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The best broadband deals in October 2021

Broadband deals are a big investment, well worth doing some research to find the best option - you are going to be using it a lot after all! And that's where we come in, rounding up the best internet plans in the UK right here.

Whether you're simply after something cheap and easy, some lightning fast fibre speeds or, you want to go all out with broadband, TV and extra add-ons, there is something for everyone.

Broadband deals tends to fall into one of a few categories - ADSL (slower and more affordable), fibre broadband deals (faster and usually slightly more expensive) and finally, broadband and TV deals, offering a bundle of internet and TV if you've got more money to spend.

Already know what kind of broadband plan you want? Simply use the price comparison chart above to compare the best and cheapest options from big names like TalkTalk, Virgin, BT and Sky.

Not sure what you need with your internet or want to learn more? Read on to find out more about choosing fibre speeds, what the best broadband deals are and plenty more.

Broadband deals: The best of October 2021

The best fibre broadband deals this month:

Vodafone Superfast 1: | 24 months | Avg speeds 35Mb | Anytime calls | £5 activation | £19.50pm + £125 vouchers
Vodafone's Superfast 1 deal is the leading fibre internet plan right now. It only costs £19.50 a month which makes it the cheapest fibre plan around. Despite that, this deal gets you speeds averaging 35Mb and you'll even get an £125 voucher thrown in on top for added value.
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Virgin M100: 18 months | Avg speeds 108Mb | Line rental incl. | FREE activation | £24 a month + £75 voucher
Virgin's M100 deal is a fantastic option for anyone who needs faster speeds. This plan comes in at just £24 a month but gets you speeds averaging 108Mb. That is roughly double what most plans can get you for this price point. Plus on top of that, you'll also get a £75 Amazon voucher thrown in.
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TalkTalk Fibre 65: 18 months | Avg speeds 67Mb | Line rental incl. | FREE activation | £25 a month + £100 voucher
TalkTalk's Fibre 65 deal is a great alternative to Virgin's deal above. While it is more expensive with slower average speeds, it is far more readily available than Virgin. Here you'll be paying 325 a month for speeds averaging 67Mb. Plus, TalkTalk will also throw in an £100 voucher to M&S, Tesco, Amazon or simply as a Mastercard.
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BT Fibre 2:  24 months | 67Mb average speed | £32.99 £29.99 per month | FREE activation + £100 Mastercard
BT Fibre 2 is the brand's best fibre option right now. It gets you speeds averaging 67Mb while only charging £29.99 a month. That's down from its original price of £32.99. For that price, you'll also get a £100 Mastercard. That inclusion makes this the overall best option around right now.
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The best cheap broadband deals this month:

Shell Fast Broadband: 18 months | Avg speeds 11Mb | Line rental incl. | FREE activation | £16.99 a month
Shell currently has the cheapest price in the UK for internet. If you don't mind limiting yourself to speeds averaging 11Mb, the £16.99 a month price tag will be unbeatable and the perfect option for someone living on their own or if you know you won't need very fast speeds.
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Plusnet Unlimited Broadband: 12 months | 10Mb avg speed | FREE upfront | £18.50 per month + £70 Mastercard
This stands out as one of the cheapest broadband deals around, sitting just behind Shell above. However, where Plusnet gets a bit of an edge is in its inclusion of a £70 Mastercard. This effectively brings your £18.50 a month bills down to just £12.66 each month - the cheapest price by miles.
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Now Brilliant Broadband: 12 months | Avg speeds 11Mb | Anytime calls | £5 activation | £18pm
Now's Brilliant Broadband plan is a great alternative to the Plusnet plan above. It only costs £18 a month but gets you speeds averaging 11Mb. That makes it both slightly faster and cheaper than Plusnet. However, you don't get the massive Mastercard incentive that Plusnet has.
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The best broadband and TV deals:

Virgin Big Bundle: 18 months | 54Mb average speed | Weekend calls | 112+ channels | £35 activation | £33 a month
Virgin's Big Bundle is one of the best overall value broadband and TV deals on the market right now. It only costs £33 a month and £35 upfront but for that price you'll get speeds averaging 54Mb. On top of that, you'll also get weekend calls and over 112 channels available to you.
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BT Sport + Fibre 2: 24 months | Avg. speed 63Mb | Weekend calls | FREE upfront | £47.99 per month + £110 reward card
BT's Sport + Fibre 2 plan is a fantastic value option, rewarding its customers with speeds averaging 63Mb, all four BT Sport channels, Boxnation, AMC and Freeview. On top of that, you'll also get an impressive £110 Mastercard thrown in. All of that comes together to make one of the best options around for sports fans.
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Now Brilliant Broadband + Entertainment Pass: 12 months | Avg. speed 11Mb | Anytime calls | £5 upfront | £23.99 per month
Now's Brilliant Broadband + Entertainment Pass is an excellent option for those after broadband and TV deals on a budget. It will only cost you £23.99 a month but offers up speeds averaging 11Mb and a Now Entertainment Pass. That means a huge array of TV shows and box sets for you to binge for a low cost.
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What is the best broadband deal today?

