Amazon's early Prime Day sale is filled with best-selling tech gadgets – shop the 35 best deals from $16

Amazon tech deals
(Image credit: Future)

If you want to get a head start on your holiday shopping or grab a bargain on a best-selling tech gadget, you should head to Amazon's early Prime sale. The retailer announced the dates of the October sale last week and released early deals, and the best offers, unsurprisingly, are on tech devices.

You can find record-low prices on TVs, AirPods, tablets, smart home gadgets, MacBooks, and headphones with prices starting at just $16. As TechRadar's deals editor, I've listed the 35 best early Prime Day tech deals below, which I've selected based on price, popularity, and brand.

You'll find links to the top early Prime Day deals and tech categories below, followed by the best discounts on Amazon smart home gadgets, Apple devices, TVs, and headphones. A few highlights include Amazon's popular Fire TV Sticks from just $25, a $1,200 discount on LG's 2025 65-inch C5 OLED TV, and a very rare (but small) price cut on Apple's all-new AirPods Pro 3.

The best part about Amazon's early sale is that, unlike Prime Day, there's no membership required to shop today's deals. Today's offers also allow you to grab a bargain and avoid the madness of the upcoming holiday shopping season.

The best early Prime Day tech deals at a glance

Early Prime Day deals: Amazon devices

Amazon Fire TV Stick HD
Amazon Fire TV Stick HD: was $34.99 now $24.99 at Amazon

Need a cheap streaming device to add smart capabilities to a TV? The new version of Amazon's standard Fire TV Stick is half price when you apply the code HDFTVADD at checkout. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.

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Amazon Fire TV Stick 4K
Amazon Fire TV Stick 4K: was $49.99 now $29.99 at Amazon

The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $29.99, thanks to Amazon's 40% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.

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Amazon Fire TV Stick 4K Max
Amazon Fire TV Stick 4K Max: was $59.99 now $39.99 at Amazon

Get Amazon's most premium streaming stick for $39.99 at Amazon's early October Prime Day sale. The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6E technology to provide a more stable and consistent streaming experience.

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Amazon Fire TV Cube
Amazon Fire TV Cube: was $139.99 now $99.99 at Amazon

The 4K Fire TV Cube is Amazon's fastest-ever streaming media player, functioning as a smart speaker that allows you to control your smart home devices. The Fure TV Cube features Dolby Vision, HDR, and Dolby Atmos support, and works with Amazon Alexa for hands-free control

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Amazon Fire TV Soundbar
Amazon Fire TV Soundbar: was $119.99 now $99.99 at Amazon

The Amazon Fire TV Soundbar is an excellent starter soundbar thanks to its affordability, compact size, and convenience. It has a plug-and-play setup that just needs you to connect an HDMI cable between the bar and TV. As a soundbar, it uses technology like DTS Virtual:X and Dolby Audio for movies and shows so that the audio sounds more "in the room" than built-in TV speakers could manage. For less than $100, it's a reasonable upgrade for avid TV watchers who want to listen to more detailed audio.

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Amazon Fire HD 8
Amazon Fire HD 8: was $99.99 now $64.99 at Amazon

A new version of the Amazon Fire HD 8 tablet was only released about a year ago – and it's back to within $10 of the record-low price ahead of Prime Big Deal Days. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.

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Amazon Fire HD 10
Amazon Fire HD 10: was $139.99 now $89.99 at Amazon

Amazon's latest tablet, the Fire HD 10, is on sale for $89.99 at today's early sale. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.

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Amazon Fire Max 11
Amazon Fire Max 11: was $229.99 now $174.99 at Amazon

If you want the biggest and best Amazon tablet, you can grab the Fire Max 11 for $174.99 – the best price we've seen this year. The vivid 11-inch display is ideal for streaming your favorite shows, reading a book, or playing games. The battery life is up to 14 hours, while the optional stylus and keyboard add extra functionality to this capable tablet. It's also easy to do light admin work with.

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Amazon Fire 8 Kids
Amazon Fire 8 Kids: was $139.99 now $84.99 at Amazon

The latest Amazon Fire 8 Kids tablet is on sale for $84.99, which is the lowest price we've seen this year. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.

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Amazon Fire HD 10 Kids
Amazon Fire HD 10 Kids: was $189.99 now $134.99 at Amazon

If your children are of the age where they're after something a bit more capable when it comes to tech, then this Amazon Fire HD 10 Kids tablet is a solid upgrade. It has all of the parental controls, safety features, and protective measures of the smaller Fire tablets but has a larger screen, sleeker design, more capabilities, and better performance that will make the experience all the more smooth and grown-up.

