Top Prime Day deal: iPhone 13 range gets up to 17% price drop on Amazon

iPhone 13 Pro Max in black on light pink background, beside text that reads 'price cut'
(Image credit: Future / Apple)

Apple fans, you’re in for a real treat this Amazon Prime Day. The retail giant has served up some rare discounts on the iPhone 13 range, with up to 17% off the current flagship phone. That’s SG$220 off the regular iPhone 13 model, which is not something we were expecting to see this Prime Day. 

It’s not just the regular model that’s seen a price drop either. You can also go more premium, with the iPhone 13 Pro discounted by up to 16%, and the iPhone 13 Pro Max dropping by up to 14%. Even if you’re ready to downsize, Amazon’s got you covered, with 15% off the iPhone 13 mini.

One reason we might be seeing discounts as good as these is because we’re expecting the iPhone 14 to be unveiled sometime in September this year. But as we know, it often feels like each new iPhone is an incremental upgrade, so if you’d rather save yourself some money, these Prime Day iPhone deals are absolutely worth jumping on.

We’ve got all the iPhone 13 discounts below, or you can head directly to Amazon to see more Apple discounts on AirPods, MacBooks and more.

Apple iPhone 13 (128GB)SG$1,299SG$1,079

<a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVLZ94N%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"">Apple iPhone 13 (128GB) | SG$1,299 SG$1,079 (save SG$220)

You don’t often see Apple’s latest iPhones getting a discount as big as this, so we were surprised to see the iPhone 13 with 128GB of storage get a 17% price cut. This device has a 6.1-inch OLED display and the A15 Bionic chip for processing power. We should point out that the older <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB08LQKM11F%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">iPhone 12 is also on sale, but it’s only SG$30 cheaper than the newer option.

The 128GB model is available at this price in three colours: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVLZ94N%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">blue, <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVNWLH2%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">black and <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVMLYBC%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">pink.

Apple iPhone 13 mini (128GB)SG$1,149SG$979

<a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09V4WB1N5%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"">Apple iPhone 13 mini (128GB) | SG$1,149 SG$979 (save SG$170)

This Prime Day deal drops the iPhone 13 mini below the four-figure mark, saving you SG$170. With a 5.4-inch display, the 13 mini packs the same internal hardware as the regular model, just inside a smaller chassis (with a slightly smaller battery). For more storage, all the <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVNY1WL%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">256GB models are reduced from SG$1,319 to SG$1,099 (17% off), and the 512GB models in <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVMFHN1%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">red, <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVM1S8V%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">black, <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09V4JXWFP%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">green and <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVMB17G%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">blue are down to SG$1,392 (usually SG$1,649).

• The 128GB model is available at this price in three colours: <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVM6ZF4%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">blue and <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09V4WB1N5%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">green.

Apple iPhone 13 Pro (256GB)SG$1,819SG$1,536

<a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVMFRD4%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"">Apple iPhone 13 Pro (256GB) | SG$1,819 SG$1,536 (save SG$283)

The iPhone 13 Pro sports a better three-lens setup on the rear (up from the two lenses on the regular iPhone 13) and other improvements like a 120Hz screen refresh. Amazon has discounted the device for Prime Day, with SG$280 off the 256GB model in either <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVN2VR7%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">silver or <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVMFRD4%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">blue, or SG$388 off the 1TB model in <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVMCGWJ%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">black, down from the usual SG$2,479.

Apple iPhone 13 Pro Max (256GB)SG$1,969SG$1,675

<a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09V4SFC14%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"">Apple iPhone 13 Pro Max (256GB) | SG$1,969 SG$1,675 (save SG$283)

Finally, if you want to go big and powerful in every way, there’s the iPhone 13 Pro Max. This beastly iPhone gets you 6.7-inches of screen real estate, and a large battery that lasts through the day and then some. The 256GB model in both <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09TVNGR2Y%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">blue and <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09V4SFC14%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">green available for SG$1,677, or 15% off. The <a href="https://target.georiot.com/Proxy.ashx?tsid=8428&GR_URL=https%3A%2F%2Famazon.sg%2Fdp%2FB09V4QNKR2%3Ftag%3Dpricepandasg-22%26ascsubtag%3Dhawk-custom-tracking-22" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"" data-link-merchant="Amazon SG"">1TB green model also gets a discount, with SG$420 off, meaning you’ll pay just SG$2,209.

Jasmine Gearie
Ecommerce Editor

Jasmine Gearie is an Ecommerce Editor at TechRadar Australia, with a primary focus on helping readers cut through the jargon to find the best mobile and internet plans for their needs. She crunches the numbers to maintain dedicated guides to the latest phones, NBN and broadband plans of all types, and covers the important telco industry news. She also hunts down tech deals on laptops, phones, gaming consoles and more, so readers know where to buy the products they want for the cheapest prices.