Amazon Prime Day 2025: date and early deals released

Echo Spot: was £79.99 now £44.99 at Amazon
Amazon brought back a brand-new version of its Echo Spot smart clock earlier this year and it's slashed £30 off the price for the Big Deal Days sale, matching the price that was available to Prime members back in July. As well as a time display and wake-up alerts, this compact bit of kit can play music, check the weather and control other smart devices throughout your home.

Oral-B Pro 3: was £100 now £40 at Amazon
This mid-range toothbrush is a solid pickup, and it's less than half price for Prime Big Deal Days. It doesn't boast many impressive high-end features, but it has the basic ones you really need to brush your teeth effectively and efficiently, including a two-minute timer and a visible pressure sensor.

Bose QuietComfort Ultra Headphones: was £449 now £329 at Amazon
This the joint-lowest price that these fantastic headphones have been since their release in the UK, and it's a great deal considering that there's a clear step up in sound compared to the premium headphones in the tier below. Superbly detailed and energetic sound meets the best noise cancellation you can get right now, in a light and comfortable design.

Instant Pot Duo 7-in-1: was £79.99 now £64 at Amazon
Amazon has knocked 20% off the cost of this Instant Pot, which can also slow-cook, act as a rice cooker and even make yoghurt. While it has been slightly cheaper before, this is the lowest price I've seen in over a year and a half, so it's a great value buy if you want a well-priced multi-purpose appliance from a reputable brand.

DJI Osmo Action 4: was £379 now £229 at Amazon
The Osmo Action 4 marked a big update from the Action 3, featuring a bigger sensor that delivers improved low-light image quality, best in-class waterproofing down to 18m, convenient magnetic mounting and excellent image stabilization. We would have liked battery life and higher-resolution photos (both addressed in the newer Action 5 Pro), but the Action 4 is still one of the best action cameras available.

Amazon Fire TV 32-inch 2-Series HD Smart TV: was £249.99 now £139.99 at Amazon
Amazon's Prime Big Deal Days sale includes this 32-inch display on sale for a record-low price of £139.99. While the Amazon 2-Series TV is just a basic HD display, you get smart capabilities with the Fire TV experience and Amazon Alexa on board for hands-free control at a bargain price. It's far from the best TV in the world, but if you need something small and basic for the kitchen or a kid's room then this is fine for the job.

Ring Battery Video Doorbell: was £99.99 now £59.99 at Amazon
The latest wireless Ring Doorbell has been discounted for the first time since it launched this Prime Day, slashing £40 from its starting price. We've tested more advanced versions and have been impressed with the video quality and night vision colour, but it's a shame that some of this device's value is usable exclusively with a Ring Protect subscription. However, if you're fine with paying for a subscription or already using a Ring-based home security system, it'll be worth the cost.

Blink Mini 2: was £34.99 now £20.99 at Amazon
The new Blink Mini 2 has a couple of nice upgrades compared to the previous model, including an in-built spotlight, night view in colour support and the option to use it outdoors with the weather-resistant adaptor. Aside from that it offers the same raft of security features such as motion detection, two-way audio and smartphone app integration. This offer is a return to the record-low price that was exclusively available for Prime members back in July.

Nespresso Vertuo Pop: was £99.99 now £59 at Amazon
This single-serve Nespresso machine comes in various fun colours and can brew a large variety of caffeinated beverages. Your order will also come with 30 free capsules, so you can start enjoying delicious coffee right away. Not bad for a cheap and easy-to-use machine for the infrequent or less-fussy coffee drinker.