a modern Samsung phone. They look and feel good in your ears, too, with up to five hours of battery life with ANC on, so they’re good for your commute or workout.
While these Shokz OpenRun aren't the latest model, they are still an impressive pair of bone conduction headphones – and you can get them for less than £100. Their all-purpose functionality means that they are suitable for both running and stationary activities, packing a battery life of eight hours on a full charge. This means that if you enjoy longer training sessions, then they will last the duration of your workout, as well as doing justice to bass-heavy music.
Yes, the look here is decidedly retro Bose QC35 II and personally, I'm a fan. Also a plus: the price – just look at that 43% discount on a set of over-ears that only arrived in May of this year! Why the heavy discount? Well, they're not our favourite set of cans in Earfun's arsenal (we found the ANC modes a little confusing and the sound a bit middling) but for battery life, they're exceptional at up to 120 hours with ANC off, or 80 hours with it on. A solid discount on a trusted name in Bluetooth audio technology –especially if you've got a long-haul flight coming up.
The cheapest offer we've seen to date for these July 2021-issue over-ears is £59.99, so at a whole £9 cheaper, this is a solid, lowest-seen price deal. OK so they're not the newest cans on the block, what of it? With JBL's admirable active noise-cancelling technology, up to 50 hours of battery life and lovely comfy ear pads, we're calling it a bargain.
These headphones are designed with Apple users in mind, but they also have great Android features. There’s personalised Spatial Audio with dynamic head tracking, but also strong fully-adaptive ANC and transparency mode. Up to 40 hours of battery life is useful, with a 10-minute charge providing you with four hours of playback and getting you out of a jam. This isn't the absolute cheapest deal we've seen (they've dipped to £149.99 before now) but it's still a top saving given that RRP – and how pricey Apple's only other cans (the AirPods Max) are…
Very positive four-star review? Check, see our Anker Soundcore Space One review. Huge discount? Also yes –45% to be precise. Although Amazon lists their most recent price of £89.99, I've put the product's RRP at launch (which was not so long ago, in August 2023) in this block, for clarity on the saving. However you look at it, it's an awful lot of chic ANC over-ear – with higher-res LDAC support! – for your money.
The Sonos Ace deliver supremely powerful, clear, cinematic sound over Bluetooth or connected to a Sonos Arc soundbar. Love movies? You won't find a better alternative if you're looking for that full home theater experience without waking the house. Also, this whopping 40% off discount sees them fall to £10 cheaper than we've seen to date, making it a grrrreat time to buy your next pair of cans!
Amazon Prime Day deals – Tablets
A new version of the Amazon Fire HD 8 tablet was only released less than a year ago and it's back to the record-low price for Prime Day. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
The Amazon Fire HD 10 sports one of the largest screens from across the range, making content look nicer and easier to see. Plus, it has a convenient 5MP front-facing camera for taking calls as you move. It all comes together to provide a slightly faster and more appealing way to use a tablet while still keeping costs down and providing handy Alexa support. Best of all, today's offer is a new record-low price.
This Amazon Fire Max 11 is down to a record-low price. It remains one of the more affordable tablet options right now with a 2.2GHz octa-core chip (paired to 4GB RAM), which the manufacturer claims makes it almost 50% faster than its closest tablet. A sharp 11-inch 1200 x 2000 display, Dolby Atmos audio, and up to 14 hours of battery life round out a promising spec sheet.
The latest Amazon Fire 8 Kids tablet with 32GB of storage is on sale for £49.99 right now – that's a huge discount of almost 70% off that brings it down to its lowest price yet. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.
If you want to go for the modern version of Apple's entry-level tablet, then this iPad A16 is at its cheapest price yet. It's great value for money at this price if you need an all-around tablet. We said Apple's latest base-level tablet is a big upgrade over the previous generation model and the top pick in our best iPad guide. It boasts a gorgeous Liquid Retina display, a new A16 Bionic chip, improved cameras, USB-C support, and a sleek design.
