Amazon's October Prime Day sale is ending soon - here are 35 life-changing device deals that I'd buy with my own money
Last chance deals on Fire tablets, Ring doorbells, TVs, and more

Amazon's October Prime Day sale ends tonight at Midnight PST. If you haven't already found a bargain, then don't worry because there are plenty of really good Prime Day deals still available.
• Shop Amazon's full Prime Day sale
In fact, the best Prime Day deals, in my opinion, are on Amazon's own devices, including Fire tablets, TVs, Ring Doorbells, Kindle e-readers, Blink security cameras, and more. You score record-low prices on already affordable life-changing devices, with prices starting at just $12.99.
As TechRadar's deals editor who has 8 years of experience covering Prime Day, I've hand-picked the 35 best Amazon device deals that I'd buy with my own money. The list includes cheap Fire TVs from just $79.99, the highly coveted Kindle e-reader for its lowest price ever at $84.99, and cheap and handy smart home gadgets, like the Amazon Smart Plug for just $12.99.
A reminder that Amazon's Prime Day sale ends tonight, and you likely won't see these incredible prices until November's Black Friday deals event.
Amazon Prime Big Deal Days quick links
- Amazon Devices: Kindle & Ring from $18
- Apple: MacBooks, AirPods & iPads from $119
- Cheap TVs: smart TVs from $79.99
- Christmas: gift ideas from the whole family
- Deals under $25: tech, home, toys & more
- Fire TV Sticks: from $17
- Fire tablets: starting at $64.99
- Halloween: candy, costumes & decor from $6
- Headphones: up to 50% off Beats & Samsung
- LG C5 OLED TV: save $1,300
- Vacuums: Dyson, Shark & Bissell from $53.99
35 Prime Day device deals that end tonight
This is an excellent gadget for the upcoming holidays - the Amazon smart plug, which can add smart capabilities to any device in your home for just $12.99. With over 500,000 positive reviews on Amazon, the smart plug works seamlessly with Amazon Alexa, allowing you to control lights and appliances with just your voice.
Need a cheap streaming device to add smart capabilities to a TV? The new version of Amazon's standard Fire TV Stick is half price when you apply the code HDFTVADD at checkout. In our Fire TV Stick review, we found the original version was a cheap way to add essential smart features to your TV, including access to streaming apps in HD, Alexa voice controls, and the ability to control other smart home devices.
The best-selling Fire TV Stick 4K streams shows and movies on your TV in ultra-high-definition 4K resolution and is also on sale for just $24.99, thanks to Amazon's 50% discount. It's a solid streaming stick with access to all the major apps and support for voice controls through Alexa.
The Fire TV Stick 4K Max streams the same content in the same quality as the standard 4K version, but the extra power inside means faster performance when navigating apps. Plus, it uses WiFi 6E technology to give you a more stable and consistent streaming experience. Today's Prime Day deal shaves $20 off the retail price.
Looking to buy a smart speaker for a small space? Amazon's October Prime Day deals include the all-new Echo Pop for just $24.99 - the cheapest Echo device you can buy right now. For that money, you're getting a compact smart speaker with Alexa built in, so you can play music, ask questions, and check the weather completely hands-free.
If you're looking for a more robust sound, Amazon also has the Echo Dot for $34.99. Amazon's best-selling smart speaker offers an improved audio experience, plus a new temperature sensor and all the handy features from Alexa, like playing music, answering questions, and checking the weather completely hands-free.
The Echo Spot is already in my shopping cart, and I can't wait for it to arrive. Amazon's brand-new Echo Spot pairs a 2.83-inch touch screen with a 1.73-inch front-firing speaker, making it an ideal smart alarm clock. With Alexa onboard, you can ask the assistant for the weather, play music, or even schedule alarms. Today's Prime Day deal is a return to the record-low price.
Amazon also has the Blink Mini 2, released in 2024, on sale for just $19.99. The compact security camera features two-way audio and will alert your phone when motion is detected. The Blink 2 also features a 1080p HD live view, color night vision with a built-in spotlight, and a wider field of view.
