A limited rollout for the time being, restricted to a selection of London postcodes, 100 eateries have signed on with the new Amazon Restaurants service, from big chains like Strada to Michelin-starred Indian restaurant Benares.
To qualify for a delivery, you'll have to be a member of Amazon's £7.99 a month / £79 a year Amazon Prime subscription service, and place an order over £15. There will be no additional charges on top of a restaurant's standard rate, and Amazon promises you'll get free delivery within an hour, too.
App-based food ordering is a booming business, especially in the UK capital, with the likes of Deliveroo, Just-Eat and now even taxi firm Uber all sending fleets of feeders to hungry homes. But the scale of Amazon's operations will likely cause concern for even the established services.