The Samsung Galaxy Tab A9 is a dependable entry-level tablet and dirt cheap for Prime Day. It features an 8.7-inch screen that's bright enough to use outdoors, 64GB of storage, and surround-sound speakers, all packed into a suitably snug frame to use curled up on the sofa. It’s possible to present up to three apps on one screen, so it’s decent for multitasking purposes for work, but given the basic components, performance will take a dip if you push it too hard or when playing advanced games. You can, however, take video calls via the 8MP rear camera or the 2MP front camera.
Able to open multiple apps at once while also offering kid-friendly features, you’ll be surprised how versatile the Samsung Galaxy Tab A9 Plus is. It’s slim and lightweight so you can easily toss it in your bag or use it on the move. Just consider upgrading its storage as 64GB is pretty low, but you can add removable storage should you run out of space. Today's price at Amazon brings this handy tablet down to its lowest ever price.
The highlights of the Samsung Galaxy Tab S10 FE Plus are its great-looking 10.9-inch display, the 13MP wide rear camera, the 12MP ultra-wide front camera, and there’s a S Pen stylus included for when you need to be more precise with your actions. Its glare-reducing Vision Booster technology means you can use it in any lighting situation, too. All of this is now available for a new record-low price.
Amazon Prime Day deals – Smartwatches
Get the fantastic Apple Watch Series 10 for a very low price in the Amazon Prime Day sales. With a curved screen for imprved glanceability, new thinner design and sleep apnea detection capabilities, it's also got all of Apple's existing watchOS smarts and latest features.
The Apple Watch Ultra 2 is currently £140 off and down to an incredible record-low price for Prime Day. It boasts a new bright display and S9 chipset over its predecessor in addition to convenient features like Double Tap gestures. It offers three different bands, including a lightweight Trail Loop one for athletes and hikers in addition the waterproof Ocean band for swimmers. No matter the exercise, it can last up to 36 hours on one charge and up to 72 hours on Low Power Mode.
The dedicated fitness tracker has dropped to its cheapest price for Amazon Prime Day. It's a small but welcome £40 saving on a device we found lighter, prettier and smarter compared to the previous version in our Fitbit Charge 6 review. Key features include a seven-day battery life, onboard GPS and GLONASS, sleep tracking, smart wake, SpO2 blood oxygen tracking and all the other features the excellent Charge 5 offered.
Although it's getting old now, the solid Fitbit Versa 4 is down to £126 at Amazon for Prime Day. It is water resistant up to 50m with built-in GPS, offers six days of battery life, loads of workout profiles and advanced sleep tracking. Six months of Fitbit Premium is included in the price so, as we wrote in our Fitbit Versa 4 review, it's a great buy for fitness and sleep tracking enthusiasts.
Here's a small discount on Fitbit's cheapest fitness tracker. It's inexpensive but still Fitbit's best-value proposition: all a fitness beginner needs to get started. The battery lasts for ten days and the device comes with six months of Fitbit Premium, which is an outstanding fitness app packed to the gills with features and content - especially at this price.
Amazon Prime Day deals – Phones
The Google Pixel 9a takes some of the best bits of the Google Pixel 9, such as the Tensor G4 chipset, 6.3-inch display, and Google Gemini AI support, and packs them into a drastically cheaper handset that, even at retail price, is hard to beat on value. This deal knocks £80 off one of the best-priced phones on the market.
This Google Pixel 9 deal knocks the price of the tech giant's latest baseline flagship to a welcome, £699, a decent saving on the typical retail price of £799. The Pixel 9 is an elegant entry in the long-running Pixel series, offering a gateway to Google's software and AI ecosystem with the power of the Tensor G4 chipset and 12GB of RAM.
