Amazon Prime Day 2025 in Singapore: what to expect from the annual Amazon sale and early deals now live

Bowers & Wilkins' flagship wireless noise-cancelling over-ears may still be big money, but this huge 43% discount goes some way to justifying an investment. They are hugely capable performers that offer a combination of build and sound quality that cheaper alternatives simply can’t match. Aspirational and desirable.

It's not the biggest saving ever, but the fact that this pair of Sony cans only launched in the last month means we'll take any discount we can get. They're without a doubt the best ANC headphones available right now, knocking Bose off their long-held perch. Sound quality is superb and they're packed with a range of useful features, and they reintroduce a travel-friendly, folding design.

If you budget can't stretch to the XM6s above, their five-year-old predecessor is still our favourite pair. They sound fantastic, are incredibly comfortable and more than hold their own against newer rivals when it comes to ANC performance.

These Marshall headphones are a fantastic option for anyone looking to add a bit of extra style to their personal audio listening. They're tuned to deliver Marshall's signature sound too, which means a balanced presentation full of bass and detail. What's particularly great about them, though, is their incredible 80-hour battery life.

Want the newer model? The Marshall Major V can be picked up with 45% discount for a limited time.

A huge saving on the formidable Samsung Galaxy S25 Ultra makes this a standout deal in our book. It rocks a large and gorgeous display, powerful innards to make navigation speedier than ever and a superb camera array. Plus, it benefits from Samsung's suite of Galaxy AI features that make using your new flagship more intuitive than ever.

Apple's latest and greatest iPhone gets a decent discount here. Benefitting from its most advanced cameras to date, a speedier processor and Apple Intelligence features, it's a powerhouse of a phone and perfect if you're in camp iOS.

Other colours and storage sizes also get generous discounts.

The Basilisk V3 is still one of the best gaming mice you can buy. This is the wired version, but it's still enjoyable to use for both gaming sessions and everyday use. There's plenty of customisation options, it's comfortable to use and it has a 26,000 DPI sensor that automatically calibrates itself when it's placed on a new surface.

This Dyson floor washer is a great addition to your home if it has predominantly hard floors. It does an excellent job of cleaning and certainly makes things easier than using a manual mop and bucket. That said, in our Dyson WashG1 review, we found it can have issues if the floor is uneven (like on grouting between tiles), but it effectively cleaned up a whole lot of messes.

It's the most powerful Dyson yet and this is the exclusive model that comes with every single attachment you can think of (6 in total) along with 2 cleaning heads – the Digital Motorbar and the Fluffy Optic. You'll also get the Dyson FreeDok, which is a free-standing dock to stow it all away.

This gorgeous-looking, easy-to-use, bean-to-cup espresso machine is a worthy addition to any coffee lover's kitchen. It's relatively compact, too, and pours delicious espresso with little to no skill involved. The deal price here is thanks to an extra 5% saving at the checkout.

Despite introducing only incremental updates over its predecessor, the original was already so good that anything new was welcome. This mid-range shooter, ideal for amateur photographers, offers a great AF system and image sensor, resulting in excellent images for the price. Prime members can save an extra 7% with a coupon code listed on the page.

[Shipped and sold from Amazon Japan]

It has gone lower in price previously, but this Sennheiser soundbar is capable of delivering a huge, detailed sound from a singular box. There are no rear speakers and no wireless sub (it doesn't need them) yet manages to reproduce a 7.1.4-channel system thanks to Sennheiser's incredibly clever processing technology.

Sennheiser Momentum 4 Wirelss (Special Edition): SG$599 SG$301 (SG$298 off)
The Special Edition Copper Black model of Sennheiser's fourth gen wireless over-ear cans received one of the biggest discounts we've ever seen for Prime Day. Featuring an enviable specs list and a gorgeous design, they're pretty close to perfect. Let's hope Amazon SG is feeling generous once again this year.

Ecovacs Deebot T30 Pro Omni: SG$2,999 SG$1,139 (SG$1,860 off)
This Ecovacs robot vacuum had only just been released when Prime Day hit, yet it received a monstrous SG$1,860 discount, which was, quite frankly, obscene. It can still be found with a decent discount, but nothing quite like this. It's certainly one to keep an eye on this year.

Garmin Dash Cam Mini 2: SG$250 SG$143.64 (SG$106.36 off)
Dash cams are regularly popular items, and this tiny Garmin dash cam is up there with the best. It's easy to install behind a rearview mirror, and is capable of recording clear, 1080p video with a wide 140-degree field of view. Footage can be saved to the cloud with the addition of a paid subscription, and an optional hard wiring kit will open up recording while your vehicle is parked, too.

Shark FlexStyle: SG$508 SG$388 (SG$120 off)
This Dyson Airwrap dupe was particular highlight during Prime Day, although we can't seem to now find it listed on the Amazon SG storefront. Let's hope that changes before Prime Day 2025, as it's a great hair styling tool.

DJI Osmo Action 3: SG$529 SG$287.06 (SG$241.90 off)
While there's a newer version of this DJI action cam available, it was the third-generation that received a decent discount during the last Prime Day. Does that mean the fourth-gen will get the same treatment this year? Only time will tell.