The Amazon Echo Buds have all the features you could want from a basic pair of earbuds at a bargain price. As well as active noise cancellation and customizable sound, there’s also multipoint pairing for using the buds between two devices at the same time. Battery life of up to five hours is reasonable, while the charging case adds an extra 15 hours. Plus, they work equally as well with Android phones as they do with iOS devices. If you want the advantages of wireless charging, you can pay an extra $10 for a version with the wireless charging case.
Amazon's October Prime Day sale features the all-new Blink Video Doorbell at its lowest price ever. The Blink doorbell alerts you when motion is detected and features infrared night vision, two-way audio, a two-year battery life, and an expanded field of view.
I already own the best-selling Ring Video Doorbell and can't imagine living without it. The smart doorbell features a built-in battery, allowing you to see, hear, and speak with anyone from your phone or computer. Today's Prime Day deal from Amazon is a new record-low price.
Amazon's October Prime Day sale features the latest Ring Video Doorbell Pro for $129.99 – a new record-low price. The Ring Pro features advanced motion detection, head-to-toe HD+ Video, two-way talk with Audio Plus, 3D, and built-in Alexa greetings.
Save a whopping $100 on this premium wired video doorbell with head-to-toe HD+ video. As well as high-resolution footage, we love the 3D motion detection feature and its Alex integration. All of this for a record-low price of a shade under $130 is an absolute steal.
The 4th-generation Blink outdoor security camera features enhanced motion detection, two-way audio, a two-year battery life, and works with Amazon Alexa for hands-free control. Today's Prime Day deal is a massive 61% discount and a record-low price.
Amazon's best-selling Echo Show 5 is on sale for only $54.99 during Prime Day. The 2023 Echo Show 5 features a compact 5.5-inch display but packs impressive sound with deeper bass and clearer vocals. With Amazon Alexa, you can listen to podcasts, movies, music, and more.
If you're looking for a larger smart home display, Amazon has the latest Echo Show 8 on sale for $99.99. Thanks to Alexa compatibility, the eight-inch display allows you to make calls, watch movies, check the weather, and control compatible smart home devices completely hands-free.
The latest Amazon Fire 8 Kids tablet is on sale for a record-low price of $64.99, thanks to today's incredible 54% discount. The eight-inch tablet features easy parental controls, a kid-proof case, and a year of Amazon Kids Unlimited, which gives you access to apps, games, books, videos, and more.
A new version of the Amazon Fire HD 8 tablet was only released about a year ago – and it's on sale for a record-low price for Prime Big Deal Days. While not the most powerful tablet out there, the Fire HD 8 has what you need to cover the essentials, such as web browsing, sending emails, watching videos, and a little light gaming. Battery life is impressive at up to 13 hours, so it's good to take on the go or if you're just chilling on the couch.
Fire tablets are always best-sellers during Prime Day, and Amazon has its latest tablet, the Fire HD 10, on sale for its lowest price yet. It features a large, bright 10-inch Full HD display, 3GB of RAM, and an octa-core processor for enhanced performance. The tablet also works with Amazon Alexa and provides an impressive 12 hours of battery life.
If you want the biggest and best Amazon tablet, you can grab the Fire Max 11 for $139.99 – a new record-low price. The vivid 11-inch display is ideal for streaming your favorite shows, reading a book, or playing games. The battery life is up to 14 hours, while the optional stylus and keyboard add extra functionality to this capable tablet. It's also easy to do light admin work with.
If your children are of the age where they're after something a bit more capable when it comes to tech, then this Amazon Fire HD 10 Kids tablet is a solid upgrade. It has all of the parental controls, safety features, and protective measures of the smaller Fire tablets but has a larger screen, sleeker design, more capabilities, and better performance that will make the experience all the more smooth and grown-up.
The 16GB Kindle is the cheapest Kindle you can buy; especially with this record-low deal in today's Prime Day sale. While this is a price we've seen before, it's still a great deal and worth considering if you just need the basics. The latest Kindle comes with a brighter 6-inch glare-free display, up to six weeks of battery life, and enough storage to hold thousands of books.