The Pixel 9 Pro boasts a sharp 6.3-inch screen with a resolution of 1280 x 2856 and a peak brightness of up to 3,000 nits for a clear and vibrant image. I should also mention that it takes amazing photos thanks to its three lenses: 50MP wide, 48MP ultrawide, and 48MP 5X zoom. It’s a powerful Android phone that does everything very well – and it's a bargain with this huge discount for Amazon Prime Day.
With £140 off its original price, the excellent Galaxy S24 is worth considering ahead of Prime Day. As you'll see in our Samsung Galaxy S24 review, this phone has nearly enough features on board to be called an Ultra. The FHD+ display makes photos and videos look vibrant and rich in color, while the triple-camera system with 3x optical zoom gives you near-limitless photography capabilities. Top-of-the-line internals and six more years of promised updates mean the S24 is a phone that will last, too.
Amazon has also knocked £100 off the price of the larger iPhone 16 Plus, in all colors and storage configurations. We'd recommend opting for this 6.7-inch model if battery life is your number one priority. The 16 Pro Max offers comparable endurance, but as a value proposition, the 16 Plus has it beat.
Amazon has knocked over £100 off the price of the standard iPhone 16 ahead of Prime Day. We consider Apple's latest base model to be the best iPhone for most people in 2025 due to its compact size, A18 chipset, excellent cameras, and future-proof software compatibility.
The Galaxy S25 Ultra takes everything that the Galaxy S24 Ultra has to offer and amplifies it with AI. Through Galaxy AI, Google Gemini, and Bixby, this phone embeds AI deeply into the experience of every user. Right now, then 512GB variant is at a brand-new record-low price. In fact, it's the same price as the baseline 256GB version.
The Apple AirTag is one of Amazon's top-selling tech gadgets and it's easy to see why. If you tend to misplace your keys or wallet or want to track your luggage, this handy gadget can help you keep tabs on anything you don't want to lose. If you use an iPhone, then this is the perfect accessory - plus, the 4-pack is currently sitting at a record-low price thanks to Prime Day today.
Amazon Prime Day deals - health & beauty
This mid-range toothbrush is a solid pickup while it's less than half price for Amazon Prime Day. It doesn't boast many impressive high-end features, but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor.
The iO range is usually a more expensive option in Oral-B's range of electric toothbrushes, but this is a decent deal on the entry-level option that's also bundled with a few handy extras. It doesn't boast many high-end features but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor. Plus, you get a refill holder, charger pouch and travel case included for free.
Let's take a second to be real, first; this isn't as big of a saving as it looks. The iO9 barely ever retails at its full £500 price point, more often at £250, so in actuality this is just a £50 saving. However, it's still a great value price for one of the top toothbrushes around, and comes bundled with ample accessories.
In a return to its lowest-ever price we first saw over Black Friday last year, this brush is as smooth and glossy as your teeth will be after a good cleaning. However, in reality this product rarely retails for £549; instead, it typically costs roughly £250. In our review we awarded it 4 stars for its real-time brushing feedback and travel-friendly build. Though we'd admit that this model heavily relies on its accompanying app, it doesn't take away from its customizable brushing experience and this mega price cut.
You can also save 25% on a toothbrush with sustainability in mind, with B-Corp-certified Suri's electric toothbrush. It's stylish, but built to be less wasteful; though that comes at the cost of an oscillating brush head. Still, we scored this eco-conscious toothbrush a commendable 4.5 stars in our full review. Replacements aren't hard to come by, as retailers like Amazon and Boots sell multi-packs of the toothbrush heads.
The Philips OneBlade 360 is a quick, simple and affordable electric razor that's suitable for a wide variety of face and body grooming needs. This jam-packed bundle is now down to the cheapest price I've ever seen, making it a great buy. Even more so as this bundle includes the handle as well as two spare blades, a comb and body kit, and a USB-A charging cable.
Always a hot item during holiday sales events, Amazon has the best-selling Revlon One-Step hair dryer on sale for a record-low price of £27.99. Thanks to the unique oval brush design, the hairdryer delivers a salon-like blowout with brilliant shine and extra volume.
