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Amazon Prime Day TV deals are live – here are all the best offers and my personalized buying advice as a TV expert

Amazing prices on OLED TVs, budget mini-LED QLED TVs, and more

Amazon Prime Day TV deals are here! The Prime Day event runs from today (July 8th) until July 11th, and there are some really excellent deals, especially at the more affordable end of the market. I'm the lead of TechRadar's TV testing team, and I've been covering TV deals, including Prime Day and Black Friday, for seven years – together with our Senior Deals Editor and TV sales specialist, Mackenzie Frazier, I'm bringing you the best TV deals that we'd recommend based on our experience.

Shop Amazon's full early sale

Even though we've tried to cut through the noise with our picks below, I know how confusing it can be to find what you want among all the weird names and sizes of TVs, so I'm offering personalized TV recommendations during Prime Day.

Please email me to tell me what you want from a TV, and I'll suggest the best deals for you. I'll post my answers on this page as well, in case other people are looking for the same thing as you (all names or personal information will be removed).

Otherwise, you can look through all the best deals picked by our TV writers below, divided by size, though with a separate section for the ever-popular OLED TV category.

Today's best early Prime Day TV deals at glance

Prime Day OLED TV deals

LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,196.99 at Amazon

The LG C4 is ranked number one in our best TV guide, and thanks to Amazon's early Prime Day sale, the 65-inch model is now available at its lowest price yet. The OLED display features exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from Nvidia. An awesome TV for an amazing price.

LG 48-inch Class B4 Series OLED 4K UHD TV
LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $599.99 at Best Buy

The LG B4 is one of the most affordable OLED TVs on the market, and you can get the 48-inch model for $599.99 right now – though over the 4th July weekend, it was $549, I should note. Ranked among our top TV picks as the best budget OLED TV, the LG B4 delivers a premium picture experience thanks to its self-lit OLED pixels and Dolby Vision, which enhances color and contrast beyond what the average backlit TV can achieve. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade.

Samsung 55-inch S90F OLED TV
Samsung 55-inch S90F OLED TV: was $2,499.99 now $1,799.99 at Samsung

The S90F OLED TV was just released in April of this year, and we gave the 65-inch version five stars in our review, thanks to its much brighter screen than the rival LG C5 offers. It's also got all the latest gaming features, improved smart TV software, good built-in sound, and a sleek design. We've only tested the 65-inch model – other sizes use different screen tech – but we love it at this size, and especially for $700 off.

Samsung 77-inch S90D OLED TV
Samsung 77-inch S90D OLED TV: was $2,499.99 now $1,799.99 at Best Buy

If you're looking for a big-screen premium display, Best Buy has Samsung's 77-inch S90D OLED TV on sale for its lowest price yet, beating the previous best by $200. The 2024 OLED display delivers strong black tones, rich colors and tons of detail – perfect for a big screen. You're also getting Motion Xcelerator 144Hz for a smooth gaming experience, as well as Dolby Atmos and Object Tracking Sound Lite for premium sound.

LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,696.99 at Amazon

The all-new LG C5 was just released in March of this year, and Amazon has the 65-inch model on sale for a stunning price of $1,696.99. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform with all-new AI features.

Sony Bravia 8 II 65-inch OLED 4K TV
Sony Bravia 8 II 65-inch OLED 4K TV: was $3,499.99 now $2,998 at Amazon

Sony's all-new Bravia 8 II OLED TV is the successor to the popular Bravia 8 model and offers improved brightness, stunning picture quality, and the best built-in sound from a 2025 TV so far. PS5 gamers will also enjoy its special image-enhancing features for that console. Today's early Prime Day deal is a new record-low price and a fantastic buy if you're wanting one of the best Sony OLED TVs on the market.

60-75 inch Prime Day TV deals

Hisense U8QG 65-inch mini-LED 4K TV
Hisense U8QG 65-inch mini-LED 4K TV: was $2,199.99 now $997.99 at Amazon

What an incredible deal – we gave this new 2025 TV a very positive review, rating it 4.5 starts out of 5. For it drop this cheap this early is a fantastic deal. It's super-bright and handles reflections well, it has total HDR support, it's got gorgeously bold colors, great handling of contrast, and strong gaming features, including 4K 120Hz support for next-gen consoles.

Onn 65-inch 4K UHD Roku Smart TV
Onn 65-inch 4K UHD Roku Smart TV: was $348 now $298 at Walmart

Walmart's best big-screen budget TV deal is this 65-inch display from Onn, which is on sale for only $298. It offers 4K UHD resolution on a frameless bezel for an edge-to-edge viewing experience. The Onn display also comes with the Roku experience for easy streaming and a compatible app that allows you to use your voice to launch shows, browse movies, and adjust the volume.

