And that's the end of the Prime Day Wi-Fi router deals. Well, kind of.
I am still seeing discounts on some of the best Wi-Fi routers we've tested, and even a handful that are cheaper now than they were during Amazon's summer sale, especially in the UK.
So, if you missed out on the deals, now is still a great time to pick one up at a bargain price. You can check out the last remaining deals on routers below, but I don't expect these prices to hold, so you'll need to be quick.
But all good things must come to an end, and now I've checked prices and stock, I'll no longer update this page until the next Prime Day rolls around.
For more final savings across the whole of tech, check out our hubs for the best Prime Day home office deals and Prime Day deals still live.
Update: In my final update (at least until the next Prime Day sales), stock and prices have been checked and everything on the page at the time of writing is still discounted and available. Happy deal-hunting.
US retailers
- Amazon: Wi-Fi routers from under $40
- Best Buy: Save up to $120 on Wi-Fi routers right now
- Walmart: Wi-Fi routers with prices starting at $28
- Target: Wi-Fi router deals from just $20
- Staples: Top brand Wi-Fi routers for less than $50
- Newegg: Home and travel Wi-Fi router deals from under $20
Prime Day Wi-Fi router deals in the US
UK retailers
- Amazon: Wif-Fi router deals from under £40
- Argos: Save on Wi-Fi routers from less than £45
- Currys: Router deals from £28
- John Lewis: TP-Link and Netgear routers starting at £80
- Very: Home and mobile Wi-Fi router sale from under £60
Prime Day Wi-Fi router deals in the UK
Amazon Prime Day Wi-Fi router deals: what to expect
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While we've observed that basically every Wi-Fi router will see a Prime Day discount, the amount varies across product categories and manufacturers.
Many of the biggest discounts we've seen have been on Amazon's own eero routers and kits, which gives some hint about Amazon's strategies for Prime Day. They can clearly afford to offer huge discounts and even potentially sell some of these products at a loss, especially if it's going to keep people around and buying other bits of equipment in Prime Day sales.
Move beyond those arguably cynical moves and you'll find more conventional discounts from more traditional router manufacturers. Most of the products we've evaluated in this group have kept their prices pretty steady for the past few months, so there's no clear evidence of artificial price inflation going on – perhaps because router companies know that tech-savvy buyers will be using browser extensions and tools to check for that sort of behavior when sales approach.
Several of the routers here have reasonable drops of between 8% and 30%, though you can expect some models – like the Linksys EA7300 mentioned here – to have a higher price reduction. That router has been around for a fair while now, hence the huge discount, but it's a perfectly good product for home networking, including streaming and playing online games, so don't rule out heavily-reduced Wi-Fi routers just because they've been around the block.
Happily, then, you should expect price drops on basically every Wi-Fi router as Prime Day continues. The level of discount will vary, of course, and you should always do your research when it comes to figuring out what kind of Wi-Fi router you need.
Make sure you get an appropriate Wi-Fi standard: the older 802.11ac is fine for everyday use, but you should get a more capable 802.11ax Wi-Fi 6 or Wi-Fi 6E router if you want more connectivity and speed.
Check those speeds, check how many channels you get, and ensure your new router has a wide enough range – it's no good buying a product that won't cover all of your house.
Critically, check the security features to ensure you've got VPN, firewall, WPA3 encryption and other options if you'd like that extra protection, and check for appropriate numbers of USB ports Ethernet sockets depending on how many devices you'd like to connect.
Then, finally, read reviews online, check prices at a range of different retailers and make sure you're buying within budget – even when taking Prime Day discounts into account.
Amazon Prime Day Wi-Fi router deals: FAQs
When is Amazon Prime Day 2025?
This year's Prime Day started on July 8 and will end on July 11. The summer sales end at midnight in your region.
Will I need an Amazon Prime subscription to get Prime Day Wi-Fi Router deals?
Yes, you'll need to sign up to Prime to take advantage of the Prime Day deals on Wi-FI routers and everything else.
However, you may see some discounts that don't require a Prime membership. These will show a standard discount message next to the price on Amazon, and won't have the red Prime Day Deal tag.
How do I become an Amazon Prime member?
Amazon Prime currently costs $14.99 / £8.99 a month or $139 / £95 for a year.
New subscribers can take advantage of the 30-day Amazon Prime free trial to buy the deals. You can only use this if you've never been a member before, so it won't be available if you've used it already or if you've signed up for Amazon Prime in the past.
While on the free trial, you get all the other membership benefits including free shipping, access to Prime Video and much more. Do read our Amazon Prime review for full coverage of what you get as part of a membership. That can help you decide if you want to cancel Amazon Prime once your free trial has ended to avoid being charged the monthly fee.
1. Checked prices and availability at 09:00 GMT on July 8th
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