- Intel has a new 'Gamer Days 2025' promotion running until September 7th
- You get Battlefield 6 for free with certain CPUs or prebuilt PCs
- There are also some chunky discounts to be had with some CPUs
Intel's latest angle to try and shift more of its desktop processors is a promotion tied in with Battlefield 6.
Wccftech reports that Intel has kicked off its 'Gamer Days 2025' campaign – running through until September 7th – which involves some beefy discounts on some of its CPUs (as well as prebuilt PCs containing those processors). However, the big draw for many will be the free copy of Battlefield 6 that's bundled with this offer.
To pick out some examples from the current generation of Arrow Lake CPUs, the flagship Intel Core Ultra 9 285K has been reduced by 12% on Amazon (so in the US it's $530 instead of $600 now), plus that Battlefield 6 freebie. The more mainstream Core Ultra 7 265K processor is the real attraction here, though, with a discount of 36% at Amazon currently (meaning a reduction from an MSRP of $399 down to $259).
This isn't just about Arrow Lake, though, as some previous-generation chips are also reduced. These include the Intel Core i5-14600K which is currently out of stock at Amazon in the US (but is down to $150 at Newegg after a discount code is applied, a seriously tempting proposition at that price level).
In total, there are almost 20 processors involved in this promotion on Amazon, and PC builders such as CyberPowerPC and Origin are in the mix when it comes to the prebuilt rigs included in the offer in the US (or there's the likes of Scan and Overclockers in the UK).
Analysis: heavy hitter of a freebie is needed
Battlefield 6 represents $70 of value in the US, so if you were intending to buy the game anyway, grabbing one of these CPUs with that outlay knocked off leaves them pretty cheap indeed in some cases.
The price cuts in themselves are nice, but it's the game offer that's doing a lot of the heavy lifting here, as we've already seen these kinds of discounts for Intel chips – even the current-gen models.
Or I should say especially the current-gen Arrow Lake CPUs, as these are rather lackluster in terms of their gaming performance, so Intel needs help getting some sales momentum behind them. That goes for past-gen chips, too, which have the shadow of previous stability issues still hanging over them – consumers aren’t going to forget that episode in a hurry.
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