Sony  Bravia 3 65-inch 4K TV
Sony Bravia 3 65-inch 4K TV: was $799.99 now $698 at Amazon

The Sony Bravia 3 is one of the more affordable options in the manufacturer's range of high-end displays, and this one is designed with many PlayStation 5 features in mind. It's a great option if you want an OLED display for gaming that offers a smooth experience and excellent image quality, thanks to enhancements like Dolby Vision HDR.

TCL  65-inch QM6K 4K mini-LED TV
TCL 65-inch QM6K 4K mini-LED TV: was $699.99 now $547.99 at Amazon

This deal nets you a 65-inch, mini-LED display for under $550. It delivers vibrant colors and strong contrast, has an easy-to-use UI and has a stack of gaming features including 4K, 144Hz, VRR and ALLM support - an excellent list at this price range and size.

Vizio 65-inch 4K UHD HDR Smart TV
Vizio 65-inch 4K UHD HDR Smart TV: was $428 now $348 at Walmart

This TV deal sold out on Black Friday because it was such a stunning price for a display of this size, and it's back in stock at Walmart. For $348, you get 4K UHD resolution, Dolby Vision HDR and HDR10, and smart capabilities courtesy of a voice-enabled remote, making this an outstanding value.

Amazon 75-inch Fire TV Omni QLED 4K TV
Amazon 75-inch Fire TV Omni QLED 4K TV: was $1,099.99 now $569.99 at Amazon

Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. A good overall buy for the budget-conscious who don't want to compromise on performance, especially now that it's down to a record-low price of $569.99 – we rated it highly in our review even at full price.

Hisense  U6N 75-inch Mini-LED TV
Hisense U6N 75-inch Mini-LED TV: was $699.99 now $599.99 at Best Buy

The Hisense U6N Mini-LED TV is a great budget pick for anyone looking to upgrade their living room with a bigger screen or with the improved picture quality that mini LEDs offer. You've got big colors, strong contrast, and solid detail handling, which is important for a TV this size. While it might not be the best gaming TV out there, it also does a decent job with Game Mode Plus and the features it offers like VRR, Auto Low Latency Mode, and AMD Freesync.

Samsung 75-inch DU7200 4K TV
Samsung 75-inch DU7200 4K TV: was $649.99 now $529.99 at Samsung

Samsung's cheapest TV deal is the popular 75-inch DU7200 Series display on sale for only $529.99 – another $20 off its 4th of July sales price. The entry-level TV from Samsung features a solid 'Crystal' UHD 4K processor, an intuitive Tizen operating system, and full HDR support, all for under $600.

Amazon 75-inch Omni Mini-LED Series, QLED 4K Fire TV
Amazon 75-inch Omni Mini-LED Series, QLED 4K Fire TV: was $1,499.99 now $1,299.99 at Amazon

Amazon's 75-inch Omni Mini-LED Series QLED TV is on sale for its lowest price yet. The Mini-LED TV delivers an immersive viewing experience, supporting HDR10, HDR10+, HLG, and Dolby Vision. Plus, you can easily find your favorite content thanks to the built-in Fire TV interface.

50-59 inch Prime Day TV deals

Hisense U75QG 55-inch mini-LED 4K TV
Hisense U75QG 55-inch mini-LED 4K TV: was $899.99 now $597.99 at Amazon

A very impressive TV for the price – great mini-LED brightness and contrast are combined with next-gen gaming features, and a super-low price for something with this level of picture quality. A huge amount of bang for your buck, with Google TV providing the streaming apps and software.

Amazon 50-inch 4-Series 4K Fire TV
Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $259.99 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for its lowest price yet. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

TCL  55-inch QM6K 4K mini-LED TV
TCL 55-inch QM6K 4K mini-LED TV: was $599.99 now $447.99 at Amazon

A 55-inch mini-LED display for under $450: what's not to like? The TCL QM6K is unparalleled value, delivering great picture quality with vivid colors, a solid list of gaming features and an easy to navigate smart TV platform. TVs like this at this price are what Prime Day is all about.

Insignia 50-inch F50 Series HD 4K Smart Fire TV
Insignia 50-inch F50 Series HD 4K Smart Fire TV : was $299.99 now $169.99 at Amazon

If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $169.99 – another $10 drop since the 4th of July. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

Samsung 55-inch U8000F Series Crystal 4K Smart TV
Samsung 55-inch U8000F Series Crystal 4K Smart TV: was $429.99 now $379.99 at Best Buy

Samsung's Crystal 4K TVs have been best-sellers here at TechRadar, and Best Buy has the 55-inch U8000F Series model on sale for $379.99 - an incredible price. The 2025 TV features Samsung's Crystal Processor 4K, Motion Xcelerator for a smooth viewing experience, and HDR for superior color reproduction. It also features a new sleek design and Samsung's Tizen smart platform.

