Amazon Prime Day starts in Australia on July 7, 2026, and runs to July 13. But just like last year, there are already early Apple deals available.
So we’re already checking prices every day across AirPods, iPad, Apple Watch, iPhone, Apple accessories and MacBook, and we’ll keep updating this page as new deals appear or prices drop.
Of course, not every Apple discount is worth buying, especially if a deal only applies to one colour, one size or a product that has been cheaper before. So we’re focusing on the Apple deals that are genuinely good after comparing to Apple’s official pricing and what else is available at Amazon or elsewhere.
Want discounts on more than just Apple? Check out our full Prime Day deals page for the latest discounts across all brands.
Quick links to the best Apple deals on Amazon
These direct links are the fastest way to check the main Apple categories on Amazon before =delving into the individual deals below.
- Amazon Prime Day: shop the main Prime Day sale
- Apple at Amazon: browse everything Apple in one place
- AirPods deals: check the best AirPods prices
- iPad deals: shop iPad offers at Amazon
- Apple Watch deals: see the best Apple Watch prices
- iPhone deals: check current iPhone deals
- Apple accessories: browse AirTags, chargers, cables and more
- MacBook price checks: find MacBook restocks and price drops
Best early Amazon Prime Day Apple deals
These are our favourite early Amazon Prime Day Apple deals. We’ve split them by product type so you can easily compare deals on AirPods, iPad, Apple Watch, iPhone, accessories and MacBooks.
If you don't see any products in a particular category, check back later as we'll be working hard every day to find more deals.
Best AirPods Prime Day deals
AirPods are usually one of the easier Apple products to find discounted at Amazon. The cheapest option here is the open-fit AirPods 4, while AirPods Pro are the better choice if you want noise cancelling, while AirPods Max are great for anyone who wants over-ear headphones.
Best iPad Prime Day deals
iPad deals can be tricky because Amazon often only discounts specific storage sizes or colours, and the deals tend to change rapidly. Sadly iPads also just got hit by Apple's price rises, so the base cost has gone up.
We think the standard iPad is the best fit for casual use, though the iPad Air is worth the extra cost, whereas the iPad Pro is aimed at those who really need the better screen and higher performance.
If you don't see any iPad deals below, don't worry, we'll add more as soon as we can. In the meantime, there are some discounted iPad accessories worth checking out.
Best Apple Watch Prime Day deals
Apple Watch deals are worth watching if you use an iPhone and want fitness tracking, notifications and health features without paying Apple’s normal price.
Case size, colour and band choice can change the price, so if comparing options under the one listing, double check the exact model selected before hitting buy.
Best iPhone Prime Day deals
iPhone deals are often harder to judge than AirPods or iPad deals because Amazon discounts often apply to one colour or storage size.
If you don't see any iPhone deals below, check back soon, as they can change day to day.
Best Apple accessories Prime Day deals
Apple accessories usually aren't the deals people are most excited about, but they are useful add-ons if the price is right. AirTags, chargers, cables and Mac desk gear are also the kinds of Apple products Amazon tends to discount more often than iPhones or MacBooks.
Best MacBook Prime Day deals
MacBook deals are hard to find at Amazon right now. We’re still doing our best to rustle up any discounts because MacBooks are one of the Apple products we are all excited about during Prime Day. Especially after the recent Apple price hikes that bumped up the base cost by as much as 17%.
There's not much worth recommending yet but check back as we'll be adding more deals as soon as the prices drop.
Amazon Prime Day Apple deals 2026: key information
When is Amazon Prime Day 2026 in Australia?
Amazon Prime Day in Australia starts at 12am AEST on Tuesday July 7 and ends at 11:59pm AEST on Monday July 13. Early deals can appear before the sale starts, especially on Amazon devices and selected tech, so we are checking Apple prices before the event as well as during it.
Does Amazon Prime Day have Apple deals?
Yes, but not every Apple category gets the same treatment. AirPods, Apple Watch, iPad and Apple accessories are usually easier to find on sale at Amazon. iPhone deals can happen too, though the lower price often applies to one colour or storage size. MacBook deals are more hit and miss, but we are always looking for more discounts.
