Did I miss something? SCEA president Jack Tretton's recentclaim that the Sony PlayStation 3 would reign supreme for a decade truly baffledme.

Just for a moment, I thought I'd strayed into an alternateuniverse. Well, put it this way: it was either me or Mr Tretton. A decade? 10whole years? Just one simple question, Jack: How?

Last time I checked, the console you were talking about wasbeing hung out to dry by not only the Nintendo Wii and Microsoft Xbox 360Elite, but also Sony's own plucky PS2. That's really getting that decade off toa good start, then.

Yes, Sony has cut the PS3's price in the US, with Europe likely to follow, which should of course boost sales. And nobody will deny thatit needs a sales boost. But that's not the point. The point is this: The Wiilaunched seven months ago for £179. Its price today? £179. Says it all, really.

Of course, there's no doubt that the PS3 is more high-techthan the Wii. And it may prove to be a 'slow burner' - picking up salesmomentum as the market matures and especially as better games start to appear.

Certainly the current titles on offer don't really do the PS3'sgraphics power justice, and of course that will change in the months and yearsto come.

But anyone who thinks Nintendo and Microsoft are going torest on their laurels during this time is living in a bubble.

Assuming that the next-gen format war isn't a 'war withoutend' (a novel concept in today's world), it's safe to say that the next 10years will see significant change in how we store and view high-definitionvideo.

The PS3's Blu-ray affiliation means the console's ownfortunes are tied into Blu-ray's to a large extent. And that may come back tohaunt Sony.

Or maybe it won't. I'll report back in 2017...