Amazon reveals the dates for Prime Day 2026 — and I've found 11 of the best early deals that you can shop now
Bag a bargain before the full sale starts later this month
We're used to Prime Day taking place in July. But Amazon is mixing things up for 2026. The retailer has confirmed that this year's Prime Day sale will take place on June 23 - 26 — and there are already some early deals you can shop right now.
• Browse all the early Prime Day deals
Some quick info: Amazon's official announcement promises that there will be savings of up to 50% available across all of its biggest shopping categories throughout the upcoming four-day sale, with "hundreds of thousands of offers" in tech, fashion, appliances, home, kitchen, beauty, groceries, and much more.
If you're already familiar with Prime Day, you'll know that it's one of the best times of the year to pick up many of Amazon's own-brand devices, such as Kindles, Fire TVs, Echo smart speakers, and Ring doorbells. In fact, these items are usually cheaper during Prime Day compared to Black Friday.
As the name suggests, you do need to be a Prime member to access the majority of the deals over Prime Day. The $14.99 / £8.99 per month membership fee can be worth it depending on how much you're saving on your purchases, but do know that you can also sign up for a 30-day free trial of Amazon Prime and take part in the sale using that.
If you're feeling impatient or are ready to browse some bargains now, though, I've rounded up several early Prime Day deals right here.
11 best early Prime Day deals
Amazon Prime: 30-day free trial
If you've never signed up before, you can get a 30-day free trial of Amazon Prime to get access to this year's Prime Day deals. You get the same benefits as paid members, including free delivery, and access to other services such as Prime Video, Prime Music, Prime Gaming and more. You can cancel at any time during the trial to avoid paying the regular fee, which is $14.99 / £8.99 per month.
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Here's a record-low price for a two-pack of the best-selling Ring Indoor Camera. This Alexa-enabled plug-in security camera features motion-activated notifications, 1080p HD video support, a privacy cover and two-way talk to allow you to see, hear and communicate throughout your home.
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We already called the new version of these popular cheap earbuds 'great value for money' in our Sony WF-C510 review – and that was at the full asking price. At this low price, I think they're an absolute steal and then some. Yes, 20 hours of battery can be bettered – but 10 hours from the buds alone certainly can't at this new price point. They're also light and comfortable, providing an exciting, musical sound that also beats the latest AirPods.
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Amazon Kindle Unlimited: free for three months
Save $30 / £24 and get yourself unlimited access to over a million books, magazines, and audiobooks for three months with this exclusive deal for Prime members ahead of Amazon Prime Day. Read and download books onto any Kindle, iOS, Android, PC or Mac and enjoy offline reading anywhere with this rare extended free trial.
In the UK: free for three months at Amazon UK
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Audible membership: free for three months at Audible
Audible is Amazon's premier storefront for audiobooks, with a vast library of over 1 million titles. Right now, as part of an early Amazon Prime Day promotion, Prime members can get a full three months of membership on the house! Normally costing $8.99 / £5.99, the standard membership includes unlimited access to the non-Plus library and one free book token per month.
In the UK: free for three months at Audible UK
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The Google Pixel Watch 4 is our pick for the best Android smartwatch. It's the manufacturer's most advanced smartwatch yet, with a domed display that offers a wider field of view than most smartwatches and gives it more of an analog vibe similar to regular watches. This latest iteration lasts up to 40 hours on one charge and flaunts Gemini-powered features, including raise-to-talk functionality and AI coaching. These additions improve an already impressive watch, with basically all the health tracking you need, as well as more tools for convenience, self-improvement, and meeting your fitness goals.
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If you're searching for a cheap and capable TV upgrade to watch the World Cup, then I like the look of this Hisense U6 for under $400 at Amazon. It's far from the most powerful TV out there, but it's solid if you want a reasonably-sized 4K display at a low price. As well as support for high-quality 4K resolution, you get easy access to all the major streaming apps, Dolby Atmos for improved audio, and a refresh rate of up to 144Hz for a smooth experience watching sports or while gaming.
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The Sony WH-1000XM6 Wireless Headphones are on sale in Amazon's early Prime Day sale. This is a return to the record-low price for some of the best noise-cancellation tech on the market and terrific audio quality. We thought that they "meld the best parts of Sony's previous cans" in our review, making them the ultimate pair from the manufacturer.
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The Google Pixel 10a is our pick for the best bargain phone for its balance between affordability and functionality. It features a Tensor G4 processor and a display with a 120Hz refresh rate, which offers solid performance at this price point. You also get a Gorilla Glass 7i screen for better drop protection and scratch resistance. At $50 off, you can get this smooth and affordable smartphone for its lowest price yet. If you prefer more storage, you can also get $50 off the 256GB model.
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If you want a portable speaker that also packs in some serious power, then Amazon has $50 off the Sonos Move 2 ahead of Prime Day. We awarded this four stars in our Sonos Move 2 review, praising the energetic sound and punchy bass. Even though the Move 2 is designed to be taken on the go, it's quite bulky, so not easy to slip into a bag or backpack like most portable speakers. However, it does beat those cheaper and smaller options when it comes to sound quality and battery life. Maybe a better pick for just around the home and garden.
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These headphones may have been superseded by the excellent XM6s, but the Sony WH-1000XM5s remain a top option when it comes to noise-canceling cans — and are an even better buy at this low price. You can check out our review of the Sony WH-1000XM5 to get all the details, but the main points we love are the fantastic ANC, superior comfort, and top-tier sound quality.
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James Pickard is a Deals Editor at TechRadar. After many years of scouring the net for the cheapest games and tech for his personal use, he decided to make it his job to share all the best bargains and coupon codes with you. James also has almost a decade of experience covering some of the biggest sales events of the year at Eurogamer and VG247, including Black Friday, Cyber Monday and Amazon Prime Day. When not deals hunting or stacking coupon codes to get the biggest savings, James can be found on the PS5, watching a classic film noir or cheering on the Tampa Bay Buccaneers.
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