The cheapest OLED TV deals and sales for July 2024

best OLED TV deals
(Image credit: Future)

OLED TV deals can save you serious cash on premium displays, and you're certainly browsing at the right time. Thanks to clearance sales from retailers like Amazon, we expect these high-end screens to receive some particularly impressive price cuts in the next few weeks. That's why we're keeping you updated with a weekly guide to all the latest OLED TV sales. 

We've been browsing OLED TV deals for years, so we know a good sale when we see one. From LG to Samsung and Sony, we're balancing features, display specs, and prices to ensure we only highlight truly valuable offers on this page.

This month is a perfect time to find an OLED TV deal thanks to this year's Amazon Prime Day sale, which will include impressive Prime Day TV deals. If you don't spot the right discount, be sure to check back soon - we update this guide weekly with all the hottest offers around the web.

Below, you'll find all the latest OLED TV deals, and you can also check out the best OLED TVs for the cream of the crop. If you're unsure about the price tag, you can also look at this week's best TV deals on 4K and QLED displays.

This week's best OLED TV deal: US

LG 48-inch Class B4 Series OLED 4K UHD TV:$1,499.99$799.99 at Best Buy

LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $799.99 at Best Buy
The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet, on sale for just $799.99. Its self-lit OLED pixels and Dolby Visier enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.

OLED TV deals: US

LG 48-inch Class B4 Series OLED 4K UHD TV:$1,499.99$799.99 at Best Buy

LG 48-inch Class B4 Series OLED 4K UHD TV: was $1,499.99 now $799.99 at Best Buy
The 48-inch LG B4 OLED Smart TV offers unrivaled picture quality for its best discount yet, on sale for just $799.99. Its self-lit OLED pixels and Dolby Visier enhance color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking for an upgrade. It's a worthwhile investment for anyone who likes watching TV or playing games.

LG B3 Series 65-inch TV: $1,299.99  $1,296.99 at Amazon

LG B3 Series 65-inch TV: was $1,299.99 now $1,296.99 at Amazon
One of the cheapest OLED TVs you can buy is LG's 65-inch B3, which is on sale for a fantastic price of $1,296.99. You're getting a gorgeous display (120Hz refresh rate, 8.3 million self-lit pixels) that provides rich contrast and color. The LG TV also comes with Nvidia G-Sync, AMD FreeSync Premium, and VRR built-in, along with four HDMI 2.1 ports, making it perfect for gaming.

LG C2 55-Inch 4K Smart TV (2022):  $1,799.99  $1,236.99 at Amazon

LG C2 55-Inch 4K Smart TV (2022): was $1,799.99 now $1,236.99 at Amazon
The LG C2 OLED was rated as last year's best TV, and Amazon has the 55-inch model on sale for $1,236.99. The gorgeous display is praised for its intense brightness and vivid colors in our LG C2 OLED review. The LG TV also packs an a9 Gen5 AI Processor, Dolby Atmos, and voice control - all for under $1,300.

Samsung 48-inch S90D OLED TV: $1,599.99$1,399.99 at Samsung

Samsung 48-inch S90D OLED TV: was $1,599.99 now $1,399.99 at Samsung
Samsung's all-new 48-inch S90D OLED TV is getting a $200 discount, on sale for $1,399.99. The 2024 OLED display delivers an exceptional picture with deep blacks, bright colors, and Pantone-validated colors. You're also getting  Motion Xcelerator 144Hz for a smooth gaming experience and Dolby Atmos and Object Tracking Sound Lite for premium sound.