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Early Prime Day deals: Apple devices

Apple EarPods Headphones with Lightning Connector
Apple EarPods Headphones with Lightning Connector: was $19 now $15.96 at Amazon

If you're a fan of Apple products and on a budget, Apple's wired headphones are on sale for only $15.96 – a record-low price. A slim, quality-looking design, clear sound, and comfortable fit are just a few of their best qualities. The earbuds also work with all devices that have a Lightning connector.

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Apple AirTag
Apple AirTag: was $29 now $21.75 at Amazon

The Apple AirTag is Amazon's top-selling tech gadget, and it's on sale for only $21.75. Attach the AirTag to your backpack or any item you don't want to lose, like your wallet or keys, and your iPhone will locate it.

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Apple AirPods 4
Apple AirPods 4: was $129 now $119 at Amazon

The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $116 at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

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Apple AirPods Pro 2
Apple AirPods Pro 2: was $249 now $199 at Amazon

Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's deal is the best price you can find right now.

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Apple AirPods Pro 3
Apple AirPods Pro 3: was $249 now $239 at Amazon

The AirPods Pro 3 are officially available to order, and Amazon has a rare $10 discount, which is the best deal you can find right now. Upgrades to the AirPods Pro 3 include improved Active Noise Cancellation and audio, a new comfortable in-ear design, and new features such as live translation and the ability to track heart rate, workouts, and calories burned.

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Apple Watch Series 10
Apple Watch Series 10: was $399 now $329 at Amazon

Thanks to the Series 11 release, you can find the Apple Watch 10 on sale for $329 at Amazon. All of its upgrades are integrated into a thinner, more comfortable body. It includes all the standard health and fitness tracking features, as well as some more advanced ones, such as an ECG for monitoring heart irregularities, overnight metrics to identify issues like sleep apnea, and more.

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Apple iPad A16 (2025)
Apple iPad A16 (2025): was $349 now $299 at Amazon

You can get the latest Apple iPad A16 on sale for $299, which is only $20 more than the record-low price. The most significant upgrade compared to the previous generation model is the latest A16 chip for faster performance. You also get double the storage of 128GB as standard, a sharp 11-inch Liquid Retina display, and solid 12MP front and back cameras.

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Apple MacBook Air M4, 13-inch
Apple MacBook Air M4, 13-inch: was $999 now $799 at Amazon

Processor: Apple M4
RAM: 16GB
Storage: 256GB

Amazon is offering a $200 discount on the latest MacBook Air - a fantastic deal if you're looking for an everyday laptop. While this particular model is a relatively iterative upgrade over the previous 2024 M3 version, it remains more powerful and more power-efficient, and features 16GB of RAM right out of the box. Overall, it's an excellent purchase for students looking to upgrade to a MacBook laptop.

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Apple MacBook Air 15-inch (M4)
Apple MacBook Air 15-inch (M4): was $1,199 now $999 at Amazon

Display - 15 inches
Processor - Apple M4
RAM - 16GB
Storage - 256GB

It may essentially be just a larger version of the 13-inch MacBook Air, but if that's what you want, then that's what you get – and it's now available at its lowest-ever price on Amazon. Our MacBook Air 15-inch review praised the display, performance, design and speaker array, although we did think the jump in size hurt one of the MacBook Air's key selling points – its portability. Nevertheless, this is still an impressive and well-rated laptop.

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Early Prime Day deals: TVs

Insignia 24-inch F20 HD TV
Insignia 24-inch F20 HD TV: was $79.99 now $69.99 at Amazon

Amazon's cheapest TV deal is this 24-inch Insignia HD smart TV on sale for just $69.99 – an unheard-of price. This is a fantastic deal if you're looking to add a smaller display to your dorm room. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built in and an Alexa voice remote.

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Amazon Fire TV 40-inch 2-Series HD smart TV
Amazon Fire TV 40-inch 2-Series HD smart TV: was $249.99 now $179.99 at Amazon

Amazon's best-selling 40-inch 2-Series HD smart TV is down to just $179.99 in today's early sale. While the Amazon 2-Series TV lacks 4K resolution, it offers smart capabilities through the Fire TV experience and Amazon Alexa, providing hands-free control.

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Insignia 50-inch F50 Series HD 4K Smart Fire TV
Insignia 50-inch F50 Series HD 4K Smart Fire TV : was $299.99 now $179.99 at Amazon

If you're looking for a mid-size budget TV, this Insignia 50-inch display is an incredible deal at only $149.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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Roku  50-inch Select Series 4K Smart TV
Roku 50-inch Select Series 4K Smart TV: was $299.99 now $258 at Amazon

For just $260, you can get Roku's 50-inch 4K smart TV at Amazon's early Prime Day sale. For that money, you get 4K resolution with HDR 10 for an impressive picture, plus an enhanced voice remote and the excellent Roku smart TV interface.