Amazon  55-inch 4-Series 4K Smart Fire TV
Amazon 55-inch 4-Series 4K Smart Fire TV: was $519.99 now $279.99 at Amazon

Thanks to its incredible value, Amazon's Fire TV brand is among the top sellers on Prime Day. Amazon's 4-Series Fire TV offers 4K HD resolution, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV. Today's early Prime Day deal is back at its lowest price.

32-49 inch Prime Day TV deals

Roku  32-inch Select Series Smart TV
Roku 32-inch Select Series Smart TV: was $179.99 now $116.99 at Walmart

Roku's highly rated 32-inch smart TV is on sale for only $118 – an excellent price for a TV with such good smart TV software. For that money, you get Full HD resolution with HDR 0 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

Amazon 43-inch Fire TV Omni QLED 4K TV
Amazon 43-inch Fire TV Omni QLED 4K TV: was $439.99 now $294.99 at Amazon

This is a new record-low on a fantastic 43-inch display that goes above and beyond the usual type of display you'd get at this size. The Amazon Fire TV Omni QLED uses a QLED panel to deliver bright colors with refined details and even supports Dolby Vision HDR. It's solid for gaming as well as 4K, 60Hz, VRR, Dolby Vision gaming and ALLM. It also has Amazon's Fire TV smart TV interface and Alexa voice control options.

Amazon Fire TV 40-inch 2-Series HD smart TV
Amazon Fire TV 40-inch 2-Series HD smart TV: was $199.99 now $169.99 at Amazon

Amazon's early Prime Day deals include this 40-inch 2-Series smart TV for just $169.99. For that price, you get smart capabilities with the Fire TV experience and Amazon Alexa for hands-free control.

Samsung 43-inch The Frame QLED TV (2024)
Samsung 43-inch The Frame QLED TV (2024): was $999.99 now $747.99 at Best Buy

If you've been eyeing Samsung's gorgeous The Frame QLED TV, Best Buy has the 43-inch model on sale for a stunning price of $799.99 and includes a free Slim Fit Wall Mount. The 2024 Samsung Frame TV features Pantone art-validated colors, delivering lifelike images. The display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

Curated by
Matt Bolton
Curated by
Matt Bolton

I'm the lead of TechRadar's TV testing team, and I've seen a lot of TVs in my time – and I've seen even more TV deals. I've covered sales events such as Amazon Prime Day and Black Friday for seven years, and I know what to look for in a TV, and from a deal. I'm working with our Senior Deals Editor, Mackenzie Frazier – who has eight years of experience with sales events – to make sure we're picking the best options.

^ Back to all deals

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Don't want to use a soundbar? Keep an eye out for these TVs

Panasonic Z95A Sound Focus screen

(Image credit: Future)

It's no small secret that built-in sound on TVs nowadays is… hit-and-miss. While picture quality improves, sound quality remains the same or even worsens.

Not everyone wants to spend money on a new soundbar when buying a TV even if they're greating one of great deals we've highlighted, but don't worry - there's hope!

If you want a TV with good sound quality, then check out our best TVs for sound guide. Yes, many of the best are premium OLEDs such as the Panasonic Z95A or Sony Bravia 8, but we also highly rated the sound from more affordable mini-LEDs like the Hisense U8N and Amazon Fire TV Omni QLED.

Get Sony’s new 4.5-star soundbar for super-cheap

Sony Bravia theater bar 6 on floor with accessories

(Image credit: Future)

If you're looking for something more high-end, and less budget friendly in the audio department: Sony’s Bravia Theater Bar 6 is one of the best new soundbars TechRadar has tested in 2025, earning 4.5 out of 5 stars in our Sony Bravia Theater Bar 6 review and it's currently on sale.

One of the few criticisms we had in our review was Sony’s somewhat high $649 price, but the Bravia Theater Bar 6 is now $448 in this Amazon Prime Day deal.

That’s a 31% discount and an excellent deal for this 3.1.2-channel soundbar system, which includes a bar with two upfiring speakers for Dolby Atmos and DTS:X height effects, and a powerful wireless subwoofer. At Amazon’s current sale price, the Theater Bar 6 is only around $150 more than the Sony HT-S2000, a standalone model and top budget pick in our best soundbars guide. Is the extra $150 you’ll pay for Theater Bar 6 worth it to get a system with a subwoofer? If you like bass, then yes.