LG 55-inch C4 OLED 4K TV: $1,999.99$1,799.99 at Best Buy

LG 55-inch C4 OLED 4K TV: was $1,999.99 now $1,799.99 at Best Buy
Just ahead of this year's 4th of July sales event, Best Buy has LG's all-new 55-inch C4 OLED TV on sale for $1,799.99. Ranked in our best TV guide, the C4 features exceptional brightness, LG's latest Alpha 9 AI chip for improved performance, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

Samsung 65-inch S90C Smart 4K OLED TV:$2,599.99 $1,599.99 at Samsung

Samsung 65-inch S90C Smart 4K OLED TV: was $2,599.99 now $1,599.99 at Samsung
The Samsung S90C OLED is TechRadar's best TV of the year, and the 65-inch model is on sale for $1,599.99. That's a massive $1,000 discount and $100 more than the record-low price. Our Samsung S90C review awarded this TV five stars, praising its gorgeous picture, extensive gaming features, super slim design, and reasonable price - especially with today's $1,000 price cut.

LG C3 65-inch OLED TV (2023): $2,499.99$1,599.99 at Best Buy

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,599.99 at Best Buy
Best Buy has LG's gorgeous 65-inch C3 OLED TV on sale for $1,599.99. The highly-rated OLED TV features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience.

Sony 65-inch Bravia 8 OLED 4K Smart TV: $2,799.99 $2,299.99 at Best Buy

Sony 65-inch Bravia 8 OLED 4K Smart TV: was $2,799.99 now $2,299.99 at Best Buy
Sony's all-new 65-inch Bravia 8 OLED TV is getting an impressive $500 discount, bringing the price down to a record-low of $2,299.99. Sony's Bravia 8 features a sleek, slim design with a wide-viewing angle, brilliant images with deep contrasts, and cinematic sound from the entire screen.

Samsung 65-inch S95C Smart UHD 4K OLED TV: was $3,299.99 $2,299.99 at Samsung

Samsung 65-inch S95C Smart UHD 4K OLED TV: was $3,299.99 now $2,299.99 at Samsung
The S95C isn't just one of the best TVs Samsung makes; it's one of the best OLED TVs on the market, and the 65-inch model is on sale for a record-low price of $2,299.99. It's pricey, but our Samsung S95C review awarded a gorgeous display five stars out of five thanks to its exceptional brightness, color volume, and superb gaming support.

This week's best OLED TV deal: UK

LG C4 OLED 4K TV (55-inch):£1,599 at LG

LG C4 OLED 4K TV (55-inch): was £1,899.99 now £1,599 at LG
The latest mid-range OLED TV from LG, the LG C4, is down to a new record-low price of £1,599 at Amazon. The OLED display features exceptional brightness, premium sound, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

OLED TV deals: UK

LG B4 55-inch 4K OLED TV (2024) - £1,599£899 at Amazon

LG B4 55-inch 4K OLED TV (2024) - was £1,599 now £899 at Amazon
The LG B4 is the entry-level OLED in LG's 2024 TV range and has seen some significant upgrades over its predecessor, the LG B3 (still a brilliant TV in its own right). It comes with a better processor, improved brightness and four HDMI 2.1 ports for gaming - as well as carrying over all the excellent performance of the B3. Although we haven't fully tested the B4 just yet, from what we have seen, it looks like a brilliant upgrade.

LG 55-inch C2 4K OLED TV: £1,169 £999 at Amazon

LG 55-inch C2 4K OLED TV: was £1,169 now £999 at Amazon
One of the most highly rated TVs of 2022, the LG C2 topped many of our lists, such as best TV and best OLED TV, thanks to its stunning picture, wealth of gaming capabilities, and excellent value. It has since been de-throned as the best TV by the Samsung S90C, our TV of the year 2024, but the 55-inch model of the LG C2 for this price is still excellent. 

Samsung 55-inch S90C OLED TV: £1,129£898 at Amazon

Samsung 55-inch S90C OLED TV: was £1,129 now £898 at Amazon
Offering a striking QD-OLED picture with dynamic colour, crisp black levels, and superb contrast, along with plenty of gaming features such as four fully featured HDMI 2.1 ports, all in a sleek and trim design, it's no wonder the Samsung S90C was our favourite TV and sits atop many of our best TV lists. Today's deal from Amazon on the 55-inch model is a record-low price.