(Image credit: Getty Images)

What is the absolute best broadband deal right now?

Vodafone is currently offering the best broadband deal on the market. Go for the brand's Superfast 2 plan and you'll pay just £24 a month for speeds averaging 63Mb. On top of that, Vodafone will chuck in an £75 Amazon voucher!

However, Vodafone isn't going to be for everyone and some would prefer a better known name in internet. For everyone else, BT's Fibre 2 plan is the standout offer right now.

Not only does it supply you with speeds averaging 67Mb but it also throws in a £110 Mastercard to help offset the costs. For this package you're paying just £32.99 a month.

What is the cheapest broadband deal in the UK?

Currently, the cheapest broadband price goes to Plusnet. It can secure you £18.50 a month bills for speeds averaging 10Mb. On top of that, Plusnet is throwing in £50 Mastercards, effectively bringing your costs down to £14.33 a month.

Which provider has the best broadband deals?

There is a lot of providers offering a wide range of broadband deals, making it difficult to know which plan is best for you. Some offer cheap bills, other fast speeds but each ISP has a unique aspect that makes it worth your time.

  • Virgin broadband:  best for super-fast speeds
  • Sky broadband: best quad-play provider
  • BT broadband: best all-round internet provider
  • Vodafone: affordable pricing for fibre internet
  • Plusnet: frequently the cheapest provider for both fibre and ADSL
  • TalkTalk: affordable internet across all categories
  • Now Broadband: cheapest for broadband and TV 

Can I order these broadband deals over the phone?

We understand that buying broadband is a big purchase that you're going to be committed to for at least a year. If you feel more comfortable ordering over the phone, we can offer a call centre service - but only for a selected few providers:

  • BT broadband: 0800-783-5462
  • TalkTalk broadband: 0808-783-5462
  • EE broadband: 0800-079-0075
  • Plusnet broadband: 0808-168-5438
  • Sky broadband: 0800-759-1470

What speeds can I get with broadband deals?

Fibre broadband deals

(Image credit: CASEZY)

What broadband speed do I need?

Super fast fibre broadband deals may sound appetising, but they may not be necessary for your home - especially if you want to cut costs. It could be worth considering slower, cheaper ADSL internet instead.

Broadband speeds are represented in megabits per second, or Mb. Crudely speaking, the more Mbs, the faster the broadband speed. But remember that the advertised speed is the 'average' (more on which below) and doesn't necessarily represent the actual speed you'll end up getting. That varies depending where you live.

0-12Mb This entry-level broadband speed is transmitted via an ADSL connection to your nearest BT exchange. The equivalent to just over 1MB per second, It should be fast enough for small households where only one or two people are using the internet at once. Be aware that if you stream TV, you may experience the odd interruption.

25-50Mb Where Virgin led the way, the rest followed. Now every big provider offers rapid fibre broadband. This is the sweet spot between fast speeds and good value and just the ticket for a family household where four or five members are all streaming, downloading and surfing at once.

50-100Mb If you stream 4K TV or have loads of people trying to use your broadband connection at once, then it may be worth shelling out for the extra speed. It may cost you more, but you're pretty much guaranteed lag-free use - plus, the providers often sweeten the deal with added extras and rewards. 100Mb+ Now we're getting really fast. But we'll be honest, at this point you're only really getting value out of this if you're needing to enhance your upgrade speeds or living in a house with loads of devices connected.

What is 'average' speed for broadband?

Since May 2018, the Advertising Standards Authority changed the requirements for how internet providers promote the speed of their service. Instead of 'up to' speeds, they must now give an 'average'.

For these purposes, average means the speed in Mb received by over 50% of their users between the peak usage hours of 8pm and 10pm in the UK. You're not guaranteed that speed though, so double check with the provider exactly what their minimum speed provisions are.

Is fibre broadband available in my area?

