Dell has apparently tried to claim trademark ownership of "cloud computing". Can anyone explain to me what they hope to gain by this? Trademarking jargon isn't like domain name squatting - you can't sell the jargon back to anyone. All you can do is stop people using the term to describe their products and services.
But so what? Cloud computing is an entirely moronic piece of jargon. No-one even knows what it means. It's like Web 2.0; just one of those empty pieces of blather that is used in press releases to help pad out the line length so that your paragraph margins justify correctly.
Even if Dell manages to nail down one of the 20 different definitions and claim that this one is theirs and no one else can use it, we're all perfectly capable of thinking up vapour-phrases of our own thank you very much. Here are some to be going on with. No, don't thank me, they are my gift to the world.
- Spongeware
- Atomic Networking
- Idea Toasting
- Halo Computing
- Orbital MindWeb
- Nutrient Processing
- Isosceles Vector Connections
- IntensitySpotting
- Brain Braining
- Sextronic Interface
But if you use them to describe any actual technology that sells for money, I want a free sample. And 10 per cent equity.
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alperian
August 14th 2008
1. This is the best clicks and mortar I have seen envisioneered in a B2C environment. Let's evolve an innovative solution, stove-pipe it and expedite next-generation communities and exploit broad-based deliverables.
I agree with every word you said Luis
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