LG B3 Series 77-inch TV: £1,979.10  £1,635 at Amazon

LG B3 Series 77-inch TV: was £1,979.10 now £1,635 at Amazon
One of the dark horses of the OLED TV world is the LG B3. It has excellent contrast levels, deep blacks, and dynamic color. It is also a well-featured TV with brilliant gaming performance. Today's deal from Amazon brings the price down to a new record-low price of £1,635, which is a fantastic deal for a display of this size.

LG C3 65-inch OLED TV: £1,549£1,249 at Amazon

LG C3 65-inch OLED TV: was £1,549 now £1,249 at Amazon
The LG C3 is a jack-of-all-trades TV with excellent picture quality, great gaming capabilities, and performance. We've picked the 65-inch model here as it's ideal for almost any environment and situation, be it watching movies, streaming Netflix, or gaming on current-generation consoles. Today's deal from Amazon brings the price down to a record-low price of £1,249.

LG C4 OLED 4K TV (55-inch):£1,599 at LG

LG C4 OLED 4K TV (55-inch): was £1,899.99 now £1,599 at LG
The latest mid-range OLED TV from LG, the LG C4, is down to a new record-low price of £1,599 at Amazon. The OLED display features exceptional brightness, premium sound, and impressive gaming features, including four HDMI 2.1 ports with 4K 120Hz, VRR, and ALLM support, and 144Hz certification from Nvidia.

LG 55-inch G3 4K OLED TV: £2,599£1,599 at Currys

LG 55-inch G3 4K OLED TV: was £2,599 now £1,599 at Currys
A slim, elegant TV designed to be wall-mounted, the LG G3 is LG's brightest-ever OLED, thanks to MLA technology. Vivid colors and rich contrast combine to create a stunning picture. The G3 also has all the gaming features you could need. This is a premium OLED at a mid-range OLED price, a ridiculously good deal that is guaranteed to sell fast. 

Sony Bravia XR-A84L 55-inch Smart 4K Ultra OLED TV: £2,399 £1,399 at Currys

Sony Bravia XR-A84L 55-inch Smart 4K Ultra OLED TV: was £2,399 now £1,399 at Currys
The 55-inch Sony Bravia OLED TV is on sale for a fantastic price of £1,399 at Currys. Sony's XR-A84L delivers a stunning picture thanks to OLED technology powered by Sony's Cognitive Processor XR. Plus, you're getting XR Surround, Dolby Atmos, and an extremely thin design for the ultimate home cinema setup.

Samsung S95C 55-inch 4K OLED TV: £2,399£1,299 at Currys

Samsung S95C 55-inch 4K OLED TV: was £2,399 now £1,299 at Currys
The S95C isn't just one of the best TVs Samsung makes; it's one of the best OLED TVs on the market right now, and Currys has the 55-inch model on sale for a new record-low price of £1,299. Our Samsung S95C review awarded the gorgeous display five stars thanks to its exceptional brightness, color volume, and sharpness. This is a flagship display with a flagship price, but it's a TV that gets an easy recommendation thanks to its outstanding picture quality.

How we select the best OLED TV deals

TechRadar sources its OLED TV deals by relentlessly checking and comparing all the top retailers (see below) in each territory. When we check retailer listings each week, we're always armed with price tracking history, so we know whether a deal is really good or worth discarding. 

Another key aspect in our search for the best OLED TV deals is leveraging our own in-house expertise. At any one time, the vast majority of featured deals on our list will be displays that we've personally reviewed here at TechRadar and may even feature in our best OLED TV buyer's guide. We only recommend models that we know are going to be great buys. We're also constantly updating our list of recommendations as we test the latest models on the market.

Buying advice

OLED TV deals banner: LG and Samsung OLED TVs on orange and green background

(Image credit: Future)

1. LG C2 2. Vizio H1 OLED (US only) 3. LG C1 4. LG G2 5. Sony A90J

Our favorite OLED TVs

Cheap OLED TV deals for Black Friday 2021

(Image credit: Future)

1. LG C2
2. Vizio H1 OLED (US only)
3. LG C1
4. LG G2
5. Sony A90J

Subjective, but we'd recommend the LG C2 as the best OLED TV for most people right now. It's not the cheapest, but it's got a great set of features for both movies and games at 4K, a refined design, and a price that's actually very reasonable considering the level of quality. Also worth considering is 2021's LG C1, which is an older model now but one that can be found for relatively cheap as retailer's look to clear out old stock.

