OpenAI’s CEO, Sam Altman, confirmed this week that the company is building a brand‑new AI‑first device. He says it will stand in stark contrast to the clutter and chaos of our phones and apps. Indeed, he compared using it to “sitting in the most beautiful cabin by a lake and in the mountains and sort of just enjoying the peace and calm.” But understanding you in context and analyzing your habits, moods, and routines feels more intimate than most people get with their loved ones, let alone a piece of hardware.
His framing obscures a very different reality. A device designed to monitor your life constantly, to collect details about where you are, what you do, how you speak, and more sounds suffocating. Having an electronic observer absorb every nuance of your behavior and adapt itself to your life might sound okay, until you remember what that data is going through to provide the analysis.
Calling a device calming is like closing your eyes and hoping you’re invisible. It’s surveillance, voluntary, but all-encompassing. The promise of serenity feels like a clever cover for surrendering privacy and worse. 24/7 context‑awareness does not equal peace.
AI eyes on you
Solitude and peace rely on a feeling of security. A device that claims to give me calm by dissolving those boundaries only exposes me. Altman’s cabin‑by‑the‑lake analogy is seductive. Who hasn’t daydreamed about escaping the constant ping of notifications, the flashing ads, the algorithmic chaos of modern apps, about walking away from all that and into a peaceful retreat? But serenity built on constant observation is an illusion.
This isn’t just gizmo‑skepticism. There is a deeply rooted paradox here. The more context‑aware and responsive this device becomes, the more it knows about you. The more it knows, the more potential there is for intrusion.
The version of calm that Altman is trying to sell us is dependent on indefinite discretion. We have to trust the right people with all our data and believe that an algorithm, and the company behind it, will always handle our personal information with deference and care. We have to trust that they will never turn the data into leverage, never use it to influence our thoughts, our decisions, our politics, our shopping habits, our relationships.
That is a big ask, even before looking at Altman's history regarding intellectual property rights.
See and take
Altman has repeatedly defended the use of copyrighted work for training without permission or compensation to creators. In a 2023 interview, he acknowledged that AI models have “hoovered up work from across the internet,” including copyrighted material without explicit permission, simply absorbing it en masse as training data. He tried to frame that as a problem that could be addressed only “once we figure out some sort of economic model that works for people.” He admitted that many creatives were upset, but he offered only vague promises that someday there might be something better.
He said that giving creators a chance to opt in and earn a share of revenue might be “cool,” if they choose, but declined to guarantee that such a model would ever actually be implemented. If ownership and consent are optional conveniences for creators, why would consumers be treated differently?
Remember that within hours of launch, Sora 2 was flooded with clips using copyrighted characters and well‑known franchises without permission, prompting legal backlash. The company reversed course quickly, announcing it would give rights‑holders “more granular control” and move to an opt‑in model for likeness and characters.
That reversal might look like accountability. But it is also a tacit admission that the original plan was essentially to treat everyone’s creative efforts as free raw material. To treat content as something you mine, not something you respect.
Across both art and personal data, the message from Altman seems to be that access at scale is more important than consent. A device claiming to bring calm by dissolving friction and smoothing out your digital life means a device with oversight of that life. Convenience is not the same as comfort.
I am not arguing here that all AI assistants are evil. But treating AI like a toolbox is not the same as making it a confidante for every element of my life. Some might argue that if the device’s design is good, and there are real safeguards. But that argument assumes a perfect future, managed by perfect people. History isn’t on our side.
The device Altman and OpenAI plan on selling might be great for all kinds of things and well worth trading privacy for, but make that tradeoff clear. That tranquil lake may as well be a camera lens, but don't pretend the lens isn't there.
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