Toshiba today announced its 2009 DVD player and recorder line-up and, surprise, surprise, there were no Blu-ray machines in sight.
Since Tosh's HD DVD lost out in the next-gen format war, the company has stayed away from joining the Blu-ray brigade, instead focusing on its own upscaling technology.
"It wasn't a Blu-ray Christmas," said Toshiba's Managing Director Andy Bass.
"We know Blu-Ray is gaining in market share, so we are not being complacent, but the question is whether it'll plateau and level off."
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He then went on to mention some new technology he witnessed in Japan "that even upscales video from YouTube to HD." TechRadar is not sure if this is Toshiba's Resolution + tech or not.
New player line-up
To prove its anti Blu-ray stance, Toshiba announced its new DVD players and DVD recorders and insisted that DVD is the way to go as it still has a 97.7 per cent market share.
The three new DVDs upscalers are the: SD390, SD490 and SD590. All the players house Resolution +, HDMI output and USB ports.
The DVD recorders are the DR19DT and RDXV59DT. Both recorders have Regza Link, DivX playback and Freeview and analogue tuners.
The RDXV59DT is a combi machine, featuring both a DVD player and VHS player.
The machines are out now and prices start from £219.