There have been some great Prime Day deals on Lego sets this year – really impressive ones, knocking roughly 40% off the price of loads of kits, and bringing plenty down to new-low prices.
But Lego deals are a broad category, as the company's bricky kits come in loads of ranges. There's franchise ones like Star Wars or Marvel, ones for different age demographics like Duplo and Friends, and ones for adults like Technic or Architecture.
Not all these ranges are treated equal in the Prime Day Lego deals, with some getting fantastic discounts, and others... not so much. By a huge margin, the winners overall this year are both Lego City and Lego Star Wars, with plenty more deals than the other ranges. We've collected some of the top deals from each category below.
That's not to say there are no Prime Day deals from other ranges, but the vast majority fall into these four categories. If you're a fan of those ranges, great! If not, maybe wait until Black Friday.
(Not in the US or UK? Scroll down for deals in your region).
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Today's best Lego Star Wars deals on Prime Day
You might have heard of this little-known franchise called Star Wars - we were going to flip around the first letters as a joke, to pretend we hadn't heard of it, but that just ended with 'War Stars' which sounds weird.
There are kits of sale from all the different films and TV shows, but the real strong points in the Prime Day sales are on various starships. If you like this kind of set, you're in for a bumper year.
There's an interesting level of unity between US and UK deals this year. Make of that what you will.
Today's best Lego City deals on Prime Day
We've seen some great Lego City discounts, knocking dollars and pounds off popular city-themed sets.
These kits can be great as presents for people, especially thanks to these low prices making them even more affordable.
Just note in the US, not all of the kits are down to new low prices, though some are close. In the UK, most are though.
Contextual information on price, deal and product
More Lego deals
No matter where you live, you'll find all the lowest prices for Lego sets from around the web right here, with offers available in your region.
More Amazon Prime Day deals
- Amazon devices: up to 50% off for Prime Day (opens in new tab)
- Amazon Fire tablets: record low prices now starting at $44.99 (opens in new tab)
- Amazon Fire TV stick: half price 4K streaming (opens in new tab)
- Amazon Echo (4th Gen):
$99.99$59.99 at Amazon (opens in new tab) - Amazon Echo Dot (4th generation):
$49.99$24.99 at Amazon (opens in new tab) - Adidas: up to 45% off footwear and apparel (opens in new tab)
- Audible Premium Plus: save 53% on your first 4 months (opens in new tab)
- AirPods: now starting at just $99 (opens in new tab)
- Apple Watch Series 6 (40mm, GPS):
$399$329 at Amazon (opens in new tab) - Calvin Klein: up to 45% off CK underwear and bras (opens in new tab)
- Camping: Zippo, Coleman and Sabre under $10 (opens in new tab)
- Card and board games: Up to 30% off games for all ages (opens in new tab)
- Chromebooks: up to 25% off Lenovo, HP and Samsung (opens in new tab)
- Deals under $25: save on games, smart home, fashion and more (opens in new tab)
- Fashion: big name brands from $14 (opens in new tab)
- Fitbit: up to 30% off Fitbit Sense, Inspire and more (opens in new tab)
- Fitness: workout gear from $6 (opens in new tab)
- Garmin: save up to 30% on smartwatches (opens in new tab)
- Headphones: Sony, Beats, Bose and more starting at $10 (opens in new tab)
- iPad (8th generation): was $329 now $299 (opens in new tab)
- Keurig: up to 35% off K-Slim pod coffee maker (opens in new tab)
- Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more (opens in new tab)
- Laptops: Chromebooks, MacBooks and gaming laptops discounted (opens in new tab)
- Lego Super Mario: sets from $11 (opens in new tab)
- Levi's: up to 40% off Levi's jeans, shorts and jackets (opens in new tab)
- New Balance: up to 30% off shoes and sneakers (opens in new tab)
- Nike: save on NBA jerseys, sneakers, and more (opens in new tab)
- Monitors: displays from LG, Asus, and Alienware up to 38% off (opens in new tab)
- Nintendo Switch: save $10 on Pro Controller and select games (opens in new tab)
- Oral care: up to 50% off Oral B, Crest, Glide and more (opens in new tab)
- PS5: games now starting at $29.88 (opens in new tab)
- Ray-Ban: up to 25% off adults and kids sunglasses (opens in new tab)
- Razer: PC gaming accessories up to 50% off (opens in new tab)
- Roomba: save up to $300 on robot vacuum cleaners (opens in new tab)
- Sony WH-1000XM4 headphones:
$348$248 at Amazon (opens in new tab) - Smartwatches: Samsung Galaxy Watch from $159 (opens in new tab)
- Subscription boxes: 65% off for Prime members (opens in new tab)
- Tommy Hilfiger: up to 50% off designer clothes and accessories (opens in new tab)
- TVs: Fire-enabled smart TVs starting at just $99.99 (opens in new tab)
- Under Armour: up to 30% off sportswear, shoes and gym accessories (opens in new tab)
- Xbox Game Pass Ultimate: get three months for $29.99 (opens in new tab)