Black Friday phone deals in Australia 2025: all the best discounts, no matter your budget

November has flown by and Black Friday is already here – having kicked off 10 days early thanks to Amazon's Black Friday sale. While the official event runs from Black Friday (November 28) to Cyber Monday (December 1), Amazon has forced other retailers' hands, and that's good news for shoppers in the market for a new phone.

Black Friday phone deals: Top retailers

Black Friday 2025: best premium phone deals

Black Friday phone deals already have every need and budget accounted for, even though the event hasn't officially started yet. In this section you'll find discounts on premium flagship mobiles like the iPhone 16 or Samsung Galaxy S25 Ultra.

However, don't be put off by the premium tag. While some of these deals still sit well over AU$1,000 despite the discount, devices like the Samsung Galaxy S25 FE are much more affordable options. We've ordered the following deals from most to least expensive.

Apple iPhone 16 Pro Max
Save 16% (AU$400)
Apple iPhone 16 Pro Max: was AU$2,499 now AU$2,099 at JB Hi-Fi

We called this machine "a beautiful, intelligent beast" in our 4.5-star iPhone 16 Pro Max review, loving its massive screen, camera control button and fantastic performance. It has been superseded by the 17 Pro Max, but it's still more smartphone than most users will know what to do with. And this deal makes it AU$500 cheaper than its successor.

Samsung Galaxy S25 Ultra (256GB)
Save 19% (AU$414)
Samsung Galaxy S25 Ultra (256GB): was AU$2,149 now AU$1,735 at Amazon

While a limited-time Samsung deal brought this phone down to AU$1,484.10 earlier this year, the current price is still excellent. We believe this model offers the best cameras of any Android with its  a 200MP (wide) + 50MP (ultra-wide) + 10MP telephoto setup. It also boasts an incredibly long-lasting battery life and stunning display. However, it may be worth waiting for a better price.

Motorola Razr 50 Ultra (Midnight Blue
Save 24% (AU$402)
Motorola Razr 50 Ultra (Midnight Blue: was AU$1,699 now AU$1,297 at Amazon

We said this device "beats your excuses for not buying a flip phone" in our 4.5-star Motorola Razr Ultra 2025 review. t offers incredible performance, long battery life and a beautiful design that's plenty durable with its Titanium build. While it lacks a zoom lens, our biggest complaint had previously been its price. It’s an easy recommendation with this deal, though.

Xiaomi 15T Pro
Save 15% (AU$199)
Xiaomi 15T Pro: was AU$1,298 now AU$1,099 at Amazon

We called it the "most iPhone-like Xiaomi ever in our Xiaomi 15T Pro review, but that's not a bad thing. In fact, for Apple fans looking to convert, it's a big positive – especially at this price. Earning 4.5 stars, we loved the value it provided even at its original price. It features an elegant design, a great camera system, and solid performance.

Nothing Phone (3)
Save 35% (AU$534.20)
Nothing Phone (3): was AU$1,509 now AU$974.80 at Amazon

A weird and wonderful contender from an outsider brand, Nothing’s Phone 3 offers excellent value at its usual retail price, let alone with savings of more than AU$500. It boasts a robust camera system, large battery and unique design. Love it or hate it, we think it might just be the most interesting phone of the year – and at this price, it's a steal.

Google Pixel 10
Save 33% (AU$500)
Google Pixel 10: was AU$1,497 now AU$997 at JB Hi-Fi

Black Friday deals don't get much better than AU$500 off a recently-released flagship phone. Every colour is discounted – including the purple you see here. In our Google Pixel 10 review, we called it Google's "most competitive" smartphone yet. It boasts great cameras, useful AI tools, and an unbeatable design.

Samsung Galaxy S25 FE (256GB)
Save 17% (AU$202)
Samsung Galaxy S25 FE (256GB): was AU$1,199 now AU$997 at Amazon

Despite significant improvements under the hood, the Samsung Galaxy S25 FE comes at a marked-up price compared to its predecessor. At full retail, it isn't far off the flagship S25's cost. This small discount, however, drops the S25 FE well into the mid-range category.

Apple iPhone 16e
Save 10% (AU$102)
Apple iPhone 16e: was AU$999 now AU$897 at Amazon

If you’re looking to upgrade your older iPhone model without spending big on an iPhone 17, the iPhone 16e is an excellent choice, especially with this discount. We think it’s the better option over the a discounted iPhone 15. Despite its solo camera, it offers incredible battery life and modern features like Apple Intelligence and the Action button.