If you're strictly on a budget, then we'd recommend checking out the Vizio H1 series OLED TV. These sets generally run slightly cheaper than the equivalent displays from LG and still offer a great level of picture quality and smart TV capabilities. For sheer bang for the buck, these displays are absolutely amazing for watching shows and movies. They also support 120Hz at 4K for all you next-gen gamers out there, but some sites (including ours) have reported frame skips when running this display flat out. It's also not the brightest OLED TV on the market when compared to its rivals.

Are OLED TVs better than 4K TVs?

Firstly, it's important to note what each term actually means: 4K is a reference to a television's image resolution capability, while OLED is a display technology. That means the two are not really comparable – it would be like asking whether racing games are better than Xbox games.

In fact, OLED TVs are available in multiple resolutions, including 4K. Instead, the better question would be whether OLED TVs are better than non-OLED sets, such as LED/LCD or QLED TVs. In that sense, the answer simply comes down to personal preference.

Many will argue that images offered by OLED TVs are superior to those delivered by regular TVs using traditional LED/LCD technology. OLED (short for organic light-emitting diode) screens offer deeper black and more accurate contrast than competing display technologies because each pixel can be turned on or off individually. 

Motion of images is also much smoother, making OLED TVs excellent for sports, movies, and gaming. This refined tech also allows the world's leading TV manufacturers to make OLED TV sets incredibly thin. 

That said, there is a trade-off that comes with most OLED TVs, in that they're currently incapable of reaching the same high levels of brightness that an LED/LCD TV can. This is because traditional LED/LCD TVs are backlit, which allows for far greater (but less accurate) brightness.

All this cutting-edge design and technology means OLED TV prices can be much pricier than most regular 4K TVs. Prices are coming down all the time though, especially on the 55-inch and 65-inch models. Good thing we're here to show you the lowest prices, right? Also, if you can afford the 77-inch OLED TVs we'd very much like to be friends.

 Will OLED TV deals be cheaper in 2023? 

OLED is an expensive technology and likely to always carry a premium versus the usual LED 4K displays that proliferate the market. Not only is it costlier to produce than LED, but it's much more difficult to mass produce in high numbers. Generally speaking, we tend to see prices from the big brands stay roughly constant each release cycle.

That said, over the past few years we've seen more budget-focused brands like TCL and Vizio enter the OLED TV deals market with cheaper displays. While they often don't tend to offer quite the same quality and features as the more established brands, these displays are getting better and better each year and definitely worth keeping an eye on. You'd be surprised at how cheap these sets can get over big retail events like Amazon Prime Day or Black Friday.

Speaking of which, these big sale events are also great for picking up discontinued or soon-to-be discontinued models from LG or Sony. While lacking some of the latest features or design refinements, these displays are often still amazing while sporting discounts that easily exceed those being offered on the newer models. A good example of this is the LG C1 OLED vs the latest LG C2 model.

Are OLED TV deals worth it?

So you're looking for the best of the best, but don't want to spend over a grand to realize you can barely tell the difference between your new and old displays. That's understandable - these are some pretty pricey TVs. OLED TV deals can sometimes feel like an extortionate amount of money to pay for a new screen, but if you're looking for a premium viewing experience they will definitely make up for their costs in sheer wow-factor. 

Perfect blacks, excellent viewing angles, knife-edge clarity and that oh so crisp picture quality often bring a new lease of life to even the most tired of Netflix's catalogue and the oldest PS4 Pro titles. If you can score that premium viewing experience while meeting your budget, these OLED TV deals will be more than worth it for that moment you first press the power button.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past six years and loves finding products that consumers want at the best possible price. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.