This dental flosser comes from the premium brand Waterpik and there's a big saving available for Prime Day that brings it down to a record-low price. With multiple brush heads, a compact size, ten pressure settings, good battery life, and a large reservoir, it's one of the better options available if it's your first time trying a water flosser.
I bought this massage gun myself and found it to be excellent value for money, so I definitely recommend it at this record-low price. It's easy to use, quiet, has four attachments to target different muscles and has six speed settings to suit your preferred pressure. The detachable handle is a nice addition, too, so you can easily reach your back.
Amazon Prime Day deals - soundbars
This Prime Day deal whacks 27% off the stunning Sonos Beam (Gen 2) soundbar and although we've seen it for a little cheaper before, this is still a great offer on a rarely-discounted soundbar. Powerful and immersive, yet still compact, the Beam is an ideal soundbar for anyone hoping to save space. Plus, even music fans will appreciate its playback quality, thanks to its Wi-Fi streaming capabilities.
Amazon is discounting some of its own gear ahead of Prime Day, and is selling the Amazon Fire TV soundbar for 25% less than usual. For less than £90, this compact bar will provide DTS Virtual:X and Dolby Audio, generally clear sound and a simple setup process.
At just over £400, this soundbar and sub combo is excellent value. In our highly positive Sony Bravia Theater Bar 6 review, we highlighted the soundbar's awesome audio output, super-simple setup and treasure trove of features. The sub produces earth-shaking bass while the main bar plates up clear speech, meaning TV shows and movies will sound better than ever.
Another Sony soundbar that I simply have to highlight is the extremely affordable Sony HT-SF150. This is a low-cost soundbar that blew me away when I tested it. Yes, in my Sony HT-SF150 review, I gushed over the soundbar's built-in bass reflex speaker, various sound modes and almost premium look. If you want to take movie nights up a notch, but you're on a tight budget, this would be my top recommendation. At 41% off, you just can't afford to miss out on this deal.
Amazon Prime Day deals - cameras
Canon's best budget full-frame camera is the EOS R8, with a 24.2 MP full-frame CMOS image sensor and an uncropped 4K movie feature that runs right up to 60 fps. The 3-inch LCD touchscreen is also a vari-angle type for easy viewing from any angle. During Black Friday, the EOS R8 dropped to £1,099, but an extra £100 discount is still a superb deal.
Don't need the latest A7 IV model? This full-frame mirrorless camera powerhouse has the sort of specs you would expect from any modern-day camera: a 693-point AF system, 5-axis image stabilization, and uncropped 4K video will enable you to take amazing photos and videos. With around £500 off, Amazon's current discount brings this stunning flagship down to its lowest-ever price for the body-only listing, at almost half the price od the A7 IV. It's on sale at Jessops, too.
Price check: £999 at Jessops
Just a day old when Prime Day week started, the Akaso 360 entered the market against the heavily discounted Insta360 X3. Akaso has acted fast, offering a 15% discount voucher, which can be applied to any one of four bundles: no memory card, or with a 64, 128 or 256GB card.
Now succeeded by the Insta360 X5, the X4 is the next best 360 camera available, but now for a record-low price – the cheapest price we saw last year was £425. Want to know the key differences between the two 8K 360 cameras? Check out our Insta360 X5 vs X4 article. Spoiler – for most people, the older X4 does the trick with 8K video, slow-motion video and bullet time mode, plus a handy 4K single lens mode to double up as a regular action cam, all ably supported with powerful image stabilization.
Also available at the Insta360 store.
The X3 tops out at 5.7K video, whereas its successors, the X4 and X5, can shoot 8K. However, don't write the X3 off – it's still an impressive 360 camera, with many of the same Insta360 features as newer models, including effective image stabilization, 33ft / 10m waterproofing, bullet time and time shift modes, editing software and handy accessories. I reckon it's my top recommendation of the Insta360 deals for Prime Day 2025.
