Fujifilm

Latest about Fujifilm

Pentax 17 compact film camera front-on, in the hand with boats in background

My favorite camera of the year wasn’t the superb Canon EOS R5 Mark II or Fujifilm X100VI, but this surprising retro compact

By Timothy Coleman published

This year I was charmed by a a half-frame compact film camera, the Pentax 17.

Cameras
The Fujifilm X-E4 camera sitting outside on a bag

The rumored Fujifilm X-E5 is the camera I'm most excited about in 2025 – here's why

By Mark Wilson published

New Fujifilm rumors predict that the X-E5, rather than a new X-Pro, will be the company's rangefinder star of 2025 – here's what I want to see.

Cameras
A Fujifilm X-Pro 3 cameras in the shade next to a Fujifilm GFX100S II

Forget the Fujifilm X100VI – why the leaked GFX100RF is the most exciting camera of 2025

By Mark Wilson published

New Fujifilm leaks suggest it's planning to launch a new GFX medium format compact camera – here's why that's an exciting prospect.

Cameras
Fujifilm X-T5 on a purple background with price cut text overlay

As always, Black Friday Fujifilm camera deals suck, but here's the best there is

By Timothy Coleman published

Canon? Yes. Sony? Sure. Fujifilm? Not a chance. So what exactly is the best Fujifilm Black Friday deal 2024?

Mirrorless Cameras
Fujifilm GFX Eterna camera on a multi-color background with radar graphic overlay

Forget Nikon RED cameras – Fujifilm just announced a medium-format GFX Eterna cinema beast

By Timothy Coleman published

Fujifilm's unveils its first-ever dedicated filmmaking camera, the GFX Eterna, which is set for a 2025 release.

Video Cameras
Fujifilm X-M5 camera with 15-45mm lens, in the hand

Fujifilm X-M5 review – a tiny powerhouse of a vlogging camera

By Timothy Coleman last updated

Fujifilm has created a dinky and decent-value video-focused alternative to its X-T30 II – the X-M5 could be one of the best vlogging cameras for beginners.

Mirrorless Cameras
A hand holding the Ricoh GR IIIx camera

Looking for a Fujifilm X100VI alternative? Its biggest rival could get a successor soon

By Timothy Coleman published

Rumors suggest a Ricoh GR IV digital compact, plus a surprise monochrome variation, are on their way.

Compact Cameras
Fujifilm X-M5 camera with 15-45mm lens, in the hand

Where to buy the Fujifilm X-M5: preorders are now live for this great value camera

By Alex Whitelock published

Looking to up your video game on a budget? Here's where to buy the Fujifilm X-M5 - the brand's latest entry-level video shooter.

Mirrorless Cameras
Fujifilm X-M5 on a rustic surface among leaves

Fujifilm’s new X-M5 is a feature-rich beginner mirrorless camera that lacks one key thing

By Timothy Coleman published

It's retro and it's tiny and at under $800, the Fujifilm X-M5 is a beginner mirrorless camera that's hard to beat, with powerful videos.

Mirrorless Cameras
A Fujifilm X-M1 camera resting on a folio

Fujifilm could be making a quirky digital compact that shoots vertically like your phone – and it's a polarizing concept

By Timothy Coleman published

Further rumors emerge about Fujifilm's all-new camera tipped for 2025, with speculation centering on a digital compact with vertical sensor.

Compact Cameras
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