A new ELSPA-sponsored survey in association with the Interactive Software Federation of Europe (ISFE) claims that 32 per cent of the UK population now classify themselves as gamers, boosted by the growth in online and mobile gaming.
With the Digital Economy Bill now being given Royal Assent, PEGI is officially the new classification system for video games.
The Entertainment and Leisure Software Publishers Association (ELSPA) will soon be known as the UK Interactive Entertainment Association, with the gaming body keen for its name to reflect its role.
It is official. Games are bigger than home cinema and movie-going in the UK, according to the latest sales figures.
It's the time of year when her majesty The Queen bestows MBEs and other honours on Brits that have given considerable services to British culture and industry, with a number of games devs and execs picking up honours in the 2009 list.
While many have been quick to criticise and deride the lack of specific information and targets in the recently announced Digital Economy Bill, it seems that the UK's games publishing community is amongst the first to wholeheartedly applaud the government's latest moves.
ExclusivePEGI's communications manager Dirk Bosmans has told TechRadar that he is hoping a change of government will not once again throw video game ratings into a state of flux.
In what amounts to the strangest list of the week, ELSPA has announced its top 10 in-car games to keep the kids happy – mixing Nintendo DS titles like Mario Kart with old skool classics like Hangman.
As we await the outcome of the ongoing debate in the UK as to the best ways of rating videogames – with the industry-sponsored PEGI system currently pitted against the traditional ratings body the BBFC – it seems that the problem is, if anything, far more acute over in the Far East.