How about a great budget soundbar to upgrade your audio?

Sony HT-S2000 on teal background with the words 'TechRadar: big savings' positioned on the left

(Image credit: Sony)

Buying a mid-range TV this Prime Day – or already got one – and feeling like you need an easy sound upgrade?

The Sony HT-S2000 is an excellently affordable all-in-one soundbar – that means no separate subwoofer, just a tidy bar to go under your TV – which delivers a more full soundstage than your TV can muster, with clearer dialogue and Dolby Atmos positional sound to match the action.

You can get the Sony HT-S2000 for just $299.99 (was $499) at Best Buy or just £269 (was £449) at Amazon UK. It's a seriously impressive soundbar that works with any TV over HDMI eARC, and you'll hear a huge difference compared to your TV's built-in speakers.

LG B4 OLED TV – a decent price today, a better price tomorrow?

LG B4 OLED TV on green background

(Image credit: Future)

You can get the LG B4 48-inch TV for $599 at Best Buy right now, which is a really good price for a high-quality OLED TV that has full gaming features, including 4x HDMI 2.1 ports – and that's nice and small, so is great for a bedroom or other gaming setup.

However, while we're still highlighting this offer because it's undoubtedly a good price, I want to make sure you know that this TV was $50 cheaper over the weekend – so there's a chance that the price will fall back down during this week's Prime Day sale.

It hasn't happened yet but keep your eyes open OLED bargain hunters!

An ultra-good deal on the Roku Ultra

Roku Ultra (2024) and Roku Voice Remote Pro second edition

(Image credit: Roku)

The Roku Ultra is the company’s flagship streamer, and its ultra-speedy, responsive navigation lets it stand head and shoulders above the comparatively poky, underpowered Roku Streaming Stick and Roku Streaming Stick Plus.

Its regular $99 price is fairly high for a streaming device, but the Roku Ultra is currently selling for $69 in this Amazon Prime Day deal. That’s a 31% discount and one that brings the Ultra to a more down-to-earth price.

Along with having a fast processor, the Roku Ultra features the company’s best remote control, the Roku Voice Remote Pro. It has a USB-C port for recharging and has a built-in mic for voice commands. The Ultra even has a hands-free control mode, so you can command it to, say, open Netflix and start streaming Squid Game without having to reach for a remote.

Today's cheapest TV deal

Amazon Fire TV 4 Series with sign saying price cut

(Image credit: Amazon)

If you're looking for a super cheap TV deal you can (for somethinmg that won't be absolutely useless) Amazon's Prime Day sale features this Insignia 32-inch Fire TV for just $89.99.

This is an incredible price if you're looking to add a smaller display to an extra bedroom. While the Insignia F20 Series lacks 4K resolution, you get the Fire TV experience built-in, along with an Alexa voice remote, all for under $100.

The only disappoinment is it was $10-cheaper in the pre-Prime Day sales, so you might want to wait and see if the price drops again. That said, even at $89.99 this deal looks like a steal.

Insignia 32-inch F20 Series HD smart TV: was $169.99 now $89.99 at Amazon

A steal of a deal

The Amazon Fire TV 43-inch 4-Series TV on a red background with text saying Big Savings.

(Image credit: Future)

Amazon's 2-Series Fire TV is another Prime Day best-seller, and you can find the 40-inch model on sale for only $169.99 which is only $20 shy of the best deal we've ever seen for this TV.

For that price, you get smart capabilities with the Fire TV experience and Amazon Alexa for hands-free control. This is a great deal if you need a cheap TV for a smaller space.

Amazon Fire TV 40-inch 2-Series HD smart TV:
was $199.99 now $169.99 at Amazon

Complete your new TV viewing with a 4K Blu-ray player

Sony UB-X700 4K Blu-ray player on green background

(Image credit: Future)

Why not enhance your new TV with some 4K Blu-rays? Well, the best place to start is with a new 4K Blu-ray player!

Recently, Sony released a 2025 version of its Sony UBP-X700 4K Blu-ray player, whose predecessor is our pick for the best budget 4K player, and it's already had a big discount.

You can get the Sony UBP-X700U for $218.99 (was$299.99) at Amazon. It doesn't carry Wi-Fi streaming like its predecessor, but otherwise, it should deliver the same amazing quality.