Today's discount on the Amazon Paperwhite beats the previous record-low by $5, which doesn't sound like much, but in terms of Kindle deals - that's newsworthy. The Paperwhite is the mid-range model, with a slightly larger display, longer battery life, and waterproofing. It's that last feature that's the major selling point, in my opinion, since it makes the Paperwhite perfect for vacations or the like.
This Essentials bundle gets you everything you need with the excellent Kindle Paperwhite, including a faux-leather case and power adaptor. At just $1 more than the standalone Kindle Paperwhite at Amazon, this is the lowest price yet for the Essentials bundle. If you're looking for a relatively cheap Kindle, then the Paperwhite is a good place to start with its larger seven-inch display, waterproof design, and adjustable warm-light filter.
Deals on the popular Kindle Colorsoft have been rare, but this excellent Prime Day deal gets you almost $100 off the Essentials bundle. As with the other bundles, you get a handy power adaptor and faux-leather case here as well as the 16GB Kindle Colorsoft itself. If you enjoy illustrations or a touch of color, then this is the model to go for - although you definitely pay a premium versus the standard black-and-white Paperwhite model.
Arguably, the best Prime Day Kindle deal is on the top-of-the-line Amazon Kindle Scribe. It's the priciest model (aside from the new color variant), but today's deal brings it right down to a brand-new record-low price. This particular model isn't just a premium ereader, but also a digital notebook that's perfect for doodling or taking notes.
The Amazon Fire TV Soundbar is an excellent starter soundbar thanks to its affordability, compact size, and convenience. It has a plug-and-play setup that just needs you to connect an HDMI cable between the bar and TV. As a soundbar, it uses technology like DTS Virtual:X and Dolby Audio for movies and shows so that the audio sounds more "in the room" than built-in TV speakers could manage. For less than $100, it's a reasonable upgrade for avid TV watchers who want to listen to more detailed audio.
Amazon's cheapest TV deal is this 24-inch Insignia HD smart TV on sale for just $59.99 – an unheard-of price. This is a fantastic deal if you're looking to add a smaller display to your dorm room. While the Insignia F20 Series lacks 4K resolution, you're getting the Fire TV experience built in and an Alexa voice remote.
Here's another Prime Day HD TV deal - Insignia's 40-inch F40 Series Fire TV for just $99. The 2025 TV features Full HD resolution, DTS Virtual :X Sound for impressive audio, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa – all for under $100.
Amazon's Fire TV Omni QLED Series represents a significant upgrade in the otherwise affordable range of smart TVs. This set boasts premium features, including a QLED display, full-array local dimming, Dolby Vision IQ, and HDR10+ Adaptive support to deliver a high-quality picture for all-around viewing and gaming. Today's Prime Day deal on the 65-inch model is just $10 shy of the record-low price.
A 55-inch 4K smart TV for under $200 is an unbeatable deal. Toshiba's C350 is a 4K TV with HDR support, delivering solid picture quality for everyday viewing. Access to streaming apps is easy with the Fire TV OS, which has Netflix, Disney+, Prime Video, and more at your fingertips. It's not as powerful as many premium options, but if you're on a tight budget and want a mid-size display, this is an excellent option.
This brand-new version of the Amazon Fire TV 4-Series is on sale for only $339.99 - a new record-low price. The mid-sized 4K display supports HDR 10, offering a sharp, clear, and vibrant image for TV shows, movies, and sports. All major streaming apps are ready to go, too, plus there's voice control support through Alexa. It's an all-around solid TV for the price if you need an affordable and capable display.
This Prime Day deal takes the 65-inch model of the Amazon Fire TV Omni Mini-LED down to a record-low price of $899.99. This TV delivers solid brightness and contrast, along with bold colors, and a ready-to-use out-of-the-box sports mode that means watching sports requires minimal setup. It also features a great selection of gaming capabilities, including 4K, 144Hz, VRR, ALLM, and Dolby Vision support.
If you're looking for a big-screen budget TV, this Insignia 70-inch display is an incredible deal at only $329. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa, allowing you to use your voice to control your TV.
Amazon's highly rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, you can control the volume and launch channels hands-free instead of using your remote. Today's Prime Day deal brings the 75-inch model to $719.99, thanks to a $120 discount.
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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.
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