You can grab the same price at the Insta360 store.
I'm a fan of the tiny Insta360 Go 3S – it's a thumb-sized bundle of fun for the whole family. The 4K shooter slots into small spaces and attaches magnetically, and can be used to capture unusual POVs including first-person perspectives. It can be used underwater, as a pet-view cam, and in the middle of the sporting action. There's a compatible Action Pod to extend the battery life and offer remote viewing (although note the Action Pod isn't waterproof). The Go3S is the newest model in the range, and the current deal lops a further £40 off the previous lowest price. Again, the same price is available at the Insta360 store. The price listed is for the 64GB model, and there is a pricier 128GB version available too.
The Ace Pro is part of Insta360's 'regular' action camera line, and for Prime Day it has fallen to a record low price with £200 off the standard bundle (the previous low price was over £70 more). For most people, this original model, which has been succeeded by the Ace Pro 2, is the sensible pick: it still shoots 8K video and features the same design, with neat flip-up screen that sets it apart from GoPro and DJI rival models (the Hero 13 Black and Osmo Action 5 Pro respectively). The Ace Pro line is a little bulkier, but delivers impressive 4K and HDR video specs. The Ace Pro 2 is also on sale now (link above), but the Ace Pro is now much cheaper and an excellent option for the money.
There's 28% off the Hero 13 Black at Amazon, for a bundle that includes two Enduro Batteries and Waterproof Shutter Remote. GoPro might be feeling the heat from able DJI and Insta360 action cam rivals, but the Hero 13 Black remains one of the best action cameras available. Who needs 8K video when you've got an interchangeable lens design?
Alongside the Hero 13 Black, GoPro unveiled the Hero last year. Designed to be a point-and-shoot action cam, the Hero (2024) can shoot in 4K video and has 12MP for taking photos, as well as featuring a touchscreen for easy navigation. In our Hero (2024) review we felt that GoPro made too many sacrifices in pursuing simplicity and value, but the Hero (2024) is a solid action camera nonetheless, now with £30 off.
This budget-friendly drone from DJI boasts an incredible 4K UHD resolution so you can capture amazing detail every single time. A 31-minute maximum flight time gives enough time to capture most shots, although more serious enthusiasts might crave better battery performance. This bundle also includes two batteries, a remote controller and a shoulder bag, all for £259. It'll be hard to find a better drone deal this year for beginners.
The best drone overall for most falls to a new low price at Amazon. The Fly More Combo with two additional batteries provides over 100 minutes of flight time. OK with a single battery? The standard bundle is also on sale for £549 with the screen-less N2 controller, or for £689 with the RC 2 controller, via the same Amazon link.
Price check: £779 at the DJI store
The discount on the X1 is slightly less in the UK, at 30%. Still, it's the best deal yet for the HoverAir X1 Combo bundle which includes the selfie drone, two batteries, charging hub and a free 'PU' carry case. Like in the US, the Combo Plus bundle for £304.50 adds a third battery.
If you want to try out some AR glasses perfect for bigscreen entertainmnet then these Xreal One specs are some of the best you can get, and they're currently over £60.
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Never lose your keys again with the Apple AirTags
The cheapest Apple gadget you can buy – and potentially the most useful – is the Apple AirTag.
Amazon is selling the four-pack for a record-low price for Prime Day, so maybe now is the time you finally do something about that infuriating habit you have of always losing your keys.
The Apple AirTag is one of Amazon's top-selling tech gadgets and it's easy to see why. If you tend to misplace your keys or wallet or want to track your luggage, this handy gadget can help you keep tabs on anything you don't want to lose. If you use an iPhone, then this is the perfect accessory - plus, the 4-pack is currently sitting at a record-low price thanks to Prime Day today.