$118 for a Roku TV? Not bad…

Moving away from Prime Day for a second, let's look at one of the alternative sales running right now. I cannot promise you that a 32-inch Roku Select TV (the budget option in Roku's own TV range) will offer you cinematic nirvana, but I can say that if you want a small TV with all the streaming options, in an easy-to-use interface, for just $118 – well, this deal will definitely tick those boxes.

Take a look at the 32-inch Roku Select TV for $118 (was $179) at Walmart, which is the lowest we've seen it. We really rate Roku's TVs for their ease-of-use, and they don't feel like they're steering you towards their own services, like some do. And you get every streaming service you could want, all supported there, if you want them.

Sony's elite OLED TV is one of the few with a clear price cut

Sony Bravia 8 II showing image of landscape

(Image credit: Future)

There aren't many deals on high-end OLED TVs this Prime Day, but it's worth nothing that the Sony Bravia 8 II has had a big price cut, down to $2,998 from its $3,499 launch price.

Now, you might think that this is less of a 'deal' and more 'Sony bringing the price to where it should have been in the first place if it wanted to compete with LG and Samsung', and I would be hard pressed to argue with you.

But the end result is that the Bravia 8 II is now a very competitive OLED TV – and very good one, as our full Sony Bravia 8 II review explains.

Get a 65-inch high-rated 2025 mini-LED TV for under $1,000

Hisense U8QG showing image of mountain range

(Image credit: Future)

One of this year's hottest TVs is the Hisense U8QG – and I say that not only because it's a great TV, but because even though it was only released a couple of months ago, you can already get the Hisense 65U8QG mini-LED TV for just $998 (was $2,199) for the 65-inch model at Amazon.

In our Hisense U8QG review, we praised the TV for being dazzlingly bright in a way that makes colors really pop, for delivery excellent contrast despite its brightness, for offering refined detail and upscaling, and generally being an impressive all-rounder – and that was at full price.

For less than half of its original price, this is absolutely one my top picks for Prime Day this year – what a steal.

Want to upgrade your existing TV instead? Don't miss Fire TV Stick deals?

Amazon Fire TV Stick 4K

(Image credit: Future)

If you want to update your old TV with the latest streaming apps, or just a faster interface,, Amazon's Prime Day sale also has discounts on its best-selling Amazon Fire TV Stick lineup. My recommendation is for the best-selling 4K model, which is on sale for only $24.99, thanks to today's 50% discount.

It's a solid streaming stick that streams shows and movies on your TV in ultra-high-definition 4K resolution with access to all the major apps and support for voice controls through Alexa.

Amazon Fire TV Stick 4K: was $49.99 now $24.99 at Amazon

Save $1,000 on a 2025 OLED TV

LG C5 OLED TV Prime Day deal 2025

(Image credit: Future)

I highlighted the LG C4 earlier, but its successor, the LG C5, also has a a good discount too. LG's 65-inch C5 OLED TV is now on sale for $1,676.99, which is a drop of $1,000 from its official price in just a few months. That's a record-low price and an incredible discount for a newly released OLED display.

Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform with all-new AI features.

However, I also think I should point out here that the LG C4 performs very similarly, and you can get the 77-inch LG C4 for $1,696 (down from $1,896) from a third-party seller on Amazon – so you could get a bigger OLED TV for the same cash…

A Prime Day favorite

Amazon Fire TV 55-inch 4-Series 4K

(Image credit: Future)

Amazon's own brand of Fire TVs are always deeply discounted during Prime Day, and there's a great deal on the all-new 50-inch 4-Series 4K Fire TV, on sale for just $259.99 – a record-low price.

The 4K TV supports HDR10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

Amazon 50-inch 4-Series 4K Fire TV: was $399.99 now $259.99 at Amazon

Catch the LG C4 while you still can

LG C4 OLED TV

(Image credit: Future)

Kicking off with a Prime Day TV deal that's going to be super-popular – LG's highly-rated 65-inch C4 OLED TV on sale for an incredible price of $1,196.99, down from

The LG C4 is ranked number one in our best TV guide thanks to its exceptional picture quality impressive gaming features, and sleek design. It's the most popular TV deal that I write about, and I can't imagine you'll find a better price at Amazon's official Prime Day sale.

LG 65-inch C4 OLED TV: was $1,326.99 now $1,196.99 at Amazon

Welcome to our live Prime Day TV deals coverage

Hello, hello, and welcome to Prime Day. The most wonderful day of the year? Maybe not, but it's among the top… oh, I don't know, 150? Especially if you get a nice big TV deal.

I'm examining the price history of best-selling TVs from all the top brands that the team here at TechRadar has reviewed, or that we're familiar with. I will only highlight the TV deals I think are genuinely strong, cutting out the stuff that just doesn't seem worth it.