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Amazon 4-Series 55-inch 4K Fire TV
Amazon 4-Series 55-inch 4K Fire TV: was $459.99 now $359.99 at Amazon

This brand-new version of the Amazon Fire TV 4-Series is on sale for only $359.99. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.

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Amazon 55-inch Omni Series 4K Fire TV
Amazon 55-inch Omni Series 4K Fire TV: was $549.99 now $449.99 at Amazon

Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's early Prime Day deal brings the 55-inch model to $449.99, thanks to a $100 discount.

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Amazon Fire TV Omni QLED 65-inch 4K TV
Amazon Fire TV Omni QLED 65-inch 4K TV: was $499.99 now $439.99 at Amazon

Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's deal on the 55-inch model is just $30 shy of the record-low price.

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Insignia 65-inch QF Series QLED 4K Fire TV
Insignia 65-inch QF Series QLED 4K Fire TV : was $499.99 now $349.99 at Amazon

A big-screen QLED display for only $350 is an unheard-of price. Insignia's QF Series QLED TV boasts 4K Ultra HD resolution with Quantum Dot technology, delivering bold, vibrant colors and lifelike images. You also get Dolby Atmos Audio, smart capabilities with the Fire operating system, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

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LG  65-inch C4 OLED 4K TV
LG 65-inch C4 OLED 4K TV: was $2,699.99 now $1,396.99 at Amazon

LG's C4 OLED TV is the predecessor to the LG C5, and the 65-inch model is on sale for $1,396.99, thanks to a $1,300 discount. Ranked number one in our best TV guide, the LG C4 boasts exceptional brightness, LG's latest Alpha 9 AI chip for enhanced performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, as well as 144Hz certification from NVIDIA.

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LG 65-Inch C5 OLED TV
LG 65-Inch C5 OLED TV: was $2,696.99 now $1,496.99 at Amazon

Amazon has LG's all-new 65-inch C5 OLED TV on sale for $1,496.99, thanks to $1,200 discount. Awarded five out of five stars in our review, the OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities.

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Early Prime Day deals: Headphones

Beats Studio Buds
Beats Studio Buds: was $149.95 now $79.95 at Amazon

Amazon's early sale features the highly-rated Beats Studio Buds for its lowest price yet. For your money, you're getting Active Noise Cancelling technology, a comfortable fit, and quality audio performance. This deal is a great alternative compared to Apple's AirPods Pro 2, which are priced at $189.

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JBL  Tune 510BT
JBL Tune 510BT: was $49.95 now $29.95 at Amazon

This is an incredible price for a pair of wireless on-ear headphones – on sale for just $29.95 at Amazon. The JBL Tune 510BT features Wireless Bluetooth 5.0 Streaming, so you can stream music and podcasts and take calls from your device, and you'll enjoy an impressive 40 hours of battery life. It's not a model we've tested, but the JBL Tune 510BT has over 50,000 positive reviews on Amazon and is one of the best-selling headphones on the site.

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Beats  Solo 4
Beats Solo 4: was $199.95 now $149.95 at Amazon

The Beats Solo 4 supports lossless audio that you can listen to via USB-C or 3.5mm audio cable, and Spatial Audio that uses head tracking to enhance your listening experience. These headphones also last up to 50 hours on a single charge and can regain five hours of playback time in just 10 minutes of charging. Today's early Prime Day deal brings the price down to $129.95. 

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Sony WH1000XM4 Wireless Headphones
Sony WH1000XM4 Wireless Headphones: was $349.99 now $228 at Amazon

The Sony WH-1000MX4 are older now, but they are still some of the best over-ear headphones ever, and they're on sale for a record-low price today. These wireless Sony cans package together top-notch audio, excellent comfort, and effective noise cancellation - all for under $250.

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Apple AirPods 4
Apple AirPods 4: was $129 now $119 at Amazon

The AirPods 4 are Apple's cheapest AirPods, and you can find them on sale for $116 at Amazon. The AirPods 4 feature a new design for all-day comfort and feature Apple's H2 chip, which supports personalized spatial audio and voice isolation. You also get a redesigned case with 30 hours of battery life and support for USB-C for wireless charging.

Read more
Apple AirPods Pro 2
Apple AirPods Pro 2: was $249 now $199 at Amazon

Apple's best-selling AirPods Pro 2 sound excellent, offer top-tier noise cancellation, feature Dolby Atmos spatial audio, which is amazing for movies, and they even have an unlosable case, thanks to technology that points you to where it's hiding (and a speaker to help, too). Today's deal is the best price you can find right now.

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Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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