Price drop! The stunning Samsung Galaxy S25 Ultra
The Galaxy S25 Ultra is the best Android phone in the world, so it's not a big surprise that it's also so damn expensive. But it is at least a little less expensive right now – because Amazon is selling the 512GB model for £1,049.
That's a £150 saving on the usual price and is a genuine, record-low price for this gorgeous flagship. If you were holding out, then this is definitely a good time to think about an upgrade.
Samsung Galaxy S25 Ultra: was £1,199 now £1,049 at Amazon
Cheap earbuds? How about a high-quality pair from Sony
Let's stick with Sony for a minute, because if you're looking for super-cheap earbuds, you're covered there as well. You can get the Sony WF-C510 wireless earbuds for just £39 right now, down from £54.99.
They don't have active noise cancellation, but the sound is as energetic and detailed as you can expect from budget earbuds, and really well-balanced. They're also very comfortable, and have a nice small case.
Sony WF-C510: was £54.99 now £39 at Amazon
Sony WH-1000XM4 deal – a record low on our favourite headphones
We still recommend the Sony WH-1000XM4 as being the best headphones for most people – they're a couple of generations old, but price drops have kept them at good value levels, and they're still fantastic all-rounders.
Well, now they're even better value, because for Prime Day, you can get the Sony WH-1000XM4 for just £168 at Amazon. This is now the lowest price we've ever seen them available for, albeit only by a couple of pounds.
They sound great, the noise cancellation is strong, they're lightweight and comfortable, they fold for travel, they have all the essential features – it's simply a great deal.
Sony WH-1000XM4: was £229 now £168 at Amazon
And now here's a cheap Fitbit
The Fitbit Inspire 3 is the brand's cheapest fitness tracker, but it still offers all of the essential features you need as a newcomer or light user.
What's especially useful is that it has a lengthy 10-day battery life, and it can link to your phone to receive alerts and notifications on your wrist.
I've owned a Fitbit for a couple of years now, and have loved the way it's given me instant insight into my exercise, fitness and sleep. The fact that the Inspire 3 is now down to just £59.99 at Amazon makes it a true bargain.
Fitbit Inspire 3: was £84.99 now £59.99 at Amazon
And now a cheap basket filler
Amazon's devices always drop to record or near-record lows during Prime Day sales, so it's no surprise to see the Fire TV Stick reduced to below £30.
As the name suggests, the Fire TV Stick 4K lets you watch content in 4K if you have a compatible TV, with easy access to all the major streaming apps and Alexa voice controls. It's a cheap and handy upgrade if you'd prefer an upgrade over your TV's current OS.
Amazon Fire TV Stick 4K: was £59.99 now £27.99 at Amazon
One of the best laptops for a low price
The Apple MacBook Air M4 is undoubtedly one of the best laptops you can buy – in fact it sits right at the top of our buyer's guide. and right now you can buy it for less.
The Air Mr is a performance powerhouse that can handle almost anything you throw at it, from day-to-day tasks to more demanding photo- and video-editing work. It also looks gorgeous and has an amazing battery life. Just buy it.
Apple MacBook Air 13-inch (M4): was £999 now £849 at Amazon
Get your morning brew for less
This year's Prime Day has been pretty good for coffee machine deals, with options for everything from super-cheap single-cup pod machines to pricey bean-to-cup models.
These two De'Longhi deals have stood out to me in particular, as they're excellent choices if you want an affordable and easy-to-use bean-to-cup machine. The cheaper option has fewer features, but if you want to pay more you can get the fancier touchscreen model.
De'Longhi Magnifica S: was £349 now £247 at Amazon
De'Longhi Magnifica EVo: was £549 now £379 at Amazon
Last chance to grab the latest iPad for a record-low price
Let's have another Apple deal now – in the form of the latest Apple iPad A16.
This has been down to a record-low price in this week's Prime Day sale, but that price will almost certainly go up tomorrow when the event ends. So if you like the look of it and fancy saving £45, get it while you can.
