Digg no longer for sale, says CEO

Jay Adelson takes down the company's For Sale sign

The CEO of news aggregation site Digg.com, Jay Adelson, has announced that the site is no longer for sale.

There's been much rumour and speculation in recent months about whether Adelson would think about selling the website, with Google being mentioned as prime contender.

But in an interview with BusinessWeek, he has once and for all quashed the chit-chat, stating that the focus is now on making the site more profitable.

Selling ads

There are a number of plans afoot to rake in the moolah, and these include selling ads on RSS feeds – something the company has already implemented.

It is not all about advertising, however, with Adeslon pointing out that community is the key to Digg's success. "I'd rather get more revenue by getting people to hang out more than by serving more ads," explained the CEO.

It's not as if Digg is struggling to make a profit, though. In the last year the website has said to have tripled its revenues and an upbeat Adelson expects "another tripling if not more" in 2009.

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Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.