Do I need Amazon Prime to get Apple Prime Day deals?
A lot of Prime Day deals are Prime-exclusive, so you will usually need an active Amazon Prime membership to get the lowest prices. There may also be public deals anyone can buy, but if a price is marked as a Prime Day deal, check the Prime requirement before you plan around it.
Are early Prime Day Apple deals worth buying?
Sometimes. If an early price matches or beats what we have seen before, it can be worth buying before the main sale starts. If the discount is small, or if you do not need the product right away, it may be better to check back once Prime Day begins on July 7.
Will MacBooks be discounted during Amazon Prime Day?
Possibly, but MacBook deals are hard to find on Amazon right now. We are still watching for Prime Day price drops and restocks, because MacBooks are one of the Apple categories people look for during big sales. For now, check Apple’s official price first and compare any Amazon offer carefully, especially after Apple’s recent Australian price rises.
Is Prime Day or Black Friday better for Apple deals?
Black Friday usually has more retailers competing at the same time, so it can be better for broader Apple price matching. Prime Day is more Amazon-focused, but it can still be a good time to buy AirPods, Apple Watch, iPad, accessories and the occasional iPhone. If a Prime Day price is only a small discount and you are not in a hurry, Black Friday is often the best time to buy.
How do we choose the Apple deals on this page?
We look at the current Amazon price, Apple’s official Australian price, previous prices where we can check them, product availability and whether the discount is actually any good. We also use our own reviews and buying guides to help judge deals. A product won’t make it onto our list just because Amazon slaps on a large discount percentage.
Amazon Prime Day Apple deals: shopping tips
Prime Day can be a good time to buy Apple gear, but it’s also often hard to navigate. Amazon can show large percentage discounts from old prices, and Apple products often get small price cuts that only apply to one colour, size or storage option. So we created some steps that can help you work out whether an Apple Prime Day deal is worth buying.
1. Check Apple’s official price first
Start with the current price on the Apple website. That gives you a clean comparison point before you look at Amazon’s claimed discount. It matters more than usual this year because Apple recently raised Australian prices on a number of products, including Macs and iPads.
2. Look at price history, not just the discount badge
It's easy to get pulled in by a big percentage saving, but the current price is what matters. For Amazon deals, camelcamelcamel.com can show whether today’s price is actually low or just lower than an old list price.
It is also worth searching OzBargain.com.au to see whether the same product has been cheaper before and how other shoppers rated past discounts. If the deal still looks good after those checks, you can buy with confidence.
3. Figure out what features you actually need
A discount on an iPad Pro or MacBook Pro can look tempting, but the best Prime Day deal is not always the product with the largest saving. If you mainly want a tablet for streaming, browsing, note-taking and video calls, a standard iPad or iPad Air may be the better-value buy.
The same logic applies across Apple’s range. If you're buying a laptop, think about whether you really need a MacBook Pro or whether a MacBook Air is the better choice. If you're buying a phone, decide whether camera quality, storage, battery life or price matters most before jumping on a deal just because it has a big discount.
4. Be flexible on colour, storage and case size
Apple deals at Amazon often apply to one specific version of a product. That might mean one AirPods model, one iPad storage size, one Apple Watch case size or one iPhone colour. Check the exact model before you buy, and make sure the cheaper version is actually the one you want.
5. Check whether the price needs Prime
Many Prime Day deals need an active Amazon Prime membership. Some early deals are available to everyone, but others only show the lowest price once you're signed in with Prime. Also check the delivery estimate, especially if the product is coming from overseas or has limited stock.
6. Don't assume MacBooks will be the best category
AirPods, Apple Watch, iPad and Apple accessories are usually easier to find discounted at Amazon. MacBook deals can happen, but they are hard to find right now, and some listings have long delivery dates or limited stock. If you see a MacBook discount, compare it with Apple’s current price and check whether the saving is enough to justify buying now.