This is a terrific entry-level tablet and excellent value for money if you need a general everyday slate for web browsing, admin tasks, watching videos and doing some light gaming.
iPad A16: was £329 now £284 at Amazon
Could this be the best value laptop deal all Prime Day?
I've spotted what I think just might be the best value laptop deal on Amazon in the UK. Why's this deal so good? Well, for a start, at just under £350, you get an excellent 14-inch laptop with very good specs for the price. It's great seeing 16GB of RAM on such a cheap laptop, and the roomy 512GB SSD gives you plenty of space to store your files.
It's rare to get those kinds of specs on a sub £400 laptop, and at this price, it's going up against some of the best Chromebooks. However, while Chromebooks run the limited Chrome OS operating system, the Lenovo IdeaPad Slim 3 runs the full version of Windows 11, making it a far more versatile laptop. This really is incredible value for money, and might be the best Prime Day laptop deal I've seen in the sales this year.
Lenovo IdeaPad Slim 3: was £545.16 now £349.99 at Amazon
How about some great AirPods deals?
On the lookout for new ice-white AirPods this Prime Day? Oh, you're not alone, but as luck would have it, this year's deals are some of the best yet for Apple's popular buds.
Several versions are reduced, but the AirPods 4 with ANC are likely the standout option, because they're now £10 cheaper than we've ever seen them. You can also go for the standard version for £113 if you'd prefer to save a little cash, though and aren't fussed about the noise cancellation.
Apple AirPods 4: was £129 now £113 at Amazon
Apple AirPods 4 (with Active Noise Cancellation): was £179 now £149 at Amazon
My top pick for best earbuds deal in the sale
Sony earbuds are always popular during sales events and this offer on the Sony WF-C700N has been extremely popular this week. These buds offer excellent audio quality, strong noise-cancellation, a comfy fit and impressive battery life – all for the fantastic low price of £55.
Sony WF-C700N: was £99 now £55 at Amazon
The best air fryer at its lowest ever price
Fancy a massive deal on the best air fryer we've ever tested? You got it.
The Ninja Double Stack XL is currently on sale for £184.99 in Amazon's UK Prime Day sale. That's down from £269.99 and the lowest price it has ever been (and we know, because we track these things).
We gave it a glowing five-star review and put it straight to the top of our best air fryers buying guide; our reviewer, Managing Editor of Lifestyle Josephine Watson, described it as "the air fryer of my dreams" and given her knowledge of the subject, I'm not about to argue with that.
It has all the benefits of a larger Ninja air fryer, such as the Dual Zone Air Fryer, but by stacking the two baskets on top of each other, it takes up half the space – perfect if you have limited kitchen space.
Ninja Double Stack XL Air Fryer: was £269.99 now £184.99 at Amazon
The LG C4 OLED TV hits a new low price
The fantastic LG C4 OLED TV fell to its lowest-ever price for Prime Day and it's still available on day four. You can get the 55-inch LG C5 for just £859 at Amazon (was £1,199) – that's £10 cheaper than the previous lowest price we've ever seen it for, a few months ago.
The LG C4 is the best-value TV you can buy right now. Its OLED screen delivers perfect contrast, with zero light leak between bright and dark areas, meaning everything looks incredibly cinematic. And despite being a 2024 TV, you could need more features than it offers you – it's totally futureproof.
And that goes double for gaming – it's the rare TV that has four HDMI 2.1 ports, all supporting 4K 120Hz and every type of variable refresh rate, so however ambitious your gaming setup will be in the future, this TV's ready for it.
LG C4 55-inch OLED TV: was £1,199 now £859 at Amazon
Brushing up on this deal from Oral-B
I'm not sure this Oral-B iO3 Electric Toothbrush ever really cost £160, but the price that matters is the £59.99 offer that's available for Prime Day. It's a good deal for a quality toothbrush that has all the essential features you need, including a pressure sensor, timer, multiple cleaning modes and a long-lasting battery. Get rid of your manual brush and enjoy the ease and convenience of an electric one at a much more affordable price.
