DivX has announced deals with three European download-to-own stores allowing them to sell premium Hollywood content in the DivX format.
DTO sites FilmOn.com (UK), ERG (Belgium, the Netherlands), and Play4Film.com (international film portal headquartered in Italy) will be enabled to provide DivX movies from major Hollywood studios directly to consumers throughout Europe.
DivX technology allows movies to be compressed to a fraction of their original size while still maintaining excellent quality, so it becomes practical to download movies in reasonable times. Over 200 million DivX compatible players have been sold, including digital TVs, Sony's PlayStation3, mobile phones and portable DVD players, and DivX files can be moved freely from one device to another.
Alki David, founder and chairman of FilmOn.com, said "FilmOn.com considers DivX an important partner in delivering the highest quality films to the more than 200,000 people who visit our site each day. DivX has developed a breakthrough digital media technology that truly enhances the quality and scope of the consumers' viewing experience, and we're delighted to be partnered with them in bringing a unique service to the UK for the first time."
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