There's one very easy way to find out...scroll to the top of this page and input your postcode. We'll tell you straight away whether you can get fast fibre broadband - alternatively head over to our best fibre deals guide for all your options and some handy buying advice.

Roughly speaking, 90% of UK homes now have the option of connecting to fibre broadband. But if you have your heart on Virgin Media fibre optic broadband deals, it's more like around 60%.

Broadband contracts and pricing:

What contract length should I go for?

Most broadband providers lock you in for at least 12 months, with one year plans being by far the most common.  That said, perhaps taking their cue from mobile phone contracts, we are now seeing some providers experimenting with longer plans, with 18 month contracts rearing their heads and becoming increasingly popular and brands like Vodafone and BT stretching to 24 months.

On the opposite side of the spectrum, some providers now offer short term rolling contracts. Virgin Media, for example, have 30 day plans for commitment-phobes. The downside is you'll be expected to play a larger setup fee.

When your contract comes to an end, be prepared for your monthly tariff to be hiked - especially if you were lucky enough to get a great introductory offer at the outset.

Will I have to pay anything upfront for broadband?

Possibly. Sometimes known as 'setup', 'upfront' or 'activation' fees, most of the major broadband providers ask for at least some payment when you kick off your contract, even if it's just to cover the cost of delivering your new router. The amount usually depends on what level of package you go for, but it will likely be somewhere between £10 and £60.

But plenty of providers now bucks the old trend and have scrapped their activation fee completely (TalkTalk for example), while others run frequent promotions where they temporarily scrap their upfront cost.

There may be other added extras, too, however. If you take a broadband and TV package, you might be charged for the TV set-top box - that could be totally worth it if you don't already have a device to pause and record live TV.

Do I have to pay more to have a phone line?

If you still use a home landline to make and receive calls, you're in luck - many broadband plans don't  just feature a landline, but they actually include it in your monthly price.

You will have to start paying more though when you have a personalised call plan. You'll see your standard monthly bill begin to escalate when you start adding unlimited evening, daytime or international calls to the mix.

Broadband deals FAQ

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(Image credit: Kittichai Boonpong / EyeEm)

Is Wi-Fi and broadband the same thing?

Yes and no. For the majority of broadband deals now available, you will be getting both Wi-Fi and broadband. 

Wi-Fi is what enables you to connect your laptop and guessed it, through wireless connections. This is achieved thanks to the routers that come with your broadband package.

Broadband however is the actual Ethernet, meaning having to connect your device via an Ethernet cable.

Can I cancel my internet plan early?

Cancelling your internet plan early is possible but usually it will cost you a decent amount to do so. Most ISPs carry early-cancellation fees with some asking you to pay per month that you have left, some a percentage or some a flat fee.

While you can cancel early, if you are able to ride it out, this will be the better option, saving you a large amount of money.

My contract has ended, should I change plans?

Yes...always yes! When broadband deals come to an end you end up rolling on but the costs sky-rocket up. This could leave you paying double or even more for the same plan.

When your internet package is coming to an end, take a look at what is available and see if you could get better speeds, prices or freebies somewhere else.

4G and 5G home broadband: what are they?

In recent years, many alternatives have been proposed to broadband, offering more flexible solutions, cheaper plans and other options.

Of all of those alternatives, 4G home broadband has been the most popular and effective. This works by placing a SIM card inside a router, amplifying its connection out to a room/house.

This offers a few key benefits that normal broadband deals can't quite achieve. Most obviously, it doesn't need a set-up process, it can be taken anywhere there is electricity for it to be powered and it offers much more flexible contracts.

Yes, it isn't as powerful as regular broadband but if you can't get fibre where you live, are in need of a temporary solution or any other factor or any other factor that applies, this could be the perfect way to go.

Virgin M100: 18 months | Avg speeds 108Mb | Line rental incl. | FREE activation | £24 a month + £75 voucher
Virgin's M100 plan is a fantastic option for fibre internet right now. It comes in at just £24 a month but for that price you'll get speeds averaging 108Mb. While that alone would make this a fantastic deal, it's the addition of a £75 voucher that really makes this stand out right now. However, Virgin isn't as readily available across the country as other providers so check first that its available where you live.
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Alex Hughes

As the editor of all things broadband, SIMs and phone contracts, Alex is constantly scouring the internet to land you the best prices. Whether that be with the latest iPhones, breaking down how broadband works or revealing the cheapest SIM plans, he's got the know.