Amazon's Android-running gaming box will also offer up movies, music and TV content too, making us wonder if this could be "bigger than Kindle" product that Amazon recently said it was working on.
The console is said to have the appearance of the PS One right now, looking "grey in colour, oblong in shape and with sharp edges" – although this could change come its official launch.
Gaming down the Amazon
Gears of War coming to Xbox One
Nintendo to put 'mini game' demos on iOS and Android?
PS Vita Slim UK release looks imminent
Perhaps it's going to take someone like Amazon to come in and truly start the fire - but it'll be facing some stiff competition.
- Here's why the Ouya doesn't quite cut it yet.