Black Friday 2025: best budget phone deals

Separating flagship devices from their budget-friendly counterparts is difficult in 2025. Usually, we cap what we'd call a 'cheap' phone at a maximum price of AU$1,000. While this is still a high price, it's considerably lower than flagship handsets, which can reach over AU$AU$3,000.

Things get even trickier when expensive phones are discounted to much more affordable prices for Black Friday. For that reason, these cheap phone deals all sit below AU$800. We have ordered them from most to least expensive.

Nothing Phone (3a) (Blue)
Save 23% (AU$160)
Nothing Phone (3a) (Blue): was AU$689 now AU$529 at Amazon

While its divisive design is even more unique in this blue colourway, its attributes are unquestionable at this price. We haven't reviewed it, but our time with the phone suggests it's a great pickup for those who prioritise style and software over camera quality. It offers an attractive design, a great battery, and a clean OS.

Motorola Edge 60 Fusion
Save 29% (AU$203)
Motorola Edge 60 Fusion: was AU$699 now AU$496 at Amazon

One of the best cheap phones in Australia, this Motorola handset offers great value if you don't need the latest flagship device. For your money, you get a vivid display, impressive battery life and very good everyday performance. Don't expect it to handle heavy gaming, but it's plenty for the average user.

Samsung Galaxy A36
Save 28% (AU$154)
Samsung Galaxy A36: was AU$549 now AU$395 at Amazon

We loved our time with its more premium sibling during our Samsung Galaxy A56 review, but at this price, we think the A36 is perfectly suitable for most people. While you lose the aluminium frame and performance power, this model still offers an excellent display, clean software, 5G connectivity and a strong build. This software will also be supported for years to come.

CMF by Nothing Phone 2 Pro
Save 13% (AU$60)
CMF by Nothing Phone 2 Pro: was AU$449 now AU$389 at Amazon

After a few weeks of testing it for our CMF Phone 2 Pro review, our reviewer said "it's not just a bargain, it's in a class of its own". So, considering you'll save AU$60 here, it's quite the deal. Its performance and cameras are average, but it's a must-buy for those looking for something different. I mean you can create and screw accessories into its design.


Black Friday phone deals 2025: FAQs

Apple iPhone 17 Pro REVIEW

(Image credit: Lance Ulanoff / Future)

When will the best Black Friday phone deals start in 2025?

Black Friday deals are expected to start on midnight (12am) AEDT on Friday, November 28, 2025, though many retailers have historically started putting deals up early in the lead-up to Black Friday, including Amazon and JB Hi-Fi. That being said, the best deals are typically reserved for the official Black Friday weekend, which will run through to Cyber Monday on December 1.

Where will the best Black Friday phone deals be?

We'll be rounding up all the best Black Friday and Cyber Monday phone deals right here on this page, so bookmark it and check in regularly for recommendations when the sales season begins. As a quick overview, here are the big three retailers that we're expecting to feature the best phone deals over the Black Friday weekend.

Amazon: hot deals year-round get even better for Black Friday
eBay Australia: a one stop shop for a lot of hot offers
JB Hi-Fi: discounts on big-ticket phones and mid-range marvels
Samsung: big savings on Samsung phones, tablets and more

What Black Friday phone deals do we expect to see in 2025?

For Black Friday phone deal hunters, there is good news and bad news. The good news is that there are usually plenty of deals, and almost every phone you can imagine has gone on sale somewhere.

But if you're an iPhone fan, you may be disappointed, as Apple devices don't usually see the same major price drops as Android rivals. In fact, the best deals you'll find will likely be part of a contract agreement, but if you were already shopping for service, you could absolutely score a bargain. This said, older iPhones tend to get nice price drops, attractive if you don't care about having the latest and greatest device.

Smaller phone makers like Motorola are more likely to offer discounts than Apple and Samsung. Google has also been known to drop the price on Pixel phones for Black Friday in the past. Third-party retailers will be a good bet too, including The Good Guys and JB Hi-Fi.

Max Delaney
Staff Writer

A Digital Content Writer for the Australian TechRadar team, Max covers all things tech and lifestyle and is keen on using tech to make life easier. A 2023 journalism graduate, Max has written across sports, entertainment and business for brands like Zero Digital Media and Valnet.Inc, but found his love for tech in his time at GadgetUser. At home when covering everything from the latest deal and coupon code to the most recent streaming service output, phone or smartwatch, Max excels at using his research, experience and writing ability give you more time to use your tech, not waste time finding it. 

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