On 15 January, internet radio service Pandora will no longer be available to UK listeners.
Now I'll be the first in line to accuse the big, bad record companies of an unnecessarily Draconian approach to the game of rights and royalties, but I don't blame them in this case; I blame us, the site's users.
Pandora is cutting us off simply because it can't afford to have us listen any more. Why? Because the UK's current legislation covering internet radio is far more favourable to the music industry than the equivalent US regulations.
Just to emphasise, Pandora is a completely legal service, and pays the required fees and royalties for the service it offers. This is exactly why it's turning its back on the UK, because present UK regulations demand a per track licensing fee that makes it virtually impossible for service providers to break even.
So it's the music industry's fault, then? No, it's ours.
We've done nothing
US consumers have been far more proactive in lobbying and petitioning their government against rights organisations. And it's made a real difference. With the exception of a few individuals who have taken the cause to heart, we've done nothing.
Worse, Pandora's demise- due to our indifference - leaves a gaping hole that will be fertile ground for pirate music stations to step into. And that only strengthens the music industry's already strong position.
I'm listening to Pandora while I write this, and will genuinely miss it when it's gone. Thanks to Pandora my musical horizons have broadened, and many a working day has been made more bearable.
But apathy comes at a high price, and I can't help but feeling that Pandora's silence will be partly the result of our own.
* Want to help save internet radio? Petition 10 Downing Street to look into our music licensing laws.