Oral-B iO3 Electric Toothbrush: was £160 now £59.99 at Amazon
Ready to try a robot vacuum for cheap?
Robot vacuums sound like a wonderful idea, but they can be a hefty investment if you want to try out the tech and see if it's up to the task. Enter: the Eufy G50 Robot Vacuum Cleaner, which is now a massive 50% at Amazon for Prime Day and down to just £99. I'm not surprised it's been a bestseller in the sale.
Of course, it's a fairly basic model at this price, but it has a lot of essential features that will help map, navigate and clean your carpets and hard floors. All for a great low price? I'm tempted to get on myself.
Eufy G50 Robot Vacuum Cleaner: was £199.99 now £99.99 at Amazon
A perfect drone for beginners right here
I'm keeping an eye on this deal for a DJI 4K Mini bundle as the amount claimed is creeping up all the time. I'm not surprised, though, given it's such a good price for an excellent beginner drone.
With a controller, shoulder bag and extra battery packs included for free, this has everything you need to get started. The DJI 4K Mini is an impressive performer, too, with detailed UHD support, a 31-minute runtime and an excellent 4.5/5 stars review from us that makes it a top option for beginners.
DJI 4K Mini: was £329 now £259 at Amazon
Don't miss these cheap Fitbit deals
The Fitbit range of smartwatches is in a strange place right now as Google appears to have completely discontinued the line and ceased making any new models, but they remain some of the best smartwatches for most people. I'm still using a Fitbit Versa 2!
You don't have to buy one that old, though, as some of the more modern iterations are on sale for record-low prices this Prime Day. These are all solid options if you want an affordable smartwatch or fitness tracker.
Fitbit Versa 4: was £148.99 now £126 at Amazon
Fitbit Charge 6: was £139.99 now £99.99 at Amazon
Fitbit Inspire 3: was £84.99 now £59.99 at Amazon
Here's one I bought myself
This Renpho Massage Gun has been an excellent little buy for me since I picked it up in the last Amazon Prime Day sale. Honestly, I think it's a huge bargain for under £40 for fitness enthusiasts or anyone who suffers from achy muscles every now and then. This version has five speed settings, includes multiple attachments depending on the muscles you're targeting and a handy extendable grip for hard-to-reach places.
Renpho Massage Gun: was £54.99 now £39.98 at Amazon
Let me loop you in on this...
Another deal that's proven incredibly popular in this year's Prime Day is these Loop Quiet 2 Ear Plugs. It helps that they're so cheap, but I also think a lot of people are realising the benefits of having these for a whole host of purposes.
Of course, they're good for sleeping, if you want to block out any annoying noises from a partner or otherwise. They're also good for regular gig-goers looking for some ear protection, dampening distracting noises in the office or even just to bring the volume down while out at a busy bar or restaurant.
Loop Quiet 2 Ear Plugs: was £19.95 now £15.95 at Amazon
This Kindle deal will sell out
It was inevitable that Kindle deals would be popular on Prime Day. Amazon has clearly got ahead of this by putting limited stock on this offer on the latest model of the standard Kindle. It's dropped to a (somewhat peculiar) new record-low price of £71.24 and is being snapped up quickly by shoppers, to the point where it's now over 80% claimed. If this pace keeps up, it'll be gone by the middle of the day, so I'd move on this one fast if you want to pick up a new ereader.
Amazon Kindle: was £94.99 now £71.24 at Amazon
Here we go, then. The marathon four-day Amazon Prime Day is coming to a close tonight, so this is your last chance to bag some of the best deals from this year's sale. To ensure you don't miss out, I'll be here for the next 24 hours to hand-pick all of the top offers that you don't want to miss. Stay tuned for recommendations from myself and the entire team of deals hunters and tech experts here at TechRadar.